Architecture, Luxury & Marketing - Anthony Duquerroy

It appears that the XXI° is the century of rapprochement between architecture and the luxury universe. It appears that luxury brands have the ambition to make architecture the pillar of their new marketing strategies. We then witness the incorporation of architecture within the houses, and the appearance of new forms of plural collaborations. Architecture emancipates itself from its functional rigor towards a competitive race for the exceptional, for the iconic. Through the world of luxury, particularly..