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Makers of the Microchip - Christophe Lecuyer - Bog - MIT Press Ltd - Plusbog.dk

Makers of the Microchip - Christophe Lecuyer - Bog - MIT Press Ltd - Plusbog.dk

The first years of the company that developed the microchip and created the model for a successful Silicon Valley start-up. In the first three and a half years of its existence, Fairchild Semiconductor developed, produced, and marketed the device that would become the fundamental building block of the digital world: the microchip. Founded in 1957 by eight former employees of the Schockley Semiconductor Laboratory, Fairchild created the model for a successful Silicon Valley start-up: intense activity with a common goal, close collaboration, and a quick path to the market (Fairchild''s first device hit the market just ten months after the company''s founding). Fairchild Semiconductor was one of the first companies financed by venture capital, and its success inspired the establishment of venture capital firms in the San Francisco Bay area. These firms would finance the explosive growth of Silicon Valley over the next several decades. This history of the early years of Fairchild Semiconductor examines the technological, business, and social dynamics behind its innovative products. The centerpiece of the book is a collection of documents, reproduced in facsimile, including the company''s first prospectus; ideas, sketches, and plans for the company''s products; and a notebook kept by cofounder Jay Last that records problems, schedules, and tasks discussed at weekly meetings. A historical overview, interpretive essays, and an introduction to semiconductor technology in the period accompany these primary documents.

DKK 376.00
1

Studying Sound - Karen Collins - Bog - MIT Press Ltd - Plusbog.dk

Studying Sound - Karen Collins - Bog - MIT Press Ltd - Plusbog.dk

An introduction to the concepts and principles of sound design practice, with more than 175 exercises that teach readers to put theory into practice. This book offers an introduction to the principles and concepts of sound design practice, from technical aspects of sound effects to the creative use of sound in storytelling. Most books on sound design focus on sound for the moving image. Studying Sound is unique in its exploration of sound on its own as a medium and rhetorical device. It includes more than 175 exercises that enable readers to put theory into practice as they progress through the chapters.The book begins with an examination of the distinction between hearing and listening (with exercises to train the ears) and then offers an overview of sound as an acoustic phenomenon. It introduces recording sound, covering basic recording accessories as well as theories about recording and perception; explores such spatial effects as reverberation and echo; and surveys other common digital sound effects, including tremolo, vibrato, and distortion. It introduces the theory and practice of mixing; explains surround and spatial sound; and considers sound and meaning, discussing ideas from semiotics and psychology. Finally, drawing on material presented in the preceding chapters, the book explores in detail using sound to support story, with examples from radio plays, audio dramas, and podcasts. Studying Sound is suitable for classroom use or independent study.

DKK 371.00
1

Health Design Thinking, second edition - Ellen Lupton - Bog - MIT Press Ltd - Plusbog.dk

Health Design Thinking, second edition - Ellen Lupton - Bog - MIT Press Ltd - Plusbog.dk

A practice-based guide to applying the principles of human-centered design to real-world health challenges; updated and expanded with post–COVID-19 innovations. This book offers a practice-based guide to applying the principles of human-centered design to real-world health challenges that range from drug packaging to breast cancer detection. Written by pioneers in the field—Bon Ku, a physician leader in innovative health design, and Ellen Lupton, an award-winning graphic designer—the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. This revised and expanded edition describes innovations developed in response to the COVID-19 crisis, including an intensive care unit in a shipping container, a rolling cart with intubation equipment, and a mask brace that gives a surgical mask a tighter seal. The book explores the special overlap of health care and the creative process, describing the development of such products and services as a credit card–sized device that allows patients to generate their own electrocardiograms; a mask designed to be worn with a hijab; improved emergency room signage; and a map of racial disparities and COVID-19. It will be an essential volume for health care providers, educators, patients, and designers who seek to create better experiences and improved health outcomes for individuals and communities.

DKK 175.00
1

Semantics as Science - Richard K. Larson - Bog - MIT Press Ltd - Plusbog.dk

Semantics as Science - Richard K. Larson - Bog - MIT Press Ltd - Plusbog.dk

An introductory linguistics textbook that takes a novel approach: studying linguistic semantics as an exercise in scientific theory construction. This introductory linguistics text takes a novel approach, one that offers educational value to both linguistics majors and nonmajors. Aiming to help students not only grasp the fundamentals of the subject but also engage with broad intellectual issues and develop general intellectual skills, Semantics as Science studies linguistic semantics as an exercise in scientific theory construction. Semantics offers an excellent medium through which to acquaint students with the notion of a formal, axiomatic system—that is, a system that derives results from a precisely articulated set of assumptions according to a precisely articulated set of rules. The book develops semantic theory through the device of axiomatic T-theories, first proposed by Alfred Tarski more than eighty years ago, introducing technical elaboration only when required. It adopts Japanese as its core object of study, allowing students to explore and investigate the real empirical issues arising in the context of non-English structures, a non-English lexicon and non-English meanings. The book is structured as a laboratory science text that poses specific empirical questions, with 25 short units, each of which can be covered in one class session. The layout is engagingly visual, designed to help students understand and retain the material, with lively illustrations, examples, and quotations from famous scholars.

DKK 722.00
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Autographic Design - Dietmar Offenhuber - Bog - MIT Press Ltd - Plusbog.dk

Autographic Design - Dietmar Offenhuber - Bog - MIT Press Ltd - Plusbog.dk

An ambitious vision for design based on the premise that data is material, not abstract. Data analysis and visualization are crucial tools in today''s society, and digital representations have steadily become the default. Yet, more and more often, we find that citizen scientists, environmental activists, and forensic amateurs are using analog methods to present evidence of pollution, climate change, and the spread of disinformation. In this illuminating book, Dietmar Offenhuber presents a model for these practices, a model to make data generation accountable: autographic design.Autographic refers to the notion that every event inscribes itself in countless ways. Think of a sundial, for example, a perfectly autographic device that displays information on itself. Inspired by such post-digital practices of visualization and evidence construction, Offenhuber describes an approach to visualization based on the premise that data is a material entity rather than an abstract representation. Emerson wrote, “Every act of the man inscribes itself in the memories of his fellows, and in his own manners and face.” In Autographic Design , Offenhuber introduces a model for design that emphasizes traces, imprints, and self-inscriptions, turning them into sensory displays.In an age where misinformation is harder and harder to identify, Autographic Design makes an urgent and persuasive case for a different approach that calls attention to the production of data and its connection to the material world.

DKK 376.00
1

Privacy Is Hard and Seven Other Myths - Jaap Henk Hoepman - Bog - MIT Press Ltd - Plusbog.dk

Privacy Is Hard and Seven Other Myths - Jaap Henk Hoepman - Bog - MIT Press Ltd - Plusbog.dk

An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start.Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn''t collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don''t have anything to hide? There''s nothing wrong with wanting to keep personal information--even if it''s not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.

DKK 206.00
1

Privacy Is Hard and Seven Other Myths - Jaap Henk Hoepman - Bog - MIT Press Ltd - Plusbog.dk

Privacy Is Hard and Seven Other Myths - Jaap Henk Hoepman - Bog - MIT Press Ltd - Plusbog.dk

An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start. Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn''t collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don''t have anything to hide? There''s nothing wrong with wanting to keep personal information--even if it''s not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.

DKK 237.00
1

Idea Colliders - Michael John Gorman - Bog - MIT Press Ltd - Plusbog.dk

Idea Colliders - Michael John Gorman - Bog - MIT Press Ltd - Plusbog.dk

A provocative call for the transformation of science museums into “idea colliders” that spark creative collaborations and connections. Today''s science museums descend from the Kunst-und Wunderkammern of the Renaissance—collectors'' private cabinets of curiosities—through the Crystal Palace exhibition of 1851 to today''s “interactive” exhibits promising educational fun. In this book, Michael John Gorman issues a provocative call for the transformation of science museums and science centers from institutions dedicated to the transmission of cultural capital to dynamic “idea colliders” that spark creative collaborations and connections. This new kind of science museum would not stage structured tableaux of science facts but would draw scientists into conversation with artists, designers, policymakers, and the public. Rather than insulating visitors from each other with apps and audio guides, the science museum would consider each visitor a resource, bringing questions, ideas, and experiences from a unique perspective. Gorman, founder of the trailblazing Science Gallery, describes three scenarios for science museums of the future—the Megamuseum Mall, “the Cirque de Soleil of the science museum world”; the Cloud Chamber, a local space for conversations and co-creation; and the invisible museum, digital device-driven informal science learning. He discusses hybrids that experiment with science and art and science galleries that engage with current research, encouraging connection, participation and surprise. Finally, he identifies ten key shifts in the evolution of science museums, including those from large to small, from interactive to participatory, from enclosed to porous, and from subject-specific to cross-disciplinary.

DKK 244.00
1

Milk and Honey - Tamar Novick - Bog - MIT Press Ltd - Plusbog.dk

Milk and Honey - Tamar Novick - Bog - MIT Press Ltd - Plusbog.dk

An innovative historical analysis of the intersection of religion and technology in making the modern state, focusing on bodily production and reproduction across the human-animal divide. In Milk and Honey , Tamar Novick writes a revolutionary environmental history of the state that centers on the intersection of technology and religion in modern Israel/Palestine. Focusing on animals and the management of their production and reproduction across three political regimes—the late-Ottoman rule, British rule, and the early Israeli state—Novick draws attention to the ways in which settlers and state experts used agricultural technology to recreate a biblical idea of past plenitude, literally a “land flowing with milk and honey,” through the bodies of animals and people. Novick presents a series of case studies involving the management of water buffalo, bees, goats, sheep, cows, and peoplein Palestine/Israel. She traces the intimate forms of knowledge and bodily labor—production and reproduction—in which this process took place, and the intertwining of bodily, political, and environmental realms in the transformation of Palestine/Israel. Her wide-ranging approach shows technology never replaced religion as a colonial device. Rather, it merged with settler-colonial aspirations to salvage the land, bolstering the effort to seize control over territory and people.Fusing technology, religious fervor, bodily labor, and political ecology, Milk and Honey provides a novel account of the practices that defined and continue to shape settler-colonialism in the Palestine/Israel, revealing the ongoing entanglement of technoscience and religion in our time.

DKK 425.00
1

Reckonings - Stephen Chrisomalis - Bog - MIT Press Ltd - Plusbog.dk

Reckonings - Stephen Chrisomalis - Bog - MIT Press Ltd - Plusbog.dk

Insights from the history of numerical notation suggest that how humans write numbers is an active choice involving cognitive and social factors. Over the past 5,000 years, more than 100 methods of numerical notation—distinct ways of writing numbers—have been developed and used by specific communities. Most of these are barely known today; where they are known, they are often derided as cognitively cumbersome and outdated. In Reckonings , Stephen Chrisomalis considers how humans past and present use numerals, reinterpreting historical and archaeological representations of numerical notation and exploring the implications of why we write numbers with figures rather than words. Chrisomalis shows that numeration is a social practice. He argues that written numerals are conceptual tools that are transformed to fit the perceived needs of their users, and that the sorts of cognitive processes that affect decision-making around numerical activity are complex and involve social factors. Drawing on the triple meaning of reckon —to think, to calculate, and to judge—as a framing device, Chrisomalis argues that the history of numeral systems is best considered as a cognitive history of language, writing, mathematics, and technology. Chrisomalis offers seven interlinked essays that are both macro-historical and cross-cultural, with a particular focus, throughout, on Roman numerals. Countering the common narrative that Roman numerals are archaic and clumsy, Chrisomalis presents examples of Roman numeral use in classical, medieval, and early modern contexts. Readers will think more deeply about written numbers as a cognitive technology that each of us uses every single day, and will question the assumption that whatever happened historically was destined to have happened, leading inevitably to the present.

DKK 326.00
1

Touch Screen Theory - Michele White - Bog - MIT Press Ltd - Plusbog.dk

Touch Screen Theory - Michele White - Bog - MIT Press Ltd - Plusbog.dk

Technology companies claim to connect people through touchscreens, but by conflating physical contact with emotional sentiments, they displace the constructed aspects of devices and women and other oppressed individuals’ critiques of how such technologies function. Technology companies and device designers correlate touchscreens and online sites with physical contact and emotional sentiments, promising unmediated experiences in which the screen falls away in favor of visceral materiality and connections. While touchscreens are key elements of most people’s everyday lives, critical frameworks for understanding the embodied experiences of using them are wanting. In Touch Screen Theory , Michele White focuses on the relation between physically touching and emotionally feeling to recenter the bodies and identities that are empowered, produced, and displaced by these digital technologies and settings. Drawing on detailed cases and humanities methods, White shows how and why gender, race, and sexuality should be further analyzed in relation to touchscreen use and design. White delves into such details as how women are informed that their bodies and fingernails are not a fit for iPhones, how cellphone surfaces are correlated with skin and understood as erotic, the ways social networks use heart buttons and icons to seem to physically and emotionally connect with individuals, how online references to feminine and queer feelings are resisted by many men, and how women producers of autonomous sensory meridian response (ASMR) videos use tactile strategies and touch screens to emotionally bond with viewers. Proposing critical methods for studying touchscreens and digital engagement, Touch Screen Theory expands a variety of research areas, including digital and internet cultures, hardware, interfaces, media and screens, and popular culture.

DKK 326.00
1

Artificial Communication - Elena Esposito - Bog - MIT Press Ltd - Plusbog.dk

Artificial Communication - Elena Esposito - Bog - MIT Press Ltd - Plusbog.dk

A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligenc e but as artificial communication . Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication , Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication . To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.

DKK 251.00
1

The Chinese Computer - Thomas S. Mullaney - Bog - MIT Press Ltd - Plusbog.dk

The Chinese Computer - Thomas S. Mullaney - Bog - MIT Press Ltd - Plusbog.dk

The fascinating, untold story of how the Chinese language overcame unparalleled challenges and revolutionized the world of computing. A standard QWERTY keyboard has a few dozen keys. How can Chinese—a language with tens of thousands of characters and no alphabet—be input on such a device? In The Chinese Computer, Thomas S. Mullaney sets out to resolve this paradox, and in doing so, discovers that the key to this seemingly impossible riddle has given rise to a new epoch in the history of writing—a form of writing he calls “hypography.” Based on fifteen years of research, this pathbreaking history of the Chinese language charts the beginnings of electronic Chinese technology in the wake of World War II up through to its many iterations in the present day. Mullaney takes the reader back through the history and evolution of Chinese language computing technology, showing the development of electronic Chinese input methods—software programs that enable Chinese characters to be produced using alphanumeric symbols—and the profound impact they have had on the way Chinese is written. Along the way, Mullaney introduces a cast of brilliant and eccentric personalities drawn from the ranks of IBM, MIT, the CIA, the Pentagon, the Taiwanese military, and the highest rungs of mainland Chinese establishment, to name a few, and the unexpected roles they played in developing Chinese language computing. Finally, he shows how China and the non-Western world—because of the hypographic technologies they had to invent in order to join the personal computing revolution—“saved” the Western computer from its deep biases, enabling it to achieve a meaningful presence in markets outside of the Americas and Europe. An eminently engaging and artfully told history, The Chinese Computer is a must-read for anyone interested in how culture informs computing and how computing, in turn, shapes culture.

DKK 277.00
1

Blotter - Erik Davis - Bog - MIT Press Ltd - Plusbog.dk

Blotter - Erik Davis - Bog - MIT Press Ltd - Plusbog.dk

A richly illustrated exploration of the history, art, and design of printed LSD blotter tabs. Blotter is the first comprehensive written account of the history, art, and design of LSD blotter paper, the iconic drug delivery device that will perhaps forever be linked to underground psychedelic culture and contemporary street art. Created in collaboration with Mark McCloud’s Institute of Illegal Images, the world’s largest archive of blotter art, Davis’s boldly illustrated exhibition treats his outsider subject with the serious, art-historical respect it deserves, while also staying true to the sense of play, irreverence, and adventure inherent in psychedelic exploration. Davis weaves together two main stories: first, the largely unknown history of blotter paper’s development in the 1960s and its later flowering in the 1970s and 1980s; and second, the story of how San Francisco artist, professor, and “freak” McCloud began collecting blotter and ultimately became embroiled with the LSD trade. The book closes with a unique discussion of the market for “vanity blotter”—more recent perforated papers produced as collectible art objects never meant to be dipped in LSD. While vanity blotters are intimately related to the underground blotters of the LSD trade, they effectively open up their own visual world. As the ultimate document of this ephemeral artform, Blotter represents an exceptional contribution to the scholarship of art and psychedelics that will entertain older readers with lysergic nostalgia and younger readers with its image-driven journey through a colorful and scandalous corner of psychedelic lore.

DKK 242.00
1