The PESTEL. Analysis through the example of Toyota Motor - Verena Bartlmann
Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, , language: English, abstract: The senior adviser and eight president from Toyota, Hiroshi Okuda, said in year 1997: ¿We wish to make Toyota not only strong, but a universally admired company, winning the trust and respect of the world. We must be a company that is accepted wholeheartedly by people around the world, who would think it natural if Toyota became No.1 in size,..