Strategic Design Thinking - Innovation in Products, Services, Experiences and Beyond - Bog - Paperback
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant \creative types\ and left-brain dominant \analytical types.\ Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using..
Strategic Design Thinking - Innovation in Products, Services, Experiences and Beyond
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant \creative types\ and left-brain dominant \analytical types.\ Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using..