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Innovation in Marketing

Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model innovation and strategy marketing strategies and shareholder value best practice in innovation management effectiveness in innovation.

GBP 175.00
1

Technology Innovation in Manufacturing

Technology Innovation in Manufacturing

This text identifies and discusses different technology innovation initiatives (TIIs) such as entrepreneurial capability technology infrastructure capability organizational culture and climate and government initiatives. It further evaluates the relationship between various technology innovation initiatives and manufacturing performances using multi-criteria decision-making techniques such as fuzzy set theory (FST) structural equation modeling (SEM) and analytic hierarchy process (AHP). It will serve as an ideal reference text for graduate students and academic researchers in the field of industrial engineering manufacturing engineering mechanical engineering automotive engineering. This book: • Discusses technology innovation initiatives such as entrepreneurial capability technology infrastructure capability and organizational culture. • Highlights technology innovation-strategy model in assisting manufacturing industries for enhancing their performance in today’s competitive environment. • Examines the effect of technology innovation initiatives on the performance of manufacturing industries. • Covers multi-criteria decision-making techniques such as fuzzy set theory structural equation modeling and analytic hierarchy process. • Explores the validation of fuzzy-based technology innovation model through structural equation modeling. | Technology Innovation in Manufacturing

GBP 110.00
1

Innovation Project Management Handbook

Innovation Project Management Handbook

Innovation Project Management Handbook provides organizational leaders and decision-makers with a cadre of agile disciplined and transformational tools and processes for improving innovation opportunity outcomes and achieving sustained innovation project success. The authors introduce new tools and processes developed over their decades of work in the field of innovation that assist organizations in aligning innovation opportunity decisions with their core competencies business objectives and strategic vision. In concert with accepted tools already in use today you are provided a detailed description of each tool and process in an easy to follow format with actual application scenarios and exercises. The handbook begins with an innovation primer and introductory discussion on how the authors evolved the original ENOVALE model into the N2OVATE methodology. An overview of how to select a project for each type of innovation opportunity is provided followed by an in-depth step-by-step discussion on how to implement each innovation process type. Based on innovative outcomes the authors identify seven unique processes each having its own unique circumstances. This allows you to tailor the processes and associated tool-sets to the needs of your organization and situation. After selecting one of the seven processes that fit your desired innovation outcome you simply follow the detailed process maps provided in the applicable chapter to achieve a desired outcome. In doing so you will learn how to use adapt and improve the tools and techniques offered in the handbook to achieve a positive innovation outcome and add value to your organization customers stakeholders and shareholders.

GBP 175.00
1

Regional Innovation And Global

Regional Innovation And Global

First Published in 1999. The process of globalization is shaped and reinforced by a rapidly changing knowledge environment. As economies become less constrained national frontiers they become more geographically specialized. Thus important elements of the innovation process tend to become regional rather than national. In this new environment large corporations are weakening their links with their home country spreading their innovation activities to source different regional systems of innovation. Regional networks of forms are creating new forms of learning and production. The aim of this book is to broaden both conceptually and empirically the 'national systems of innovation' approach developed by Lundvall Freeman Nelson and others. While recognizing the creative nature of economic adjustment in a turbulent world and the highly uneven distribution of economic growth the national systems approach lacks a mechanism by which to understand innovation when realistic unit of analysis is no longer the nation state. Written by leading scholars in the field this book provides a ground-breaking examination of sub-regional systems of innovation in an interconnected global economy. | Regional Innovation And Global

GBP 175.00
1

Enterprise: Entrepreneurship and Innovation

Enterprise: Entrepreneurship and Innovation

Enterprise Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text features include case studies andpause and reflect situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions inreal life. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. After completing the book readers will understand how to acquire the entrepreneur‘s skills attitudes and knowledge; the techniques needed to generate new business and create a new organisation. | Enterprise: Entrepreneurship and Innovation

GBP 175.00
1

Creativity and Innovation for Managers

Creativity and Innovation for Managers

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is how it can benefit the company and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials Creativity and Innovation In Brief is a waffle-free approach to creativity providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype;- an agenda for making innovation happen in your business- a real world view.

GBP 175.00
1

System Innovation for a World in Transition Applied System Innovation IX. Proceedings of the 9th International Conference on Applied System

System Innovation for a World in Transition Applied System Innovation IX. Proceedings of the 9th International Conference on Applied System

System Innovation for a World in Transition: Applied System Innovation IX includes the contributions presented at the IEEE 9th International Conference on Applied System Innovation (ICASI 2023 Chiba Japan 21-25 April 2023). The conference received more than 600 submitted papers from 12 different countries whereby roughly one quarter of these papers was selected to present at ICASI 2023. The book aims to provide an integrated communication platform for researchers from a wide range of topics including information technology communication science applied mathematics computer science advanced material science and engineering. Hopefully it will enhance interdisciplinary collaborations between science and engineering technologists in the fields of academics and related industries. | System Innovation for a World in Transition Applied System Innovation IX. Proceedings of the 9th International Conference on Applied System

GBP 140.00
1

Innovation in Small-Farm Agriculture Improving Livelihoods and Sustainability

Innovation in Small-Farm Agriculture Improving Livelihoods and Sustainability

Innovation in Small-Farm Agriculture: Improving Livelihoods and Sustainability is an invaluable resource focussing on the current state of knowledge and scientific advances about the complex and intertwined issues of innovation and how they relate to livelihood of small-scale farmers. This book exposes readers with a holistic overview on how agriculture is most associated with the development and transfer of technologies to farmers and their participation in research and development initiatives to improve the relevancy and usefulness of its outputs and innovation which is not well documented. The book offers comprehensive coverage of the most essential topics including: Recent scientific advances on agricultural innovations for small farmers. Emphasizes on opportunities and constraints of techno-institutional paradigms. Highlight low-cost and eco-friendly interventions. Case studies on various innovations in agriculture spanning the different agricultural gamut. | Innovation in Small-Farm Agriculture Improving Livelihoods and Sustainability

GBP 115.00
1

Entanglements of Designing Social Innovation in the Asia-Pacific

Entanglements of Designing Social Innovation in the Asia-Pacific

Rooted in the places cultures histories and wisdom of the diverse Asia-Pacific region this book gathers heterogeneous practices of designing social innovation that address various social political and environmental challenges. In contrast to dominant notions of design from the Global North that evolved through industrialisation and modernist thinking the examples in this book speak to designing that is embodied relational temporal ontological and entangled deeply with ecologies. This edited volume shares rich and detailed stories from Aotearoa New Zealand Cambodia Indonesia Japan Malaysia Myanmar the Philippines Samoa Thailand Vanuatu and a continent now called Australia that offer honest and critical reflections from practitioners and scholars on designing social innovation. Contributors explore issues of ethics politics and positionality in their work. This book highlights the importance of respecting multiple knowledge streams worldviews and practices situated in a place. This then supports a plurality of designing social innovation. In all this book offers ways to sharpen focus on entangled pluralities as a central condition for designing. It is a contribution of hope and inspiration that are becoming more urgently needed in the volatile uncertainties of this world. This book will be of interest to scholars working in social innovation service design social design participatory design design anthropology and Asian studies. | Entanglements of Designing Social Innovation in the Asia-Pacific

GBP 130.00
1