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The Contagious Commandments - Chris Barth - Bog - Penguin Books Ltd - Plusbog.dk

The Contagious Commandments - Chris Barth - Bog - Penguin Books Ltd - Plusbog.dk

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can''t keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world''s most exceptional creative trends. And in The Contagious Commandments , Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

DKK 161.00
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Here Comes Everybody - Clay Shirky - Bog - Penguin Books Ltd - Plusbog.dk

Here Comes Everybody - Clay Shirky - Bog - Penguin Books Ltd - Plusbog.dk

Clay Shirky''s international bestseller Here Comes Everybody: How Change Happens When People Come Together explores how the unifying power of the internet is changing the character of human society. Welcome to the new future of involvement. Forming groups is easier than it''s ever been: unpaid volunteers build Wikipedia together in their spare time, mistreated customers can join forces to get their revenge on airlines and high street banks, and one man with a laptop can raise an army to help recover a stolen phone. The results of this new world of easy collaboration can be both good (young people defying an oppressive government with a guerrilla ice-cream eating protest) and bad (girls sharing advice for staying dangerously skinny) but it''s here and, as Clay Shirky shows, it''s affecting... well, everybody. For the first time, we have the tools to make group action truly a reality. And they''re going to change our whole world. ''As crisply argued and as enlightening a book about the internet as has been written'' Daily Telegraph ''As usable as the technology he writes about'' Independent ''Clay Shirky''s masterpiece ... glittering, brilliant insights that make me think, yes, of course, that''s how it all works'' Cory Doctorow, co-editor of Boing Boing ''Anyone interested in the vitality and influence of groups of human beings - from knitting circles, to political movements, to multinational corporations - needs to read this book'' Steven Johnson, author of Everything Bad is Good for You and Emergence Clay Shirky writes, teaches, and consults on the social and economic effects of the internet. A professor at NYU''s Interactive Telecommunications Program, he has consulted for Nokia, Procter and Gamble, News Corp., the BBC, the US Navy, and Lego. Over the years, his writings have appeared in The New York Times , the Wall Street Journal , the Harvard Business Review , Wired , and IEEE Computer .

DKK 161.00
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The Ladybird Book of the Mid-Life Crisis - Joel Morris - Bog - Penguin Books Ltd - Plusbog.dk

The Ladybird Book of the Mid-Life Crisis - Joel Morris - Bog - Penguin Books Ltd - Plusbog.dk

THE PERFECT GIFT for people who ride their Harleys to work while wearing guyliner and winklepickers, even in freezing temperatures. __________________________________Jason''s mid-life crisis started one Sunday morning in B&Q when he spotted a tub of boat varnish.''I will never own a boat,'' he thought to himself.Jason has never wanted to own a boat. But now, not owning one is all he can think about.''__________________________________''Sally has tried lots of things to make herself feel younger: running, glamping, Pilates, adult colouring books, a ''mummy make-over,'' Bikram planking, Platonic irrigation and having an inappropriate relationship with a rangy twenty-something intern called Zeb, who has three beards and a Lego earring.Sally has given up and is now thinking of joining the National Trust.''__________________________________This delightful book is the latest in the series of Ladybird books which have been specially planned to help grown-ups with the world about them. The large clear script, the careful choice of words, the frequent repetition and the thoughtful matching of text with pictures all enable grown-ups to think they have taught themselves to cope. Featuring original Ladybird artwork alongside brilliantly funny, brand new text. ''Hilarious'' Stylist Other new titles for Autumn 2017: How it Works: The Brother How it Works: The Sister The Ladybird Book of the Ex The Ladybird Book of the Nerd The Ladybird Book of the New You The Ladybird Book of Balls The Ladybird Book of the Big Night Out The Ladybird Book of the Quiet Night In People at Work: The Rock Star Previous titles in the Ladybirds for Grown Ups series: How it Works: The Husband How it Works: The Wife How it Works: The Mum How it Works: The Dad The Ladybird Book of the Mid-Life Crisis The Ladybird Book of the Hangover The Ladybird Book of Mindfulness The Ladybird Book of the Shed The Ladybird Book of Dating The Ladybird Book of the Hipster How it Works: The Student How it Works: The Cat How it Works: The Dog How it Works: The Grandparent The Ladybird Book of Red Tape The Ladybird Book of the People Next Door The Ladybird Book of the Sickie The Ladybird Book of the Zombie Apocalypse The Ladybird Book of the Do-Gooder

DKK 120.00
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Deep Purpose - Ranjay Gulati - Bog - Penguin Books Ltd - Plusbog.dk

Deep Purpose - Ranjay Gulati - Bog - Penguin Books Ltd - Plusbog.dk

'' If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read '' Arianna Huffington, Founder & CEO, Thrive Global'' Insightful, practical, and timely '' Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife'' Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate ... Highly recommended '' Paul Polman, former CEO, Unilever Included in the Thinkers50 Best New Management Books for 2022 -------------- Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world''s most purposeful companies to understand the secrets to their success Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like ''mission'', ''vision'' and ''values''. Even well-intentioned leaders don''t understand purpose''s full potential and engage with it half-heartedly and superficially. Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders and communities alike. To get this right, leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organisation''s reason for being more intensely, thoughtfully and comprehensively than ever before.As he argues, a deeper engagement with purpose can serve as a radically new operating system, enhancing performance while also delivering meaningful benefits to society. It''s the kind of inspired thinking that businesses - and the rest of us - urgently need.--------------- '' Purpose isn''t a "nice-to-have" in the business world anymore. It''s a "must-have". This comprehensive guide breaks down why cultivating purpose isn''t just the right thing for businesses to do - it''s the smart thing too .'' Carmine Di Sibio, Global Chairman and CEO, EY'' Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits .'' Toshiaki Higashihara, Executive Chairman & CEO, Hitachi, Ltd.

DKK 190.00
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