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Advanced Process Control and Simulation for Chemical Engineers

Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
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Genomics and Proteomics Principles Technologies and Applications

Genomics and Proteomics Principles Technologies and Applications

The book provides scope and knowledge on advanced techniques and its applications into the modern fields of biotechnology—genomics and proteomics. In this book different genomics and proteomics technologies and principles are examined. The fundamental knowledge presented in this book opens up an entirely new way of approaching DNA chip technology DNA array assembly gene expression analysis assessing changes in genomic DNA structure-based functional genomics protein networks and so on. Topics in the book include:• Different gene products with a similar role in neuronal defense against oxidative • Gene-gene and gene-environment interactions in genetic epidemiology• Elucidation of proto-oncogene c-abl function with the use of mouse models and the disease model of chronic myeloid leukemia • Next-generation sequencing microbiome evaluation molecular microbiology and their impact on human health • Proteomics and prostate cancer • RNA interference therapeutics • Molecular mechanisms of hepatitis C virus entry • Molecular phylogenetics for elucidation of evolutionary processes from biological data • The impact of transgenic crops on soil quality microbial diversity and plant-associated communities. • Biotechnological and genomic approaches for abiotic stress tolerance in crop plantsThe book will be valuable for biotechnology researchers and bioinformatics professionals and students in all fields of biotechnology and will serve to broaden their knowledge about these newer tools techniques innovations and applications. | Genomics and Proteomics Principles Technologies and Applications

GBP 82.99
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Applied Physical Chemistry with Multidisciplinary Approaches

Applied Physical Chemistry with Multidisciplinary Approaches

Presenting illustrative case studies highlighting technological applications and explaining theoretical and foundational concepts this book is an important reference source on the key concepts for modern technologies and optimization of new processes in physical chemistry. This volume combines up-to-date research findings and relevant theoretical frameworks on applied chemistry materials and chemical engineering. This new volume presents an up-to-date review of modern materials and chemistry concepts issues and recent advances in the field. Distinguished scientists and engineers from key institutions worldwide have contributed chapters that provide a deep analysis of their particular subjects. At the same time each topic is framed within the context of a broader more multidisciplinary approach demonstrating its relationship and interconnectedness to other areas. The premise of this book therefore is to offer both a comprehensive understanding of applied science and engineering as a whole and a thorough knowledge of individual subjects. This approach appropriately conveys the basic fundamentals state-of-the-art technology and applications of the involved disciplines and further encourages scientific collaboration among researchers. This volume emphasizes the intersection of chemistry math physics and the resulting applications across many disciplines of science and explores applied physical chemistry principles in specific areas including the life chemistry environmental sciences geosciences and materials sciences. The applications from these multidisciplinary fields illustrate methods that can be used to model physical processes design new products and find solutions to challenging problems. | Applied Physical Chemistry with Multidisciplinary Approaches

GBP 82.99
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