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The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century the fashion industry is far off course to reach Net Zero as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions the book aims to demystify the source of GHG emissions from the industry breaking down in detail their origin while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter this book will enable the reader to understand the tactics to tackle decarbonisation and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers buyers and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero. | The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

GBP 31.99
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Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry from its emergence to the present day with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward including such legendary names as Charles Worth Coco Chanel Christian Dior Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion as well as detailed business analysis and practical advice for people looking to create successful brands Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship and anyone looking to understand and succeed in this most glamorous of industries. | Fashion Entrepreneurship The Creation of the Global Fashion Business

GBP 38.99
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The Psychology of Fashion

The Psychology of Fashion

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image how psychology can inform a more sustainable perspective on the production and disposal of clothing and why we develop certain shopping behaviours. With fashion imagery ever present in the streets press and media The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

GBP 12.99
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The Fashion Business Theory and Practice in Strategic Fashion Management

The Fashion Business Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations – including Off-White Nike and Zara as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion. | The Fashion Business Theory and Practice in Strategic Fashion Management

GBP 39.99
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Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity the limitation of creative thought by conformity to existing theories lack of questioning of ethics and a disconnection from historic events or sociological discourse. This book in contrast draws together interdisciplinary approaches from marketing branding promotion and critical media studies as tools for understanding the way in which fashion works today and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice Fashion Marketing and Communication is full of international case studies practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism fashion marketing the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications current theory and practice as well as questions on the ethics of the fashion industry this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing branding and communication. | Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

GBP 32.99
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Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history sociology anthropology psychology and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes cultural norms and values over time. It can be interpreted as mundane everyday practices constructions of identity and status as well as being associated with the art world. In this book the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining creating and preserving fashion but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international advanced scholars from a variety of disciplines such as anthropology marketing psychology and sociology who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant but necessary. This cutting-edge interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing fashion studies and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing. | Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

GBP 35.99
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Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

This book traces the development of the fashion industry providing insight into the business and in particular its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries specifically Italy France the Netherlands Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law Copyright Law Business Law Fashion Law and Design. | Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

GBP 130.00
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Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

Strategic Fashion Management: Concepts Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry. | Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

GBP 42.99
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Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step critical paths are wildly different and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising considering fast fashion sustainability ethical issues omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising as well as in-depth explanations of fashion product development trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today. | Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

GBP 36.99
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Luxury and Fashion Marketing The Global Perspective

Luxury and Fashion Marketing The Global Perspective

The globalization of the world’s markets has forced luxury brands to in turn become global and accessible in many developing countries and emerging markets. As a result the demand for these luxury products has increased globally creating a need for an education in luxury that acknowledges the global perspective yet at the same time incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically this volume focuses on mission statements logos airport retailing franchising challenges in luxury marketing fashion relating to politics environment and beachwear and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities making the book essential reading for students trainers and practitioners interested in luxury and fashion marketing and management. | Luxury and Fashion Marketing The Global Perspective

GBP 46.99
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Fashion Ethics

Fashion Ethics

Fashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights taking the reader deeper into the endemic issues including sizeism ageism animal rights and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology cultural copyright speciesism the role of the customer and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands media and mobile technology and NGOs including Oxfam (UK) Redress (Hong Kong) Nimany (US) Labor Link (US) People Tree (UK) and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students industry professionals and customers.

GBP 36.99
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Fashion Journalism

Fashion Journalism

This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status practices and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly this authoritative text covers everything from ideas generation to writing news and features video production podcasting and styling including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content – from journalism to branded content and from individual content creation to editorial for fashion brands. It explores their common practices and priorities while examining journalists’ claim to special status compared to other content producers. In conjunction with expanded theory and research the book includes interviews with journalists editors bloggers filmmakers PRs and brand content producers from the UK the US China and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.

GBP 34.99
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Sustainable Fashion Management

Sustainable Fashion Management

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry through business model innovations innovative designs new technology and digital approaches and material innovations. Global case studies are employed throughout each chapter including fashion companies and events of all sizes alongside other pedagogical features to aid learning including key learning points chapter objectives and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion whether from a design or management perspective providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management Fashion Marketing Fashion Buying and Merchandising and Fashion Technology courses at all levels and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

GBP 44.99
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Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

This unique text offers a holistic insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™ providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects contemporary case studies from global brands such as Stella McCartney Zalando and Arc'teryx alongside insights from current leading experts within the fashion world bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management Fashion Brand Management and Fashion Marketing as well as reflective leaders and practitioners within the industry. | Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

GBP 32.99
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Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted some of its current challenges and the innovative ways the sector has developed to respond to these challenges. Concepts such as sustainability fast fashion raw materials logistics and reverse logistics costing lean and agile manufacturing and other supply chain strategies are expertly covered in this work with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight alongside pedagogy to aid student comprehension including quizzes end-of-chapter activities and role play scenarios. This key work is an essential textbook for students studying fashion supply chain operations and logistics as part of fashion management undergraduate and postgraduate degrees. Fully comprehensive on theory yet applied to practice it will equip students with the tools and understanding for a future career in the fashion industry. | Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

GBP 44.99
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Binding Space: The Book as Spatial Practice

Binding Space: The Book as Spatial Practice

Books orient intrigue provoke and direct the reader while editing interpreting encapsulating constructing and revealing architectural representation. Binding Space: The Book as Spatial Practice explores the role of the book form within the realm of architectural representation. It proposes the book itself as another three-dimensional complementary architectural representation with a generational and propositional role within the design process. Artists’ books in particular – that is a book made as an original work of art with an artist designer or architect as author – have certain qualities and characteristics quite different from the conventional presentation and documentation of architecture. Paginal sequentiality the structure and objecthood of the book and the act of reading create possibilities for the book as a site for architectural imagining and discourse. In this way the form of the book affects how the architectural work is conceived constructed and read. In five main sections Binding Space examines the relationships between the drawing the building and the book. It proposes thinking through the book as a form of spatial practice one in which the book is cast as object outcome process and tool. Through the book we read spatial practice anew.

GBP 48.99
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The International Politics of Fashion Being Fab in a Dangerous World

The International Politics of Fashion Being Fab in a Dangerous World

This book seeks to address and fill a puzzling omission in contemporary critical IR scholarship. Following on from the aesthetic turn in IR critical and ‘postmodern’ IR has produced an impressive array of studies into movies literature music and art and the way these media produce mediate and represent international politics. By contrast the proponents of the aesthetic turn have overlooked fashion as a source of knowledge about global politics. Yet stories about the political role of fashion abound in the news media. Margaret Thatcher used dress to define her political image and more recently the fascination with Michelle Obama Carla Bruni and other women in similar positions and the discussions about the appropriateness of their wardrobes regularly makes the news. In Sudan a female writer and activist successfully challenged the government over her right to wear trousers in public and in Europe the debate on women’s headscarves has politicised a garment item and turned it into a symbol of fundamentalism and oppression. In response the contributors to this book investigate the politics of fashion from a variety of perspectives addressing theoretical as well as empirical issues establishing the critical study of fashion and its protagonists as a central contribution to the aesthetic turn in international politics. The politics of fashion go beyond these examples of the uses and abuses of textiles and fabrics for political purposes extending into its very ‘grammar’ and vocabulary. This book will be a unique contribution to the field and will be of interest to students and scholars of international relations critical IR theory and popular culture and world politics. | The International Politics of Fashion Being Fab in a Dangerous World

GBP 39.99
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The Routledge Companion to Fashion Studies

The Routledge Companion to Fashion Studies

This collection of original essays interrogates disciplinary boundaries in fashion gathering fashion studies research across disciplines and from around the globe. Fashion and clothing are part of material and visual culture cultural memory and heritage; they contribute to shaping the way people see themselves interact and consume. For each of the volume’s eight parts scholars from across the world and a variety of disciplines offer analytical tools for further research. Never neglecting the interconnectedness of disciplines and domains these original contributions survey specific topics and critically discuss the leading views in their areas. They include discursive and reflective pieces as well as discussions of original empirical work and contributors include established leaders in the field rising stars and new voices including practioner and industry voices. This is a comprehensive overview of the field ideal not only for undergraduate and postgraduate fashion studies students but also for researchers and students in communication studies the humanities gender and critical race studies social sciences and fashion design and business. | The Routledge Companion to Fashion Studies

GBP 42.99
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The Benchmarking Book

The Benchmarking Book

With growing demands for increased operational efficiency and process improvement in organizations of all sizes more and more companies are turning to benchmarking as a means of setting goals and measuring performance against the products services and practices of other organizations that are recognized as leaders. The Benchmarking Book is an indispensable guide to process improvement through benchmarking providing managers practitioners and consultants with all the information needed to carry out effective benchmarking studies. Covering everything from essential theory to important considerations such as project management and legal issues The Benchmarking Book is the ideal step-by-step guide to assessing and improving your company‘s processes and performance through benchmarking.

GBP 175.00
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Communicating Fashion Brands Theoretical and Practical Perspectives

Communicating Fashion Brands Theoretical and Practical Perspectives

This book demonstrates how fashion brands communicate why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents the book shows how these methods can be applied in practice. The authors utilise social consumer and cultural theory and frameworks rooted in psychology sociology and economics as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry Gucci Dior COS Rapha Warby Parker and Maryam Nassir Zadeh each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community to the use of brand collaboration co-creative storytelling and fashion spaces the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape brand strategy and industry innovation. Written for scholars and practitioners this book is a valuable blend of theory and practice across the fields of fashion communication and branding. | Communicating Fashion Brands Theoretical and Practical Perspectives

GBP 36.99
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The Europa World Year Book 2023

The Europa World Year Book 2023

Globally renowned for its accuracy consistency and reliability the Europa World Year Book 2023 is your source for detailed country surveys containing the latest analytical statistical and directory information for over 250 countries and territories. For more than ninety years since its first publication the Europa World Year Book has been the premier source of contemporary political and socioeconomic analysis for library reference shelves offering timely information with a global reach. The Europa World Year Book is also available online as an authoritative and regularly updated digital resource.

GBP 2100.00
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The Europa World Year Book 2022

The Europa World Year Book 2022

Globally renowned for its accuracy consistency and reliability the Europa World Year Book 2022 is your source for detailed country surveys containing the latest analytical statistical and directory information for over 250 countries and territories. For more than ninety years since its first publication the Europa World Year Book has been the premier source of contemporary political and socioeconomic analysis for library reference shelves offering timely information with a global reach. The Europa World Year Book is also available online as an authoritative and regularly updated digital resource.

GBP 2000.00
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Conceptual PlayWorlds for Wellbeing A Resource Book for the Lonely Little Cactus

Conceptual PlayWorlds for Wellbeing A Resource Book for the Lonely Little Cactus

For effective use this book should be purchased alongside the story book The Lonely Little Cactus: A Story About Friendship Coping and Belonging. Both books can be purchased together as a set Building Conceptual PlayWorlds for Wellbeing: The Lonely Little Cactus Story Book and Accompanying Resource Book. This vital resource uses the evidence-driven Conceptual PlayWorlds model of intentional teaching developed by Professor Marilyn Fleer to provide supporting classroom or home-based activities to help children aged between four and eight solve challenges and learn wellbeing concepts through play. Intended for use with the accompanying picture story book The Lonely Little Cactus a tale about a cactus that feels lonely living in the desert this guide offers imagery-rich scenarios including 20 unique activities so children have an opportunity to experientially grasp wellbeing concepts that can be otherwise difficult to explain. This resource guides educators and teachers through a range of wellbeing activities including: Identifying feelings Coping (social support problem solving and self-regulation) Friendships (relationship building working together time with friends social skills) Positive emotions (happiness joy doing something you love enjoyment fun) Relaxation strategies Belonging and inclusion (working together collaboration joining in play including others) Offering a unique opportunity for children to learn about psychological strategies while being engaged in a beautiful narrative and visually captivating illustrations this is the ideal resource for educators or teachers support staff practitioners and families looking to help children understand and manage their feelings. While the context is centre-based the activities can be done almost anywhere such as in family homes the Botanical Gardens when on holidays or when visiting a park. | Conceptual PlayWorlds for Wellbeing A Resource Book for the Lonely Little Cactus

GBP 19.99
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