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The International Who's Who 2022

The International Who's Who 2023

A Treatment Manual for Justice Involved Persons with Mental Illness Changing Lives and Changing Outcomes

Creating Brand Cool Brand Distinction in the Online Marketplace

Street Photography Creative Vision Behind the Lens

The Listening Book How to Create a World of Rich Connections and Surprising Growth by Actually Hearing Each Other

Digital Marketing A Practical Approach

Digital Marketing A Practical Approach

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals’ privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google’s development of the ‘zero click’ Online ad fraud Updated online resources available via the author’s own site This essential text equips advanced undergraduate postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces PowerPoint lecturer slides and questions based on the chapter material. | Digital Marketing A Practical Approach

GBP 42.99
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Research Methods The Basics

Research Methods The Basics

Research Methods: The Basics is an accessible user-friendly introduction to the different aspects of research theory methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences social sciences and humanities. It is structured in two parts – the first covers the nature of knowledge and the reasons for doing research the second explains the specific methods used to conduct an effective research project and how to propose plan carry out and write up a research project. This book covers: • Reasons for doing a research project• Structuring and planning a research project• The ethical issues involved in research• Different types of data and how they are measured• Collecting primary and secondary data• Analysing qualitative and quantitative data• Mixed methods and interdisciplinary research• Devising a research proposal and writing up the research• Motivation and quality of work. Complete with student learning tasks at the end of each section a glossary of key terms and guides to further reading Research Methods: The Basics is the essential text for anyone coming to research for the first time. New to this edition is free access to a set of digital resources. This contains case studies to- do lists quizzes on aspects of research related to the chapters in the book and useful PowerPoint presentations for lecturers. To access the online material go to www. routledge. com/9780367694081 and click on ‘Support Material’ beneath the illustration of the front cover. | Research Methods The Basics

GBP 18.99
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Rapid Ethnographic Assessments A Practical Approach and Toolkit For Collaborative Community Research

Rapid Ethnographic Assessments A Practical Approach and Toolkit For Collaborative Community Research

Please see the website of author Thurka Sangaramoorthy for extra resources and material related to this book at thurkasangaramoorthy. com. Click on the book’s cover and be sure to check back for updated content This book provides provides a practical guide to understanding and conducting rapid ethnographic assessments (REAs) with an emphasis on their use in public health contexts. This team-based multi-method relatively low-cost approach results in rich understandings of social economic and policy factors that contribute to the root causes of an emerging situation and provides rapid practical feedback to policy makers and programs. Using real-world examples and case studies of completed REAs Sangaramoorthy and Kroeger provide readers with a logical easy-to-follow introduction into key concepts principles and methods of REAs including interview and observation techniques triangulation field notes and debriefing theoretical saturation and qualitative analysis. They also provide a practical guide for planning and implementing REAs and suggestions for transforming findings into written reports and actionable recommendations. Materials and detailed tools regarding the conduct of REAs are designed to help readers apply this method to their own research regardless of topic or discipline. REA is an applied approach that can facilitate collaborative work with communities and become a catalyst for action. Rapid Ethnographic Assessment will appeal to professionals and researchers interested in using REAs for research efficiency and productivity as well as action-oriented and translational research in a variety of fields and contexts. | Rapid Ethnographic Assessments A Practical Approach and Toolkit For Collaborative Community Research

GBP 38.99
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