858 resultater (0,42228 sekunder)

Vis alle filtre

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Sales Meets Brain Research - Paul Weber - Bog - Springer - Plusbog.dk

Sales Meets Brain Research - Paul Weber - Bog - Springer - Plusbog.dk

This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy. If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you

DKK 634.00
1

Induced Pluripotent Stem Cells in Brain Diseases - Vivi M. Heine - Bog - Springer - Plusbog.dk

Induced Pluripotent Stem Cells in Brain Diseases - Vivi M. Heine - Bog - Springer - Plusbog.dk

Brain diseases can have a large impact on patients and society, and treatment is often not available. A new approach in which somatic cells are reprogrammed into induced pluripotent cells (iPS cells) is a significant breakthrough for regenerative medicine. This promises patient-specific tissue for replacement therapies, as well as disease-specific cells for developmental modeling and drug treatment screening. However, this method faces issues of low reprogramming efficiency, and poorly defined criteria for determining the conversion of one cell type to another. Cells contain epigenetic “memories” of what they were that can affect reprogramming. This book discusses the various methods to reprogram cells, the control and determination of cell identity, the epigenetic models that have emerged and the application of iPS cell therapy for brain diseases, in particular Parkinson’s disease and Vanishing White Matter (VWM).​

DKK 434.00
4

Digital Cultures - David Kergel - Bog - Springer - Plusbog.dk

Digital Cultures - David Kergel - Bog - Springer - Plusbog.dk

David Kergel explores the questions of how free and self-determined we are in the digital age, whether the Internet encloses us or whether it opens up new spaces for diversity and education. The starting point is the thesis that the Internet is both heritage and future: postmodern spaces of freedom and neoliberal fixations of the electronic age unfold in the ubiquitous cultural space that digital media span. At the same time, the Internet restructures social spaces in the ''analog world'', digitalizes self/world relations or forms digital cultures, which in turn form ourselves. For dealing with the ambivalence of the Internet between postmodern diversity and neoliberal subjectification, an understanding of media education based on educational theory is proposed. This book is a translation of the original German 1st edition Kulturen des Digitalen by David Kergel, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 731.00
2

Normal and Abnormal Development of Brain and Behaviour - - Bog - Springer - Plusbog.dk

Normal and Abnormal Development of Brain and Behaviour - - Bog - Springer - Plusbog.dk

This volume contains the proceedings of a postgraduate course for medical practitioners of various specialties. One purpose of the course was to provide factual data on developmental aspects of the brain and behaviour, and about the possible impact of several important categories of internal and environ­ mental factors upon neural development. Another purpose was to indicate the extent and the limitations of the methodology now available for the scientific approach of the study of the development of behaviour. In general the investigator is faced with methodological problems of two types, the proper definition and scoring of behavioural items, and the isolation of the different factors that contribute to a particular behaviour. An example of the latter is given in the very last paper, which is concerned with attempts at unravelling under experimental conditions the contributions made by various influences upon a single sequence of behaviour. The course was held in Leiden in November 1970, and was the third in a series of Boerhaave Courses instigated by the Dutch Growth Foundation. Previous subjects have been ''Somatic growth of the child'' (in 1964) and ''Human body composition'' (in 1967). The programme was planned in collaboration with Prof. Dr. H. H. van Gelderen, Dr. D. G. Lawrence, Prof. Dr. F. J. Monks, Prof. Dr. H. F. R. Prechtl and Prof. Dr. H. K. A. Visser. Financial support was given by the pharmaceutical firms Philips-Duphar, Sandoz and Specia, and by the Dutch Growth Foundation. Major editorial contributions were made by Anneke Bot.

DKK 434.00
4

Temperature-dependent Deformation and Fracture Behavior of a Talcum-filled Co-polymer - David Degenhardt - Bog - Springer - Plusbog.dk

Temperature-dependent Deformation and Fracture Behavior of a Talcum-filled Co-polymer - David Degenhardt - Bog - Springer - Plusbog.dk

David Degenhardt develops an elasto-viscoplastic material model in order to predict the temperature and strain rate-dependent deformation and fracture behavior of thermoplastic polymers. The model bases on three supporting ambient temperatures, where a thermoplastic polymer has been characterized profoundly at the stress states 1) uni-axial tension and compression, 2) bi-axial tension and 3) shear. The core of the material model builds a pressure-dependent yield function with a non-associated flow rule. Further, it contains an analytical hardening law and a strain rate-dependent fracture criterion. The model is validated with components subjected to impact loading at different ambient temperatures. The comparison of the simulation and the experiments shows that stiffness, hardening, fractures strain as well as thicknesses can be well captured. About the Author: David Degenhardt is a calculation engineer in the chassis development department of a German automobile manufacturer and earned his doctorate while working at the Technische Universität Carolo-Wilhelmina zu Braunschweig, Germany.

DKK 434.00
4

MRI of the Brain, Head, Neck and Spine - Jaap Valk - Bog - Springer - Plusbog.dk

MRI of the Brain, Head, Neck and Spine - Jaap Valk - Bog - Springer - Plusbog.dk

With the growing number of MR installations, clinicians and radiologist are being confronted more and more with visual information they do not feel as confident with as with the more ''mono-form'' infor­ mation of conventional radiographs, CT and US. The freedom of parameter choice ofthe MR operator allows the same object to be depicted in various ways and the contrast in the images to be changed and inverted at will. For those not experienced in interpreting MR images, this may cause confusion and uncertainty about their diagnostic content. This will sometimes lead to an unnecessary retreat to other diagnostic modalities. The purpose of this book is to help close the gap between MR operators and readers and clinicians. A variety of cases is presented, together with the MRI considerations. In nearly all these cases, confirma­ tion of diagnosis was obtained by histological examination. Quite deliberately, this book only includes the occasional CT scan or angiography for comparison, to avoid the temptation of falling back on other modalities and of escaping from the often more difficult to interpret, but in the end more rewarding MR images. All the MR images in this book were made with a ''first-generation'', unsophisticated Teslacon I, 0.6 T, superconducting magnet system. Hopefully, they will reflect the quality of the machine. Some people will agree with me that it is sad that investments in expensive health care systems are subject to the whims of those who are mainly interested in satisfying their stockholders.

DKK 663.00
1

The Biological Basis of Schizophrenia - - Bog - Springer - Plusbog.dk

The Biological Basis of Schizophrenia - - Bog - Springer - Plusbog.dk

For years lip service has been paid to a belief in a biological basis for schizophrenia, but ,nevertheless psychosocial and psychodynamic "theories" of schizophrenia have been promulgated, and these have detracted from the all important biological work, Eclecticism has ruled the day and has caused considerable confusion, As a result research in schizophrenia has not progressed as fast as it should have done and treatment has been less effective than it could otherwise have been. This book is devoted to a wholly biological approach to the problem of schizophrenia, in the hope that many more workers will enter this exciting field of research. A wide variety of topics is covered, including brain structure; the genetics, pathogenesis and treatment of schizophrenia; a consideration of dietary and immunological factors and finally a chapter on alcoholism as it seems possible that the problems of schizophrenia and addiction are linked. We are grateful to all our contributors and to MTP Press for their enthusiasm for this book. Gwynneth P Hemmings William A Hemmings XI SECTION 1: Structure 1 The brain stem reticular formation K. E. WEBSTER There can be no question that the brain stem reticular lormation no longer exercises the same fascination for neurologists that it did a quarter of a century ago.

DKK 434.00
2

The Biological Effects of Glutamic Acid and Its Derivatives - - Bog - Springer - Plusbog.dk

The Biological Effects of Glutamic Acid and Its Derivatives - - Bog - Springer - Plusbog.dk

the GABA increase takes place and (2) the area of the brain that may mediate the anticonvulsant Investigation of the physiology, biochemistry, activity. Three compounds that increase brain pharmacology and anatomy of GAB A and GABA­ GABA by distinct mechanisms were used in these containing neural systems, continues to reveal the studies: di-n-propylacetate (DPA, sodium val­ rich complexities associated with this neuroactive proate, Depakene(R)), amino-oxyacetic acid amino acid (see recent symposia 1,2,3). Advances (AOAA) and y-vinyl GABA (GVG). in the pharmacology of GABA-mimetic agents In the next sections, the metabolism of GABA have resulted in the development of compounds and a brief historical account of the relationship that can selectively activate GABA receptors (4,5, between GABA and anticonvulsant activity are 6, 7), inhibit the synthetic and degradative enzymes outlined followed by a discussion ofthe biochemical for GABA (8, 9) or affect the neuronal and glial and pharmacological effects of the three drugs. In uptake processes for GABA (10, 11). This has particular, the literature pertaining to the suppres­ already had a significant impact on our under­ sion of seizures and the correlation between anti­ standing of the role of GABA in convulsions and a convulsant action and increases in brain G ABA will range of other CNS functions including feeding be examined. (12), cardiovascular control (13), motor activity (14) and release of pituitary hormones (15). Before 1.

DKK 434.00
2

Handbook of Psychrometric Charts - David Shallcross - Bog - Springer - Plusbog.dk

Handbook of Psychrometric Charts - David Shallcross - Bog - Springer - Plusbog.dk

In chemical, petroleum, air-conditioning and refrigeration engineering, the engineer often encounters systems where gases and condensing vapours co-exist. Key data describing the behaviour of such mixtures can be obtained by consulting an appropriate psychrometric chart, but up until now such charts were difficult or impossible to obtain. This new book brings together for the first time over 300 such charts, covering most of the systems likely to be encountered by chemical, petroleum, air-conditioning and refrigeration engineers.

DKK 663.00
1

CEMAF as a Census Method - David A. Swanson - Bog - Springer - Plusbog.dk

CEMAF as a Census Method - David A. Swanson - Bog - Springer - Plusbog.dk

In provocative terms that push the envelope of technical, administrative, and legal capabilities, Swanson and Walashek propose a re-vamped US census based neither on the current system, self-enumeration, nor its predecessor, door-to-door canvassing. Instead, they propose that it be built on a combination of four elements: (1) administrative records; (2) the continuously updated Master Address File; (3) survey data; and (4) modeling and imputation techniques. They use "Census-Enhanced Master Address File (CEMAF) as a descriptive term for their proposal, which is based on four principles and includes a proposal for an independent Census Bureau. They argue that evidence suggests that the methods used to conduct traditional census counts may be at the end of their useful working lives, as evidenced by increasing costs and declining response rates. Some of their ideas will seem farfetched. However, Swanson and Walashek believe this is the time to discuss radical proposals as governments re-examine the utility of traditional census counts and consider reductions, as is the case in Canada and England. This SpringerBriefs should be on the reading list of staff in statistical agencies grappling with rising costs and declining response rates, as well as census stakeholders concerned about costs, accuracy, and census utility.

DKK 434.00
4

Business Partner Management - Klaus Krause - Bog - Springer - Plusbog.dk

Business Partner Management - Klaus Krause - Bog - Springer - Plusbog.dk

This professional book provides a structured, industry-independent and at the same time practical insight into all types of business partnerships. Both relationships with external business partners and internal partnerships with colleagues and employees are considered in depth. The authors guide you through all phases of these partnerships, highlighting the different aspects and offering proven methods and practical tips for working successfully with partners. The focus is on people as partner and individual with interests and goals. The comparison to private partnerships is quite intentional and illustrates the explanations. Findings from brain research, learning and cooperation are also included.

DKK 434.00
2

Network Economics: A Variational Inequality Approach - David Ben Arieh - Bog - Springer - Plusbog.dk

Network Economics: A Variational Inequality Approach - David Ben Arieh - Bog - Springer - Plusbog.dk

Computational economics has been at the forefront in stimulating the de­ velopment of mathematical methodologies for the analysis and solution of complex, large-scale problems. The past decade, in particular, has witnessed a dramatic growth of interest in this area. Supported by the increasing avail­ ability of data and advances in computer architectures, the scale and scope of problems that can now be handled are unveiling new horizons in both theoretical modeling and policy analysis. Accompanying the activity in computational economics is a need for the unification, documentation, and presentation of fundamental methodologies for use by both researchers and practitioners. This volume aims to make a contribution in this direction. The focus of this book is on network economics. Physical networks are pervasive in today''s society, be they in the form of transportation networks, telecommunication networks, energy pipelines, electric power networks, etc. Mathematical networks, on the other hand, may be used to represent not only physical networks but also interactions among economic agents. In many applications, the network representation of an economic equilibrium problem may be abstract in that the nodes of the network need not corre­ spond to locations in space and the links of the network to trade or travel routes.

DKK 509.00
3

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: - - Facial features - Body Reactions - Emotions - - Brain activity - In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies. Key figures help to compare results Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured: - Emotional Index: What emotions does advertising trigger? - Benefit Index: To what extent does the advertising convince with brain-appropriate benefits? - - Memory index: How high is the actual memory value? - - Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers? - - Impulse Index: How well does advertising use impulse opportunities? - In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action. The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning.

DKK 717.00
1