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Influence, New and Expanded - Robert B Cialdini - Bog - HarperCollins Publishers Inc - Plusbog.dk

Influence, New and Expanded - Robert B Cialdini - Bog - HarperCollins Publishers Inc - Plusbog.dk

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: - Reciprocation - Commitment and Consistency - Social Proof - Liking - Authority - Scarcity - Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change— Influence is a comprehensive guide to using these principles to move others in your direction.

DKK 241.00
3

Influence, New and Expanded UK - Robert B Cialdini - Bog - HarperCollins Publishers Inc - Plusbog.dk

Influence, New and Expanded UK - Robert B Cialdini - Bog - HarperCollins Publishers Inc - Plusbog.dk

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: - Reciprocation - Commitment and Consistency - Social Proof - Liking - Authority - Scarcity - Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change— Influence is a comprehensive guide to using these principles to move others in your direction.

DKK 179.00
3

Influence: Science and Practice - Robert B. Cialdini - Bog - Pearson Education Limited - Plusbog.dk

Influence: Science and Practice - Robert B. Cialdini - Bog - Pearson Education Limited - Plusbog.dk

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another''s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

DKK 735.00
3

BRUGT BOG - Pre-Suasion - Robert B. Cialdini - Bog - Cornerstone - Plusbog.dk

BRUGT BOG - Pre-Suasion - Robert B. Cialdini - Bog - Cornerstone - Plusbog.dk

BRUGT BOG When it comes to persuasion, success can begin before you say a word. ‘ An instant classic. ’ Forbes ‘ Utterly fascinating. ’ Adam Grant, author of Originals and Give and Take ‘ Shockingly insightful. ’ Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence , Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. ‘Mind-blowing.’ Management Today ‘Accessible and intellectually rigorous.’ Books of the Year, The Times ‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

DKK 68.00
1

Six Degrees of Social Influence - - Bog - Oxford University Press Inc - Plusbog.dk

Six Degrees of Social Influence - - Bog - Oxford University Press Inc - Plusbog.dk

Over the course of the last four decades, Robert Cialdini''s work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini''s work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.

DKK 456.00
3

Influence at Work - Steve J. Martin - Bog - Profile Books Ltd - Plusbog.dk

Influence at Work - Steve J. Martin - Bog - Profile Books Ltd - Plusbog.dk

''Outstanding...This book is superb.'' Robert B Cialdini, bestselling author of InfluenceTo be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

DKK 127.00
3