Marketing Communication Strategy - John Lok

This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict consumer behaviors in retail industry?(2) Can (AI) learning machine replace human marketing research method? This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and..