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Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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Marketing IT Products and Services

Marketing IT Products and Services

Characterized by lightning quick innovation abrupt shifts in technology and shorter lifecycles the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved this one-stop resource provides everything needed to understand the roles responsibilities and management techniques essential for the development of successful strategies. It covers strategic market planning targeting markets researching markets understanding the competition integrating market and sales strategies nuances of global markets developing marketing budgets pricing and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the scut work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans this book provides you with templates for both of these as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys sample press releases letters of agreement demographic and target market worksheets and cost benefit forms. If you have a marketing need this book has an effective template to meet that need.

GBP 59.99
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IT Governance and Information Security Guides Standards and Frameworks

IT Governance and Information Security Guides Standards and Frameworks

IT governance seems to be one of the best strategies to optimize IT assets in an economic context dominated by information innovation and the race for performance. The multiplication of internal and external data and increased digital management collaboration and sharing platforms exposes organizations to ever-growing risks. Understanding the threats assessing the risks adapting the organization selecting and implementing the appropriate controls and implementing a management system are the activities required to establish proactive security governance that will provide management and customers the assurance of an effective mechanism to manage risks. IT Governance and Information Security: Guides Standards and Frameworks is a fundamental resource to discover IT governance and information security. This book focuses on the guides standards and maturity frameworks for adopting an efficient IT governance and information security strategy in the organization. It describes numerous case studies from an international perspective and brings together industry standards and research from scientific databases. In this way this book clearly illustrates the issues problems and trends related to the topic while promoting the international perspectives of readers. This book offers comprehensive coverage of the essential topics including: IT governance guides and practices; IT service management as a key pillar for IT governance; Cloud computing as a key pillar for Agile IT governance; Information security governance and maturity frameworks. In this new book the authors share their experience to help you navigate today’s dangerous information security terrain and take proactive steps to measure your company’s IT governance and information security maturity and prepare your organization to survive thrive and keep your data safe. It aspires to provide a relevant reference for executive managers CISOs cybersecurity professionals engineers and researchers interested in exploring and implementing efficient IT governance and information security strategies. | IT Governance and Information Security Guides Standards and Frameworks

GBP 59.99
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Complex IT Project Management 16 Steps to Success

Complex IT Project Management 16 Steps to Success

Project Managers leading massive IT projects-defined as projects rolling out deliverables across geographic boundaries with budgets ranging well into the millions-need a unique level of expertise and an arsenal of personal and professional skills to successfully accomplish their tasks. Large IT initiatives inherently contain business conditions technology quirks and participant and managerial agendas that make them exceedingly difficult to execute. Complex IT Project Management: Sixteen Steps to Success reveals a project management process that the author has proven to be successful in many complex real-world projects. Each step is presented in its logical sequence with the connections between management methods and project goals clearly defined. The author often refers to the successful tactics he employed providing you with a strategy to overcome the challenges found in even the most intricate IT projects. This book stands as the perfect tool for project managers at all levels of experience who plan to tackle a high-profile initiative. It also serves as a guide for project sponsors searching for the right manager and for consultants recommending best practices for the workplace. | Complex IT Project Management 16 Steps to Success

GBP 59.99
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Protecting Information Assets and IT Infrastructure in the Cloud

Protecting Information Assets and IT Infrastructure in the Cloud

This book is a second edition. The last one reviewed the evolution of the Cloud important Cloud concepts and terminology and the threats that are posed on a daily basis to it. A deep dive into the components of Microsoft Azure were also provided as well as risk mitigation strategies and protecting data that resides in a Cloud environment. In this second edition we extend this knowledge gained to discuss the concepts of Microsoft Azure. We also examine how Microsoft is playing a huge role in artificial intelligence and machine learning with its relationship with OpenAI. An overview into ChatGPT is also provided along with a very serious discussion of the social implications for artificial intelligence. | Protecting Information Assets and IT Infrastructure in the Cloud

GBP 44.99
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The High Cost of Low Morale...and what to do about it

The High Cost of Low Morale...and what to do about it

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups the effects of morale include tangible and extremely important factors such as profits efficiency quality and productivity. Low morale and its costliest indicator high turnover can be a tremendous drain on a company's finances. Managers often view morale as mysterious and unpredictable when in fact it is a measurable controllable expense. The High Cost of Low Morale explores the underlying causes of low morale and offers you field-proven practical methods for increasing morale and reducing turnover in your organization. | The High Cost of Low Morale. and what to do about it

GBP 175.00
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Operations Excellence Management System (OEMS) Getting It Right the First Time

Operations Excellence Management System (OEMS) Getting It Right the First Time

Written for users this book provides a structured approach with processes for implementing OEMS based on the learnings and experiences from companies who have implemented OEMS. The book leverages the knowledge of experienced OEMS personnel to provide a compelling sense of direction for organizations in the implementation of OEMS. The book includes sample templates and tools where necessary to ensure successful implementation and sustainment. The content of this book provides a testing methodology for implementing an OEMS across any organization while avoiding the pitfalls others have encountered along the way. The book: Provides a simple and easy process to follow for implementing an OEMS Offers organizations an opportunity to avoid the implementation errors of early adopters and provides them with the ability of learning from the experiences of others Equipped with tools and processes to make implementation and sustainment very effective thereby avoiding false starts Designed to improve HSE business reliability efficiency effectiveness and performance on an ongoing basis Presents a simple pathway for helping organizations across all industries including those that operate within the various segments of the Oil and Gas business to become more operationally disciplined in the way we do business and operate our assets in a high-risk operating environment | Operations Excellence Management System (OEMS) Getting It Right the First Time

GBP 44.99
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Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

Every organization must comply with occupational health and safety regulations. Yet it is frequently unclear which actually apply in a given real-life situation plus the field is loaded with technical terminology and complicated regulations. Many managers trainers even safety and health professionals therefore find it hard to know how to comply with exactly what. Written to make this important discipline more understandable Concise Guide to Workplace Safety and Health: What You Need to Know When You Need It systematically addresses for each of the 34 topics covered core issues such as relevant regulations required program elements and definitions of key terms. Organized for quick access to information this handy reference book demystifies required documentation training elements medical requirements recordkeeping and more. Conveniently the author uses the same 20-part format for every topic. For example if you want to know only about the documentation required you can immediately turn to a topic‘s Section 9 (Written Documentation Required). If training requirements are the issue simply go to a chapter‘s Section 12 (Training Requirements). Also provided for each topic are links to quality background and training information with sample forms and programs where available. The guide covers safety and health topics of interest to a wide cross section of industries and businesses. The author‘s relaxed yet focused approach and consistent format allow efficient access to a broad range of occupational health and safety information. The topics covered include not only those that are currently regulated but also emerging issues such as injury and illness prevention programs and the rapidly growing field of nanotechnology. | Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

GBP 180.00
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How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

This book illustrates that the stereotypical representations of Gregor Mendel and his work misrepresent his findings and their historical context. The author sets the historical record straight and provides scientists with a reference guide to the respective scholarship in the early history of genetics. The overarching argument is twofold: on the one hand that we had better avoid naïve hero-worshipping and understand each historical figure Mendel in particular by placing them in the actual sociocultural context in which they lived and worked; on the other hand that we had better refrain from teaching in schools the naive Mendelian genetics that provided the presumed “scientific” basis for eugenics. Key Features Corrects the distorting stereotypical representations of Mendelian genetics and provides an authentic picture of how science is done focusing on Gregor Mendel and his actual contributions to science Explains how the oversimplifications of Mendelian genetics were exploited by ideologues to provide the presumed “scientific” basis for eugenics Proposes a shift in school education from teaching how the science of genetics is done using model systems to teaching the complexities of development through which heredity is materialized | How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

GBP 44.99
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In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

Some animals and plants injure or kill millions of people annually others cause trillions of dollars in property damage and loss. Such harmful species are understandably hated. However the vast majority of the planet’s millions of species are disliked simply because of how they look and act. This bias is endangering numerous species that play important roles in maintaining both the natural ecosystems and the human economies of the world. In Defense of the World’s Most Despised Species examines the psychological motivations that lead people to make judgments about the attractiveness of species noting the overwhelming importance of visual cues. It describes in considerable detail the physical and behavioral traits of species that lead us to love or hate them. Full color illustrations throughout present beautiful charming animals and plants species that seem loathsome behavior of people in relation to such divergent species and their characteristics and numerous explanatory diagrams of relevant biological and psychological phenomena. The aim of this book is to give readers insights into how we humans arrive at biased judgments and to promote the welfare of valuable albeit sometimes unlovable animals and plants that consequently suffer from discrimination. Many of the ugliest most disgusting and feared species such as vultures toads hyenas sharks spiders and even the vast majority of cockroaches in reality are some of our most valuable friends. Features Theme of the book – human preferences for and against species – is novel scarcely examined to date Multidisciplinary analysis especially psychology biological conservation science and ecology as well as philosophy agriculture urban planning human health and law Text is accessible user-friendly concise and well-organized making numerous complex topics comprehensible readable not only by specialists but also by students and the educated layperson Includes over 2 000 high-quality entertaining and informative color figures | In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

GBP 44.99
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Information Technology and Organizational Learning Managing Behavioral Change in the Digital Age

Information Technology and Organizational Learning Managing Behavioral Change in the Digital Age

Focusing on the critical role IT plays in organizational development the book shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational and strategic perspective it presents a collection of case studies that illustrate key learning issues. It details a dynamic model for effective IT management through adaptive learning techniques—supplying proven educational theories and practices to foster the required changes in your staff. It examines existing organizational learning theories and the historical problems that occurred with companies that have used them as well as those that have failed to use them. | Information Technology and Organizational Learning Managing Behavioral Change in the Digital Age

GBP 74.99
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AI for the Sustainable Development Goals

AI for the Sustainable Development Goals

What is artificial intelligence? What are the Sustainable Development Goals (SDGs)? How does AI affect the SDGs? Artificial Intelligence has a real impact on our lives and on our environment and the Sustainable Development Goals enable us to evaluate these impacts in a systematic manner. This book shows that doing so requires us to understand the context of AI – the infrastructure it is built on who develops it who owns it who has access to it who uses it and what it is used for – rather than relying on an isolationist theory of technology. By doing so we can analyze not only the direct effects of AI on sustainability but also the indirect – or second-order – effects. AI for the Sustainable Development Goals shows how AI potentially affects all SDGs – both positively and negatively.

GBP 22.99
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Industrial Wastewater Treatment

Industrial Wastewater Treatment

Managing wastewater is a necessary task for small businesses and production facilities as well as for large industrial firms. Industrial Wastewater Treatment: A Guidebook presents an approach to successful selection development implementation and operation of industrial wastewater treatment systems for facilities of all sizes. It explains how to determine various properties about wastewater including how it is generated what its constituents are whether it meets regulatory requirements and whether or not it can be recycled. It describes methodologies for developing and maintaining a suitable treatment program determined by the type of company under consideration. Examples of treatment systems which have been installed in various types of businesses over the past several years are presented in a manner that clearly illustrates successful treatment methods.

GBP 140.00
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Aesthetic Facial Anatomy Essentials for Injections

Aesthetic Facial Anatomy Essentials for Injections

With the ever-increasing popularity of injectable toxins and fillers all clinical practitioners in minimally invasive aesthetic procedures need to be experts in the anatomy of the face. This is a detailed and informative guide from international experts to all aspects of the facial anatomy of the presenting clinical patient - how it changes with age how it differs in different patients how it is layered and what danger zones it may contain. An integral ebook contains videos demonstrating how injection can best be accomplished in each of the anatomical areas considered. | Aesthetic Facial Anatomy Essentials for Injections

GBP 140.00
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Cyber Careers The Basics of Information Technology and Deciding on a Career Path

Cyber Careers The Basics of Information Technology and Deciding on a Career Path

The approach taken in this book emphasizes the basics of information technology and helps students decide whether to pursue an information technology career. Most students fail to pursue an IT career because of their limited knowledge (sometimes no knowledge) about the area. Similarly most students pursuing a career in IT do not research the field before their pursuit. This book is purposely designed for students in this category. The book may be offered as a required text for an elective or core course to all bachelor's degree students regardless of specialization. Compared to other textbooks this text guides students pursuing or wanting to pursue an IT degree/career. Most students often begin their study of IT without knowing the outside and inside of the area. Most of these students can change their minds to pursue a different career path after spending several semesters of studies a waste of their time. If students are taught from the onset about what an IT career entails and what it takes to become successful it will significantly help students and not waste their time. This book addresses the issue. | Cyber Careers The Basics of Information Technology and Deciding on a Career Path

GBP 38.99
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Biological Basis and Therapy of Neuroses

Biological Basis and Therapy of Neuroses

Paradoxically it is the termneurosis more than perhaps any other which has the implication of organic basis. Possibly the popular but erroneous belief that it implies impeded systematic biological research in this area. On scrutiny it becomes obvious that there is considerable evidence for a biological basis to these hitherto ignored conditions. This book endeavours to present this information in a systematic manner. | Biological Basis and Therapy of Neuroses

GBP 89.99
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Public Water Supply Models Data and Operational Management

Public Water Supply Models Data and Operational Management

Professionals in the water supply industry are faced with a mass of technical information about how best to use new technologies to improve the efficiency of their supply operations. This book will help explain practical problems and potential solutions clearly and comprehensively to readers who may not be familiar with the latest developments in IT and computing. Managers will find it useful in understanding the data requirements of these new systems and it will help them make the most of available resources. It will be of use to those planning and designing new systems and those working with existing ones. | Public Water Supply Models Data and Operational Management

GBP 44.99
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Radio Frequency Identification (RFID) Technology and Application in Fashion and Textile Supply Chain

Radio Frequency Identification (RFID) Technology and Application in Fashion and Textile Supply Chain

Radio Frequency Identification (RFID) Technology and Application in Fashion and Textile Supply Chain highlights the technology of Radio Frequency Identification (RFID) and its applications in fashion and textile manufacturing and supply chain management. It discusses the brief history technology and working of RFID including the types of RFID systems. It compares differences advantages and disadvantages of RFID and barcode technologies. It also covers application of RFID technology in textile and fashion manufacturing supply chain and retail and RFID-based process control in textile and fashion manufacturing. It covers various applications of RFID starting from fibre manufacturing through yarn and fabric manufacturing; fabric chemical processing; garment manufacturing and quality control; and retail management. It offers case studies of RFID adoption by famous fashion brands detailing the competitive advantages and discusses various challenges faced and future directions of RFID technology.

GBP 130.00
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PKI Implementation and Infrastructures

PKI Implementation and Infrastructures

The concept of a PKI (public key infrastructure) has been around for decades but it is one strand of IT which has taken an extraordinarily long time to come to fruition within the mainstream. This is mostly because implementing a PKI is time consuming and difficult. Maintaining a PKI is equally time consuming and even more difficult within the real world of mergers and acquisitions against a backdrop of ever-changing technology. Many organisations simply give up and hand everything over to a third party who promises to manage everything on their behalf. This is generally not a good idea and simply delays the inevitability of failures and misunderstood complexity. This book explores all the aspects of implementing and maintaining a PKI that the other books on the subject seem to miss. It reflects decades of hard-won experience not only in PKI not only in IT not only in electronics but in business government agencies and academia alike. The book also explores the existence of a PKI alongside other technologies such as biometrics and against an ever-changing world of development methodologies. This last point is particularly relevant at this time as we are in the middle of a quiet but all encompassing revolution in this respect. Consequently this is the one book on PKI that you have to have on your shelf whether you be a company director IT manager government minister or teacher of IT. It is the book which fills in all the gaps left in the literature and treads paths which others fear to tread. You will enjoy it enormously if you are from an IT background. | PKI Implementation and Infrastructures

GBP 34.99
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Understanding the Universe The Physics of the Cosmos from Quasars to Quarks

Understanding the Universe The Physics of the Cosmos from Quasars to Quarks

Understanding the Universe: The Physics of the Cosmos from Quasars to Quarks explores how all areas of physics from the very smallest scales to the very largest come together to form our current understanding of the Universe. It takes readers on a fascinating journey from the Big Bang and how the Universe has evolved to how it appears now and the possibilities for how it will continue to evolve in the future. It also explores the latest exciting developments in the area and how they impact our understanding of the Universe such as quantum chromodynamics black holes dark energy and gravitational waves. Equally importantly it explains how we have come to know all of this about the Universe and details the limitations of our current understanding. This book is accessible to all introductory undergraduate students interested in the physical sciences. It prioritises a non-mathematical approach so it can be understood by all students with only two algebraic equations in the book and any numerical calculations shown are limited to simple arithmetic. Key Features: Combines current understanding of quantum physics and cosmology and includes the latest exciting developments from the field. Provides an accessible introduction to the topic focusing on a non-mathematical presentation. Presents a comprehensive narrative on the subject and a coherent story. | Understanding the Universe The Physics of the Cosmos from Quasars to Quarks

GBP 44.99
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Robot Souls Programming in Humanity

Robot Souls Programming in Humanity

Two of the biggest design problems in Artificial Intelligence are how to build robots that behave in line with human values and how to stop them ever going rogue. One under-explored solution to these alignment and control problems might be to examine how these are already addressed in the design of humans. Looking closely at the human blueprint it contains a suite of capacities that are so clumsy they have generally been kept away from AI. It was assumed that robots with features like emotions and intuition that made mistakes and looked for meaning and purpose would not work as well as robots without this kind of code. But on considering why all these irrational properties are there it seems that they emerge from the source code of soul. Because it is actually this ‘junk’ code that makes us human and promotes the kind of reciprocal altruism that keeps humanity alive and thriving. Robot Souls looks at developments in AI and reviews the emergence of ideas of consciousness and the soul. It places our ‘junk code’ in this context and argues that it is time to foreground that code and to use it to look again at how we are programming AI. The book author Eve Poole received an OBE in the 2023 New Year Honours for services to education and gender equality. | Robot Souls Programming in Humanity

GBP 22.99
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