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Physiology of Molluscs A Collection of Selected Reviews Volume 2

Phytochemical Composition and Pharmacy of Medicinal Plants 2-volume set

Ethnobotany of India 5-Volume Set

Ethnobotany of India 5-Volume Set

This new 5-volume set Ethnobotany of India provides an informative overview of human-plant interrelationships in India focusing on the regional plants and their medicinal properties and uses. Each volume focuses on a different significant region of India including Volume 1: Eastern Ghats and Deccan Volume 2: Western Ghats and West Coast of Peninsular India Volume 3: North-East India and Andaman and Nicobar Islands Volume 4: Western and Central Himalaya Volume 5: The Indo-Gangetic Region and Central India With chapters written by experts in the field the book provides comprehensive information on the tribals (the indigenous populations of the region) and knowledge on plants that grow around them. Each volume includes an introductory chapter with an overview of the region and then goes on to cover ethnic diversity and culture of the ethnic tribes plants used for healing and medical purposes for humans and animals ethnic food plants and ethnic food preparation specific information on the ethnomedicinal plants the parts used and the diseases cured other uses of plants by the ethnic tribes such as for fiber dyes flavor and recreation conservation documentation and management efforts of the ethnic communities and their plant knowledge The books include the details of the plants used their scientific names the parts used and how the plants are used providing the what how and why of plant usage. The volumes are well illustrated with over 100 color and 130 b/w illustrations. Together the five volumes in the Ethnobotany of India series bring together the available ethnobotanical knowledge of India in one place. India is one of the most important regions of the old world and its ancient and culturally rich and diverse knowledge of ethnobotany will be valuable to many in the fields of botany and plant sciences pharmacognosy and pharmacology nutraceuticals and others. The books also consider the threat to plant biodiversity imposed by environmental degradation which impacts cultural diversity. | Ethnobotany of India 5-Volume Set

GBP 640.00
1

Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

This new 3-volume set Innovative Approaches in Diagnosis and Management of Crop Diseases provides an abundance of new research and information on major diseases of various crops along with new techniques and technology for the detection of plant pathogens along with appropriate management strategies. Divided into three volumes and with chapters written by renowned and expert scientists working in different areas of plant pathology the volumes cover important diseases of crops incited by bacteria fungi viruses viroids phytoplasma and nematodes. They address these disease challenges to commercial field and horticultural crops and their management. Volume 1 focuses on the Mollicute class of bacteria. It looks at the detection diagnosis and management of phytoplasma diseases and viroids CRISPR-Cas9 genome editing in plants for virus resistance next-generation sequencing technologies and more. Volume 2 focuses on recent advances in diagnosis detection and management of diseases of specific crops such as cotton sesame rice wheat millet maize field pea and pigeonpea ginger and turmeric guava aonla and vegetable cruciferous crops. Volume 3: Nanomolecules and Biocontrol Agents explores the use of novel new ways to prevent and mitigate plant diseases. These include novel green nanotechnologies; biosensors; biological management using phyllosphere- rhizosphere- and endosphere-derived biocontrol agents; employing biofumigation techniques; and plant immunization approaches. The book also considers the special challenge of plant disease management under the present climate change scenario. Key features: Presents diverse research of leading plant pathologists on detection diagnosis and management of crop diseases Shares innovative and emerging techniques for diagnosis and management of major plant diseases Covers a vast array of important crops and their diseases Diagnosis and management of biotic stresses play a pivotal role in efficient agriculture production and together these volumes of Innovative Approaches in Diagnosis and Management of Crop Diseases provide reviews of crucial research to effectively advance the detection diagnosis and management of crop diseases. | Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

GBP 385.00
1

Forage Crops of the World 2-volume set Volume I: Major Forage Crops; Volume II: Minor Forage Crops

Handbook of Research on Food Science and Technology 3 Volume Set

Plant Biotechnology Two-Volume Set

Plant Biotechnology Two-Volume Set

Recent advances in the development of transgenic plants have revolutionized our concepts of sustainable food production cost-effective alternative energy strategies microbial biofertilizers and biopesticides and disease diagnostics through plant biotechnology. As a result a number of transgenic plants have been developed with improved traits. With the advancement of plant biotechnology many of the customary approaches are out of date. This new two-volume set Plant Biotechnology provides a plethora of current knowledge on new as well as fresh approaches that are necessary to address biological problems in plant food production. The volumes provide an informative tour of plant biotechnology covering the basics of biotechnology to recent advances taking a thorough look at applications as well. The editors have brought together a respected group of contributors who address the most recent techniques and their applications in plant biotechnology. Volume 1 covers the principles techniques and applications while Volume 2 delves into transgenics stress management and biosafety issues. The volumes share recent information related to recent methods of genetic transformation gene silencing development of transgenic crops biosafety issues microbial biotechnology oxidative stress plant disease diagnostics and management and more. Broken into subsections the two volumes cover: History scope and importance of plant biotechnology Plant tissue culture Techniques in molecular biology Molecular markers and QTL mapping Genetic transformation Gene silencing in plant Transgenic crops and biosafety Microbial biotechnology Oxidative stress Plant disease diagnostics and management This two-volume set will be a valuable resource for research and university libraries as well as for the many students engaged in plant biotechnology studies as well as faculty and researchers. | Plant Biotechnology Two-Volume Set

GBP 235.00
1

Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

This new 3-volume set provides a comprehensive understanding of the mechanisms that mediate biosynthesis accumulation and degradation of plant metabolites so as to employ novel strategies to improve crop production and enhance abiotic stress tolerance in plants. Abiotic stresses such as drought high salt cold heat UV radiation heavy metal pollution etc. are increasingly responsible for restricting plant growth and agricultural production and are becoming more alarming due to threats from global climate change. To combat these threats it is imperative to study the underlying mechanisms of stress tolerance from diverse metabolites and the biosynthesis pathways for metabolite production to maintain osmotic balance under diverse environmental stresses. Biology and Biotechnology of Environmental Stress Tolerance in Plants provides that understanding. Volume 1: Secondary Metabolites in Environmental Stress Tolerance focuses exclusively on the diverse secondary metabolites that play a major role in the adaptation of plants to the environment and in overcoming stress conditions as well as their implications in enhancing tolerance mechanisms. The chapters in this section review and integrate the currently available information on the protective role rendered by a wide array of antioxidative secondary metabolites and their regulation during diverse environmental stress. Volume 2: Trace Elements in Environmental Stress Tolerance throws light on the different inorganic trace elements including metal nanoparticles that help to deal with various environmental stresses. While these elements at high level create considerable phytotoxicity and halt metabolic and enzymatic activity they also promote growth and development in limited quantity so that they have significant potential in revamping plant morphology and physiology under stressed conditions. Hence optimum concentration management of these elements can help to mitigate world hunger and contribute toward sustainable agriculture and food security under challenging environments. Volume 3: Sustainable Approaches for Enhancing Environmental Stress Tolerance focuses on the agronomic and biochemical approaches as well as biotechnological and high-throughput technologies including the prospects of genetic engineering epigenetics and the latest CRISPR/Cas technology in generating stress-tolerant plants. The volume provides a clear road map for the implementation of techniques for improving abiotic stress tolerance in plants for better sustenance. Key features: Provides an advanced understanding of the mechanisms of action of secondary metabolites and trace elements in environmental stress tolerance as well as the different agronomic and biotechnological methods that enhances stress tolerance Looks at the overall metabolic pathways and genetic engineering giving a holistic view of plant-level studies of diverse abiotic stresses affecting different metabolic pathways Provides the groundwork to help researchers in designing future programs for identifying novel genes and proteins and targeting proper pathways to develop climate-resilient plants Altogether the three-volume Biology and Biotechnology of Environmental Stress Tolerance in Plants will enhance our understanding of plant responses to environmental stresses and enable implementation of programs and practices that can help us to develop climate-resilient plants with better performance for better yield and quality. | Biology and Biotechnology of Environmental Stress Tolerance in Plants 3-Volume Set

GBP 437.00
1

Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

This new volume Design and Construction of Laboratory Gas Pipelines: A Practical Reference for Engineers and Professionals focuses on design and installation of laboratory gas pipelines. It instructs design engineers laboratory managers and installation technicians on how to source the information and specifications they require for the design and installation of laboratory gas systems suitable for their intended use. The current use of specifications predominantly taken from medical gas standards for this type of work is not always suitable; these standards are for use with medical grade gases that have a purity level of 99. 5%. The purity levels required in laboratories however start at 99. 9% for general industrial use through to 99. 9995% (Ultra High Purity (UHP)) and higher. Regular medical gas standards are also unsuitable for use with the oxidizing flammable and in some instances toxic gases that are regularly encountered in laboratories. As need for gas purity increases the methodology used to design a piping system must vary to meet those parameters and this reference provides the necessary information and resources. There are no comprehensive single sources of technical references currently available in this market states the author and the generally supplied specifications provided to the construction industry are usually generic and not specifically targeted for the gases in use. The results provide extremely poor quality designs and in some instances unusable systems. With over 40 years of specialization in the industry from project management to systems design testing and commissioning of projects with values in excess of $15 million the author comprehensively fills that gap with this rich resource. Key features• provides information on types of laboratories that use laboratory gases and the equipment needed• explains the various methods of construction and the materials used to ensure that the purity of the gases remains as supplied from the manufacturers• incorporates the design methodology used to meet the various requirements of the laboratory and the information required to ensure that the correct engineering is provided• presents information on the purity levels of the gases and the data on the equipment used for pipelines and compatibility issues• presents an example of a simple laboratory gas specification that provides guidelines on the information necessary to provide a set of design documents | Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

GBP 82.99
1

Phytochemistry 3-Volume Set Volume 1: Fundamentals Modern Techniques and Applications; Volume 2: Pharmacognosy Nanomedicine and Contemp

Advances in Sustainable Development and Management of Environmental and Natural Resources Economic Outlook and Opinions 2-volume set

Advances in Sustainable Development and Management of Environmental and Natural Resources Economic Outlook and Opinions 2-volume set

Published in two volumes this new book Advances in Sustainable Development and Management of Environmental and Natural Resources: Economic Outlook and Opinions addresses the varied aspect of natural resources and their management in conjunction with socioeconomic aspects. With chapters from authors from around the world this volume features 24 chapters that cover many aspects of the sustainable utilization of management of natural resources and provides new insight into the nexus of ecology and economy and their application in various fields of science. The chapters include case studies and research from India Africa South America and elsewhere. After first laying the foundation the volume goes on to discuss sustainable development and natural resource management from an economics point of view. Chapters address myriad issues involved in natural resources and environmental management including soil and water resources management in arid lands resource management for agricultural purposes contemporary global legal norms of environment and sustainable development how emissions factor into regional economies mitigation of the impact of climate change through sustainable practices rainwater harvesting technology and much more. The chapters include case studies that discuss soil agroforestry agriculture wetlands and floral diversity. The book provides a solid foundation for a realistic perspective of the role of sustainable development and management of natural resources while taking the socioeconomic impact into consideration as well. It will be a valuable resource and reference for the study of ecology economics sustainable development natural resource management and other allied fields. | Advances in Sustainable Development and Management of Environmental and Natural Resources Economic Outlook and Opinions 2-volume set

GBP 231.00
1

New Frontiers in Nanochemistry: Concepts Theories and Trends 3-Volume Set Volume 1: Structural Nanochemistry; Volume 2: Topological Nanoc

Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society stressing the necessity to properly conserve cultural resources in order to maintain a socially economically and environmentally sustainable development. In this book the mural Allegory to Work by the artist Felipe Seade located in Uruguay is used as a case study. The work of Felipe Seade a prominent political mural artist of the twentieth century reflects the influence of Mexican heritage and the socio-political themes of that time which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism globalization and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical ethnographic tourism and scientific research that leads to a sustainable project from the point of view of identity economy politics and society. This volume with over 50 color illustrations and many black and white photos will be valuable for college and research libraries undergraduate and graduate students researchers and professors in the field of cultural heritage and art as well as those involved in community-based research. | Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

GBP 82.99
1

Sustainable Horticulture 2 Volume Set

Effective School Librarianship Successful Professional Practices from Librarians around the World: (2-volume set)

Effective School Librarianship Successful Professional Practices from Librarians around the World: (2-volume set)

These volumes provide a series of informative interviews with school/teacher librarians practicing in different parts of the world. The 2-volume set showcases the resilience creativity and best practices from successful school librarians from Europe Asia Africa Australia and North and South America. The librarians interviewed come from all different schools and schools systems from a tiny recently built school library in a rural village in Africa to an ultra-modern library in Sweden. Featuring 37 interviews with successful school librarians from across the globe the volumes let us hear the stories from countries around the world. They tell about their creative and innovative school library projects their unconventional reading programs and their best practices and experiences in addressing the challenges of supporting basic literacy. A wide selection of methodologies and approaches are discussed offering a global “voyage” through topics important in school librarianship. The 2-volume set also addresses recent advancements in information and communication technologies (ICTs) and the shift toward inquiry-based learning that impacts school libraries worldwide. The books are packed with information that can be used by school librarians teachers school administrators and others in a variety of ways. Readers can borrow best practices from the experiences presented in the book and the volumes can also serve as a strong voice for practicing school librarians and the profession through expanding the opportunities for professional sharing in the international school library community. | Effective School Librarianship Successful Professional Practices from Librarians around the World: (2-volume set)

GBP 139.00
1

Applied Chemistry and Chemical Engineering 5-Volume Set

Applied Chemistry and Chemical Engineering 5-Volume Set

This new five-volume set brings together innovative research new concepts and novel developments in applied chemistry and chemical engineering. It covers an array of topics with the volumes covering: Mathematical and Analytical Techniques Principles Methodology and Evaluation Methods Interdisciplinary Approaches to Theory and Modeling with Applications Experimental Techniques and Methodical Developments Research Methodologies in Modern Chemistry and Applied Science Volume 1 addresses new informatics tools for applied chemistry and computer science. It presents a modern approach to modeling and calculation and also looks at experimental design in applied chemistry and chemical engineering. The volume discusses the developments of advanced chemical products and respective tools to characterize and predict the chemical material properties and behavior. Volume 2 focuses on three main aspects: principles methodology and evaluation methods. It presents a selection of chapters on recent developments of theoretical mathematical and computational conceptions as well as chapters on modeling and simulation of specific research themes covering applied chemistry and chemical engineering. This book attempts to bridge the gap between classical analysis and modern applications. Volume 3 reviews introduces and develops the mathematical models that are most frequently encountered in sophisticated chemical engineering domains. The volume provides a collection of models illustrating the power and richness of the mathematical sciences in supplying insight into the operation of important real-world systems. It fills a gap within modeling texts focusing on applications across a broad range of disciplines. Volume 4 provides a detailed yet easy-to-follow treatment of various techniques useful for characterizing the structure and properties of engineering materials. This timely volume provides an overview of new methods and presents experimental research in applied chemistry using modern approaches. Each chapter describes the principle of the respective method as well as the detailed procedures of experiments with examples of actual applications and then goes on to demonstrate the advantage and disadvantages of each physical technique. Thus readers will be able to apply the concepts as described in the book to their own experiments. Volume 5 is designed to fulfill the requirements of scientists and engineers who wish to be able to carry out experimental research in chemistry and applied science using modern methods. Each chapter describes the principle of the respective method as well as the detailed procedures of experiments with examples of actual applications. Thus readers will be able to apply the concepts as described in the book to their own experiments. | Applied Chemistry and Chemical Engineering 5-Volume Set

GBP 560.00
1

Nanotechnology Horizons in Food Process Engineering 3-volume set

Nanotechnology Horizons in Food Process Engineering 3-volume set

Although nanotechnology has revolutionized fields such as medicine genetics biology bioengineering mechanics and chemistry its increasing application in the food industry is relatively recent in comparison. Nanotechnology is being used to discover new methods for creating new flavors extending food shelf life and improving food protection and nutritional value. Nanotechnology in the food industry is now being explored for intelligent nutrient delivery systems smart foods contaminant detection nanodevices and nanosensors advanced food processing antimicrobial chemicals encapsulation and green nanomaterials. This new three-volume set Nanotechnology Horizons in Food Process Engineering addresses a multitude of topical issues and new developments in the field. Volume 1 focuses food preservation food packaging and sustainable agriculture while Volume 2 looks at nanotechnology in food process engineering applications of biomaterials in food products and the use of modern nanotechnology for human health. The third volume explores the newest trends in nanotechnology for food applications and their application for improving food delivery systems. Together these three volumes provide a comprehensive and in-depth look at the emerging status of nanotechnology in the food processing industry explaining the benefits and drawbacks of various methodologies that will aid in the improvement and development of food product sourcing and food hygiene monitoring methods. Volume 1 discusses emerging nanotechnolgical applications in food processing packaging and preservation. It focuses on using nanoparticles for safe and nutritional food production protecting crops from pests increasing nutritional value and providing solutions for various environmental issues. This book especially deals with nanotechnology for controlling plant pathogens food packaging and preservation agricultural productivity wastewater treatment and bioenergy production. Volume 2 discusses nanotechnology use in non-thermal techniques such as high-pressure processing (HPP) pulsed electric fields (PEFs) pulsed light ultraviolet microwave ohmic heating electrospinning and nano- and microencapsulation. This volume looks at the role and application of minimal processing techniques such as ozone treatment vacuum drying osmotic dehydration dense phase carbon dioxide treatment and high-pressure assisted freezing. The successful applications of nanotechnologies on juices meat and fish fruits and vegetable slices food surface purees milk and milk products extraction drying enhancement and encapsulation of micro-macro nutrients are also considered. The volume also presents several computer-aided techniques that are emerging in the food processing sector such as robotics radio frequency identification (RFID) three-dimensional food printing artificial intelligence etc. Significant role of food properties in design of specific food and edible packaging films have been elucidated. Volume 3: Trends Nanomaterials and Food Delivery provides an overview of the current trends in nanotechnology for food applications and food delivery systems. Topics include a collection of chapters on diverse topics including the stability of nanoparticles in food nanobiosensing for the detection of food contaminants nanotechnology applications in agriculture the role of nanotechnology in nutrient delivery how nanotechnology is applied in dairy products biofunctional magnetic nanoparticles in food safety the development of nutraceuticals using nanotechnological tools and more. | Nanotechnology Horizons in Food Process Engineering 3-volume set

GBP 385.00
1

Computational Intelligence in Analytics and Information Systems 2-volume set

Computational Intelligence in Analytics and Information Systems 2-volume set

This new two-volume addresses a number of state-of-the-art developments and unsolved open issues in the field of computational intelligence. Volume 1 focuses on data science and artificial intelligence. It highlights the use of predictive analytics of data from various application domains to find timely solutions to various problems. The book focuses on the research developments limitations and management of real-time problems using computational intelligence by identifying applicable approaches in order to enhance automate and develop effective solutions. The volume introduces empirical research prospects of theoretical research and applications in data science and artificial intelligence. The chapters present diverse application of computer intelligence and machine learning in security healthcare and medicine agriculture traffic science/smart cities and language and text conversion. Volume 2 demonstrates empirical theoretical and application perspectives on smart technologies computational intelligence in network technologies and computational intelligence in software engineering identifying the advantages and limitations of each. The chapters on smart technologies address their application in such areas as communication services healthcare and assistive technology urban waste management vehicle pollution and accident detection and more. The technologies encompass the use of machine learning blockchain fog computing satellite communication technology ant colony optimization algorithms etc. Together these two volumes offer new research on presented by young and dynamic researchers and experts from industry and academia sharing a plethora of new and emerging technologies that support their effective operations in computational intelligence in information systems. These peer-review chapters were selected from the International Conference on Computational Intelligence in Analytics and Information Systems’ (CIAIS- 2021) held in April 2021 at Manav Rachna University India. | Computational Intelligence in Analytics and Information Systems 2-volume set

GBP 208.00
1

The Neurological Treatment for Nearsightedness and Related Vision Problems A Guide to Vision Improvement Based on 30 Years of Research

Sleep Circadian Rhythms and Metabolism The Rhythm of Life

Sleep Circadian Rhythms and Metabolism The Rhythm of Life

This title includes a number of Open Access chapters. Providing a nuanced study of the connections between sleep circadian rhythms and metabolis this informative book examines how circadian actions affect the liver and adipose tissue the brain and metabolism. This important book introduces the reader to circadian rhythms in the body and the external cues that set them discusses on a molecular and organ level how disrupting these clocks results in metabolic and sleep disorders and looks at the clinical applications of circadian rhythms with a focus on sleep. The book covers a variety of important research in the field including:• The power of computational biology to uncover new nodes in the network of circadian rhythms• Circadian rhythms as they relates to obesity• How late-night shift conditions impair the body’s ability to keep time and promote metabolic diseases and how this can be mitigated by strategic planning of feeding times• The relationship between the suprachiasmatic nuclei and orexin neurons demonstrating the elegant interplay between our biological clocks and wakefulness• How sleep disorders can result from irregular circadian rhythms and potential ways to diagnose this in individuals• How sleeping behaviors can disturb the hypothalamic-pituitary-adrenal axis and the repercussions of this disruption on female reproduction• How disruption of sleep can be clinically beneficial for depressed patients• How mental state is influenced by circadian rhythm | Sleep Circadian Rhythms and Metabolism The Rhythm of Life

GBP 82.99
1

Agricultural Drones A Peaceful Pursuit

Agricultural Drones A Peaceful Pursuit

Agricultural drones are expected to revolutionize the way we conduct agronomic procedures and maintain natural vegetation on earth. This book explores the increasing importance of the role of aerial robots in managing agricultural farms and natural resources. Agricultural Drones: A Peaceful Pursuit provides a wealth of information on drone usage in agriculture. The book discusses the advanced sensors and imaging capabilities of drones that give farmers new ways to increase yields and reduce crop damage. An introductory chapter provides historical data with details about various models of drones as well as the most recent and popular agricultural drones in usage. The book goes onto look at such topics as the use of drones for soil fertility production agronomy irrigation weed control pest and disease control grain yield forecasting and economic advantages from drone use. This timely and useful volume will be a valuable resource for faculty agricultural extension officers and farmers and farm consultancy agencies. This book would also serve as an excellent textbook for students in agriculture engineering geography etc. Key features:• outlines the advantages of using drones in agriculture such as for the management of soil fertility the study of natural resources and vegetation the maintenance of adequate irrigation and the control of weeds and pests• covers the economic advantages of using drones in agriculture• examines the regulatory aspects of agricultural drones• provides actual examples of drone usage in agriculture | Agricultural Drones A Peaceful Pursuit

GBP 82.99
1

Tourism Marketing A Strategic Approach

Solid-State Chemistry A Modern Approach

Solid-State Chemistry A Modern Approach

Solid-state reactions have been growing in importance in the preparation of solids crystal growth and single crystals of elements. In this new volume the author discusses in depth recent advances in solid-state chemistry the latest techniques of characterization of solids and several new dimensions of solid-state problems. Solid-state reactions their kinetics phase transitions and magnetic properties are discussed in detail along with electrical properties semiconductors metals and insulators with examples and explanations. Dielectric piezoelectric and ferroelectric properties of solids have been considered as well. Different theories of catalysis and adsorption isotherms are covered and the author includes several experimental findings as well. And of course preparation of new solids by taking advantage of recent experimental techniques have also been included in this volume. This volume provides a complete description of solid-state reactions electrical conductivity characterization of solids organic solids and intercalation between layers of solids. The band theories of metals semiconductors and insulators are covered. In characterization of solids TGA DTA DSC FTIR and PXRD techniques have been described. Preparation and properties of organic solids are also explained. Dielectric properties photovoltaic effects piezo electricity ferroelectricity and antiferroelectricity have been dealt with giving relatable examples. A number of excitation energy levels giving rise to luminescence and photoluminescence have been explained under the topic optical processes. Diamagnetic paramagnetic and ferromagnetic behaviors of solids are also explained. | Solid-State Chemistry A Modern Approach

GBP 116.00
1

Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
1