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Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. | Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

GBP 48.99
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I Think and Write Therefore You Are Confused Technical Writing and The Language Interface

I Think and Write Therefore You Are Confused Technical Writing and The Language Interface

The importance of good documentation can build a strong foundation for any thriving organization. This reference text provides a detailed and practical treatment of technical writing in an easy to understand manner. The text covers important topics including neuro-linguistics programming (NLP) experimental writing against technical writing writing and unity of effect five elements of communication process human information processing nonverbal communication and types of technical manuals. Aimed at professionals and graduate students working in the fields of ergonomics aerospace engineering aviation industry and human factors this book: Provides a detailed and practical treatment of technical writing. Discusses several personal anecdotes that serve as real-work examples. Explores communications techniques in a way that considers the psychology of what works Discusses in an easy to understand language stories and examples the correct steps to create technical documents. | I Think and Write Therefore You Are Confused Technical Writing and The Language Interface

GBP 44.99
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The Shortcut Why Intelligent Machines Do Not Think Like Us

The Shortcut Why Intelligent Machines Do Not Think Like Us

An influential scientist in the field of artificial intelligence (AI) explains its fundamental concepts and how it is changing culture and society. A particular form of AI is now embedded in our tech our infrastructure and our lives. How did it get there? Where and why should we be concerned? And what should we do now? The Shortcut: Why Intelligent Machines Do Not Think Like Us provides an accessible yet probing exposure of AI in its prevalent form today proposing a new narrative to connect and make sense of events that have happened in the recent tumultuous past and enabling us to think soberly about the road ahead. This book is divided into ten carefully crafted and easily digestible chapters. Each chapter grapples with an important question for AI. Ranging from the scientific concepts that underpin the technology to wider implications for society it develops a unified description using tools from different disciplines and avoiding unnecessary abstractions or words that end with -ism. The book uses real examples wherever possible introducing the reader to the people who have created some of these technologies and to ideas shaping modern society that originate from the technical side of AI. It contains important practical advice about how we should approach AI in the future without promoting exaggerated hypes or fears. Entertaining and disturbing but always thoughtful The Shortcut confronts the hidden logic of AI while preserving a space for human dignity. It is essential reading for anyone with an interest in AI the history of technology and the history of ideas. General readers will come away much more informed about how AI really works today and what we should do next. | The Shortcut Why Intelligent Machines Do Not Think Like Us

GBP 22.99
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Boron-Based Fuel-Rich Propellant Properties Combustion and Technology Aspects

Boron-Based Fuel-Rich Propellant Properties Combustion and Technology Aspects

Boron-Based Fuel-Rich Solid Rocket Propellant Technology is a professional book that systematically introduces the latest research progress for boron-based fuel-rich solid propellants. It covers surface modifications coating and agglomerating techniques granulation and characterization of amorphous boron powders and its application to fuel-rich solid rocket propellants. Technologies for controlling the processing methods and combustion performance of fuel-rich propellants are examined and the book concludes with a summary of the research progress in boron-based fuel-rich solid propellants and a look forward to the foreseeable development trends of military applications. | Boron-Based Fuel-Rich Propellant Properties Combustion and Technology Aspects

GBP 130.00
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Environment Art in the Game Industry A Guide to Rich and Realistic Environments Using Substance Designer

Environment Art in the Game Industry A Guide to Rich and Realistic Environments Using Substance Designer

This book explains the fundamentals of being a talented games Environment Artist by outlining the key considerations that most Environment Artists tend to forget. Focusing on the use of Substance Designer to create rich colourful and realistic environments the book shows how to improve storytelling and how to think outside the box. Following a step-by-step process to create realistic state-of-the-art materials that help bring game narratives and worlds to life this book provides a new perspective on Environment Art by covering the latest most creative industry techniques using Substance Designer. This book should appeal to new and aspiring games Environment Artists as well as those looking to increase their knowledge of Substance Designer. The final stages of this book give a sneak peek into creating foliage in the game industry. Henry Kelly is the Lead Artist at REWIND a VR and AR studio with the vision of a better future for VR and AR. | Environment Art in the Game Industry A Guide to Rich and Realistic Environments Using Substance Designer

GBP 44.99
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Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

Physicians are now in a position pro-actively to use stem cells and their growth factors to regenerate the human body. Within the field of aesthetics regenerative medicine is being used to reverse the ageing of tissues and to repair scarring to an unprecedented level. This highly illustrated text from an internationally recognized expert in cosmetic procedures documents the procedures and results for patients. | Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

GBP 115.00
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Experimental Physics Principles and Practice for the Laboratory

Experimental Physics Principles and Practice for the Laboratory

The student's companion website and the instructor manual can be accessed here. This textbook provides the knowledge and skills needed for thorough understanding of the most important methods and ways of thinking in experimental physics. The reader learns to design assemble and debug apparatus to use it to take meaningful data and to think carefully about the story told by the data. Key Features:Efficiently helps students grow into independent experimentalists through a combination of structured yet thought-provoking and challenging exercises student-designed experiments and guided but open-ended exploration. Provides solid coverage of fundamental background information explained clearly for undergraduates such as ground loops optical alignment techniques scientific communication and data acquisition using LabVIEW Python or Arduino. Features carefully designed lab experiences to teach fundamentals including analog electronics and low noise measurements digital electronics microcontrollers FPGAs computer interfacing optics vacuum techniques and particle detection methods. Offers a broad range of advanced experiments for each major area of physics from condensed matter to particle physics. Also provides clear guidance for student development of projects not included here. Provides a detailed Instructor’s Manual for every lab so that the instructor can confidently teach labs outside their own research area. The manual can be accessed here. | Experimental Physics Principles and Practice for the Laboratory

GBP 48.99
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Fetal and Early Postnatal Programming and its Influence on Adult Health

Fetal and Early Postnatal Programming and its Influence on Adult Health

There is a documented link between fetal nutrition and the development of disease risk in adult life. Including the early postnatal period during which a newborn continues to grow rapidly influenced by environmental factors suggests that individuals are subject to risks for more than just the fetal period. Fetal and Early Postnatal Programming and its Influence on Adult Health focuses on interrelated aspects of cellular programming related to early nutrition and this potential global health problem.

GBP 44.99
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Introductory Elements of Analysis and Design in Chemical Engineering

Introductory Elements of Analysis and Design in Chemical Engineering

Introductory Elements of Analysis and Design in Chemical Engineering introduces readers to how chemical engineers think. It explains the application of analytical methods to phenomena important in chemical engineering and teaches analytical skills in the context of engineering design. A principle goal is to help readers reinforce their understanding of mathematics (especially calculus) and science as they are introduced to engineering thinking. Key Features: Emphasizes basic principles methods and problem solving at an elementary level Presents concepts in calculus chemistry and physics and methods of analysis on the basis of experiment and observation Connects experimental results to mathematical representations Provides numerous illustrative examples and builds on them to introduce processing and process flow diagrams and to place chemical engineering in an historical context Includes problems at the end of each chapter Aimed at readers beginning their studies in chemical engineering this textbook offers an approachable introduction to the principles of analysis and design in chemical engineering to help readers learn to think quantitatively and with a foundation of chemical engineering concepts.

GBP 59.99
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Energy and Environmental Outlook for South Asia

Energy and Environmental Outlook for South Asia

South Asia constitutes a key geography in the world today considering its large population and related daunting energy and environmental challenges. Many countries in the region are faced with a growing gap between energy demand and local resources resulting in an increased dependence on imports. According to the International Energy Agency (IEA) the energy demand in South Asia will grow at a rate more than double that of the world average in the coming decades. This book addresses the critical subject of energy and environmental outlook for South Asia and presents the wider challenges and the responses at the national and regional level. Features: Discusses and addresses the ongoing energy and environmental challenges faced by almost a quarter of the global population Includes dedicated chapters for each country and presents analysis and recommendations by regional experts Examines how deteriorating air quality and persistent natural disasters are severe environmental challenges for the region Discusses the implications of global warming and climate change for South Asia Includes practical case studies throughout Energy and Environmental Outlook for South Asia will benefit a wide range of stakeholders from various fields including but not limited to energy environment economics national security and sustainable development. It also serves as a valuable resource for academics researchers analysts policymakers and representatives of utilities industry professional bodies financial institutions think tanks and developmental organizations to better plan their initiatives activities and policies. It will help countries in the region and also those around the world by learning from shared experience and ideally by collaborating for energy and environmental prosperity.

GBP 105.00
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Psoriasis and Psoriatic Arthritis Pathophysiology Therapeutic Intervention and Complementary Medicine

Psoriasis and Psoriatic Arthritis Pathophysiology Therapeutic Intervention and Complementary Medicine

Psoriasis is a life-long chronic autoimmune disease characterized by thick scaly skin lesions and often associated with severe arthritis. In psoriasis lesions skin cells keratinocytes grow too quickly resulting in thick white silvery or red patches on skin. Normal skin cells grow gradually and flake off about every four weeks but psoriasis causes new skin cells to move rapidly to the surface of the skin in days rather than weeks. Psoriasis symptoms often appear on the elbows scalp feet knees hands or lower back or as flaking or patches on the skin. It is most common in adults but teenagers and children can also suffer from psoriasis. Psoriasis is not only a skin condition; it is a chronic disease of the immune system. Chronic psoriasis is associated with other health conditions such as psoriatic arthritis several inflammatory disorders type 2 diabetes and cardiovascular disease. This book provides extensive coverage of psoriasis and psoriatic arthritis. It features information on epidemiology and etiology of psoriasis pathogenesis genetics of psoriasis clinical manifestations and treatment options using cutting-edge drugs including adalimumab and tofacitinib. Natural phytochemicals and nutraceuticals have demonstrated efficacy in ameliorating psoriasis. The book dedicates comprehensive coverage of nutraceutical therapeutic options including antioxidants bioactive peptides carotenoids alpha lipoic acid curcumin and whey protein. These inexpensive natural therapeutics are not associated with any known adverse side effects. | Psoriasis and Psoriatic Arthritis Pathophysiology Therapeutic Intervention and Complementary Medicine

GBP 44.99
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Pre-Clinical Medicine SAQs MCQs and EMQs

Pre-Clinical Medicine SAQs MCQs and EMQs

Filling a gap for a pre-clinical phase revision guide this book will help medics pass their intermediate exams in order to proceed to the clinical years. It is based on the SAQs EMQs and MCQ school curriculum as set out by the GMC. By covering each module individually but also integrating other disciplines of medicine into the questions it helps students to think laterally as well as thoroughly revising each module. With a minimum of 4 SAQs 7 MCQs and 3 EMQs in each chapter this book offers comprehensive revision practice as well as providing all the answers with clear explanations. | Pre-Clinical Medicine SAQs MCQs and EMQs

GBP 19.99
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Mediterranean Foods Composition and Processing

Mediterranean Foods Composition and Processing

The Mediterranean region is well known around the world for its rich culinary history. While most books tend to only focus on the nutritional culinary and/or health aspects of Mediterranean cuisine this book presents a more scientific approach and discusses the composition of specific foods from the Mediterranean basin as well as specific processing methodologies applied to produce food in this area of the world. | Mediterranean Foods Composition and Processing

GBP 44.99
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Hydrodynamic Fluctuations Broken Symmetry And Correlation Functions

Hydrodynamic Fluctuations Broken Symmetry And Correlation Functions

From the Preface:The purpose of this book is to present and apply a language and to discuss methods which make it very convenient to exploit such analogies and which are uniquely suited to describe and explain non-equilibrium phenomena in a rich variety of many-particle systems: the language of time correlation functions and linear response theory. | Hydrodynamic Fluctuations Broken Symmetry And Correlation Functions

GBP 130.00
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Advanced Nanomaterials and Their Applications

Advanced Nanomaterials and Their Applications

This book covers various facets of nanomaterials and their applications including low-dimensional materials along with discussions on in vitro cell imaging bioanalyses UV laser applications of scheelite-type nanomaterials and nanosized cyanobridged metal-organic frameworks including high spin transition metal ions. It explains transition metal dichalcogenides and magnetic tunnel junction devices as an alternative to complementary metal-oxide semiconductors. One of the main aims of this book is to grow interest in the atomistic simulation process and characterization of these nanoscale devices. Details the recent advances in the application of nanomaterials for nanoelectronics devices sensors and memories Describes the first-principles approach to ultrasensitive electrically doped biosensors Discusses the application of nanomaterials in spintronic devices specifically magnetic tunnel junction devices with new architectures Covers nanomaterials in water purification and conducting polymer nanocomposites in electrochemical supercapacitors Presents the theoretical background of next-generation MRI contrast agents with nanosized cyanobridged metal-organic frameworks including high spin transition metal ions This book is aimed at researchers and graduate students of materials engineering and nanoelectronics. | Advanced Nanomaterials and Their Applications

GBP 110.00
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Lubricant Marketing Selling and Key Account Management

Lubricant Marketing Selling and Key Account Management

The global lubricants market exceeds $110 billion with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development Lubricant Marketing Selling and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants including automotive industrial mining marine agricultural and aerospace among others. Covers how and why people and companies buy lubricants. Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. Details how to identify specific target market segments and sell to key lubricant accounts. Discusses how to forecast future demand for lubricants in all types of global markets. This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

GBP 145.00
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Applied Statistics for Business and Economics

Applied Statistics for Business and Economics

Designed for a one-semester course Applied Statistics for Business and Economics offers students in business and the social sciences an effective introduction to some of the most basic and powerful techniques available for understanding their world. Numerous interesting and important examples reflect real-life situations stimulating students to think realistically in tackling these problems. Calculations can be performed using any standard spreadsheet package. To help with the examples the author offers both actual and hypothetical databases on his website http://iwu. edu/~bleekley The text explores ways to describe data and the relationships found in data. It covers basic probability tools Bayes’ theorem sampling estimation and confidence intervals. The text also discusses hypothesis testing for one and two samples contingency tables goodness-of-fit analysis of variance and population variances. In addition the author develops the concepts behind the linear relationship between two numeric variables (simple regression) as well as the potentially nonlinear relationships among more than two variables (multiple regression). The final chapter introduces classical time-series analysis and how it applies to business and economics. This text provides a practical understanding of the value of statistics in the real world. After reading the book students will be able to summarize data in insightful ways using charts graphs and summary statistics as well as make inferences from samples especially about relationships.

GBP 59.99
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Secondary Metabolism and Differentiation in Fungi

Secondary Metabolism and Differentiation in Fungi

The first source to unite secondary fungal metabolism and morphogenesis in one volume Secondary Metabolism and Differentiation in Fungi treats biological systems as parts of a whole rather than as a series of individual elements highlighting research in genetics molecular biology and ecology. Featuring the expertise of 19 international authorities each chapter is a rich source of experimentation ideas. The book facilitates the application of novel techniques to existing problems in molecular mycology and explores potentials for major new research. This indispensable guide to a key scientific field benefits biologists chemists and other scientists.

GBP 56.99
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Metal Oxides Chemistry and Applications

Metal Oxides Chemistry and Applications

The chemistry of metals has traditionally been more understood than that of its oxides. As catalytic applications continue to grow in a variety of disciplines Metal Oxides: Chemistry and Applications offers a timely account of transition-metal oxides (TMO) one of the most important classes of metal oxides in the context of catalysis. The first part of the book examines the crystal and electronic structure stoichiometry and composition redox properties acid-base character and cation valence states as well as new approaches to the preparation of ordered TMO with extended structure of texturally defined systems. The second part compiles some practical aspects of TMO applications in materials science chemical sensing analytical chemistry solid-state chemistry microelectronics nanotechnology environmental decontamination and fuel cells. The book examines many types of reactions - such as dehydration reduction selective oxidations olefin metathesis VOC removal photo- and electrocatalysis and water splitting - to elucidate how chemical composition and optical magnetic and structural properties of oxides affect their surface reactivity in catalysis. Drawing insight from leading international experts Metal Oxides: Chemistry and Applications is a comprehensive and interdisciplinary reference for researchers that may also be used by newcomers as a guide to the field. | Metal Oxides Chemistry and Applications

GBP 59.99
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Crime Scene Investigation and Reconstruction An Illustrated Manual and Field Guide

Crime Scene Investigation and Reconstruction An Illustrated Manual and Field Guide

Crime Scene Investigation and Reconstruction: An Illustrated Manual and Field Guide provides methodologies to help investigators to think broadly when seeking out evidence at a scene and likewise utilize all the information from a case—especially the observable physical evidence besides what are collectable in reconstructing events. In the introductory chapters the author highlights the importance of crime scene reconstruction when answering the question “How something could have happened?” From there he goes on to explain the principles of exchange identification individualization and reconstruction. Here the “observe-hypothesize” model proposed in this field-guide is presented: outlining how every source of information ranging from laboratory reports opinions from medical doctors statements of witnesses and confessions of suspects should be reconcilable with the evidence-based reconstruction made in the crime scene. In this the author contends that qualified crime scene generalists are the ideal professionals to frame scientific hypothesis and to make reconstructions. Practical recommendations based on best-practice general crime scene procedures are provided while the second half of the book illustrate and outline how to deal with various types of major crime scenes including fire deaths exhuming buried human remains sexual assaults death by electrocution explosion drowning poisoning hanging and more. Since a picture is a worth thousand words over 400 collective photographs and sketches are included throughout the book to illustrate the observational methods that are described. In addition the field-guide provides several easy-to-follow flow-charts to serve as checklists to aid scene investigation in major types of crime scene. In this Crime Scene Investigation and Reconstruction: An Illustrated Manual and Field Guide will help investigators readily recognize similar manifestations in crime scenes and to apply and use such techniques appropriately in their own work. | Crime Scene Investigation and Reconstruction An Illustrated Manual and Field Guide

GBP 64.99
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Reconsidering Dementia Narratives Empathy Identity and Care

Reconsidering Dementia Narratives Empathy Identity and Care

Reconsidering Dementia Narratives explores the role of narrative in developing new ways of understanding interacting with and caring for people with dementia. It asks how the stories we tell about dementia – in fiction life writing and film – both reflect and shape the way we think about this important condition. Highlighting the need to attend to embodied and relational aspects of identity in dementia the study further outlines ways in which narratives may contribute to dementia care while disputing the idea that the modes of empathy fostered by narrative necessarily bring about more humane care practices. This cross-medial analysis represents an interdisciplinary approach to dementia narratives which range across auto/biography graphic narrative novel film documentary and collaborative storytelling practices. The book aims to clarify the limits and affordances of narrative and narrative studies in relation to an ethically driven medical humanities agenda through the use of case studies. Answering the key question of whether dementia narratives align with or run counter to the dominant discourse of dementia as ‘loss of self’ this innovative book will be of interest to anyone interested in dementia studies ageing studies narrative studies in health care and critical medical humanities. | Reconsidering Dementia Narratives Empathy Identity and Care

GBP 38.99
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Lithium-Ion Batteries and Solar Cells Physical Chemical and Materials Properties

Lithium-Ion Batteries and Solar Cells Physical Chemical and Materials Properties

Lithium-Ion Batteries and Solar Cells: Physical Chemical and Materials Properties presents a thorough investigation of diverse physical chemical and materials properties and special functionalities of lithium-ion batteries and solar cells. It covers theoretical simulations and high-resolution experimental measurements that promote a full understanding of the basic science to develop excellent device performance. Employs first-principles and the machine learning method to fully explore the rich and unique phenomena of cathode anode and electrolyte (solid and liquid states) in lithium-ion batteries Develops distinct experimental methods and techniques to enhance the performance of lithium-ion batteries and solar cells Reviews syntheses fabrication and measurements Discusses open issues challenges and potential commercial applications This book is aimed at materials scientists chemical engineers and electrical engineers developing enhanced batteries and solar cells for peak performance. | Lithium-Ion Batteries and Solar Cells Physical Chemical and Materials Properties

GBP 130.00
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African Indigenous Medical Knowledge and Human Health

African Indigenous Medical Knowledge and Human Health

Despite the relevance of and empirical evidence for African Traditional Medicine based on African Indigenous Medical Knowledge (AIMK) research and development of new phytomedicines from this continent has been slow. African Indigenous Medical Knowledge and Human Health aims to provide a catalyst for health innovations based on the rich African biodiversity and AIMK. The book documents some of the success stories from the continent related to AIMK and serves as a one-step reference for all professionals interested in the research and development of medical interventions - including pharmacognosists ethnobiologists botanists phytochemists pharmacologists and medical scientists.

GBP 44.99
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Ransomware and Cybercrime

Ransomware and Cybercrime

In May 2021 Jim Gosler known as the Godfather and commander of US agencies’ cyber offensive capability said ''Either the Intelligence Community (IC) would grow and adapt or the Internet would eat us alive. '' Mr Gosler was speaking at his retirement only several months before the terrorist attacks of 9/11. He possibly did not realise the catalyst or the tsunami that he and his tens of thousands of US IC offensive website operatives had created and commenced. Over the last two decades what Mr Gosler and his army of Internet keyboard warriors created would become the modus operandi for every faceless nameless state-sponsored or individual cybercriminal to replicate against an unwary ill-protected and ignorant group of executives and security professionals who knew little to nothing about the clandestine methods of infiltration and weaponisation of the Internet that the US and UK agencies led all in the name of security. This book covers many cyber and ransomware attacks and events including how we have gotten to the point of massive digital utilisation particularly during the global lockdown and COVID-19 pandemic to online spending that will see twice the monetary amount lost to cybercrime than what is spent online. There is little to no attribution and with the IC themselves suffering cyberattacks they are all blamed on being sophisticated ones of course. We are witnessing the undermining of our entire way of life our economies and even our liberties. The IC has lots to answer for and unequivocally created the disastrous situation we are currently in. They currently have little to no answer. We need—no we must demand—change. That change must start by ensuring the Internet and all connections to it are secure and no longer allow easy access and exfiltration for both the ICs and cybercriminals. | Ransomware and Cybercrime

GBP 29.99
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