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Handbook of Critical Education Research Qualitative Quantitative and Emerging Approaches

Handbook of Critical Education Research Qualitative Quantitative and Emerging Approaches

This handbook offers a contemporary and comprehensive review of critical research theory and methodology. Showcasing the work of contemporary critical researchers who are harnessing and building on a variety of methodological tools this volume extends beyond qualitative methodology to also include critical quantitative and mixed-methods approaches to research. The critical scholars contributing to this volume are influenced by a diverse range of education disciplines and represent multiple countries and methodological backgrounds making the handbook an essential resource for anyone doing critical scholarship. The book moves from the theoretical to the specific examining various paradigms for engaging in critical scholarship various methodologies for doing critical research and the political ethical and practical issues that arise when working as a critical scholar. In addition to mapping the field contributions synthesize literature offer concrete examples and explore relevant contexts histories assumptions and current practices ultimately fostering generative thinking that contributes to future methodological and theoretical breakthroughs. New as well as seasoned critical scholars will find within these pages exciting new ideas challenging questions and insights that spur the continuous evolution and grow the influence of critical research methods and theories in the education and human disciplines. | Handbook of Critical Education Research Qualitative Quantitative and Emerging Approaches

GBP 99.99
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Qualitative Research Skills for Social Work Theory and Practice

Qualitative Research Skills for Social Work Theory and Practice

Malcolm Carey provides social work students academics and practitioners with a practical guide to completion of a small-scale qualitative research project or dissertation. This clear text takes the reader through the process of beginning and developing a research problem or question defining their objectives and undertaking empirical or literature-based research that involves data collection analysis writing up and dissemination. The book also highlights and details potential obstacles essential techniques and methods types of theory and methodology used and presents case studies and ongoing debates involved in qualitative social work research. It suggests ways by which sometimes difficult processes (such as the literature review interviews with practitioners etc. ) can be made easier to complete and explores traditional methods such as the focus group or interview alongside less conventional methodologies such as participative narrative discourse or ICT-related approaches. Recent investigation has highlighted the lack of research skills held by many social workers in practice. This book overcomes these problems by providing an essential and easily accessible guidebook to qualitative research methods for social work students and practitioners as well as being of interest to tutors who teach research methods to social work students or supervise dissertations. | Qualitative Research Skills for Social Work Theory and Practice

GBP 130.00
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Dilemma Qualitative Method

Dilemma Qualitative Method

First Published in 1990. Originally published in 1989 The Dilemma of Qualitative Method is a stimulating guide to the discussion of qualitative versus quantitative approaches to social research originated in nineteenth-century debates about the relationship between the methods of history and natural science. One of the key theorists in this area was Chicago sociologist Herbert Blumer. The book analyses the historical context of the dispute and provides a detailed account and systematic analysis Blumer's methodological writings including his doctoral thesis. The strategies for qualitative research advocated by Blumer within the Chicago tradition are reviewed and assessed. | Dilemma Qualitative Method

GBP 130.00
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The Routledge Handbook for Advancing Integration in Mixed Methods Research

The Routledge Handbook for Advancing Integration in Mixed Methods Research

This groundbreaking edited book The Routledge Handbook for Advancing Integration in Mixed Methods Research presents an array of different integration ideas with contributions from scholars across the globe. This handbook represents the first major volume that comprehensively discusses this topic of integration. Perhaps the most fundamental and longstanding question in mixed methods research is: How does one best integrate disparate forms of information to produce the best form of inquiry? Each of the 34 seminal chapters in this handbook accelerates the discussion of integration across a broad range of disciplines including education arts-based analyses and work in the Global South as well as special topics such as psychometrics and media research. Many of the chapters present new topics that have never been written about before and all chapters offer cutting-edge approaches to integration. They also offer different perspectives of integration – leading the introductory chapter to offer a new and comprehensive definition for integration as follows: referring to the optimal mixing combining blending amalgamating incorporating joining linking merging consolidating or unifying of research approaches methodologies philosophies methods techniques concepts language modes disciplines fields and/or teams within a single study. The concluding chapter offers a meta-framework that accounts for this definition and is designed to help scholars think more about integration in a way that represents a continuous dynamic iterative interactive synergistic and holistic meaning-making process. This handbook will be an essential reference work for all scholars and practitioners using or seeking to use mixed methods in their research.

GBP 99.99
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Methodological Approaches for Workplace Research and Management

Methodological Approaches for Workplace Research and Management

This book explores a wide range of methodological approaches to examining various forms of workplace physical environments. It focuses on pressing questions regarding the relationship between the spatial component of the workplace including its progressive hybridisation with other physical and virtual places and its users be they public organisations private companies or start-up businesses and solopreneurs. International contributors address a range of methods that are applicable both in research and practice to confront the most cutting-edge workplace-related issues. The assumption is that work has been changing thanks to the virtualisation of many activities and that homeworking and hybrid working modes are expected to increase significantly after Covid-19. Thus spaces hosting work need to adapt accordingly. Researchers and practitioners have been struggling to determine how much space will be needed by companies what kind of space will better host different work activities which workers are more suited for working from home and which instead are more productive if they have an office-based working arrangement. The necessary evolution of the office should follow evidence-based decisions on the abovementioned matters which are only possible through rigorous investigations. This volume aims to support these investigations which call for inventive applications of qualitative and quantitative methodologies. By doing so the book will encourage solid practices and thorough research agendas in workplace design management and use. Contributions come from different disciplines including facilities management real estate management psychology design architecture sociology and organisation studies. Chapters highlight the importance of appropriate methodologies borrowed from different fields in addressing contemporary questions and developments in workplaces. By analysing the challenges and opportunities for conducting rigorous research in different workplace settings this book will be critical reading for both academics and students as well as for decision-makers and professionals who deal with workplace design and management. The Open Access version of this book available at www. taylorfrancis. com has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4. 0 license. | Methodological Approaches for Workplace Research and Management

GBP 140.00
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Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes Herr and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts demonstrating the breadth of the volume: classic approaches contemporary approaches online research methods data analysis and philosophy of science. A variety of leading researchers give insight into a wide range of topics reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers students and professionals interested in consumer psychology and behavior.

GBP 94.99
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Research Methods for Public Administrators

Research Methods for Public Administrators

Research Methods for Public Administrators contains a thorough overview of research methods and statistical applications for advanced undergraduate and graduate students and practitioners. The material is based on established social science methods. Concepts and applications are discussed and illustrated with examples from actual research. The book covers research design methods of data collection instructions on formulating research plans measurement sampling procedures and statistical applications from basic statistics to more advance techniques. The basics of conducting experiments survey research case studies and focus groups are discussed. Data organization management and analysis are also covered as are data analysis and hypothesis testing. Descriptive and inferential statistics are discussed and illustrated with examples. The book also includes a chapter on obtaining and analyzing secondary data (data already collected for other purposes) and a chapter on reporting and presenting research results to a variety of audiences. This is a general textbook written primarily for students of public administration and practitioners in public and not-for-profit organizations. It includes materials shown to be useful in gathering and assessing information for making decisions and implementing policies. The material is discussed at a level to be accessible and with enough detail to be useful. New to the seventh edition: Additional and expanded material on qualitative research big data metadata literature reviews and causal inference New material on experiments and experimental research New examples and case studies including those dealing with public policy Expanded material on using computers for data management Information on new NSF and NIH ethics and protection of human subjects requirements for researchers New data sets and Power Point slides for each chapter.

GBP 105.00
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Media Literacy and Media Education Research Methods A Handbook

Media Literacy and Media Education Research Methods A Handbook

This handbook interrogates the foundations of media literacy and media education research from a methodological standpoint. It provides a detailed illustrated overview of key methods used in the study of media literacy and media education. Further it reveals the diversity of this research field and organizes this diversity by using three categories of investigation: media practices educational initiatives and prescriptive discourses. The book offers valuable reference points and tools for exploring the range of research methods used to study media literacy and media education and how these methods connect to epistemological stances theoretical frameworks and research questions. It serves as a guide for researchers who wish to position themselves reflect on the methods they use or are considering using and compare and contrast them against alternative or complementary approaches. After reading this book readers will be better able to identify and define the objects of study in media literacy and media education research the preferred ways of conducting investigations the phenomena issues and dimensions that these are likely to bring to light and the knowledge that they generate. This comprehensive and up-to-date overview of the field of media literacy education research methods will be of great interest to scholars and students of education studies media studies media literacy cognitive science and communication studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution (CC-BY) 4. 0 International license. | Media Literacy and Media Education Research Methods A Handbook

GBP 130.00
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Handbook of Bowen Family Systems Theory and Research Methods A Systems Model for Family Research

Handbook of Bowen Family Systems Theory and Research Methods A Systems Model for Family Research

The Handbook of Bowen Family Systems Theory and Research Methods presents innovative approaches on a range of issues inherent in family research and discusses the links between theory data collection and data analysis based on Bowen family systems theory. This multi-authored volume discusses core issues within family systems theory including anxiety stress emotional cutoff differentiation of self multigenerational transmission process and nuclear family emotional process. Chapters also examine related constructs in the research literature such as adaptation resilience social support social networks and intergenerational family relations. Readers will be able to view theoretical and methodological issues from the perspective of Bowen theory and develop a clearer knowledge of ways to navigate the challenges faced when studying individual familial and societal problems. An essential resource for clinicians and researchers in the social and natural sciences the Handbook of Bowen Family Systems Theory and Research Methods provides a comprehensive framework for understanding the application of Bowen theory to family practice and family research. | Handbook of Bowen Family Systems Theory and Research Methods A Systems Model for Family Research

GBP 99.99
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QuantCrit An Antiracist Quantitative Approach to Educational Inquiry

QuantCrit An Antiracist Quantitative Approach to Educational Inquiry

Critical race theory (CRT) in education centers examines and seeks to transform the relationship that undergirds race racism and power. CRT scholars have applied a critical race framework to advance research methodologies in the form of qualitative interventions. Informed by this work this book reconsiders the possibilities of CRT applications to quantitative methodologies through 'QuantCrit'. This volume posits the question: How can quantitative methods long critiqued for their inability to capture the nuance of everyday experience support and further a critical race agenda in educational research? It provides a starting point for how QuantCrit principles are employed by interdisciplinary contributions in race and quantitative studies. The contributors to the book examine the legacy and genealogy of QuantCrit traditions across disciplines to uncover a rich lineage of methodological possibilities for disrupting racism in research. They argue that quantitative approaches cannot be adopted for racial justice aims without an ontological reckoning that considers historical social political and economic power relations. Only then can quantitative approach be re-imagined and rectified. This book will be of interest to researchers and advanced students of Education Sociology Social Work Politics and Racial and Ethnic Studies. It was originally published as a special issue of the journal Race Ethnicity and Education. | QuantCrit An Antiracist Quantitative Approach to Educational Inquiry

GBP 130.00
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Conjectures and Evidences Methods of Inquiry in the Political and Social Sciences with Elementary Statistics

Conjectures and Evidences Methods of Inquiry in the Political and Social Sciences with Elementary Statistics

This book examines some of the major and most commonly used methods and statistics necessary for social science research. It is meant primarily for the beginners and hence does not require any prior training in research methodology or statistics. The methods discussed include aggregate data analysis the method of survey research experimental and quasi-experimental research designs participant observation content analysis and focus groups study. In a separate chapter the issue of quantitative and qualitative research methods and their uses has been discussed. An attempt has been made to assess these methods especially from the point of view of their adoption and application by social scientists working in the developing economies. Print edition not for sale in South Asia (India Sri Lanka Nepal Bangladesh Pakistan or Bhutan) | Conjectures and Evidences Methods of Inquiry in the Political and Social Sciences with Elementary Statistics

GBP 130.00
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Practical Research Methods for Nonprofit and Public Administrators

Practical Research Methods for Nonprofit and Public Administrators

Practical Research Methods for Nonprofit and Public Administrators Second Edition covers basic principles of research design data collection data analysis reporting and ethical principles of research. The discussion describes the skills as they would be used in practice in a not-for-profit or public administration environment. The book gives pragmatic instructions for designing research to ensure that results will be accurate and administrators can have confidence in them. It covers techniques to assure that researchers are measuring what they intend to measure and in a way that will be useful and manageable. Sampling methods to find out about larger populations are discussed as are survey interview and focus group data collection procedures. The book describes how Geographic Information Systems (GIS) are used to obtain information on the locations of service needs and providers and to draw maps showing these. Participatory research methods including community needs assessments and asset mapping are discussed. The book includes chapters on statistical analysis visual displays of data reporting of results and evaluation of programs. The use of computer programs for analyzing data is detailed and illustrated by examples. The appropriate software for analysis and mapping is discussed. A chapter updates the ethics and government requirements for research. Each chapter includes examples and exercises to enhance learning. The book is intended for administrators in not-for-profit and public administration organizations providing practical skills that can be used in many situations. It is also intended for use as a text in academic programs in administration and management.

GBP 94.99
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Handbook of Special Education Research Volume I Theory Methods and Developmental Processes

Handbook of Special Education Research Volume I Theory Methods and Developmental Processes

Divided into two volumes Handbook of Special Education Research provides a comprehensive overview of critical issues in special education research. This first volume addresses key topics in theory methods and development exploring how these three domains interconnect to build effective special education research. Each chapter features considerations for future research and implications for fostering continuous improvement and innovation. Essential reading for researchers and students of special education this handbook brings together diverse and complementary perspectives to help move the field forward. | Handbook of Special Education Research Volume I Theory Methods and Developmental Processes

GBP 115.00
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Handbook of Research Methods in Human Memory

Handbook of Research Methods in Human Memory

The Handbook of Research Methods in Human Memory presents a collection of chapters on methodology used by researchers in investigating human memory. Understanding the basic cognitive function of human memory is critical in a wide variety of fields such as clinical psychology developmental psychology education neuroscience and gerontology and studying memory has become particularly urgent in recent years due to the prominence of a number of neurodegenerative diseases such as Alzheimer’s. However choosing the most appropriate method of research is a daunting task for most scholars. This book explores the methods that are currently available in various areas of human memory research and serves as a reference manual to help guide readers’ own research. Each chapter is written by prominent researchers and features cutting-edge research on human memory and cognition with topics ranging from basic memory processes to cognitive neuroscience to further applications. The focus here is not on the what but the how—how research is best conducted on human memory.

GBP 105.00
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Researching Poverty and Austerity Theoretical Approaches Methodologies and Policy Applications

Researching Poverty and Austerity Theoretical Approaches Methodologies and Policy Applications

Poverty is a complex global challenge rooted in intertwined social economic and political factors which excludes people from participating fully in normalised social and market-based activities. The COVID-19 pandemic has exacerbated poverty-related issues such as food insecurity and growing numbers of people are having to rely on welfare assistance. This pandemic coupled with austerity measures implemented across many European countries over the past years has impacted negatively on towns cities regions and countries leaving places and communities depleted. This edited volume curates a collection of relevant research addressing the challenges of poverty and the political-economic measures that perpetuate it. It adopts a cross-disciplinary approach to covering relevant theories methodologies and policy-oriented research highlighting the interlinkages between poverty and austerity that have resulted since the 2008 financial crisis. In particular the book focuses on food insecurity as one of the most extreme manifestations of poverty but also addresses interconnected issues such as unemployment homelessness and poor health. The contributors primarily utilise diverse qualitative methods that give voice to lived experiences of poverty while also considering quantitative approaches that are essential for measuring food insecurity and modelling the impacts of austerity. The book will be of significant interest to anyone researching poverty and austerity with an interest in social policy human and cultural geography marketing and consumer culture economic policy public health and sustainability. | Researching Poverty and Austerity Theoretical Approaches Methodologies and Policy Applications

GBP 130.00
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Methodological Advancements in Social Impacts of Tourism Research

Methodological Advancements in Social Impacts of Tourism Research

This book offers a fresh perspective of on some of the cutting-edge methodological approaches being used among scholars conducting work on social impacts of tourism. These works are international in focus spanning across Europe (e. g. Austria Croatia Portugal Serbia Slovenia Spain and Turkey) and Asia (e. g. Hong Kong Iran Japan Malaysia Singapore Thailand and Turkey). The authors employ qualitative quantitative and mixed methods designs and some of the notable focus areas include comparative studies of residents’ perspectives of tourism (i. e. involving impacts of various forms of tourism and community children’s perceptions of tourism); statistical techniques such as multigroup invariance analysis and fuzzy set qualitative comparative analysis; and the employment of novel measurement tools such as the implicit association test involving residents’ implicit stereotypes of visitors from multiple countries and the utilization of the human-scale development to identify residents’ needs and satisfiers. This edited volume will most assuredly advance the methodological focus of research on social impacts of tourism moving forward. This book will be of great interest to all upper-level students and researchers in tourism planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism. | Methodological Advancements in Social Impacts of Tourism Research

GBP 130.00
1

Researching the ‘New Normal’ Social World Methodological Adaptations and Innovations Post-Pandemic

Researching the ‘New Normal’ Social World Methodological Adaptations and Innovations Post-Pandemic

This edited volume focuses on the changing research methodologies in social science research prompted by the new social world shaped by the pandemic. It explores adaptations and developments to meet the demands of transforming social circumstances and showcases innovative alternative approaches. Featuring a range of international and interdisciplinary contributors who discuss the context of social science research in the new normal the book sets out the need to redesign research to address present-day challenges for the post-pandemic. Chapters share methodological innovations and demonstrate how applicable these new and adapted methodologies are to a world post-pandemic discussing a wide range of innovative digital-first research methods with practical analysis. The role of technology and its application in social science research during this transition is explored in particular alongside new approaches to quantitative and qualitative research that feature innovations in ethnography online data collection and ethical protocols for research. Ultimately offering a comprehensive exploration of adaptive and innovative social science research methodologies suited to the current social context the book will be relevant to researchers academics and scholars in the fields of research methods research technologies and the sociology of education. | Researching the ‘New Normal’ Social World Methodological Adaptations and Innovations Post-Pandemic

GBP 130.00
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Exploring Diary Methods in Higher Education Research Opportunities Choices and Challenges

Exploring Diary Methods in Higher Education Research Opportunities Choices and Challenges

This methodologically oriented collection brings together higher education diary research studies from international contexts to showcase the versatility of the method and its adaptability to higher education research. While keeping a diary is a familiar personal practice diary method is a neglected form of research in higher education studies as well as the social sciences more broadly. This book showcases the range of options within diary method as well as the benefits and challenges that this fascinating but mysterious method may bring to students and academic researchers alike. The benefits and the risks and challenges of diary research are discussed across the empirical studies included in the volume. Using a variety of solicited diary techniques including audio written and photo diaries and focusing on different aspects of higher education including undergraduate and postgraduate students and academics these studies include salient topics such as: LGBTQ identities faith caring responsibilities international students socioeconomically disadvantaged students and employability. This important contribution to methodological innovation in the higher education research field promotes diary method as a viable option in social sciences and beyond. Whether new to the method or a seasoned diary researcher this book is ideal reading for anyone who would like to learn the fundamentals of diary research and explore its feasibility in empirical contexts. | Exploring Diary Methods in Higher Education Research Opportunities Choices and Challenges

GBP 145.00
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Making a Difference in Families Research that creates change

Making a Difference in Families Research that creates change

'This 'must read' volume will challenge every researcher to re-examine their assumptions and approach to research with families. Munford and Sanders emphasise the positive contribution research can make through the development of an inclusive research process. Their model extends the principles of the action research method by emphasising the contribution of families at each stage of the research and dissemination of results through an easily assessable 'range of research products'. The thought-provoking case studies articulate the strengths and realities of applying their model in a wide variety of settings in different countries. ' - Angeline Barretta-Herman Professor of Social Work University of St Thomas'This book tackles the hard issues which are becoming of vital importance for all researchers. How our research can make a difference to research participants and our communities and also satisfy the needs of other players are some of the difficult questions this book addresses. The book's direct approach and its inclusion of work from around the globe make it widely applicable. ' - Professor Jan Fook La Trobe UniversityDoing research with families poses particular challenges in social work and welfare. The families are generally clients of social services and can be in a vulnerable position. Also it is important that family research contributes to improving practice in clinical and community work. Making a Difference in Families discusses key approaches to research with families including action research focus groups and participant observation. Contributors explore both qualitative and quantitative methods and examine ways in which researchers can involve participants in the research process. Detailed case studies are provided of research in a variety of settings and with different kinds of family situations. | Making a Difference in Families Research that creates change

GBP 130.00
1

On the Dark Side of Chronic Depression Psychoanalytic Social-cultural and Research Approaches

On the Dark Side of Chronic Depression Psychoanalytic Social-cultural and Research Approaches

This book brings together cutting-edge expertise from psychoanalysis psychiatry neuroscience and social science to shed light on the dark side of chronic depression. Considering different forms of depression on a continuum the book develops new diagnostical considerations on depression. It includes detailed case studies from clinical psychoanalytical practice conceptual considerations and historical analyses to current empirical and neurobiological studies on depression. The book is unique in bridging a gap between Anglo-Saxon/German psychoanalysis and French traditions in relation to clinical treatment techniques and conceptualizations of depression and trauma. Chapters present new research on the social biographical genetic and neurobiological determinants of severe depressive disorder and explore how these can be differentiated and expanded in the face of new cultural realities as well of new findings particularly in modern neurosciences. The book explores new understanding and discussion of treatment options for depression and will be essential reading for researchers and students in the field of depression and mental health research. It will also enrich the conceptual and clinical knowledge of psychoanalysts and psychotherapy researchers and students. | On the Dark Side of Chronic Depression Psychoanalytic Social-cultural and Research Approaches

GBP 130.00
1

Principles of Research in Behavioral Science Fourth Edition

Principles of Research in Behavioral Science Fourth Edition

This book provides a comprehensive overview of research methods in the behavioral sciences focusing primarily on the conceptual issues inherent in conducting research. It covers topics that are often omitted from other texts including measurement issues correlational research qualitative research and integrative literature reviews. The book also includes discussions of diversity issues as they related to behavioral science research. New to this edition are chapter boxes that focus on applied issues related to each chapter topic. Throughout the book readable examples and informative tables and figures are provided. The authors also take a contemporary approach to topics such as research ethics replication research and data collection (including internet research). | Principles of Research in Behavioral Science Fourth Edition

GBP 110.00
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Social Mentality and Public Opinion in China

Social Mentality and Public Opinion in China

This book explores the relationship between social mentality public opinion media and other factors through mixed methods in China especially since the 21st century. The book deploys qualitative and quantitative research and adopts a multi-disciplinary perspective and diverse research methods. The studies are built on and contribute to the burgeoning literature seeking to anatomise the relationship between social mentality media and public opinion from the point of view of sociology and communication. It also aims to explore how media can be used to appease public opinion. As the first systematic study of the interconnection between social mentality and public opinion this book provides empirical support and a theoretical framework for both areas. It will thus be a great read for students and scholars of communication sociology and social psychology especially for those with a focus on China and new media. | Social Mentality and Public Opinion in China

GBP 120.00
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Space Education and Inclusion Interdisciplinary Approaches

Space Education and Inclusion Interdisciplinary Approaches

This timely edited volume brings together interdisciplinary perspectives on space and spatiality in inclusive education discourses. With research from an international range of scholars the book explores the intersections boundaries and intermediary spaces of inclusion and exclusion within educational contexts. It advances thinking in inclusive education research and links discourses of the spatial turn in inclusive education with a call for thinking spatially. Instead of defining one spatial approach as the overarching framework for analysis it considers the potential of combining spatial approaches from diverse disciplines including social sciences educational science and geography. The book systematically identifies and links the relations between a diversity of spatial theoretical perspectives and phenomena of inclusion/exclusion. This volume provides invaluable transdisciplinary readings and reflections on space and spatiality in inclusive education and will be highly relevant for academics researchers and postgraduate students in the fields of inclusive education educational theory and the sociology of education. | Space Education and Inclusion Interdisciplinary Approaches

GBP 130.00
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Handbook of Visual Communication Theory Methods and Media

Handbook of Visual Communication Theory Methods and Media

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception cognition aesthetics visual rhetoric semiotics cultural studies ethnography narrative media aesthetics digital media intertextuality ethics and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars researchers and advanced students in visual communication and it will be influential in other disciplines such as advertising persuasion and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium. | Handbook of Visual Communication Theory Methods and Media

GBP 94.99
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