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The Fashion Business Theory and Practice in Strategic Fashion Management

The Fashion Business Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations – including Off-White Nike and Zara as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion. | The Fashion Business Theory and Practice in Strategic Fashion Management

GBP 39.99
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Biomimicry and Business How Companies Are Using Nature's Strategies to Succeed

Biomimicry and Business How Companies Are Using Nature's Strategies to Succeed

Biomimicry the practice of observing then mimicking nature’s strategies to solve business challenges offers a path to healthy profit while working in partnership and even reciprocity with the natural world. Other books have described biomimicry its uses and its benefits. This book is the first to show readers how they can successfully bring biomimicry and bioinspired design into their companies based on what other businesses have already achieved. Fashioned through storytelling this book blends snapshots of five successful companies – Nike Interface Inc. PAX Scientific Sharklet Technologies and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices introduced them to staff engaged in the process and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there. By revealing the stories of each professional’s journey with lessons they learned then providing resources and issuing a challenge and pathway to do business better this book serves as a tool for entrepreneurs seasoned professionals and students to emulate nature’s brilliance apply it at work and contribute to a healthier more prosperous world. | Biomimicry and Business How Companies Are Using Nature's Strategies to Succeed

GBP 31.99
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All In The Future of Business Leadership

All In The Future of Business Leadership

Written by three leading thinkers in the field of sustainability 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book also reveals insights from dozens of interviews with Chairs CEOs and Chief Sustainability Officers of pioneering companies including 3M BASF BP DuPont Google GE Huawei IKEA Interface Marks Spencer Natura Nestle acute; Nike Novo Nordisk Patagonia Shell Tata Toyota Unilever and Walmart explaining how they have gained recognition created value and boosted resiliency based on their sustainability leadership. All In also outlines what the private sector must do to lift sustainability performance protect business's license to operate and help deliver the UN Sustainable Development Goals by 2030. This unique book rich with quantitative and qualitative insights offers current and aspiring business leaders a succinct overview of the most important developments and trends in corporate sustainability and responsible leadership. 'All In' will also appeal to others interested in why sustainability has become a critical mainstream business issue. With a foreword by Dan Hendrix Chairman Interface and afterword by Paul Polman CEO Unilever. | All In The Future of Business Leadership

GBP 35.99
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Management Communication A Case Analysis Approach

Management Communication A Case Analysis Approach

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world looking at global companies such as Facebook and Nike. Further updates include new content on technology corporate culture and disinformation. An ethical thread is woven through the text demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors. | Management Communication A Case Analysis Approach

GBP 79.99
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