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Semiolinguistic analysis of Brasimba's advertising posters - Bog af Lucien Lwamba Kahenge - Paperback

This book is the sum of our investigations and field studies conducted as part of our research of DEA (Diploma of Advanced Studies) successfully defended at the University of Lubumbashi during the academic year 2016-2017. This work is therefore an autopsy of the advertising activity in Lubumbashi and especially in the sector of the sale of alcoholic beverages, case of Simba Beer. Our curiosity was motivated by a triple interest: social, scientific and personal. The social interest of this work consists..