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Digital Journalism in China

Digital Journalism in China

This edited collection brings together journalism scholars from mainland China Hong Kong the UK and Australia to address a variety of pressing issues and challenges facing digital journalism in China today. While China shares certain affinities with the digital disruption of media in other settings its experience and articulation of change is ultimately unique. This volume explores the implications of digital media technologies for journalists’ professional practice news users’ consumption and engagement with news as well as the shifting institutional organizational and financial structures of news media. Drawing on case studies and quantitative and qualitative approaches contributors address questions concerning: whether China is witnessing ‘disruptive’ or ‘sustainable’ journalism; if and in what ways digital technologies may disrupt journalism; and whether Chinese digital journalism converges with or diverges from Western experiences of digital journalism. Digital Journalism in China is an important addition to the literature on digital journalism comparative media analysis the Chinese Communist Party’s social media strategies tabloidization trends and the conflict between newsroom and classroom in journalism education and will be of interest to advanced students scholars and practitioners alike.

GBP 48.99
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Digital Marketing Fundamentals From Strategy to ROI

Digital Marketing Fundamentals From Strategy to ROI

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book all relevant aspects of digital marketing are addressed: strategic aspects market research product development and realisation branding customer acquisition customer loyalty and order processing. The book also discusses effective websites and apps digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. | Digital Marketing Fundamentals From Strategy to ROI

GBP 59.99
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Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

Now in its sixth edition the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics ethics and privacy Predictive Analytics Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject Digital Marketing Excellence 6th edition provides a vital reference point for all digital marketing students and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. | Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

GBP 46.99
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Evaluating Digital Sources in Journalism An Introduction to Digital Source Criticism

Evaluating Digital Sources in Journalism An Introduction to Digital Source Criticism

Building on a rich journalistic tradition of critical source analysis this book considers the impact of the move from analogue to digital sources on information quality and presents methods and tools to verify information found online and help counter the spread of misinformation. Evaluating Digital Sources in Journalism critically maps the prevalence of online manipulation particularly images and videos from social media platforms and considers the tools needed both to carry out and to counter this. Strategies are proposed to help readers evaluate content context and sources and ultimately build a foundation for carrying out their own online open-source investigations. The author brings together theories and best practices from a broad range of literature including modern Scandinavian research on the concept of “source criticism” journalism and technology studies advanced forensic verification research and literature designed for practitioners including blogs and industry publications. Evaluating Digital Sources in Journalism is recommended reading for advanced journalism students and journalism practitioners. | Evaluating Digital Sources in Journalism An Introduction to Digital Source Criticism

GBP 48.99
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Digital Transactions in Asia Economic Informational and Social Exchanges

Digital Transactions in Asia Economic Informational and Social Exchanges

This book presents a comprehensive overview of transactional forms of the digital across the Asian region by addressing the platforms and infrastructures that shape the digital experience. Contributors argue that each and every encounter mediated by the digital carries with it a functional exchange but at the same time each transaction also implies an exchange based on social relationships for the digital age. In capturing the digital revolution through case studies of economic informational and social exchanges from across the larger Asian region the book offers a richly contextualized and comparative account of the pervasive nature of the digital as both a medium for action and a medium of record. | Digital Transactions in Asia Economic Informational and Social Exchanges

GBP 44.99
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Silver Gelatin In the Digital Age A Step-by-Step Manual for Digital/Analog Hybrid Photography

Silver Gelatin In the Digital Age A Step-by-Step Manual for Digital/Analog Hybrid Photography

This book provides photographers of all skill levels with a concise step-by-step guide to combining analog and digital tools with the goal of making silver gelatin prints in the traditional darkroom. It offers the most comprehensive treatment of lith printing published in many years focusing on materials which are currently available. Key topics include traditional silver gelatin printing direct and second-pass lith printing film to digital image conversion bleaching toning and other post-production practices. Readers will learn how to use specific Photoshop tools to carry out the time-honored techniques of overall tonal control contrast and burning and dodging. This also features Photoshop basics for black and white image shaping in Photoshop and digital negative creation. Through exploring these skills readers will gain an understanding of how to prepare images and create negatives that can be used in other historical processes including cyanotype platinum/palladium and many others. Author Douglas Ethridge details a systematic approach to combining analog and digital working methods making the text ideal for both digital photographers looking to creatively edit their images with traditional darkroom aesthetics and film photographers looking to incorporate digital capabilities into their practice | Silver Gelatin In the Digital Age A Step-by-Step Manual for Digital/Analog Hybrid Photography

GBP 44.99
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The Routledge Companion to Digital Ethnography

The Routledge Companion to Digital Ethnography

With the increase of digital and networked media in everyday life researchers have increasingly turned their gaze to the symbolic and cultural elements of technologies. From studying online game communities locative and social media to YouTube and mobile media ethnographic approaches to digital and networked media have helped to elucidate the dynamic cultural and social dimensions of media practice. The Routledge Companion to Digital Ethnography provides an authoritative up-to-date intellectually broad and conceptually cutting-edge guide to this emergent and diverse area. Features include:a comprehensive history of computers and digitization in anthropology;exploration of various ethnographic methods in the context of digital tools and network relations;consideration of social networking and communication technologies on a local and global scale;in-depth analyses of different interfaces in ethnography from mobile technologies to digital archives.

GBP 44.99
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Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent it is essential to study policy and marketing strategies tailored to this new development. In this volume contributors examine government policy for a range of media including digital television IPTV mobile TV and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation production design and accessibility. They draw on case studies in Asia North America and Europe to offer best practices for both policy and marketing strategies. | Policy and Marketing Strategies for Digital Media

GBP 46.99
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Digital Advertising Theory and Research

Digital Advertising Theory and Research

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts models theories evaluation practices conflicts and issues. With a balance of theory and practice this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis privacy issues and social media as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students as well as academics and practitioners. | Digital Advertising Theory and Research

GBP 48.99
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Digital Scholarship in Education Multimodality as a Window into Learning

Digital Scholarship in Education Multimodality as a Window into Learning

This book is an essential guide to multimodal theses and dissertations (MTDs) which involve researchers working with digital data such as video. Brendan Jacobs explains how MTDs provide new methodological options which can improve both the visibility and quality of research and then provides a how-to guide for anyone interested in writing an MTD or engaging with digital scholarship. It helps readers understand how digital scholarship can generate insights into learning and contains links to examples of best practice in digital scholarship. Embracing the new methodological possibilities that a purely digital environment provides this book sets a much-needed precedent for using multimodal approaches in your own research from classroom practice right up to PhD level. | Digital Scholarship in Education Multimodality as a Window into Learning

GBP 48.99
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Complex Worlds Digital Culture Rhetoric and Professional Communication

Complex Worlds Digital Culture Rhetoric and Professional Communication

'Complex Worlds: Digital Culture Rhetoric and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and industry practitioners in professional communication and technology-oriented fields. Scrupulously edited for a range of readers the collection aims to help familiarize advanced students teachers and researchers in professional communication computers and writing literacy and sister disciplines with key issues in digital theory and practice. An emphasis on the situations of and audiences for digital communication identifies 'Complex Worlds' as a rhetorical approach. In an era when globalizing markets and digital technologies are transforming culture around the world readers should find the collection both engaging and timely. The collections' twelve essays constitute a diverse and thematically coherent set of inquiries. Included are explorations of topics such as cyber activism digital 'dispositio' citizen and open-source journalism broadband affordances XML digital resumes avant garde performance art best pedagogical practices and intercultural communication between East and West North and South. The text is especially well suited for advanced courses in professional and applied writing contemporary rhetorics and digital culture. The complexity highlighted in the collection's title is brought into relief by authors who address how the digital is daily unmaking our assumptions about the boundaries between work and school the global and the local the private and the public. 'Complex Worlds' offers readers an opportunity to build on their rhetorical awareness by expanding their understanding of the means aims and strategies of effective communication-today and in the future. | Complex Worlds Digital Culture Rhetoric and Professional Communication

GBP 44.99
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Digital Ultraviolet and Infrared Photography

Digital Ultraviolet and Infrared Photography

Digital Ultraviolet and Infrared Photography discusses the growing number of applications of ultraviolet and infrared photography. Scientific and technical photographers such as those engaged in scientific medical forensic and landscape and wildlife photography routinely use ultraviolet and infrared techniques and these techniques are growing in use in creative photography. This is the first book to address the application and potential for both ultraviolet and infrared photography in both science and art. The author Adrian Davies discusses the how-to of ultraviolet and infrared digital recording with a dissection of techniques camera requirements and camera conversion a useful appendix of resources and equipment currently available and inspirational image examples throughout. Digital Ultraviolet and Infrared Photography is an essential read for photographers using these tools either professionally or creatively.

GBP 59.99
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Rhetorical Delivery and Digital Technologies Networks Affect Electracy

Rhetorical Delivery and Digital Technologies Networks Affect Electracy

This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable unconscious elements of rhetoric not primarily through emotion or feeling as is usually offered by previous studies but affect a domain of sensation implicit in the (overlooked) original Greek term for delivery hypokrisis. Moreover the primary means for delivering affect is both the logic and technology of a network construed as modern digital networks but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery this book provides original robust ways to understand rhetorical delivery not only through a lens of digital writing technologies but all historical means of enacting delivery offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric but rhetoric as a whole. | Rhetorical Delivery and Digital Technologies Networks Affect Electracy

GBP 44.99
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Writing and Editing for Digital Media

Writing and Editing for Digital Media

In this fifth edition Brian Carroll explores writing and editing for digital media with essential information about voice style media formats ideation story planning and storytelling. Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on practical exercises with new material on podcasting multi-modal storytelling misinformation and disinformation and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope this new edition also speaks to writers editors public relations practitioners social media managers marketers as well as to students aspiring to these roles. Updated with contemporary examples and new pedagogy throughout this is the ideal handbook for students seeking careers in digital media particularly in content development and digital storytelling. It is an essential text for students of media communication public relations marketing and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions. This book also has an accompanying eResource that provides additional weekly activities exercises and assignments that give students more opportunity to put theory into practice.

GBP 48.99
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Interactive Digital Narrative History Theory and Practice

Interactive Digital Narrative History Theory and Practice

The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and future directions in this multi-disciplinary field that includes humanities-based and computational perspectives. It assembles the voices of leading researchers and practitioners like Janet Murray Marie-Laure Ryan Scott Rettberg and Martin Rieser. In three sections it covers history theoretical perspectives and varieties of practice including narrative game design with a special focus on changes in the power relationship between audience and author enabled by interactivity. After discussing the historical development of diverse forms the book presents theoretical standpoints including a semiotic perspective a proposal for a specific theoretical framework and an inquiry into the role of artificial intelligence. Finally it analyses varieties of current practice from digital poetry to location-based applications artistic experiments and expanded remakes of older narrative game titles. | Interactive Digital Narrative History Theory and Practice

GBP 44.99
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Light and Lens Thinking About Photography in the Digital Age

Light and Lens Thinking About Photography in the Digital Age

The latest edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated it clearly and concisely covers the fundamental concepts of imagemaking how to use digital technology to create compelling images and how to output and preserve images in the digital world. Exploring history methods and theory this text offers classroom-tested assignments and exercises from leading photographic educators approaches for analyzing discussing and writing about photographs and tools to critically explore and make images with increased visual literacy. New to this fourth edition: Completely updated and renewed to reflect social trends and technological advances Highly reconstructed Chapter 3: Image Capture: Cameras Lenses and Scanners Revamped Chapter 4: Exposure: Capturing the Light Entirely new Chapter 8: Digital Studio: The Virtual and the Material Worlds Expanded smartphone photography coverage Featuring nearly 300 international artists and over 360 innovative images and illustrations New engaging assignments Ideal for undergraduate students of digital photography and hobbyist photographers. | Light and Lens Thinking About Photography in the Digital Age

GBP 52.99
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Digital Media Foundations An Introduction for Artists and Designers

Digital Media Foundations An Introduction for Artists and Designers

This book is a creative and practical introduction to the field of digital media for future designers artists and media professionals. It addresses the evolution of the field its connections with traditional media up-to-date developments and possibilities for future directions. Logically organized and thoughtfully illustrated it provides a welcoming guide to this emerging discipline. Describing each medium in detail chapters trace their history evolution and potential applications. The book also explains important relevant technologies—such as digitizing tablets cloud storage and 3-D printers—as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities the text’s software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal ethical and technical issues in digital media explores career possibilities and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students new professionals and instructors involved in fields of graphic and visual arts design and the history of art and design. | Digital Media Foundations An Introduction for Artists and Designers

GBP 48.99
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The Routledge Companion to Digital Media and Children

The Routledge Companion to Digital Media and Children

This companion presents the newest research in this important area showcasing the huge diversity in children’s relationships with digital media around the globe and exploring the benefits challenges history and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances the interdisciplinary approach ensures a careful nuanced multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies perspectives and socio-cultural contexts The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication family and technology studies psychology education anthropology and sociology as well as interested teachers policy makers and parents.

GBP 43.99
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Digital Cinematography Fundamentals Tools Techniques and Workflows

Digital Cinematography Fundamentals Tools Techniques and Workflows

Today’s successful cinematographer must be equal parts artist technician and business-person. The cinematographer needs to master the arts of lighting composition framing and other aesthetic considerations as well as the technology of digital cameras recorders and workflows and must know how to choose the right tools (within their budget) to get the job done. David Stump’s Digital Cinematography focuses on the tools and technology of the trade looking at how digital cameras work the ramifications of choosing one camera versus another and how those choices help creative cinematographers to tell a story. This book empowers the reader to correctly choose the appropriate camera and workflow for their project from today’s incredibly varied options as well as understand the ins and outs of implementing those options. Veteran ASC cinematographer David Stump has updated this edition with the latest technology for cameras lenses and recorders as well as included a new section on future cinematographic trends. Ideal for advanced cinematography students as well as working professionals looking for a resource to stay on top of the latest trends this book is a must read. | Digital Cinematography Fundamentals Tools Techniques and Workflows

GBP 59.99
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Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law A Practical Guide for the Media and Entertainment Industries

Digital Media Law offers a practical guide to the law of media and communication focusing on digital channels models and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law Christopher S. Reed brings considerable experience as an in-house lawyer for a U. S. based media company with extensive news sports and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment focusing on how those doctrines are applied in the face of rapidly evolving newsgathering production and distribution technologies. Key features include: In the News sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law journalism and media studies. | Digital Media Law A Practical Guide for the Media and Entertainment Industries

GBP 59.99
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Puppetry Puppet Animation and the Digital Age

Puppetry Puppet Animation and the Digital Age

Rolf Giesen’s Puppetry Puppet Animation and the Digital Age explores the unique world of puppetry animation and its application in the digital age. With the advent of digital animation many individuals see puppetry and 2D animation as being regulated to a niche market. Giesen’s text argues against this viewpoint by demonstrating the pure aesthetic value they have as well as examples of some of the greatest cinematic uses of puppets. Such samples include The Adventures of Prince Achmed Ladislas Starevich O’Brien Harryhausen and Danforth Trnka and Švankmajer Aardman and Laika Studios ParaNorman and the Boxtrolls. Even live-action blockbusters such as the Star Wars saga utilize puppetry for costume applications as noted within the text. The use of puppets not only helps create a wonderous world and memorable characters but is also one of the purest extensions of an artist. Key Features Includes interviews with past and present practitioners of model animation as well as computer animation Reviews of classic and recent entries in both fields Comparison of what is better in stop motion versus computer animation A detailed history of animation and stop motion films

GBP 56.99
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Lighting for Digital Video and Television

Lighting for Digital Video and Television

This book gives a comprehensive overview of lighting equipment and techniques for digital production. Suitable for either beginners or more advanced users the fully updated fourth edition covers human sight vs. film or video the basic issues of contrast and exposure with explanation of how exposure of digital video differs from analog video or film electrical connectors requirements electrical load management safety issues and the latest LED systems. A variety of basic lighting setups for different situations are explained with clear diagrams and photos showing the look of each approach. Techniques for shooting in available light and dealing with color problems in mixed lighting situations is examined. More advanced film-style lighting is covered especially techniques in creating a convincing realistic look. A special section deals with solutions to common problems ranging from reflections on glasses and dealing with white walls to lighting very light-skinned and very dark-skinned subjects in the same shot. Special lighting situations such as lighting night scenes or bluescreen sets are covered in detail with studio lighting covered in a dedicated separate chapter. The book is also peppered with anecdotes and trivia about lighting techniques and the lighting trade. It is the ideal text for both beginners studying lighting and cinematography as well as more advanced practitioners. | Lighting for Digital Video and Television

GBP 46.99
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Understanding the Business of Global Media in the Digital Age

Understanding the Business of Global Media in the Digital Age

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics critical political economy and production studies – the authors provide an empirically rich analysis of ownership organizational structures and culture business strategies markets networks of strategic alliances and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical political economic and social factors. In addition to introducing today’s convergent world of global media the book gives readers a greater understanding of their own potential roles within the global media industries. | Understanding the Business of Global Media in the Digital Age

GBP 44.99
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Aircraft Digital Electronic and Computer Systems

Aircraft Digital Electronic and Computer Systems

Aircraft Digital Electronic and Computer Systems is a thorough introduction to the principles and practice of aircraft digital electronic avionic and computer systems. New to this third edition integrated modular avionics (IMA) provides an overview of networked avionics found in the latest generation of transport aircraft. Cabin systems covers cabin networks intercommunication and core systems. Aircraft information systems examines flight deck operation aided by electronic flight bags (EFB) and includes a case study that highlights the importance of information systems as well as the potential consequences of their failure. The new edition contains several hundred test questions and its companion website www. 66web. co. uk offers additional resource material. With full coverage of Module 5 and avionics topics in Modules 11 and 13 this book is ideal for those studying towards licensed aircraft maintenance engineer status both independently and part of an EASA Part-66 or FAR-147 approved course. It will also appeal to those taking City & Guilds EDEXCEL National or Higher National Units or a First/Foundation Degree in an aerospace related discipline.

GBP 44.99
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Digital Negatives with QuadToneRIP Demystifying QTR for Photographers and Printmakers

Digital Negatives with QuadToneRIP Demystifying QTR for Photographers and Printmakers

Digital Negatives with QuadToneRIP is a text that fully explores how the QuadToneRIP printer driver can be used to make expert digital negatives. The book takes a comprehensive Òunder-the-hoodÓ look at how Roy Harrington’s QTR printer driver can be adapted for use by artists in several different creative practice areas. The text is written from the Mac/Photoshop point of view. The book is divided into three parts. Part One is a step-by-step how-to section that will appeal to both beginning and more advanced practitioners. Part One includes quickstart guides­ or summary sheets for beginning students who want to jump into using QTR before understanding all of its functional components. Part Two addresses dimroom darkroom and printmaking practices walking the reader through brief workflows from negative to print for lithium palladium gum bichromate cyanotype salted paper kallitype silver gelatin and polymer photogravure with a sample profile for each. It also includes an introduction to a new software iteration of QTR: QuickCurve-DN (QCDN). Part Three is devoted to contemporary practitioners who explain how they use QTR in their creative practice. The book includes: A list of supplies and software needed A summary QTR glossary with a simple explanation of how each function works A sample walk-through to create a QTR profile from start to finish How to linearize profiles with simple to more exacting tools A visual guide to modifying functions Quickstart guides for many of the workflows Instructions for crafting monochrome duotone tricolor and quadcolor negatives Instructions for using QTR to print silver gelatin in the darkroom Instructions for using QTR to print alternative processes in the dimroom Instructions for using QTR to print polymer photogravure in the printmaking room Introductory chapter to QuickCurve-DN software Troubleshooting common QTR problems Generic starter profiles for processes discussed Contemporary artists: their work and QTR process. Learning how to craft expert digital negatives can be a bit overwhelming at the outset. Digital Negatives with QuadToneRIP makes the process as user-friendly as possible. Like other books in the series Digital Negatives with QuadToneRIP is thoroughly comprehensive accessible to different levels of learner and illustrative of the contemporary arts. | Digital Negatives with QuadToneRIP Demystifying QTR for Photographers and Printmakers

GBP 46.99
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