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Digital Marketing ISE - Raj Sachdev - Bog - McGraw-Hill Education - Plusbog.dk

Digital Marketing ISE - Raj Sachdev - Bog - McGraw-Hill Education - Plusbog.dk

Sachdev''s, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

DKK 590.00
1

Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation - Didier Bonnet - Bog - McGraw-Hill Education - Plusbog.dk

Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation - Didier Bonnet - Bog - McGraw-Hill Education - Plusbog.dk

Improve your business performance through digital transformation Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections:• Initiating Your Digital Transformation• Setting Up the Right Organizational Dynamics • Working with the Outside World• Creating Value in New Ways• Leading People and Organizations• Anchoring and Sustaining PerformanceHow do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do you manage the relationship between digital transformation and IT? How do you scale digital initiatives? Hacking Digital answers these and many other questions you need to transform your organization and seize a competitive edge for years to come. www.hackingdigital.org

DKK 195.00
1

Fundamentals of Digital Logic with VHDL Design ISE - Zvonko Vranesic - Bog - McGraw-Hill Education - Plusbog.dk

Fundamentals of Digital Logic with VHDL Design ISE - Zvonko Vranesic - Bog - McGraw-Hill Education - Plusbog.dk

Fundamentals of Digital Logic with VHDL Design is intended for an introductory course in digital logic design, which is a basic course in most electrical and computer engineering programs. A successful designer of digital logic circuits needs a good understanding of the classical methods of logic design and a firm grasp of the modern design approach that relies on computer-aided design (CAD) tools. The main goals of this book are to teach students the fundamental concepts of classical manual digital design and to illustrate clearly the way in which digital circuits are designed today, using CAD tools.This title will be available in Connect with the MHeBook, but will not have SmartBook at this time.

DKK 505.00
3

Digital Electronics: Principles and Applications ISE - Roger Tokheim - Bog - McGraw-Hill Education - Plusbog.dk

Digital Electronics: Principles and Applications ISE - Roger Tokheim - Bog - McGraw-Hill Education - Plusbog.dk

Digital Electronics: Principles and Applications, Ninth Edition , is an easy-to-read introductory text for students new to the field of digital electronics. Providing entry-level knowledge and skills for a wide range of occupations is the goal of this textbook and its ancillary materials. Concepts are connected to practical applications, and a systems approach is followed that reflects current practice in industry. This concise and practical text can be used in any program needing a quick and readable overview of digital principles.

DKK 608.00
1

Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes - Ednilson

Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes - Ednilson

Deliver unprecedented customer value and seize your competitive edge with a transformative digital supply network Digital tech has disrupted life and business as we know it, and supply chain management is no exception. But how exactly does digital transformation affect your business? What are the breakthrough technologies and their capabilities you need to know about? How will digital transformation impact skills requirements and work in general? Do you need to completely revamp your understanding of supply chain management? And most importantly: How do you get started? Digital Supply Networks provides clear answers to these and many other questions. Written by an experienced team comprised of Deloitte consultants and leading problem-driven scholars from a premier research university, this expert guide leads you through the process of improving operations building supply networks, increasing revenue, reimagining business models, and providing added value to customers, stakeholders, and society. You’ll learn everything you need to know about: - Stages of development, roles, capabilities, and the benefits of DSN - Big data analytics including its attributes, security, and authority - Machine learning, Artificial Intelligence, Blockchain, robotics, and the Internet of Things - Synchronized planning, intelligent supply, and digital product development - Vision, attributes, technology, and benefits of smart manufacturing, dynamic logistics, and fulfillment - A playbook to guide the digital transformation journey Drawing from real world-experience and problem-driven academic research, the authors provide an in-depth account of the transformation to digitally connected supply networks. They discuss the limitations of traditional supply chains and the underlying capabilities and potential of digitally-enabled supply flows. The chapters burst with expert insights and real-life use cases grounded in tomorrow’s industry needs.Success in today’s hyper-competitive, fast-paced business landscape, characterized by the risk of black swan events, such as the 2020 COVID-19 global pandemic, requires the reimagination and the digitalization of complex demand-supply systems, more collaborative and connected processes, and smarter, more dynamic data-driven decision making―which can only be achieved through a fully integrated Digital Supply Network.

DKK 291.00
1

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader - John Rossman - Bog - McGraw-Hill Education - Plusbog.dk

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader - John Rossman - Bog - McGraw-Hill Education - Plusbog.dk

“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: - Move forward to get back to Day 1—and change the status quo. - Use the “working backwards” innovation and problem-solving approach to lead the way. - Become a platform company—with the right platform strategy. - Create customer obsession—and grant your customers superpowers. - Experiment, fail, rinse, and repeat. - Decentralize your way to digital greatness. - Master the magic of small autonomous teams. - Avoid the trap of past positions. - Make better and faster decisions. - Use metrics to create a culture of accountability and innovation - Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon .

DKK 202.00
1

Building with Virtual LEGO: Getting Started with LEGO Digital Designer, LDraw, and Mecabricks - John Baichtal - Bog - McGraw-Hill Education -

Building with Virtual LEGO: Getting Started with LEGO Digital Designer, LDraw, and Mecabricks - John Baichtal - Bog - McGraw-Hill Education -

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Virtually build any LEGO creation you can imagine—with any LEGO part ever made! This fun guide shows how to create just about anything from virtual LEGO blocks using free software. Learn how to install and customize LEGO Digital Designer, navigate the user interface, and get started on your own projects. LDraw and Mecabricks are also clearly explained. Building with Virtual LEGO: Getting Started with LEGO Digital Designer, LDraw, and Mecabricks features DIY projects that illustrate each technique and software tool. You will see how to upload and share your creations online—even modify projects that others have built! Find out how to: • Download, set up, and configure LEGO Digital Designer• Navigate the LDD user interface, menus, and tools• Identify the different Lego parts and explore brick palettes• Quickly and easily start creating your own LEGO models• Access the huge library of out-of-print LEGO bricks in LDraw, including those designed by hobbyists• Get up and running on Mecabricks and launch creative projects online• Write clear instructions and share them with other virtual LEGO enthusiasts• Create custom bricks and participate in the LDraw parts design process

DKK 273.00
3

The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today - Bill Stinnett - Bog - McGraw

The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today - Bill Stinnett - Bog - McGraw

Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: - Create a magnetic personal brand that attracts prospective customers - Engage customers earlier in the buying process - Develop an evergreen lead machine using strategies of world-class organizations - Write articles, emails, and social media posts that trigger customer action - Find and create new opportunities through outbound prospecting - Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.

DKK 196.00
1

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age - Robert Wachter - Bog - McGraw-Hill Education - Plusbog.dk

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age - Robert Wachter - Bog - McGraw-Hill Education - Plusbog.dk

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills. But medicine stubbornly resisted computerization – until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital. Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America’s leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point? Logically enough, we’ve pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma. It was all of those things, but it was also something far more complicated. And far more interesting . . . Written with a rare combination of compelling stories and hard-hitting analysis by one of the nation’s most thoughtful physicians, The Digital Doctor examines healthcare at the dawn of its computer age. It tackles the hard questions, from how technology is changing care at the bedside to whether government intervention has been useful or destructive. And it does so with clarity, insight, humor, and compassion. Ultimately, it is a hopeful story. "We need to recognize that computers in healthcare don’t simply replace my doctor’s scrawl with Helvetica 12," writes the author Dr. Robert Wachter. "Instead, they transform the work, the people who do it, and their relationships with each other and with patients. . . . Sure, we should have thought of this sooner. But it’s not too late to get it right." This riveting book offers the prescription for getting it right, making it essential reading for everyone – patient and provider alike – who cares about our healthcare system.

DKK 189.00
3

Advertising and Promotion ISE - George Belch - Bog - McGraw-Hill Education - Plusbog.dk

Advertising and Promotion ISE - George Belch - Bog - McGraw-Hill Education - Plusbog.dk

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill’s Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.

DKK 590.00
1

Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors. Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

DKK 590.00
3

Microelectronic Circuit Design ISE - Travis Blalock - Bog - McGraw-Hill Education - Plusbog.dk

Microelectronic Circuit Design ISE - Travis Blalock - Bog - McGraw-Hill Education - Plusbog.dk

Microelectronic Circuit Design presents a balanced coverage of analog and digital circuits. Students will develop a comprehensive understanding of the basic techniques of modern electronic circuit design, analog and digital, discrete and integrated. A broad spectrum of topics is included, and material can easily be selected to satisfy either a two-semester or three quarter sequence in electronics.This title is available in Connect, featuring SmartBook 2.0, eBook, and homework problems. Instructor Resources available for this title include: Solutions Manual and PPTs.

DKK 637.00
1

Adolescence ISE - Laurence Steinberg - Bog - McGraw-Hill Education - Plusbog.dk

Adolescence ISE - Laurence Steinberg - Bog - McGraw-Hill Education - Plusbog.dk

As a well-respected researcher, Laurence Steinberg connects current research with real-world application, helping students see the similarities and differences in adolescent development across different social, economic, and cultural backgrounds. Through an integrated, personalized digital earning program, students gain the insight they need to study smarter, stay focused, and improve their performance.

DKK 542.00
3

Aircraft Electricity and Electronics, Seventh Edition - Thomas Eismin - Bog - McGraw-Hill Education - Plusbog.dk

Aircraft Electricity and Electronics, Seventh Edition - Thomas Eismin - Bog - McGraw-Hill Education - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Two books in one! Up-to-date coverage of electrical and electronics systems for all types of aircraft -- plus a full student study guide This thoroughly revised guide offers comprehensive explanations of the theory, design, and maintenance of current aircraft electrical and electronics systems. In-depth details on AC and DC systems for all varieties of aircraft—including the newest models—are provided, along withimproved diagrams and helpful troubleshooting techniques. You will get complete coverage of cutting-edge topics, including digital control systems, digital data transfer methods, fiber-optic technology, and the latest flight deck instrumentation systems. A student study guide is also included, featuring a workbook with hundreds of multiple-choice, fill-in-the-blank, and analysis questions. Aircraft Electricity and Electronics , Seventh Edition, covers: • Aircraft storage batteries • Electric wire and wiring practices • Alternating current • Electrical control devices • Digital electronics • Electric measuring instruments • Electric motors, generators, alternators, and inverters • Power distribution systems • Design and maintenance of aircraft electrical systems • Radio theory • Communication and navigation systems • Weather warning and other safety systems

DKK 918.00
1

Essentials of Economics ISE - Karen Gebhardt - Bog - McGraw-Hill Education - Plusbog.dk

Essentials of Economics ISE - Karen Gebhardt - Bog - McGraw-Hill Education - Plusbog.dk

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. Schiller is dedicated to introducing core economic principles in a real-world context by focusing on trending policies and front-page developments. As in earlier editions, the twelfth edition strives to engage students by illustrating economics with examples of applied economy theory found in real-world institutions, policy debates, and global developments like COVID-19. Essentials of Economics is thoroughly integrated with the adaptive digital tools available in McGraw Hill’s Connect, proven to increase student engagement and success in the course. Coauthor Karen Gebhardt has closely aligned digital resources to the text benefiting both students and instructors. Essentials of Economics features the latest suite of Connect resources including SmartBook 2.0.

DKK 627.00
1

Abnormal Psychology ISE - Susan Nolen Hoeksema - Bog - McGraw-Hill Education - Plusbog.dk

Abnormal Psychology ISE - Susan Nolen Hoeksema - Bog - McGraw-Hill Education - Plusbog.dk

The ninth edition of Susan Nolen-Hoeksema''s Abnormal Psychology , now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw Hill’s digital learning platform, Connect.

DKK 542.00
3

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action - Atif Rafiq - Bog - McGraw-Hill Education - Plusbog.dk

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action - Atif Rafiq - Bog - McGraw-Hill Education - Plusbog.dk

A Wall Street Journal Bestseller “Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses.”—CNBC Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth. It’s no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday’s approach to problem solving. Problem solving needs to be reinvented to meet today’s challenges. The future of business depends on it. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions. Talent is vital to any company’s advancement, but it’s the collaboration and problem solving systems that separate industry leaders from the rest. Systems designed to embrace unknowns are the quickest, most enduring way to foster growth, continuous innovation, and results. Learn how teams begin with upstream work—the phase of a promising idea or initiative where the unknowns predominate—to problem solve anything, thus unlocking downstream actions from alignment to decision making to execution. With Rafiq’s guidance, you’ll overtake your competitors by moving upstream, embracing workflows that convert unknowns to clear recommendations, alignment, and action. In addition, you’ll receive direct advice from the CEOs/presidents of H&R Block, Volvo, Peacock, Restaurant Brands, Orange Theory Fitness, among others—and learn from in-depth case studies such as Amazon’s disruption of publishing, the massive digital transformation of McDonald’s, the secret of launch of Apple Pay, Volvo’s push for sustainability, and more. Don’t just be ready for the next frontier of business, be continuously ready for the unknowns with Decision Sprint .

DKK 223.00
1

The Product Manager's Desk Reference, Third Edition - Steven Haines - Bog - McGraw-Hill Education - Plusbog.dk

The Product Manager's Desk Reference, Third Edition - Steven Haines - Bog - McGraw-Hill Education - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The definitive guide to product management—updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business. The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community. Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on: - Companies with portfolio of digital and traditional products - Utilization of various development methods (waterfall and agile) - Product design methods to deliver better user experiences - Strategic thinking and business analysis - Cross-functional product team collaboration - Product portfolio management and product discontinuation Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.

DKK 462.00
1

Programmable Microcontrollers: Applications on the MSP432 LaunchPad - M. Erkin Yucel - Bog - McGraw-Hill Education - Plusbog.dk

Programmable Microcontrollers: Applications on the MSP432 LaunchPad - M. Erkin Yucel - Bog - McGraw-Hill Education - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Develop and Deploy Powerful MSP432 Microcontroller Applications Bolster your electronics skills and learn to work with the cutting-edge MSP432 microcontroller using the practical information contained in this comprehensive guide. Programmable Microcontrollers: Applications on the MSP432 LaunchPad clearly explains each concept and features detailed illustrations, real-world examples, and DIY projects. Discover how to configure the MSP432, program custom functions, interface with external hardware, and communicate via WiFi. Ideal for practicing engineers and hobbyists alike, this hands-on guide empowers you to program all microcontrollers by thoroughly understanding the MSP432. Coverage includes: • MSP432 architecture • Code Composer Studio (CCS) • CCS Cloud and Energia • MSP432 programming with C and Assembly • Digital I/O • Exceptions and interrupts • Power management and timing operations • Mixed signal systems • Digital and wireless communication • Flash memory, RAM, and direct memory access • Real-time operating system • Advanced applications

DKK 662.00
1

M: Advertising ISE - Michael Weigold - Bog - McGraw-Hill Education - Plusbog.dk

M: Advertising ISE - Michael Weigold - Bog - McGraw-Hill Education - Plusbog.dk

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

DKK 563.00
1