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The CMO of People - David Creelman - Bog - De Gruyter - Plusbog.dk

The CMO of People - David Creelman - Bog - De Gruyter - Plusbog.dk

Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/

DKK 282.00
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Filling Execution Gaps - Todd C. Williams - Bog - De Gruyter - Plusbog.dk

Filling Execution Gaps - Todd C. Williams - Bog - De Gruyter - Plusbog.dk

“I expected good, but this is great.” -Janet Pirus Phelps, Principle, Strategic CFO, Former CFO Papa Murphy's Pizza Gaps are holes in your organization where tasks fall and failure breeds. They inhibit your ability to implement strategic plans, lead people, and run successful projects. Daily, executives, middle managers, and project managers wrestle with “the big six”: Absence of common understanding Disengaged executive sponsors Misalignment with goals Poor change management Ineffective governance Lackluster leadership Ignoring any of these gaps endangers any strategy or project. They regularly destroy hundreds of companies’ ability to turn their corporate vision into business value—taking careers with them. Filling Execution Gaps addresses the sources of these gaps, and how to fill them. Without any one of these important functions, projects fail. Without change management, adoption suffers. Without common understanding, there is confusion. Without goals, business units, and capabilities aligned, execution falters. Without executive sponsorship, decisions languish. Too little governance allows bad things to happen, while too much governance creates overburdening bureaucracy. Without leadership at all levels of the organization, people are directionless. Using decades of experience, years of research, and interviews with hundreds of business leaders, author of the Amazon #1 Best Seller in Business Project Management, Rescue the Problem Project, Todd Williams illustrates how to fill these gaps, meet corporate goals, and increase value. An excellent review of this book appears here: https://www.linkedin.com/pulse/improving-project-execution-filling-gaps-murray-pmp-ms Click below to read an interview with the author: https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-1-naomi/ https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-2-naomi/?published=t Facebook users can access an interview on “Project Management Cafe” here: https://www.facebook.com/groups/projectmanagementcafe/permalink/1975750702698459/ Related blogs can be accessed here: https://www.projectmanager.com/blog/project-execution https://www.strategyex.co.uk/blog/pmoperspectives/strategy-from-the-bottom-up/ Check out his August 27, 2018 interview here: https://www.yegor256.com/shift-m/2018/34.html Click here for articles by the author on LinkedIn: https://www.linkedin.com/pulse/we-all-lead-todd-williams/ https://www.linkedin.com/pulse/your-inner-leader-task-introspection-todd-williams/ https://www.linkedin.com/pulse/leadership-actions-art-listening-todd-williams https://www.linkedin.com/pulse/leadership-actions-getting-people-talk-todd-williams/ https://www.linkedin.com/pulse/eliminating-blame-todd-williams/ https://www.linkedin.com/pulse/leadership-actions-dialog-discussion-todd-williams/ https://www.linkedin.com/pulse/projects-fail-when-people-dont-know-where-going-todd-williams

DKK 367.00
1

Stata - Felix Bittmann - Bog - De Gruyter - Plusbog.dk

Stata - Felix Bittmann - Bog - De Gruyter - Plusbog.dk

Stata is one of the most popular statistical software in the world and suited for all kinds of users, from absolute beginners to experienced veterans. This book offers a clear and concise introduction to the usage and the workflow of Stata. Included topics are importing and managing datasets, cleaning and preparing data, creating and manipulating variables, producing descriptive statistics and meaningful graphs as well as central quantitative methods, like linear (OLS) and binary logistic regressions and matching. Additional information about diagnostical tests ensures that these methods yield valid and correct results that live up to academic standards. Furthermore, users are instructed how to export results that can be directly used in popular software like Microsoft Word for seminar papers and publications. Lastly, the book offers a short yet focussed introduction to scientific writing, which should guide readers through the process of writing a first quantitative seminar paper or research report. The book underlines correct usage of the software and a productive workflow which also introduces aspects like replicability and general standards for academic writing. While absolute beginners will enjoy the easy to follow point-and-click interface, more experienced users will benefit from the information about do-files and syntax which makes Stata so popular. Lastly, a wide range of user-contributed software („Ados") is introduced which further improves the general workflow and guarantees the availability of state of the art statistical methods.

DKK 309.00
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Options - Michael C. Thomsett - Bog - De Gruyter - Plusbog.dk

Options - Michael C. Thomsett - Bog - De Gruyter - Plusbog.dk

With over 300,000 copies sold, the new edition of this comprehensive mentoring guide clearly presents all of the essential information needed to learn to trade options. Whereas most options books focus on profit and loss opportunities, this book addresses the issues of hedging market risks in an equity portfolio head on. The author presents the compelling argument that options should not be thought of as risky stand-alone trading vehicles, but offer greater value as a coordinated strategic methodology for managing equity portfolio risks as presented in numerous examples in this book. Divided into four parts, Options reflects a guiding standard of the past nine editions and includes: Crystal clear explanations of the attributes and strategies of calls and puts. A chapter on the short life of an option. This, missing in almost every options book, is a key to understanding options trading. Examples in Part 1 showing different trading strategies on both sides of the trade. The second part of the book is about closing positions; taking profit, exercising, expirations or rolling forward your position, risk analysis, profit calculations, and the impact of volatility. The third part simplifies the complex issues of advanced strategies including the various spreads, combining spreads to successfully hedge other positions and how certain strategies work. Each spread is covered in at least one detailed example. The final part is on evaluating risk. The unquestioned benefits of hedging risk and strategies that are virtually guaranteed to succeed that are generally the domain of the investment giants along with many examples are discussed. The book’s broad coverage makes it an incredibly valuable desk reference to any trader in options. You won’t get explanations like these on the internet. Michael C. Thomsett is a market expert, author, speaker, and coach. His many books include Stock Market Math, Candlestick Charting, The Mathematics of Options, and A Technical Approach to Trend Analysis. Click here to see an interview with the author. https://youtu.be/8bgrgLB3Mx4

DKK 320.00
1