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Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

DKK 363.00
1

The Business Analysis Handbook - Helen Winter - Bog - Kogan Page Ltd - Plusbog.dk

The Business Analysis Handbook - Helen Winter - Bog - Kogan Page Ltd - Plusbog.dk

The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession. Business analysis helps organizations to develop an informed understanding of the solutions they need to drive effective change. In the age of digital transformation, the role is more important than ever. Written by an expert, the book provides practical advice on both the skills and the nitty-gritty activities of the profession and outlines tools and techniques with guidelines on how and when to apply them.This second edition offers increased guidance on remote working and different career pathways in business analysis. Readers will also benefit from a new chapter on how to build the business analysis function effectively in an organization, supported by skills matrix examples, training strategies and tips on career development. It also features examples of hot topics such as agile, sustainability and digital transformation. This is an indispensable guide for business analysts looking to upgrade their skills set and careers. It will also be invaluable for business leaders seeking to harness the value of the business analysis function within their organizations.

DKK 401.00
1

Rethinking Supply Chain - Dr Bram Desmet - Bog - Kogan Page Ltd - Plusbog.dk

Rethinking Supply Chain - Dr Bram Desmet - Bog - Kogan Page Ltd - Plusbog.dk

Rethinking Supply Chain outlines how organizations can close the gap between the supply chain capabilities they have and the supply chain capabilities they want. The supply chains built pre-covid are no longer suitable in the current volatile business environment. Rethinking Supply Chain explores why and how organizations can upgrade their supply chains to level 5 maturity, enhancing them to be more sustainable, strategy-driven and resilient. It outlines the dangers of using outdated supply chain practices, sharing what goes wrong when organizations run level 5 complexity and variability with a level 1 capability. It shows how organizations can improve their strategic planning, supply chain design, sales and operations planning and business planning processes to respond to new dynamic levels of variability and complexity. It is supported by practical frameworks and roadmaps. This book outlines why supply chain reconfiguration is needed, how to define a business case for change and the steps needed to drive effective transformation. Rethinking Supply Chain also explores how to integrate sustainability into the heart of supply chain design and operations and examines the trade-offs organizations must navigate, depending on whether they wish to be at par, differentiate or dominate on sustainability drivers.

DKK 468.00
1

4D Leadership - Dr Alan Watkins - Bog - Kogan Page Ltd - Plusbog.dk

4D Leadership - Dr Alan Watkins - Bog - Kogan Page Ltd - Plusbog.dk

Today''s leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next level of ability and sophistication in these three dimensions, you will have unlocked the fourth dimension (verticality) and you will receive a significant competitive advantage.Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform your ability to excel as a leader. 4D Leadership isn''t just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development. 4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.

DKK 284.00
1

The Digital Coaching Revolution - Anna Tavis - Bog - Kogan Page Ltd - Plusbog.dk

The Digital Coaching Revolution - Anna Tavis - Bog - Kogan Page Ltd - Plusbog.dk

WINNER : getAbstract International Book Award 2024 - Learning Impact Digital coaching is transforming employee experience and the future of work as we know it. Discover what you need to look for in digital coaching services before signing or renewing a contract with a provider. Digital coaching offers organizations an effective, scalable and personalized approach to employee development that can transform an organization''s entire workforce. This technology helps organizations seamlessly schedule, track and manage coaching services as well as evaluate ROI in ways previously unimaginable. The Digital Coaching Revolution is an essential resource for talent management, employee experience, L&D and HR business partners considering or already working with a digital coaching provider, platform or service. Written by Anna Tavis and Woody Woodward , The Digital Coaching Revolution includes information to help you scale digital coaching across your workforce, whether your C-suite is already on board or not. The chapters offer insight into how to determine what will help every company''s specific needs, what questions to ask a digital coaching provider before signing or renewing a contract and how to use the data to get more out of this service. With case studies from large organizations that have found success in digital coaching including Visa, CVS and Hilton, this book is the resource you need to upgrade your organization''s approaches to employee experience, L&D and broader HR initiatives.

DKK 363.00
1

Sustainable Investing in Practice - James Purcell - Bog - Kogan Page Ltd - Plusbog.dk

Sustainable Investing in Practice - James Purcell - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Choice Reviews - Outstanding Academic Title, 2024 The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the finance industry. Sustainable Investing in Practice provides a pragmatic steer for how finance professionals can navigate the realities of ESG investing so they can achieve the impact they desire. It addresses the obvious problems - a lack of common standards, opaque vocabulary, irrelevant data - that investors face. And it explains the skewed incentives and compromises that have held sustainable investing back. Yet it does not dwell on obstacles and defeat. Instead, it shows readers how to develop sustainable strategies and improve outcomes, covering critical topics such as ESG ratings, data and disclosure policies and multi-asset portfolios, while also documenting successful practices and pointing out how to modify inadequate ones. Packed full of insightful examples, analysis and interviews from expert commentators such as Paul Polman KBE, Richard Curtis OBE, and Gillian Tett, the book provides useful ideas and plans for how to take sustainable finance forward while balancing credibility and commerciality in equal measure. Written by two pioneering leaders within sustainable investing, this is a must-read for every finance professional, investor and regulator-whether they are seeking to fast track their careers, bring commercial and sustainable learning to their organization, or upgrade their understanding of this crucial but complex topic. It will also be of interest to students taking modules on sustainable finance.

DKK 401.00
1

Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

DKK 901.00
1