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Remote Sensing Applications for the Urban Environment - George Z. Xian - Bog - Taylor & Francis Inc - Plusbog.dk

Land use and land cover changes associated with increased urbanization have led to landscape and environmental changes throughout the world. Remote Sensing Applications for the Urban Environment places emphasis on the rapid development of worldwide urbanization and its impact on the environment, and reviews the assessment of urban land cover conditions using remote sensing data. The book examines current satellite observation capacities, the use of remote sensing data to characterize urban extent and urban land cover, and the applications of satellite-derived data for urban environment assessments. It also introduces cutting-edge assessment methods and remote sensing techniques for characterizing high-resolution imagery of urban areas in different ecological environments. - - Focuses on the latest progress in urban remote sensing and technologies used to monitor urban land use and land cover conditions - Introduces several methods used to extract urban landscape features using high-resolution imagery - Details the methods currently used for assessing urban vegetation, impervious surface, and urban land use and land cover conditions - Describes how to use multi-temple satellite images to monitor urban growth around the world - An up-to-date reference reflecting the state of the art in both remote sensing and the environmental assessment of urban areas, Remote Sensing Applications for the Urban Environment summarizes current satellite observing capacities and the growing demand for consistent and continuous local, regional, and global observation data by different government agencies throughout the world. This book serves academic faculties, students, researchers, and government decision makers.

DKK 1042.00

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Introduction to Remote Sensing - Arthur P. Cracknell - Bog - Taylor & Francis Inc - Plusbog.dk

Addressing the need for updated information in remote sensing, Introduction to Remote Sensing, Second Edition provides a full and authoritative introduction for scientists who need to know the scope, potential, and limitations in the field. The authors discuss the physical principles of common remote sensing systems and examine the processing, interpretation, and applications of data. This new edition features updated and expanded material, including greater coverage of applications from across earth, environmental, atmospheric, and oceanographic sciences. Illustrated with remotely sensed color images from satellites and aircraft, it also outlines data acquisition and analysis. New to this edition: · Details of satellite systems launched since the first edition · Sections on airborne lidar for land surveys and airborne gamma ray spectroscopy · A section on interferometric synthetic aperture radar · Expanded discussions of filtering of images · Updates to a number of recent applications, particularly some that make use of global datasets Suitable for students and professionals with some background in the physical sciences, this book comprehensively surveys the basic principles behind remote sensing physics, techniques, and technology.

DKK 976.00

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Remote And Controlled - Matthew Robert Kerbel - Bog - Taylor & Francis Inc - Plusbog.dk

Remote and Controlled examines the issue of widespread cynicism in an era of abundant information, asking whether it is possible to consume a steady diet of mainstream media and still understand and respect the political process. Starting with central examples of television''s political coverage and the media''s focus on the president, the author explores a variety of media—from newspapers and radio to MTV and computer networks—and political events and institutions. Against a historical backdrop of political, technological, and institutional change, the text raises critical questions for a society plugged into Rush, Oprah, and USA Today: How do the media both magnify and undermine the president? Can televised town meetings replace the real thing? How do politicians seek to control the flow of information, and what do the media do about it? Does the information explosion provide greater diversity or simply greater convenience? The second edition of this acclaimed text has been revised and updated to examine media coverage of recent events such as the Monica Lewinsky scandal. In the process, the author sheds light on the ultimate dilemma of whether an informed public will participate in a system in which campaigns are portrayed as if they were war, policymaking is depicted as if it were a campaign, and none of the participants—reporters included—appear particularly noble or worthy.

DKK 429.00

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Working Virtually - Trina Hoefling - Bog - Taylor & Francis Inc - Plusbog.dk

Remote working is the new reality, and transactional work – provided by freelancers, contract employees or consultants – has increased exponentially. It is forecast that as much as half the labor force will be working independently and virtually by 2020.Most organizations are still grappling with how to effectively manage their virtual staff and how to effectively support and motivate them – an increasingly urgent task as more Millennials join the workforce, bringing changed attitudes to work satisfaction. This book, the fruit of the author’s three decades of experience planning and implementing remote working environments, provides expert guidance for anyone planning a shift to remote working, managing teams of teleworkers, or themselves working in a virtual team.Working Virtually is for the executive leading changes in an enterprise that is preparing for virtual work or seeking to improve current performance. It offers tools to assess readiness, advice on creating appropriate reward policies, and strategies to adapt performance management processes to be more team-driven and technology leveraged. Working Virtually is written to and for the virtual leader who wants to establish high performing virtual teams. It provides an understanding of the roles and responsibilities of managing a virtual team, offering a wealth of advice on creating the conditions for collaboration, motivating team members, and identifying and defusing problems.Working Virtually is for the professional who works remotely from home, on the road, or in an office with remote colleagues. It is for anyone who wants to succeed in this new work environment by developing skills and networks to create a sustained and satisfying career path.With this new edition providing a 360° view of the roles and objectives of all stakeholders in the virtual workspace, this book uniquely provides readers with a rounded picture of the policies, processes, work habits, and commitments needed to achieve the shared goal of high performance remote teams.

DKK 348.00

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Digital Health - Barrie Gunter - Bog - Taylor & Francis Inc - Plusbog.dk

This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice and diagnostic services. Experiments with remote provision of health information and transactional services have been piloted to assess in this context the efficacy of new communications technologies, such as personal computers linked to the Internet, interactive digital television in the home, and electronically networked touch-screen kiosks in public locations. Such developments represent part of a wider agenda--through electronic government--to cultivate more dynamic democracies and involve citizens of a time of growing political alienation. The impact of such developments can only properly be established through systematic empirical research. This book examines what has been learned from research-based evaluations of digital health projects.It draws upon research from different parts of the world and offers an up-to-date review of the literature in this field. It also presents a detailed account of recent research carried out in Britain on the effectiveness of government-sponsored pilot health information, advice and transactional services provided via kiosks, the Internet, and interactive digital television. It considers the effectiveness of these communications technologies in relation to a range of distinct applications, their use by the public and perceived usefulness and authority, and the potential of remote health delivery to support or supplant more traditional and direct forms of health diagnosis and treatment.The book will be of interest to those involved in the academic study of digital media developments, e-government and remote health, as well as to policy-makers and practitioners working in these rapidly growing fields of endeavor.

DKK 482.00

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Game Development Tools - Marwan Ansari - Bog - Taylor & Francis Inc - Plusbog.dk

This book brings the insights of game professionals, DCC creators, hardware vendors, and current researchers together into a collection that focuses on the most underrepresented and critical part of game production: tools development. The first gems-type book dedicated to game tools, this volume focuses on practical, implementable tools for game development professionals. Topics range from asset tracking to improving remote version control performance to robust and efficient IO. Technical artists, as well as game play, audio, and graphics programmers will find new tools to improve work flow and help build games faster.

DKK 542.00

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Environmental Technology for Sustainability - Linda Li - Bog - Taylor & Francis Inc - Plusbog.dk

This book provides a practical and technical focus on environmental engineering technologies and will serve engineers, designers, architects, and project developers that seek to successfully integrate them into urban, rural, and remote settlements. These professionals need to work closely together and understand the technologies to be utilized, therefore this book presents the technologies in an applied manner along with a brief discussion of the underpinning principles in order to ensure correct selection from the various options available and their successful integration into the project at hand, whether an individual building or an entire district.

DKK 768.00

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5G Radio Access Networks - - Bog - Taylor & Francis Inc - Plusbog.dk

C-RAN and virtualized Small Cell technology poses several major research challenges. These include dynamic resource allocation, self-configuration in the baseband pool, high latency in data transfer between radio unit and baseband unit, the cost of data delivery, high volume of data in the network, software networking aspects, potential energy savings, security concerns, privacy of user’s personal data at a remote place, limitations of virtualized environment, etc. This book provides deeper insights into the next generation RAN architecture and surveys the coexistence of SDN, C-RAN and Small Cells solutions proposed in the literature at different levels.

DKK 993.00

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Build Your Own Robot! - Karl Lunt - Bog - Taylor & Francis Inc - Plusbog.dk

This book, a compilation of articles from Karl Lunt''s long-running column for Nuts & Volts magazine, is a must-read for all beginner and intermediate-level robotics enthusiasts. Written in a friendly, straightforward manner, it contains entertaining anecdotes as well as practical advice and instruction. The author''s stories about his various robotics projects will inspire you to try them yourself; and he shares his tips and code to help you. Possible projects range from transforming a TV remote control into a robot controller to building a robot from a drink cooler. You''ll want to build them all; the author''s enthusiasm for robotics is contagious!

DKK 269.00

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i in the Sky - - Bog - Taylor & Francis Inc - Plusbog.dk

i in the Sky is a collection of essays by more than 40 experts, including such leading writers as Charles Handy, Don Tapscott, and Kevin Warwick, giving their personal vision of the future of information. Information here is given its widest meaning and includes such subjects as the Internet, electronic commerce, cybernetics, robotics, artificial intelligence, and even computers as fashion accessories. Information as phenomenon pervades all areas of life, and its evolution has consequences for everyone. Many of the essays have as their central themes the future of computer intelligence; library and information services; interactive Internet marketing; networked learning in higher education; the linking of technology enabling remote and online communication to the deconstruction of the modern corporation; artificial intelligence; scholarly communication; smart houses; intelligent appliances; etc.

DKK 479.00

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Practical Handbook on Biodiesel Production and Properties - Mir Ajab Khan - Bog - Taylor & Francis Inc - Plusbog.dk

Biodiesel—a fuel substitute produced from vegetable oils, animal fats, or algae—is one of the most important renewable natural resources for agrarian countries. The justification for developing biodiesel as an alternate fuel is manifold, and rising crude oil prices and the vulnerability of energy security have made biodiesel necessary and inevitable. The Practical Handbook on Biodiesel Production and Properties has assembled and analyzed the recent trends of biodiesel research, production, and implementation. It includes practical guidance on the identification of plant resources and their distribution, botanical description, palynology, oil extraction, production process, and biodiesel yield. The production and usage of biodiesel will strengthen the agricultural sector, provide energy to remote areas without access to conventional energy, contribute towards economic development, and increase industrial activity. Drawing on both scientific and participatory processes, this book enables the successful utilization and commercialization of biofuel technology.

DKK 995.00

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Evolution of Brain and Behavior in Vertebrates - - Bog - Taylor & Francis Inc - Plusbog.dk

Originally published in 1976, the object of this volume was to present a relatively up-to-date overview of what was known, what was suspected, and what remained to be discovered concerning the general question of the evolution of the vertebrate brain and behaviour, and to present a list of references for those who wanted to delve deeper into one or another aspect of the problem. Accordingly, it contains chapters by palaeontologists, sensory morphologists and physiologists, comparative neurologists and comparative psychologists. The chapters are arranged in a sequence loosely approximating the order in which the various animals, brain structures, or behaviour first appeared. Therefore, the chapters fall naturally into sections, each section directed to a group of vertebrates, beginning with those which have very remote common ancestry and progressing to those with more recent common ancestry with mankind.

DKK 373.00

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Exploring Gifted Education - - Bog - Taylor & Francis Inc - Plusbog.dk

Exploring Gifted Education focusses on the most fundamental and pressing topics in gifted education from across Australian and New Zealand contexts and gives particular attention to evidence-based practices and research findings. The wide variety of topics presented include: identification of gifted learners, creativity, twice-exceptional learners, affective considerations, teaching the gifted, curriculum considerations, programs and services, STEM, early childhood learners, rural and remote contexts, and parents of gifted learners. Each chapter provides guiding questions and key ideas to help orient the reader, and discussion questions synthesise the chapter’s concepts at the conclusion. The first book of its kind to synthesise research-based findings in gifted education from across New Zealand and Australia, it is an essential reference tool for researchers and a key text for courses in gifted education. Practitioners and parents will also find the assembled research illuminating and informative in understanding and addressing the needs of gifted learners.

DKK 403.00

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Tourism in the Antarctic - Thomas Bauer - Bog - Taylor & Francis Inc - Plusbog.dk

Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic! Are you prepared to make the most of them? Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world! It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination for intrepid travelers. During the 1999/2000 season, approximately 15,000 passengers visited Antarctica by ship. Tourism in the Antarctic discusses the new and exciting opportunities for tourism business operators in the region, as well as the ramifications of increased numbers of visitors to this unique environment. In these pages, you will find discussions of issues related to Antarctic tourism including: - - regulation of the tourism industry under the Antarctic Treaty System, and self-regulation provided by business operators - - trends and predictions for numbers of visitors to the region - - tourist attractions that are natural, man-made, spiritual, or scientific in nature - - wildlife of Antarctica: seals and whales, flying sea birds, penguins, etc. - - international law as it relates to the region - - ship-based tourism opportunities from yachts and small expedition-type vessels to very large cruise ships and icebreakers - - air- and land-based tourism opportunities in the region from private expeditions to overflights - - an overview of current tourism operations in other remote areas: the Arctic region, the Galapagos Islands, Alaska, New Zealand''s Sub-Antarctic Islands, and more The author''s observations and experiences during cruises to the Antarctic Peninsula, the sub-Antarctic islands and the Ross Sea, as well as during overflights of Antarctica, are the basis of this unique volume. Generously embellished with charts and tables that make it easy to track activities, opinions, trends, and environmental statistics, this book is an essential reference for anyone teaching, studying, or planning to operate a tourism business in this part of the world.

DKK 751.00

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Words On Fire - Vanessa L Ochs - Bog - Taylor & Francis Inc - Plusbog.dk

When Vanessa Ochs begins to suspect her various physical ailments are due to her leading an ?unsanctified life,? she decides to travel to Jerusalem with her family to explore the sacred books of Judaism. Armed with a list of institutions and the names of women who specialize in teaching these sacred texts, Ochs sets out on a journey of discovery. She forges a personal relationship with her mentors, women who are determined to disprove the claim of Rabbi Eliezer ben Hyrcanus: ?The words of the Torah should be burnt rather than taught to women.? As her year in Jerusalem draws to a close, Ochs begins to find a way to reconcile her feminist views with her quest to live a life according to laws shaped by the ?sexist? views of traditional Judaism.Part scholarly investigation, part anecdotal memoir, Words on Fire is an accessible portrait of a remote world and a fascinating, firsthand account of the clash between feminism and Judaism.

DKK 542.00

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Linking Literacy and Libraries in Global Communities - Marlene Asselin - Bog - Taylor & Francis Inc - Plusbog.dk

Libraries in today''s global world have emerged as key players in building a culture for reading in communities while enhancing the literacy development of children, youth, adults and seniors. Whether one lives in a modern city with sophisticated library services or in a remote region of the world where access to books and literacy services may be limited, librarians and libraries are contributing to the development of learning communities. This book captures some of the essence of this work in libraries in order to inspire and support all those who value the role of libraries in building global communities. The authors highlight the emerging role of libraries and community partners in literacy development and provide concrete examples via case studies drawn from global communities, demonstrating how libraries are working to support local literacies. They also suggest recommendations for supporting the critical role for libraries in supporting global literacies. The book will become essential reading for all those interested in literacy and libraries throughout the world.

DKK 420.00

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Community Destination Management in Developing Economies - Walter Jamieson - Bog - Taylor & Francis Inc - Plusbog.dk

The practical, user-friendly guide to creating a sustainable future for destinations in developing economiesCommunity Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. Community Destination Management in Developing Economies is divided into three sections. The first section provides a basic introduction to community tourism destination management with a special emphasis on community participation and practical case studies. The second section reviews the basic tools essential for managing destinations, such as Environmental Impact Assessments (EIA), Geographic Information Systems (GIS), remote sensing technologies, good governance, and carrying capacity. The final section provides a wide range of illuminating case studies designed to illustrate both the conceptual issues discussed in the first part along with the tools developed in the second part. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics.Community Destination Management in Developing Economies topics include: - - the principles of sustainable tourism - - product marketing and development - - financing - - destination planning - - organizational structure and management - - destination site management and operations - - the nature of tourism - - participation of the community in development projects - - Environmental Impact Assessments (EIA) - - Geographic Information Systems (GIS) - - remote sensing technology - - historic resource management - - the concept and application of good governance - - carrying capacity as a destination management tool - - preservation of heritage in tourism - - computer visualization technology - - festival and event tourism - - and more! Community Destination Management in Developing Economies is essential reading for urban planners and managers, tourism planners, economic development officials, politicians and policymakers working at the local level, consultants working in developing economies, officials from aid agencies and development banks responsible for developing and approving development projects for tourism purposes, educators and students, and those without tourism planning and development training who need this specialized information.

DKK 761.00

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Leadership and Authority in Central Asia - Otambek (university Of London Mastibekov - Bog - Taylor & Francis Inc - Plusbog.dk

This book explores the unfolding of world history in a remote corner of Central Asia: the region of Badakhshan. The history of this region has commonly been explored through the lens of the major superpowers who competed over its territory in the nineteenth and twentieth centuries, including Britain, Russia, and China. Here, we are offered a comprehensive overview of the history of the Ismaili community in Tajikistan. Leadership and Authority in Central Asia identifies traditional forms of religious authority within the network of religious functionaries at a range of levels and discusses the functions of Ismaili political leaders as they have evolved through time. Skilfully applying an interdisciplinary approach – drawing on historical sources, including unpublished materials, and ethnographic fieldwork data collected through interviews – and a perceptive analysis of political theories of leadership in communist and post-communist societies, this book challenges the ways religious and secular categories have been distinguished in recent scholarship Developing a structural explanation for the survival and evolution of religious and political authorities of Badakhshani Ismailis in times of radical social and political upheaval, this book will be of interest to scholars of Muslim societies, Political Science and Central Asian Studies.

DKK 532.00

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Quality Teaching and the Capability Approach - Alison (the Open University Buckler - Bog - Taylor & Francis Inc - Plusbog.dk

This book provides an analytical exploration of the condition of teachers working in expanding school systems across the world, with a particular focus on the lives of women teachers in rural Sub-Saharan Africa. Drawing from award-winning research, it looks beyond the official portrayals of teachers’ lives in order to better understand the reality of the contexts in which teachers live and work. Positioning Amartya Sen’s capability approach at the heart of the study, each chapter considers documentary evidence alongside ethnographic research from rural, remote and under-resourced schools in Ghana, Nigeria, Kenya, South Africa and Sudan. Interweaving rich narratives from teachers in a variety of contexts, the book proposes a concept of professional capability and examines female teachers’ agency to pursue and achieve this in their classrooms. This key examination challenges existing notions of ‘quality education’ and reveals insights into the broader purpose of schooling for rural communities. Quality Teaching and the Capability Approach will be of value to researchers, academics and postgraduate students in education, particularly those concerned with gender, development and teaching, as well as educationalists and policy makers concerned with education and development.

DKK 486.00

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The Erotic - Lou Andreas Salome - Bog - Taylor & Francis Inc - Plusbog.dk

Psychoanalyst and author Lou Andreas-Salome may seem to be a figure remote from us, one belonging to a pre-1914 Europe, but in many ways, she is our contemporary. She travelled in a highly romantic world as socialite, sociologist, and author. She was part of Georg Simmel''s salon, the most exclusive in Berlin, frequented by elusive poet Stefan Georg, dramatist Paul Ernst, social theorist and polymath Max Weber, and Georg Lukacs, among others. Salome''s unique contribution to the erotic was that she argued sexual difference ran deeper than economics and equality—the politics of Marx and the ideals of the French Revolution. For Salome, to think about women and their erotic nature, you must start with their biological and psychological difference, not their economic situation. Salome was an outstanding theorist. Her books on Nietzsche and on Rilke are major studies. The field of psychoanalysis would not have developed in the way it did without Lou Andreas-Salome. We cannot understand Freud''s "rationalism" or his anti-religious sensibility without Salome''s writings. This new English translation is an essential text of psychoanalysis, one that shaped the very conception of the field.

DKK 546.00

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Seeds of Freedom - Clark Taylor - Bog - Taylor & Francis Inc - Plusbog.dk

Seeds of Freedom is a remarkable case study of liberating education in the remote Guatemalan Maya indigenous village of Santa Maria Tzeja in the four decades since it was first settled in 1970. Clark Taylor''s account begins at a time in which the majority of the village consisted of illiterate landless and land-poor peasant farmers working in conditions close to slavery. With the help of a Catholic priest, the village''s founding pioneers were granted land, settled the village, established a school for their children, and began to prosper. By 2010 the village''s emerging professionals were filling increasingly important social change roles at the local, regional, and national levels and nearly all children are educated with many to a university level. As such Santa Maria has come to exemplify the theory and practice of liberating education. The book tells the history of this remarkable community and reveals the transformative potential of the radical pedagogy of Paulo Freire and others. Santa Maria has thus become an example of dynamic liberating education, and its history has much to offer educators, students and solidarity activists throughout the world.

DKK 420.00

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Reflections of Our Past - Deborah A. Bolnick - Bog - Taylor & Francis Inc - Plusbog.dk

The rise of the multi-billion dollar ancestry testing industry points to one immutable truth about us as human beings: we want to know where we come from and who our ancestors were. John H. Relethford and Deborah A. Bolnick explore this topic and many more in this second edition of Reflections of Our Past . Where did modern humans come from and how important are the biological differences among us? Are we descended from Neandertals? How should we understand the connections between genetic ancestry, race, and identity? Were Native Americans the first to inhabit the Americas? Can we see evidence of the Viking invasions of Ireland a millennium ago even in the Irish of today? Through engaging examination of issues such as these, and using non-technical language, Reflections of Our Past shows how anthropologists use genetic information to suggest answers to fundamental questions about human history. By looking at genetic variation in the world today and in the past, we can reconstruct the recent and remote events and processes that have created the variation we see, providing a fascinating reflection of our genetic past.

DKK 412.00

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Bridging the Gap - - Bog - Taylor & Francis Inc - Plusbog.dk

The amount of digital information that libraries need to manage effectively for the benefit of users is constantly increasing. This book discusses in detail how library administrators can better handle this growing abundance of information, as well as effective ways to allow library users easy access. Respected leaders in the field of librarianship explore various aspects of how librarians are meeting the challenges of delivering more digital information to a changing user base, including preservation demands, licensing agreements, digitizing and making available collections unique to specific libraries, and providing more personalized digital services to library users. This book focuses on timely issues that impact how libraries are administered and viewed by both librarians and by users. This innovative book discusses practical ways to provide remote access and services to digital resources, support the preservation of digital resources, understand their library users who prefer the digital information format, and reshape the traditional library for better digital access. The book is carefully referenced and includes helpful illustrations. The book is a valuable resource for senior and mid-level library administrators, including deans, directors, and department heads, of public, special and academic libraries. This book was published as a special issue of the Journal of Library Administration .

DKK 1070.00

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Maps and Related Cartographic Materials - Mary L. Larsgaard - Bog - Taylor & Francis Inc - Plusbog.dk

Make maps and other cartographic materials more easily accessible and usable! Maps and Related Cartographic Materials: Cataloging, Classification, and Bibliographic Control is a format-focused reference manual for catalogers that should occupy a prominent place on your reference shelf. Outside of standard cartographic cataloging tools, the bibliographic treatment of all forms of cartographic materials has never been compiled into one useful source. This book separately examines the treatment of all major cartographic format types and outlines the way each should be cataloged. With Maps and Related Cartographic Materials: Cataloging, Classification, and Bibliographic Control, you will learn to catalog the major formats of cartographic materials, including: - - sheet maps - - early and contemporary atlases - - remote-sensed images such as aerial photographs and satellite images - - globes - - geologic sections - - digital material - - items on CD-ROM Although it is primarily aimed at the beginning “maps cataloger,” Maps and Related Cartographic Materials: Cataloging, Classification, and Bibliographic Control will also be very helpful to the experienced cataloger who has not yet attempted to catalog, say, maps on CD-ROM. In each chapter, the experience and expertise of an established map cataloger or map librarian is the main source of information, giving you practical and up-to-date advice.

DKK 801.00

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The Sponsor - Erik Barnouw - Bog - Taylor & Francis Inc - Plusbog.dk

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television''s program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time. The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor''s pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.

DKK 477.00

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