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Graphis Advertising Annual 2024 - - Bog - Graphis US Inc - Plusbog.dk

Chinese Multinationals - - Bog - World Scientific Publishing Co Pte Ltd - Plusbog.dk

Engaging Teams - Dan Parry - Bog - Kogan Page Ltd - Plusbog.dk

Engaging Teams - Dan Parry - Bog - Kogan Page Ltd - Plusbog.dk

The Economist: Marketing for Growth - Iain Ellwood - Bog - Profile Books Ltd - Plusbog.dk

Fortune Makers - Neng Liang - Bog - PublicAffairs,U.S. - Plusbog.dk

Fortune Makers - Neng Liang - Bog - PublicAffairs,U.S. - Plusbog.dk

Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee not the old state-owned enterprises, but private companies that have had to invent their way forward out of the wreckage of an economy in tatters following the Cultural Revolution. Outside of brand names such as Alibaba and Lenovo, little is known, even by the Chinese themselves, about the people present at the creation of these innovative businesses. Fortune Makers provides sharp insights into their unique styles -- a distinctive blend of the entrepreneur, the street fighter, and practices developed by the Communist Party -- and their distinctive ways of leading and managing their organizations that are unlike anything the West is familiar with. When Peter Drucker published Concept of the Corporation in 1946, he revealed what made large American corporations tick. Similarly, when Japanese companies emerged as a global force in the 1980s, insightful analysts explained the practices that brought Japan''s economy out of the ashes -- and what managers elsewhere could learn to compete with them. Now, based on unprecedented access, Fortune Makers allows business leaders in the United States and the rest of the West to understand the essential character and style of Chinese corporate life and its dominant players, whose businesses are the foundation of the domestic Chinese market and are now making their mark globally.

DKK 265.00
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Richard Sapper - Jonathan Olivares - Bog - Phaidon Press Ltd - Plusbog.dk

Richard Sapper - Jonathan Olivares - Bog - Phaidon Press Ltd - Plusbog.dk

An in-depth study of the work of German-born industrial designer Richard Sapper, most famous for designs such as the Tizio lamp and the Brionvega radio. Richard Sapper (1932-2015) a German-born designer who was based in Milan most of his working career, is considered one of the most important designers of his generation. Within his lifetime, he received numerous international design accolades, including ten prestigious Compasso d''Oro awards. Sapper developed and designed a wide variety of products, ranging from ships and cars, to computers and electronics as well as furniture and kitchen appliances. His clients included Alessi, Artemide, B&B Italia, Brionvega, FIAT, Heuer, Kartell, Knoll, IBM, Lenovo, Lorenz Milano, Magis, Molteni, Pirelli and many others. This investigation of Sapper''s work, based on over forty hours of interviews with the designer Jonathan Olivares, studies his objects, the circumstances that shaped them and the resulting ideals that emerge. The inter-generational conversation explores themes that reoccur throughout Sapper''s oeuvre, and which have a particular importance for a younger generation of designers and those with a desire to understand Sapper''s work from a fresh perspective. An illustrated timeline, packed with images from Sapper''s personal archives, reveals the incredible variety and technical brilliance of his work. Richard Sapper died in Milan on 31 December 2015. Designed by SM Associati, the agency of Marco Velardi from Apartamento magazine, the book opens with an image essay featuring candid commissioned photography by Ramak Fazel.

DKK 587.00
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Likeonomics - Rohit Bhargava - Bog - John Wiley & Sons Inc - Plusbog.dk

Likeonomics - Rohit Bhargava - Bog - John Wiley & Sons Inc - Plusbog.dk

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: - - An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products - - A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years - - A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships - - Author Rohit Bhargava is a founding member of the world''s largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies - With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

DKK 180.00
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HR from the Outside In: Six Competencies for the Future of Human Resources - David Ulrich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

HR from the Outside In: Six Competencies for the Future of Human Resources - David Ulrich - Bog - McGraw-Hill Education - Europe - Plusbog.dk

“This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” —Edward E. Lawler III, Professor, University of Southern California “This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.” —Lynda Gratton, Professor, London Business School “One single concept changed the HR world forever: ‘HR business partner’ . Through consistent cycles of research and practical application, Dave and his team have produced and update the most comprehensive set of HR competencies ever.” —Horacio Quiros, President, World Federation of People Management Associations "Packed with facts, evidence, and prescriptive advice. It is about being a business leader first, and an HR professional second.” —Randy MacDonald, Senior Vice President, Human Resources, IBM Corporation "The concepts and competencies presented in this book provide HR leaders with new insights." —Gina Qiao, Senior Vice President, HR Lenovo “Powerful, relevant and timely! Defines "new HR" in a pragmatic way. This book is a must for leaders and HR folks who seek to create sustainable competitive advantage.” —Satish Pradhan, Chief, Group Human Resources, Tata Sons Limited “You can’t argue with the data! This book is a definitive and practical guide to learning the HR competencies for success.” —John Lynch, Senior Vice President, HR, General Electric “A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.” —Sue Meisinger, Distinguished speaker and author, former CEO of SHRM "Read this book for a unique long-term perspective on where HR competencies have brought us and must take us in future." —John Boudreau, Professor, University of Southern California and Research Director, Center for Effective Organizations

DKK 237.00
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The Silk Road Rediscovered - Haiyan Wang - Bog - John Wiley & Sons Inc - Plusbog.dk

The Silk Road Rediscovered - Haiyan Wang - Bog - John Wiley & Sons Inc - Plusbog.dk

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world''s four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China''s foreign policy priorities. The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that: - - India''s Mahindra is the fifth largest tractor manufacturer in China? - - Tata Motors'' Jaguar Land Rover unit is the fastest growing luxury auto seller in China? - - India''s NIIT is the most influential IT training brand in China? - - China''s Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India? - - Shanghai Electric earns its largest revenues outside China from India? - As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other''s markets is also making them stronger and whetting their appetite for further global expansion. This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.

DKK 227.00
1

Blue Fox - Maria Markstedter - Bog - John Wiley & Sons Inc - Plusbog.dk

Blue Fox - Maria Markstedter - Bog - John Wiley & Sons Inc - Plusbog.dk

Provides readers with a solid foundation in Arm assembly internals and reverse-engineering fundamentals as the basis for analyzing and securing billions of Arm devices Finding and mitigating security vulnerabilities in Arm devices is the next critical internet security frontier—Arm processors are already in use by more than 90% of all mobile devices, billions of Internet of Things (IoT) devices, and a growing number of current laptops from companies including Microsoft, Lenovo, and Apple. Written by a leading expert on Arm security, Blue Fox: Arm Assembly Internals and Reverse Engineering introduces readers to modern Armv8-A instruction sets and the process of reverse-engineering Arm binaries for security research and defensive purposes. Divided into two sections, the book first provides an overview of the ELF file format and OS internals, followed by Arm architecture fundamentals, and a deep-dive into the A32 and A64 instruction sets. Section Two delves into the process of reverse-engineering itself: setting up an Arm environment, an introduction to static and dynamic analysis tools, and the process of extracting and emulating firmware for analysis. The last chapter provides the reader a glimpse into macOS malware analysis of binaries compiled for the Arm-based M1 SoC. Throughout the book, the reader is given an extensive understanding of Arm instructions and control-flow patterns essential for reverse engineering software compiled for the Arm architecture. Providing an in-depth introduction into reverse-engineering for engineers and security researchers alike, this book: Offers an introduction to the Arm architecture, covering both AArch32 and AArch64 instruction set states, as well as ELF file format internalsPresents in-depth information on Arm assembly internals for reverse engineers analyzing malware and auditing software for security vulnerabilities, as well as for developers seeking detailed knowledge of the Arm assembly languageCovers the A32/T32 and A64 instruction sets supported by the Armv8-A architecture with a detailed overview of the most common instructions and control flow patternsIntroduces known reverse engineering tools used for static and dynamic binary analysis Describes the process of disassembling and debugging Arm binaries on Linux, and using common disassembly and debugging tools Blue Fox: Arm Assembly Internals and Reverse Engineering is a vital resource for security researchers and reverse engineers who analyze software applications for Arm-based devices at the assembly level.

DKK 291.00
1

Leadership Sustainability: Seven Disciplines to Achieve the Changes Great Leaders Know They Must Make - Dave Ulrich - Bog - McGraw-Hill Education -

Leadership Sustainability: Seven Disciplines to Achieve the Changes Great Leaders Know They Must Make - Dave Ulrich - Bog - McGraw-Hill Education -

MAKE YOUR LEADERSHIP EFFORTS STICK Every day, thousands of people put great effort--and money--into becoming more effective leaders, through seminars, personal coaching, and employee development plans. These undertakings can do wonders to help leaders of all stripes improve their effectiveness. But not every leader finishes what he or she starts--and many revert back to less effective habits, often without even realizing it. How can you ensure that you stick with all the positive changes you have made? How do you make sure you don’t slip back into your old ways? Answer: Leadership Sustainability Dave Ulrich--the man BusinessWeek referred to as the "#1 Management Educator and Guru"--teams up with leadership expert Norm Smallwood to go where no leadership guide has gone. This dream team provides sophisticated, proven leadership sustainability ideas and tools that you can put to use immediately. Leadership Sustainability helps you turn good intentions into effective actions by mastering seven critical disciplines: - - - Simplicity: - Focus on the few key behaviors that will have the most impact. - - Time: - Allocate your time so your calendar matches your intentions. - - Accountability: - Take personal responsibility for doing what you say you will do. - - Resources: - Support your leadership with effective, ongoing coaching and HR systems. - - Tracking: - Develop metrics for measuring your leadership improvement. - - Melioration: - Learn from your mistakes and demonstrate resilience. - - Emotion: - Draw on deep personal values to keep yourself motivated. The journey to great leadership doesn''t end with learning and implementing effective new skills. Great leadership is about consistency, and the drive for consistency is a never-ending process. Use Leadership Sustainability to ensure leadership greatness today, tomorrow, and for the rest of your life. PRAISE FOR LEADERSHIP SUSTAINABILITY : "Dave and Norm propose a practical approach to solving the problem of leaders turning what they intend into what they do. The seven principles provide a simple and practical way to get things done." -- Ram Charan, coauthor of the New York Times bestselling Execution "Dave and Norm do a great job about teaching leaders not just what to do, but how to make sure that they do it. The ideas in the book are insightful, specific, and actionable." -- Gina Qiao, SVP Human Resources, Lenovo "Finally, a ''how-to'' book that is grounded in the real-world dynamics of leading organizations!" -- Dixon Thayer, CEO, HealthNEXT "Dave and Norm provide both an in-depth understanding of why we often fall short and a set of tools for getting on with it." -- Morgan W. McCall, Jr., Professor, Marshall School of Business, University of Southern California, and author of High Flyer "Leaders all over the world will celebrate Dave and Norm’s powerful new gift: the concept of Leadership Sustainability and its seven disciplines." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "Finally, we have two scholar-practitioners who correctly address evidence that one of every two leaders fails and offer solutions about proper execution that leads to sustainability." -- W. Warner Burke, Professor of Psychology and Education, Teachers College, Columbia University "Dave and Norm understand that one of the keys to success is disciplined continuity and sustainability--which constitute a required core competency among leadership." -- Kathleen Wilson-Thompson, Chief Human Resources Officer, Walgreen Co.

DKK 293.00
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