Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant - Bog af W. Chan Kim - Hardback
Blue Ocean Strategy, Expanded Edition, is a groundbreaking book by W. Chan Kim. Published in 2015 by Harvard Business School Publishing, this book has revolutionized the field of business strategy. The book belongs to the genre of Business and Economics, and it presents a new and innovative framework that challenges everything you thought you knew about the requirements for strategic success in the marketplace. W. Chan Kim, the author, argues that cutthroat competition results in nothing but a bloody..
Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim
Blue Ocean Strategy, Expanded Edition, is a groundbreaking book by W. Chan Kim. Published in 2015 by Harvard Business School Publishing, this book has revolutionized the field of business strategy. The book belongs to the genre of Business and Economics, and it presents a new and innovative framework that challenges everything you thought you knew about the requirements for strategic success in the marketplace. W. Chan Kim, the author, argues that cutthroat competition results in nothing but a bloody..