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Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

Machine Translation (MT) has become widely used throughout the world as a medium of communication between those who live in different countries and speak different languages. However translation between distant languages constitutes a challenge for machines. Therefore translation evaluation is poised to play a significant role in the process of designing and developing effective MT systems. This book evaluates three prominent MT systems including Google Translate Microsoft Translator and Sakhr each of which provides translation between English and Arabic. In the book Almahasees scrutinizes the capacity of the three systems in dealing with translation between English and Arabic in a large corpus taken from various domains including the United Nation (UN) the World Health Organization (WHO) the Arab League Petra News Agency reports and two literary texts: The Old Man and the Sea and The Prophet. The evaluation covers holistic analysis to assess the output of the three systems in terms of Translation Automation User Society (TAUS) adequacy and fluency scales. The text also looks at error analysis to evaluate the systems’ output in terms of orthography lexis grammar and semantics at the entire-text level and in terms of lexis grammar and semantics at the collocation level. The research findings contained within this volume provide important feedback about the capabilities of the three MT systems with respect to EnglishArabic translation and paves the way for further research on such an important topic. This book will be of interest to scholars and students of translation studies and translation technology. | Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

GBP 38.99
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Storytelling for Virtual Reality Methods and Principles for Crafting Immersive Narratives

Storytelling for Virtual Reality Methods and Principles for Crafting Immersive Narratives

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical the text focuses on the narrative and how stories can best be structured created and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied transformed and transcended in Virtual Reality. Interviews conversations and case studies with both pioneers and innovators in VR storytelling are featured including industry leaders at LucasFilm 20th Century Fox Oculus Insomniac Games and Google. For more information about story Virtual Reality this book and its author please visit StorytellingforVR. com | Storytelling for Virtual Reality Methods and Principles for Crafting Immersive Narratives

GBP 39.99
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Assistive Technology in Special Education Resources to Support Literacy Communication and Learning Differences

Assistive Technology in Special Education Resources to Support Literacy Communication and Learning Differences

Assistive Technology in Special Education presents a wealth of practical well-organized information to help families teachers and therapists find effective solutions for students with learning literacy and cognitive challenges. This third edition features new affordable tools to improve and compensate for challenges related to speaking understanding reading writing and thinking and remembering as well as strategies to help students become more organized and efficient. Also highlighted are iOS devices G Suite (Google Apps and Extensions) online collaborative sites and features built into the computers and mobile devices readers already use. As technology changes and new operating systems make older programs obsolete this book will empower readers to explore the most current resources as they become available. | Assistive Technology in Special Education Resources to Support Literacy Communication and Learning Differences

GBP 34.99
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Madness Art and Society Beyond Illness

Madness Art and Society Beyond Illness

How is madness experienced treated and represented? How might art think around – and beyond – psychiatric definitions of illness and wellbeing? Madness Art and Society engages with artistic practices from theatre and live art to graphic fiction charting a multiplicity of ways of thinking critically with rather than about non-normative psychological experience. It is organised into two parts: ‘Structures: psychiatrists institutions treatments’ illuminates the environments figures and primary models of psychiatric care reconsidering their history and contemporary manifestations through case studies including David Edgar’s Mary Barnes and Milos Forman’s One Flew Over the Cuckoo’s Nest. ‘Experiences: realities bodies moods’ promblematises diagnostic categories and proposes more radically open models of thinking in relation to experiences of madness touching upon works such as Richard Kelly’s Donnie Darko and Duncan Macmillan’s People Places and Things. Reading its case studies as a counter-discourse to orthodox psychiatry Madness Art and Society seeks a more nuanced understanding of the plurality of madness in society and in so doing offers an outstanding resource for students and scholars alike. | Madness Art and Society Beyond Illness

GBP 36.99
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The British Media Industries An Introduction

The British Media Industries An Introduction

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political economic and technological developments have had on the nature of media industries today. Split into two parts this book starts by exploring approaches to understanding contemporary media industries through political economic and technological terms. The second part delves further into issues and practices relating to individual media industries including newspapers magazines film television music video games and social media. The book adopts a political economy approach and is designed to engage students in an accessible way with key issues around the ownership and control of different sectors of the British media; UK and EU government regulation of the media including content regulation and market/economic regulation; and the corporate strategies employed by leading media players such as the BBC Netflix Google and Apple. This is an essential textbook for undergraduate students approaching British media industries for the first time and will also be relevant to students undertaking introductory courses in Media Management and Media Economics. | The British Media Industries An Introduction

GBP 34.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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Geographies of the Internet

Geographies of the Internet

This book offers a comprehensive overview of recent research on the internet emphasizing its spatial dimensions geospatial applications and the numerous social and geographic implications such as the digital divide and the mobile internet. Written by leading scholars in the field the book sheds light on the origins and the multiple facets of the internet. It addresses the various definitions of cyberspace and the rise of the World Wide Web draws upon media theory as well as explores the physical infrastructure such as the global skein of fibre optics networks and broadband connectivity. Several economic dimensions such as e-commerce e-tailing e-finance e-government and e-tourism are also explored. Apart from its most common uses such as Google Earth social media like Twitter and neogeography this volume also presents the internet’s novel uses for ethnographic research and the study of digital diasporas. Illustrated with numerous graphics maps and charts the book will best serve as supplementary reading for academics students researchers and as a professional handbook for policy makers involved in communications media retailing and economic development. | Geographies of the Internet

GBP 38.99
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FABRIC[ated] Fabric Innovation and Material Responsibility in Architecture

FABRIC[ated] Fabric Innovation and Material Responsibility in Architecture

FABRIC[ated] examines fabric as a catalyst for innovation reflection change and transformation in architecture. This book explores the ways in which research and development of fabric can and historically has influenced and revolutionized architecture teaching and design. Responsive flexible impermanent fluid and adaptive—fabric interacts with and influences architecture offering innovative solutions and increased material responsibility. Foundation and theory chapters establish clear precedent and futures for fabric’s position in architectural discourse. The case study section examines 14 international projects through three different threads: Veiling Compression and Tension. Case studies include a diverse range of projects from the HiLo unit at Nest and CAST’s fabric formed concrete projects to a discussion of the impact of fabric on SO-IL and Kennedy Violich Architect’s professional work demonstrating new and fresh methods for addressing sustainability and social justice through the use of fabric in architecture. Through the work of the many authors of this book we see fabric as drape skin veil mold concept and inspiration. Fabric in its broadest definition is an important and innovative material in the development of socially conscious architecture. Offering readers pedagogical and practical models for international projects highlighting fabric’s use in architecture this book will appeal to the novice and the expert architecture students and practitioners alike. | FABRIC[ated] Fabric Innovation and Material Responsibility in Architecture

GBP 34.99
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Entrepreneurial Journalism How to go it alone and launch your dream digital project

Entrepreneurial Journalism How to go it alone and launch your dream digital project

Entrepreneurial Journalism explains how in the age of online journalism digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC Google and the Guardian as well as some of Britain’s best entrepreneurial reporters who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. | Entrepreneurial Journalism How to go it alone and launch your dream digital project

GBP 36.99
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PaintShop Pro X6 for Photographers

PaintShop Pro X6 for Photographers

Written for photographers of all levels PaintShop Pro X6 for Photographers is packed with inspirational full-color images and easy-to-follow step-by-step projects that will have you producing great images in PaintShop Pro in no time! Everything you need to enhance and improve your digital photography is right here in this Corel endorsed guide. In this new edition Ken McMahon looks at the pros and cons of the new faster 64-bit version of the software and covers new features including working with the Instant Effects palette using the Smart selection brush mapping photos automatically tagging people and uploading to Facebook Flickr and Google plus. Other program features‘selections masking layers adjustments and effects HDR and scripting are explained through practical examples that are just as relevant for older versions of the software. This book has everything a photographer needs to take their photos to the next level with PaintShop Pro. Learn from PaintShop Pro expert Ken McMahon with the most authoritative book on PaintShop Pro endorsed by Corel. Completely revised and updated with all of the new features in X6 get up to speed with 64-bit processing power new selection tools workspace enhancements and much more. A complete learning package with full-color screen shots and examples and step-by-step projects at the end of each chapter.

GBP 180.00
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The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

This book offers an original critique of the billionaire founders of US West Coast tech companies addressing their collective power influence and ideology their group dynamics and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions but also how their corporations are omnipresent in our everyday lives the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google Elon Musk of Tesla Jeff Bezos of Amazon Mark Zuckerberg of Facebook and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance the authors intervene in feminist debates on patriarchy masculinity and postfeminism locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier the patriarchal household and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media Media and Communication and Gender and Cultural Studies. | The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

GBP 35.99
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Computer A History of the Information Machine

Computer A History of the Information Machine

Computer: A History of the Information Machine traces the history of the computer and its unlimited information-processing potential. Comprehensive and accessibly written this fully updated fourth edition adds new chapters on the globalization of information technology the rise of social media fake news and the gig economy and the regulatory frameworks being put in place to tame the ubiquitous computer. Computer is an insightful look at the pace of technological advancement and the seamless way computers are integrated into the modern world. The authors examine the history of the computer including the first steps taken by Charles Babbage in the nineteenth century and how wartime needs and the development of electronics led to the giant ENIAC the first electronic computer. For a generation IBM dominated the computer industry. In the 1980s the desktop PC liberated people from room-sized mainframe computers. Next laptops and smartphones made computers available to half of the world’s population leading to the rise of Google and Facebook and powerful apps that changed the way we work consume learn and socialize. The volume is an essential resource for scholars and those studying computer history technology history and information and society as well as a range of courses in the fields of computer science communications sociology and management. | Computer A History of the Information Machine

GBP 32.99
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All In The Future of Business Leadership

All In The Future of Business Leadership

Written by three leading thinkers in the field of sustainability 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book also reveals insights from dozens of interviews with Chairs CEOs and Chief Sustainability Officers of pioneering companies including 3M BASF BP DuPont Google GE Huawei IKEA Interface Marks Spencer Natura Nestle acute; Nike Novo Nordisk Patagonia Shell Tata Toyota Unilever and Walmart explaining how they have gained recognition created value and boosted resiliency based on their sustainability leadership. All In also outlines what the private sector must do to lift sustainability performance protect business's license to operate and help deliver the UN Sustainable Development Goals by 2030. This unique book rich with quantitative and qualitative insights offers current and aspiring business leaders a succinct overview of the most important developments and trends in corporate sustainability and responsible leadership. 'All In' will also appeal to others interested in why sustainability has become a critical mainstream business issue. With a foreword by Dan Hendrix Chairman Interface and afterword by Paul Polman CEO Unilever. | All In The Future of Business Leadership

GBP 35.99
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Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

The integration of technological innovations such as In-Memory Analytics Cloud Computing Mobile Connectivity and Social Media with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability Framework (DCF). Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT by Axel Uhl and Lars Alexander Gollenia outlines the DCF which comprises six specific capabilities: Innovation Management Transformation Management IT Excellence Customer Centricity Effective Knowledge Worker and Operational Excellence. In cooperation with the University of Applied Sciences and Arts Northwestern Switzerland University of St. Gallen (Switzerland) Queensland University of Technology (Australia) University of Liechtenstein (Principality of Liechtenstein) and Karlsruhe Institute of Technology (Germany) SAP and the BTA have been validating each capability and the corresponding maturity models based on analyzing several ’lighthouse’ case studies comprising: SAMSUNG IBM Finanz Informatik The Walt Disney Company Google Inc. HILTI AG. Digital Enterprise Transformation presents how these companies take advantage of innovative IT and how they develop their digital capabilities. On top the authors also develop and present a range of novel yet hands-on Digital Use Cases for a number of different industries which have emerged from innovative technological trends such as: Big Data Cloud Computing 3D Printing and Internet of Things. | Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

GBP 31.99
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Perspectives on Impact Leading Voices On Making Systemic Change in the Twenty-First Century

Perspectives on Impact Leading Voices On Making Systemic Change in the Twenty-First Century

Perspectives on Impact brings together leaders from across sectors to reflect on our approaches to social change. Sharing diverse examples from their work these authors show how we must think more systemically and work more collaboratively to move the needle on the biggest social humanitarian and environmental challenges facing our world. Chapters by: Niko Canner Shanti Nayak and Cynthia Warner (Incandescent) Duncan Green (OxFam) Farah Ramzan Golant (Girl Effect kyu) Sara Holoubek (Luminary Labs) Joi Ito (MIT Media Lab) Leila Janah (Samasource LXMI Samaschool) Amirah Jiwa George Kronnisanyon Werner (Republic of Liberia) Chris Larkin (IDEO. org) Eric Maltzer (Medora Ventures Middlebury College) Jane Nelson (Harvard Kennedy School) Craig Nevill-Manning and Prem Ramaswami (Sidewalk Labs) Jacqueline Novogratz (Acumen) Deena Shakir (GV formerly Google Ventures) Jose Miguel Sokoloff (MullenLowe Group) Lara Stein (TEDx Women's March Global) Piyush Tantia (ideas42) Fay Twersky (William & Flora Hewlett Foundation) Sherrie Rollins Westin and Shari Rosenfeld (Sesame Workshop) Perspectives on Impact and its sister book Perspectives on Purpose bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian social and environmental challenges; Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose. | Perspectives on Impact Leading Voices On Making Systemic Change in the Twenty-First Century

GBP 31.99
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The Platform of Agile Management And the Program to Implement It

The Platform of Agile Management And the Program to Implement It

Facing the amplitude and the acceleration of changes management must also change and it must become alert adaptable and agile. The children of the Internet the likes of Google Amazon Facebook and Tesla are born agile and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i. e. on the market-oriented part of their organization. Yet internally their mindset their models and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes an increasing number of business-leaders launch change-management programs yet conceived and carried out in traditional ways up to 70% of them result in partial or total failure. Management cannot innovate itself it needs people with the right motivation and with the right mind-set. However stuck in the old system people can only keep working in the old ways and means. Thus the leadership must start by replacing a traditional system with a new and agile one which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking 3 paradigms to innovate behaviours and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive connective and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then the proposed platform will generate continuous improvements and innovations of the performance drivers. | The Platform of Agile Management And the Program to Implement It

GBP 36.99
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HR Leadership

HR Leadership

What is HR leadership and what difference can it make to business success? Who is demonstrating HR leadership now and what might HR leadership look like in the future? How can aspiring HR leaders gain the skills behaviours and credibility to navigate new and complex career structures and move up the career ladder?These are just some of the questions addressed by Linda Holbeche in her latest book. HR leadership is a rapidly evolving concept. It is as much a mindset philosophy and set of capabilities as a role. HR Leadership draws on the personal experiences of some of today‘s most talented HR professionals who through their leadership are making a real difference to their organisations no matter what industry they work in. Holbeche looks at the experiences which shaped them and the values and priorities which drive them. The book contains: Revealing interviews with Senior HR leaders from Google McDonalds the UK‘s National Policing Improvement Agency and other major organisations offering insights into their own career development An overview of the capabilities needed for success as an HR leader and suggestions about how to develop these Practical illustrations from leading companies demonstrate how effective HR leaders play a driving role in building healthy and effective organisations to offer competitive edge HR Leadership illustrates to business managers what effective HR looks like at its best. Its well-informed and practical advice make this book a must-read for anyone wanting to develop their career as an HR leader.

GBP 175.00
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Public Policy Praxis A Case Approach for Understanding Policy and Analysis

Public Policy Praxis A Case Approach for Understanding Policy and Analysis

Public administration and policy analysis education have long emphasized tidiness stages and rationality but practitioners frequently must deal with a world where objectivity is buffeted by repressed by and sometimes defeated by value conflict. Politics and policy are messy and power explains much more about the policy process than does rationality. Public Policy Praxis now in a thoroughly revised fourth edition uniquely equips students to better grapple with ambiguity and complexity. By emphasizing mixed methodologies the reader is encouraged through the use of a wide variety of policy cases to develop a workable and practical model of applied policy analysis. Students are given the opportunity to try out these globally applicable analytical models and tools in varied case settings (e. g. county city federal international plus urban and rural) while facing wide-ranging topics (starving farmers and the red panda in Nepal e-cigarettes GMOs the gig economy and opioid abuse) that capture the diversity and reality of public policy analysis and the intergovernmental and complex nature of politics. The fourth edition expands upon its thorough exploration of specific tools of policy analysis such as stakeholder mapping content analysis group facilitation narrative analysis cost-benefit analysis futuring and survey analysis. Along with teaching how to the authors discuss the limitations the practical political problems and the ethical problems associated with different techniques and methodologies. Many new cases have been added along with clear instructions on how to do congressional research and a Google Trends analysis. An expanded online Teaching Appendix is included for adopters offering original cases answers to problems alternative approaches to case use teaching exercises student assignments pedagogical ideas and supplemental material directly tied to concepts covered in the text. With an easily accessible and conversational writing style Public Policy Praxis is an ideal textbook for undergraduate and graduate courses in public policy analysis community planning leadership social welfare policy educational policy family policy and special seminars. | Public Policy Praxis A Case Approach for Understanding Policy and Analysis

GBP 52.99
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