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Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models such as wisdom of crowds healthcare fintech and blockchain machine learning methods and 5G this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics. | Social Media Analytics and Practical Applications The Change to the Competition Landscape

GBP 48.99
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Quality Management How to Achieve Sustainability in Projects

Quality Management How to Achieve Sustainability in Projects

Divided into four main chapters this book covers the inception on through to the handover of a project and details the three main stages (study stage design stage and construction stage) involved with managing any type of project. The book discusses the sustainability framework and provides an overview of quality management with construction projects along with the most common quality tools used to manage quality and achieve sustainability in projects. Quality Management: How to Achieve Sustainability in Projects takes the reader from start to finish with a focus on the sustainability elements needed to manage quality in projects and details the application of sustainability principles at different stages. The book discusses the quality tools used in managing sustainability and provides concise and complete information on how to easily achieve it through to the project handover stage. The book is written for Project Management professionals such as Project Managers Quality Managers Industrial Engineers and Construction Managers as well as Design Management professionals academics trainers and graduate students. | Quality Management How to Achieve Sustainability in Projects

GBP 150.00
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FORCE Fabric How to Draw Clothes

FORCE Fabric How to Draw Clothes

The nude figure defines the best way to learn the fundamentals of drawing yet the end goal of most art presents clothed figures be it animation video games film or fine art. This sixth book in the ‘FORCE’ series instructs artists on how to understand fabric with FORCE thus leading to improved drawings of clothed figures. Expertly organized and beautifully illustrated the book instructs artists to see clothing in a new way through FORCE. Michael’s clear concise and informal writing coupled with Mritunjay and Michael’s FORCE drawings of clothed models comprehensibly informs you the curious artist to identify and draw FORCE clothing. Key Features: The unique dynamic FORCE Drawing learning system that has helped thousands of artists enhance their figure drawing abilities now brings clothing to the figure! Easy to follow fundamentals on drawing clothed figures for games animation film or fine art A clear organized and understandable step-by-step approach to learn about the effects of FORCE on fabric and how that pertains to drawing clothes Learn to see clothes through tight medium and loose-fit and discover the common fold types per category making it easier to identify and draw A ‘sticker system’ that presents the different types of folds found in different fit types of clothing Each chapter has exercises you can use to help you learn the process of drawing clothes Find out how line can bring the texture of different fabrics to your clothing drawings Includes robust author website with further information forums and videos Color-coded page edges to quickly find the material you need Unlock your imagination; put the theory into practice with detailed exercises to sharpen your skills | FORCE Fabric How to Draw Clothes

GBP 36.99
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Building a Game Pitch How to Bottle Lightning

Building a Game Pitch How to Bottle Lightning

Based on the PocketGamer MasterClass Building a Pitch: From Concept to Document (2021) a decade’s worth of industry experience and numerous industry-level pitches for a variety of organisations including Mediatonic Epic Games and GDC this book will equip you with methodologies best practices and insights around video game pitch design. It will guide you through a step-by-step process from initial conceptualisation and idea validation to communicating your pitches on paper clearly and effectively –as well as illustrating why such a process can be highly valuable. In a day and age where video game development is more competitive than ever the value and importance of lightning in a bottle pitches has never been higher: foundational visions capable of delivering video games that stand apart from the crowd as industry-renowned titles generating immense critical or commercial success which (after the awe has abated) usually triggers the same internal question –why didn’t I think of that!? As such this book will cover: How video game pitches can determine the success potential of a video game How to conceptualise unique and compelling ideas for a video game How to validate your ideas to better determine whether they are capable of becoming lightning in a bottle experiences –or even worth prototyping How to structure format and write a video game pitch in a manner that not only helps you better expand upon and understand your own pitch but also makes it easier for others to understand and buy into This book will be of great interest to both seasoned and early-career game designers students studying game design courses and start-up founders seeking investment. | Building a Game Pitch How to Bottle Lightning

GBP 32.99
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The Big Book of Drones

The Big Book of Drones

Drones are taking the world by storm. The technology and laws governing them change faster than we can keep up with. The Big Book of Drones covers everything from drone law to laws on privacy discussing the history and evolution of drones to where we are today. If you are new to piloting it also covers how to fly a drone including a pre-flight checklist. For those who are interested in taking drones to the next level we discuss how to build your own using a 3D printer as well as many challenging projects for your drone. For the truly advanced The Big Book of Drones discusses how to hack a drone. This includes how to perform a replay attack denial of service attack and how to detect a drone and take it down. Finally the book also covers drone forensics. This is a new field of study but one that is steadily growing and will be an essential area of inquiry as drones become more prevalent.

GBP 26.99
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How To Do Primary Care Research

How To Do Primary Care Research

This practical ‘How To’ guide talks the reader step-by-step through designing conducting and disseminating primary care research a growing discipline internationally. The vast majority of health care issues are experienced by people in community settings who are not adequately represented by hospital-based research. There is therefore a great need to upskill family physicians and other primary care workers and academics to conduct community-based research to inform best practice. Aimed at emerging researchers including those in developing countries this book also addresses cutting edge and newly developing research methods which will be of equal interest to more experienced researchers. | How To Do Primary Care Research

GBP 34.99
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How to Build a Puppy Into a Healthy Adult Dog

How to Build a Puppy Into a Healthy Adult Dog

Dogs do not demonstrate discomfort or pain in a way that can be easily translated by us humans so we often miss that they are physically struggling. Understanding that making some very simple changes to our homes activities exercise regimes and how we train our puppies will have a massive positive impact on our dogs' lives. Using her world-renowned Galen Myotherapy knowledge and approach Robertson suggests and explains in detail how small profoundly important but easy to implement changes can improve the way we not only look after and develop our puppies but also how maintenance of this easy programme continues your puppy’s journey through into healthy adolescence and maturity. Environment exercise and activity habits have deep ongoing effects and How to Build a Puppy . into a healthy adult dog explores ways in which positive change can be integrated easily into our normal lives. The book culminates into a full programme called the Galen Myotherapy Puppy Physical Development Programme©. Including: A dedicated section on anatomy explaining in a functional way how everything in the body interrelates to form a functional moving structure Practical advice that is made logical and easy to interpret by the use of clear comparative descriptions as well as clear diagrams and pictures showing the movement and biomechanics of dogs Exercises and activities in a practical programme for all situations that can be followed to help build good foundations A full pictorial explanation of why so many 'traditional' exercise routines and activities are in fact incredibly damaging for our dogs This book will help canine professionals better advise their clients but also empower all readers to make their own changes as well as having a better all-round understanding to enable more pertinent questions from their vet breeder or puppy trainer. | How to Build a Puppy Into a Healthy Adult Dog

GBP 21.99
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Managing Boreal Forests in the Context of Climate Change Impacts Adaptation and Climate Change Mitigation

Managing Boreal Forests in the Context of Climate Change Impacts Adaptation and Climate Change Mitigation

In many places in the world forests dominate landscapes and provide various products. Future climate change could profoundly alter the productivity of forest ecosystems and species composition. Until now climate impact research has primarily focused on the likely impacts of rise in temperature increased atmospheric CO2 concentration and varying precipitation on unmanaged forests. The issue that now needs to be addressed is how to sustainably manage climate change for timber production and biomass. Though climate change is a global issue impacts on forests depend on local environmental conditions and management methods so this book will look at the issue under varying local contexts. | Managing Boreal Forests in the Context of Climate Change Impacts Adaptation and Climate Change Mitigation

GBP 44.99
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Climate Change and Sustainable Development Mitigation and Adaptation

Climate Change and Sustainable Development Mitigation and Adaptation

Climate Change and Sustainable Development: Mitigation and Adaptation focuses on the link between climate change threats and sustainable development goals. This book analyzes the polices of climate change mitigation and adaptation from an economic point of view by addressing globalization international trade and business opportunities and challenges. Based on extended research on energy transportation agriculture and more the case studies included in this book present business opportunities linked to mitigation and adaptation actions; from European Union greenhouse gas emission trading to climate change adaptation policies in developing countries. It presents a framework for the harmonization of climate and sustainable development policies and their mutual outcomes. Specific features: The first book to address main scientific aspects of climate change mitigation and sustainable development and how to deal with these main challenges in a harmonized way Provides practical examples of policies and business development opportunities linked with climate change mitigation and adaptation Analyses climate change challenges and provides implications for business development and good practice case studies from Europe Discusses issues of climate change at different scales ranging from macro to micro level Highlights the importance of climate change adaptation for developing countries migration trends city developments and agriculture As the threat of climate change grows ever more present resources like this book that provide and discuss necessary solutions and frameworks for ways to deal with and mitigate that threat become ever more essential. This book is a vital resource for academics students and professionals in any field seeking to deal with the threats from climate change and particularly those relating to environmental and climate sciences as well as those in political and economic fields. | Climate Change and Sustainable Development Mitigation and Adaptation

GBP 99.99
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Climate Change and Animal Health

Climate Change and Animal Health

This benchmark publication assembles information on the current and anticipated effects of climate change on animal health. It empowers educators managers practitioners and researchers by providing evidence experience and opinions on what we need to do to prepare for and cope with the largest threat ever to have faced animals on this planet. With expert contributors from across the globe the text equips the reader with information and means to develop sustainable adaptation or mitigation actions. After introducing animal health in a climate change context chapters look at specific animal health impacts arising from climate change. The book concludes with suggestions on teachable and actionable ideas that could be used to mobilize concepts provided into education or advocacy. This book was written amid the COVID-19 pandemic and in the face of ever-increasing reports of on-the-ground real-life climate impacts. Large scale wildfire and ocean heat waves killed unprecedented numbers of animals while droughts in some areas and floods in others displaced thousands of livestock and made food scarce for even more. Climate change is real and it is here. How we respond will have profound implications for people biodiversity welfare conservation societies economies and ecosystems. Today's veterinary educators are awakening to the need to adapt and train a new generation of animal health professionals who can understand and plan for climate change and this book is an essential resource. | Climate Change and Animal Health

GBP 44.99
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Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. | Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

GBP 48.99
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How to Stop a Hijacking Critical Thinking in Civil Aviation Security

How to Stop a Hijacking Critical Thinking in Civil Aviation Security

Hijackings and bombings have plagued civil aviation since 1930 and air rage incidents are on the rise. While there is aircraft and inflight training available for air marshals other first responders receive minimal training on inflight security awareness and protocols. There are no other resources currently available to flight crews or armed first responders that specifically address inflight security and how to address threats of disturbances on airplanes. How to Stop a Hijacking provides readers with fundamental principles on how to think more critically about onboard security threats. The aircraft cabin poses unique environment and security challenges and first responders can apply security awareness and critical thinking skills to establish a safer environment in the cabin and airport for everyone onboard. The lessons in this book are driven with the central objective of teaching the reader how to counter inflight aggression and maintain tactical control of the cabin. Written by a former federal air marshal instructor this book looks at the recent rash of air rage incidents and violence on airplanes in addition to the real and ever-present threat of hijack or potential explosive device. How to Stop a Hijacking is a practical guide that offers methodological and tactically proven strategies for stopping violent acts onboard an aircraft inflight. | How to Stop a Hijacking Critical Thinking in Civil Aviation Security

GBP 48.99
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Project Identification Capturing Great Ideas to Dramatically Improve Your Organization

Project Identification Capturing Great Ideas to Dramatically Improve Your Organization

Organizations of every type struggle to remain relevant in their marketplace. They continuously strive to introduce new products and services at a rate that satisfies their customers. In their search for fresh ideas organizations often overlook the most significant source of new thought � their employees. Today�s employees are knowledgeable and able to see opportunities or solutions to problems. This book describes a process for turning great ideas into actionable proposals. It presents a simple but powerful set of questions that has proven to deliver a never-ending stream of inspiration to an organization. Although formal processes for project initiation execution and completion may be firmly embedded in an organization�s project life cycle little is said about project origins. In Project Identification the author provides a formal process that encourages and enables all of your employees from the corporate suite to the college hire to participate in the innovation process. The book presents a mechanism for identifying and capturing great ideas and inspired thought as new project proposals. It provides you with a repeatable process to organize evaluate and then select candidate projects for initiation. In the first part of the book the author describes the complete project life cycle and explains how the Project Identification process complements the formal Project Management methodology. The book then presents a series of questions that guide the decision-making process for identifying new projects. For each question the author includes an example from a real proposal that demonstrates how to craft useful content. The book concludes by explaining how to capture and manage each of the formal proposals and make sure they are properly considered. It details the transition of a candidate project to a live effort ready for project initiation. This book can help streamline how your organization conceptualizes and approves | Project Identification Capturing Great Ideas to Dramatically Improve Your Organization

GBP 175.00
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Climate Change and Insect Biodiversity Challenges and Implications

Climate Change and Insect Biodiversity Challenges and Implications

This up-to-date reference book discusses the effects of climate change on the biodiversity of insect pests. The changing climate and agricultural intensification practices impact negatively on insect biodiversity. The book explains the significance of insect pests for evaluating climatic impacts on a wide range of ecological systems. It covers the effect of climate change on pollinators and household and agricultural insect pests. It explains how climate-smart agriculture can enhance productivity and food security. FEATURES Reviews the effects of climate change on plant-insect interactions Includes topics such as insect biodiversity informatics and conservation Discusses food security pest management and beneficial and social insects Covers topics such as precision agriculture and climate-smart agriculture Provides insights on the relation between agriculture intensification and insect biodiversity This book is meant for scientists researchers and students working in the fields of agriculture entomology ecology plant science environmental biology and biotechnology. | Climate Change and Insect Biodiversity Challenges and Implications

GBP 150.00
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Introduction to Environment Biodiversity and Climate Change

Introduction to Environment Biodiversity and Climate Change

Environment includes air water land and the inter relationship between air water land and human beings and other living creatures plants micro-organisms and property. Environment effects the wellbeing of man animal and plants world over. Man is more advanced in intellect and hence it is the duty of man to protect the environment from undesired pollutions. The book discusses various aspects of Global warming climate change health hazards dwindling of forest water resources and natural resources and stress on biological diversity. Note: T&F does not sell or distribute the Hardback in India Pakistan Nepal Bhutan Bangladesh and Sri Lanka. | Introduction to Environment Biodiversity and Climate Change

GBP 82.99
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The Animator's Sketchbook How to See Interpret & Draw Like a Master Animator

The Animator's Sketchbook How to See Interpret & Draw Like a Master Animator

The Animator‘s Sketchbook will teach students of animation how to improve their work through observation and drawing. It will show readers how to access their inner animator. With over 60 different gesture and drawing exercises this book enhances vision analysis understanding and the core skills required to become a master animator. Filled with extensive practice pages Tony White‘s Sketchbook invites students to demonstrate what they learn. Each exercise is timed so that the skills acquired are optimized for efficiency and comprehension. The style and technique of the art produced will be entirely up to the reader thus making no two sketchbooks alike. | The Animator's Sketchbook How to See Interpret & Draw Like a Master Animator

GBP 175.00
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Conscious Mind in the Physical World

Conscious Mind in the Physical World

We have seen remarkable progress in our detailed understanding of the physical world from the smallest constituents of atoms to the remotest distances seen by telescopes. However we have yet to explore the phenomenon of consciousness. Can physical things be conscious or is consciousness something else forever outside the range of physics? And how does consciousness interact with physical things? A lively account of quantum theory and its puzzles Conscious Mind in the Physical World examines two developments in particular that have altered the context of discussions about consciousness. One is computer technology which allows us to make machines that can calculate at speeds far greater than the human brain while the other is the study of the microscopic world. The book explores philosophical issues such as idealism and free will and speculates on the relationship of consciousness to quantum mechanics. This resource will stimulate physicists with an interest in philosophy philosophers interested in physics and anyone fascinated about the waking state of the mind.

GBP 59.99
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Mind Maps for Medical Students Clinical Specialties

Mind Maps for Medical Students Clinical Specialties

This brand new revision aid has been designed as a companion to the popular Mind Maps for Medical Students from the same author to help medical students memorize essential facts in the key specialty areas of psychiatry obstetrics & gynaecology paediatrics ophthalmology ENT dermatology and orthopaedics. With over 100 maps included the book will be invaluable throughout medical studies and particularly useful in the pressured run-up to final exams. | Mind Maps for Medical Students Clinical Specialties

GBP 16.99
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Responses to Disasters and Climate Change Understanding Vulnerability and Fostering Resilience

Responses to Disasters and Climate Change Understanding Vulnerability and Fostering Resilience

As the global climate shifts communities are faced with a myriad of mitigation and adaptation challenges. These highlight the political cultural economic social and physical vulnerability of social groups communities families and individuals. They also foster resilience and creative responses. Research in hazard management humanitarian response food security programming and other areas seeks to identify and understand factors that create vulnerability and strategies that enhance resilience at all levels of social organization. This book uses case studies from around the globe to demonstrate ways that communities have fostered resilience to mitigate the impacts of climate change. | Responses to Disasters and Climate Change Understanding Vulnerability and Fostering Resilience

GBP 31.99
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Mind Maps for Medical Students

Mind Maps for Medical Students

This popular learning and revision aid is designed specifically to help medical students memorise essential clinical facts invaluable throughout medical studies and particularly useful in the pressured run-up to final exams. Over 100 maps are organised by body system and include disease definitions and descriptions pathophysiology causes risk factors investigations treatments and complications where relevant and applicable. Key features: Proven – new edition of this very well-received and successful book which has helped thousands of medical students around the world to exam success using mind maps an established tool in education and known to improve memory recall Flexible – ideal primer when coming to a topic for the first time when reviewing it at the end of a module or attachment and for making project and revision plans Adaptable – use the maps in the book directly as a guide to prepare your own or a supplement to personal notes Systems-based – in line with medical course structure Current – thoroughly revised and updated incorporating the latest clinical guides with many maps new to this edition including Breast Disease and expanded coverage of Rheumatological Haematological and Endocrine conditions | Mind Maps for Medical Students

GBP 16.99
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Continuous Improvement Strategies How to Manage Motivate and Retain Staff

Continuous Improvement Strategies How to Manage Motivate and Retain Staff

During this era of continuous improvement healthcare organizations need to be staffed by engaged motivated and hard-working frontline employees. As these clinical and non-clinical personnel handle most of the important tasks in any organization and are often the people who directly interact with patients and customers it's the job of managers to oversee and motivate their staff members. Using Lean management strategies this easy-to-read book for leaders and managers provides useful insightful and innovative information to help managers engage motivate and retain their employees during any Lean or other continuous improvement initiative. | Continuous Improvement Strategies How to Manage Motivate and Retain Staff

GBP 31.99
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How to Raise a Puppy A Dog-centric Approach

How to Raise a Puppy A Dog-centric Approach

How to Raise a Puppy moves away from the traditional approach to raising puppies focused on obedience and control and instead takes an holistic dog-centred approach. Drawing on research into how dogs naturally rear their young and how dogs have evolved to behave and spend their time it supports a new way of sharing our lives with our dogs. It also offers advice on dealing with some of the common challenges people experience with puppies and tips for managing adolescence. A much-needed resource for dog trainers veterinarians and behaviourists to recommend to clients this conveys a powerful message to help overcome all too common issues so many people have with their puppies. Packed with practical advice it offers an overdue puppy perspective with respect for a dog as a sentient being at its core. | How to Raise a Puppy A Dog-centric Approach

GBP 12.99
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Climate Change and Plants Biodiversity Growth and Interactions

Climate Change and Plants Biodiversity Growth and Interactions

Climate Change and Plants: Biodiversity Growth and Interactions Evidence is raised daily of the varying climate and its impression on both plants and animals. Climatic changes influence all agriculture factors which can potentially adversely affect their productivity. Plant activities are intimately associated with climate and concentration of atmospheric carbon dioxide. Climate Change and Plants: Biodiversity Growth and Interactions examines how plant growth characters influence and is influenced by climate change both in past and present scenarios. This book covers cutting-edge research of key determinants of plant growth in response to atmospheric CO2 enhancement and global warming. Features Discourses numerous areas of sustainable development goals projected by the UN as part of the 2030 agenda Highlights appropriate approaches for maintaining better plant growth under changing climatic conditions Presents diversity of techniques used across plant science Is designed to cater to the needs of researchers technologists policymakers and undergraduate and postgraduate students studying sustainable crop production and protection Addresses plant responses to atmospheric CO2 increases | Climate Change and Plants Biodiversity Growth and Interactions

GBP 140.00
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