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Communicating with the World Interaction between Chinese and International Media

Communicating with the World Interaction between Chinese and International Media

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language meanings social practices culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily interpersonal meaning in promotional videos and advertisements in China rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world. Rich in empirical case studies this book will be an essential read for scholars and researchers of Chinese Studies communication studies media and cultural studies international relations and political communication. | Communicating with the World Interaction between Chinese and International Media

GBP 36.99
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European Imperialism and the Third World

European Imperialism and the Third World

This book presents a comprehensive overview of the evolution of imperialism in Portugal Spain the Netherlands France and Great Britain. It delves into the background of colonialization and focuses on the nature of the motives of necessity utility religion and exploration and the modus operandi of the establishment of the colonies which required a substantial amount of capital. The volume discusses a wide range of themes including the role of Spain as a Muslim colony; rise and fall of Spain as an imperial power; Portuguese discoveries and colonialization; conquests of Dutch companies of East India and West Indies; the French company of the Indies; British colonies in Americas Africa and Australasia; and English East India Company to showcase a holistic history of European competition for trade through wars in North America South America Africa Australia New Zealand and Asia. This book will be of interest to general readers interested in the history of colonization imperialism Third World studies post-colonial studies international relations defense and strategic studies South Asian history and European history. | European Imperialism and the Third World

GBP 34.99
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India and the Changing World Order

India and the Changing World Order

This book brings together new perspectives on India’s foreign policy in the light of a constantly shifting world order. From India’s relations in its immediate neighborhood to its China policy from India-US relations under Biden to Quad from Grand Strategy to peacekeeping this book brings to the fore the shifting terrains of global politics and India’s significant place in it. The chapters in the volume: Critically examine changing preoccupations of India’s foreign policy and its geopolitical interests including its Act East Policy; Include comprehensive inputs on India’s China policy and relations with Japan; Explore India’s relations with the USA the Middle-East Afghanistan and Central Asia; Discuss at length India’s nuclear energy and foreign investment policies; Analyze India’s positioning on the emergence of the Indo-Pacific discourse. This volume will be of great interest to scholars and researchers of political science and international relations. It will also be of use to foreign policy and diplomacy practitioners career bureaucrats and government think tanks. | India and the Changing World Order

GBP 130.00
1

Africa in World Affairs Politics of Imperialism the Cold War and Globalisation

Africa in World Affairs Politics of Imperialism the Cold War and Globalisation

Africa finds itself at the centre stage of world politics in the twenty-first century. To truly determine its rising influence and role in world affairs would mean unravelling the politics of imperialism the Cold War and globalisation. Going beyond Euro-American perspectives this book presents a comprehensive study of Africa and its role in world politics. Africa in World Affairs: • Closely examines the transition of Africa in its colonial and post-colonial phases; • Explores the intellectual history of modern Africa through liberation struggles social movements leaders and thinkers; • Investigates the continent’s relationships with former colonial powers such as Britain France and Portugal; untangles complexities of French neo-colonialism and sheds light on the role of the superpower such as the USA and major and rising powers like China and India; • Highlights complex and wide-ranging diversities of the region and the ways in which it continues to negotiate with issues of modernity racism and globalisation. A core text on Africa and the world this book will be indispensable for students of African studies politics and international relations and history. It will also be a must-read for policymakers diplomats and government think tanks. | Africa in World Affairs Politics of Imperialism the Cold War and Globalisation

GBP 36.99
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Cross Border Mergers and Acquisitions A Comparative Study between India and the USA

Cross Border Mergers and Acquisitions A Comparative Study between India and the USA

This book presents a comparative analysis of cross-border mergers and acquisitions (CBMA) in terms of competitive framework and procedures between India and the United States of America. It discusses themes like statutes regulations rulings legislations and analysis of CBMA; competition law antitrust and demerger; new legal initiatives by India like New Economic Policy (NEP) Goods and Services Tax (GST) demonetisation and amendments in the Foreign Exchange Management Act (FEMA); and the impact of COVID on CBMA to showcase the challenges and opportunities of specific CBMA experience in India in a global framework. This book will be an essential read for scholars and researchers of law corporate law company law international company law corporate governance international relations public policy international trade law economics and for practitioners policymakers and consultants working on the subject. | Cross Border Mergers and Acquisitions A Comparative Study between India and the USA

GBP 130.00
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Employment Growth and Development Essays on a Changing World Economy

Employment Growth and Development Essays on a Changing World Economy

This book examines the critical themes of employment growth and development to focus on challenges and opportunities both old and new in the contemporary world economy. The essential theme that runs through the book is that there is a strong relationship not only between employment and growth but also between employment and development where the causation runs in both directions. The author shows how employment transforms economic growth into meaningful development by providing livelihoods and incomes to people. While the book is primarily concerned with developing countries it considers industrialized countries as points of reference or comparison since the latter are a large part of an interdependent world in which problems faced by the two sets of countries are frequently connected and sometimes common. The ten essays in this volume also provide a macroeconomic analysis of development problems situated in the wider context of a changing world economy exploring possible solutions to understand the implications for countries and for people. A timely collection by an eminent economist this book will be useful to teachers students and researchers in economics especially those interested in macroeconomics political economy and development studies. | Employment Growth and Development Essays on a Changing World Economy

GBP 42.99
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Reimagining Innovation Systems in the COVID and Post-COVID World

Reimagining Innovation Systems in the COVID and Post-COVID World

Countries around the world are working to counter the devastating effects of the COVID-19 pandemic on their healthcare systems economies and industries. This book brings together strategies for the adoption of new technologies and innovation systems which would help re-invigorate social and economic institutions and help communities especially in the Global South. The book focuses on innovation systems that address health and socioeconomic inequalities in countries such as India Africa Brazil Costa Rica and others. It looks into the responses of different countries to the shocks inflicted on the economy and health systems by the pandemic from the perspective of government institutions as well as businesses industries and communities. The pandemic forced many organizations to embrace various innovative strategies to contain the spread of COVID-19 and ameliorate the lives of people including employees people from marginalized communities and low-income groups who have suffered due to the disease. The chapters in this book study innovative interventions and community-based measures which reached many people and paved the way for policies which helped rebuild communities sustainably. The volume also analyses how these newly created and streamlined health and economic innovation systems will be carried forward in the post-COVID-19 world to address weaknesses in health and governance and address inequalities especially for countries in the Global South. This book will be of interest to scholars and students of economics political economy health and economics development studies public policy and sociology. | Reimagining Innovation Systems in the COVID and Post-COVID World

GBP 35.99
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Politics and Society between Elections Public Opinion in India’s States

Politics and Society between Elections Public Opinion in India’s States

Elections are episodic; governance is routine. This book studies patterns in public opinion on politics and society between elections in India. By using the survey data covering 24 Indian states including the National Capital Region of Delhi (NCR) it will serve as State barometers of public opinion. The surveys seek to understand how politics and governance processes are nested in the social and political relationships between citizens inter se and with government functionaries. The book explores citizen perceptions about the social and political universes they inhabit in periods between elections. It examines social attitudes of citizens friendship ties across social groups gender roles and relationships; opinions on governance ease of public service access the citizen-state interface and trust in political institutions; and political attitudes and identity nationalism freedom of expression and populism. This book explores public perceptions of everyday development and governance outcomes that are shaped by how the government functions between elections: how it relates to citizens on a regular basis; how it provides routine public services to them; and how public order is maintained. An incisive study on public opinion on politics society and governance in India this book will be of great interest to scholars and researchers of political science governance public policy and South Asian studies. It will also be of immense interest to bureaucrats policymakers think tanks and organisations working in the areas of development studies politics society and governance. Section 3. 3 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4. 0 license. | Politics and Society between Elections Public Opinion in India’s States

GBP 38.99
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Power Legitimacy and World Order Changing Contours of Preconditions and Perspectives

Power Legitimacy and World Order Changing Contours of Preconditions and Perspectives

This book reflects on the reasons for the decline of international cooperation in world politics and studies ways to restore legitimacy in the international order. It engages with the concept of legitimacy in international relations theories and practices to examine the discussions around power shifts the decline of liberalism demands for inclusive international architectures and challenges to multilateralism as well as established norms by leaders and nationalisms. It studies the impact of the post-COVID-19 world order on the nature of power in the international system and changes in normative concerns of security. The volume also interrogates political legitimacy through an area studies lens by examining the concept of legitimacy separately in the USA Europe South Asia Southeast Asia Latin America and Africa. An important and timely text featuring contributions from eminent scholars this book will be of use to students and researchers of modern history political science and international relations. It will also be of interest to think tanks and policy-making bodies concerned with international affairs and foreign policy. | Power Legitimacy and World Order Changing Contours of Preconditions and Perspectives

GBP 36.99
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The Anglo-Kuki War 1917–1919 A Frontier Uprising against Imperialism during the First World War

The Anglo-Kuki War 1917–1919 A Frontier Uprising against Imperialism during the First World War

This book explores the Kuki uprising against the British Empire during the First World War in Northeast frontier of India (then Assam-Burma frontier). It underlines how of the three-year war (1917–1919) spanning over 6 000 square miles is crucial to understanding present-day Northeast India. The essays in the volume examine several aspects of the war which had far-reaching consequences for the indigenous population as well as for British attitudes and policy towards the region – including military strategy and tactics violence politics identity institutions gender culture and the frontier dimensions of the First World War itself. The volume also looks at how the conflict affected the larger dynamics of the region within Asia and its relevance in world politics beyond the Great War. Drawing on archival sources extensive fieldwork and oral histories the volume will be a significant contribution to comprehending the complex geopolitics of the region. It will be of great interest to scholars and researchers of South and Southeast Asian Studies area studies modern history military and strategic studies insurgency and counterinsurgency studies tribal warfare and politics. | The Anglo-Kuki War 1917–1919 A Frontier Uprising against Imperialism during the First World War

GBP 36.99
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The Archaeology of Knowledge Traditions of the Indian Ocean World

The Archaeology of Knowledge Traditions of the Indian Ocean World

This book examines knowledge traditions that held together the fluid and overlapping maritime worlds of the Indian Ocean in the premodern period as evident in the material and archaeological record. It breaks new ground by shifting the focus from studying cross-pollination of ideas from textual sources to identifying this exchange of ideas in archaeological and historical documentation. The themes covered in the book include conceptualization of the seas and maritime landscapes in Sanskrit Arabic and Chinese narratives; materiality of knowledge production as indicated in the archaeological record of communities where writing on stone first appears; and anchoring the coasts not only through an understanding of littoral shrines and ritual landscapes but also by an analysis of religious imagery on coins more so at the time of the introduction of new religions such as Islam in the Indian Ocean around the eighth century. This volume will be of great interest to researchers and scholars of archaeology anthropology museum and heritage studies Indian Ocean studies maritime studies South and Southeast Asian studies religious studies and cultural studies. | The Archaeology of Knowledge Traditions of the Indian Ocean World

GBP 42.99
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Lives in Exile Exploring the Inner World of Tibetan Refugees

Lives in Exile Exploring the Inner World of Tibetan Refugees

This book recounts the life stories - stories of loss and hope of anxieties and aspirations - of generations of exiled Tibetans living in India since the late 1950s after the Chinese takeover of Tibet. Located in the realm of psycho-historical analysis this work has a dual focus in interpreting and analyzing these life stories. First a consistent effort is made to unravel the psychologically devastating consequences following refugeehood and torture. A simultaneous focus searches for symbols of human resilience - the opening up of creative possibilities and a return to renewed meanings in the lives of these exiles. Two central symbols of continuity among this community which are discussed are the Dalai Lama and the philosophy of Buddhism. This is a unique book that looks at issues of contemporary interest and relevance to the Tibetan community today providing a different view of their ‘place’ in the wider political sphere. Lives in Exile - Exploring the World of Tibetan Refugees will be of interest to scholars in the fields of psychology history and refugee studies and to the general reader. | Lives in Exile Exploring the Inner World of Tibetan Refugees

GBP 46.99
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Integrated Advertising Promotion and Marketing Communicating in a Digital World

Integrated Advertising Promotion and Marketing Communicating in a Digital World

This book introduces the concepts perspectives and importance of integrated marketing communication (IMC). It presents the history of Indian advertising the strategic importance of IMC and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving Internet-driven social media–connected world the book covers all the important forms of communications used by business organizations touching upon key areas from marketing plans branding positioning and creative briefs to copywriting design. It takes the readers through the varied strands of IMC including advertising public relations direct marketing and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students scholars and marketing professionals as it covers a wide range of topics like communication strategies advertising marketing brand management media studies and public relations. | Integrated Advertising Promotion and Marketing Communicating in a Digital World

GBP 35.99
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The Different Faces of Politics in the Visual and Performative Arts

The Different Faces of Politics in the Visual and Performative Arts

This book highlights the linkages between politics and governance and the arts. The essays in the volume show how visual and performative arts have challenged those in power – or conversely patronised by them – been used for propaganda to stir up national fervour and found themselves at the receiving end of political censure. They focus on the tension and symbiosis between the politician and the artist foregrounding how they have always tried to influence challenge and in some cases undermine one another. This volume will serve as an indispensable source for researchers and academics in political science the humanities and performing arts. | The Different Faces of Politics in the Visual and Performative Arts

GBP 130.00
1

The Bhagavad-Gita for the Modern Reader History interpretations and philosophy

The Bhagavad-Gita for the Modern Reader History interpretations and philosophy

What is the Bhagavad-Gita? Is it just a religious text? When was it composed? How relevant is it to the modern world? This book answers these foundational questions and goes beyond. It critically examines the Bhagavad-Gita in terms of its liberal humanist and inclusive appeal bringing out its significance for the present times and novel applicati | The Bhagavad-Gita for the Modern Reader History interpretations and philosophy

GBP 39.99
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Tagore Einstein and the Nature of Reality Literary and Philosophical Reflections

Tagore Einstein and the Nature of Reality Literary and Philosophical Reflections

This volume consists of a selection of scholarly essays from literature philosophy and history on the conception of reality as understood by Rabindranath Tagore and Albert Einstein. The nature of reality has been a long-debated issue among scientists and philosophers. Tagore (1861–1941) met Einstein (1879–1955) at the latter’s house in Kaputh Germany on 14 July 1930 and had a long conversation on this issue. This conversation has been widely quoted and discussed by scientists philosophers and scholars from the literary world. The important question that Tagore and Einstein discussed was whether the world is a unity dependent on humanity or the world is a reality independent of the human factor. Einstein believed that reality is independent of the mind and the human factor. On the other hand Tagore adopted the opposite view. Nevertheless both Einstein and Tagore claimed to be realists — their conceptions of reality were obviously fundamentally different. Where does the difference lie? Can it be harmonized at a deeper level? This volume brings together for the first time a gamut of views on this subject from eminent scholars. It presents some key reflections on reality language poetry truth science personality human sciences virtue ethics intelligibility and creativity. It will be useful to scholars and researchers of philosophy literature history and political studies as also to those interested in Tagore. | Tagore Einstein and the Nature of Reality Literary and Philosophical Reflections

GBP 36.99
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Population and the Political Imagination Census Register and Citizenship in India

Population and the Political Imagination Census Register and Citizenship in India

This book identifies population as a central issue of polity and examines its links to ideas of state and citizenship. It explores the relationship between the state citizenship and polity by reexamining processes related to census enumeration population and citizen registers and the politics of classificatory governmentality. Religion ethnicity caste and political class play a key role in determining community identities and the relationship between an individual and the state. Contextualizing the arguments and controversies around the Citizenship (Amendment) Act 2019 (CAA 2019) and the National Register of Citizens (NRC) the book examines the processes of inclusion or exclusion of minorities and migrants as citizens in India. It focusses on the classification of irregular and refugee migration since independence in India especially in the state of Assam. The book highlights how political imagination as a theoretical framework shapes the processes and strategies for enumeration and classification and thereby the idea of citizenship. Underlining the relationship between instruments of government political mobilization and the resurgence of communal polarization it also offers suggestions for alternative constructions of citizenship and an inclusive state. This book will be useful for students and researchers of population studies population geography migration studies sociology political science social anthropology law and journalism. It will also be of interest to policy makers journalists as well as NGOs and CSOs. | Population and the Political Imagination Census Register and Citizenship in India

GBP 130.00
1

The Different Faces of Politics in Literature and Music

The Different Faces of Politics in Literature and Music

This book highlights the links between politics and governance and the arts. The essays in the volume show how literature and music have challenged those in power risking political censure. In addition they also try to delineate how patronage has been used for propaganda or to stir up national fervour. They focus on the tension and symbiosis between the politician and the artist foregrounding how they have always tried to influence challenge and in some cases undermine one another. This volume will serve as an indispensable source for researchers and academics in political science the humanities and performing arts. | The Different Faces of Politics in Literature and Music

GBP 130.00
1

Ocean as Method Thinking with the Maritime

Ocean as Method Thinking with the Maritime

Ocean as Method presents a new way of thinking about the humanities and the social sciences. It explores maritime connections in social and humanistic research and puts forward an alternative to national histories and area studies. As global warming and rising sea levels ring alarm bells across the world the chapters in the volume argue that it is time to think through oceans to realign discourses which better understand our future. The volume: • Engages with the paradigms of oceanic narratives to identify connections between continents through trade migration and economic processes thinking beyond the artificial distinctions between the Pacific Atlantic and Indian Oceans; • Discusses oceanic travel accounts by Muslim travellers to counter the idea that the colonial era was marked by European travel to Asia and Africa without a counterflow of “native travel”; •Examines the connections between South Africa South Asia and South East Asia through histories of Indian indenture and the slave trade and engages with the idea of the ocean and enforced movement; •Compares and connects recent scholarship in the social sciences and the humanities centring the ocean to break away from inherited paradigms which have shaped world history so far. As a unique transdisciplinary collaboration this volume will be of much interest to scholars and researchers of history especially oceanic history historiography critical theory literature geography and Global South studies. | Ocean as Method Thinking with the Maritime

GBP 35.99
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Understanding Afghanistan History Politics and the Economy

Understanding Afghanistan History Politics and the Economy

This book delves into the history of Afghanistan its people and its relationship with neighbors to unravel the intricate politics and ethnolinguistic diversity of the country. It discusses the history of innumerable invasions which left imprints over the country and its people and created a complex fabric of different ethnic linguistic religious and cultural groups. The volume looks at the various empires which warred over the land including the Persian Greek Mongol and Sassanid dynasties as well as the later interferences by the British and the Russians and the emergence of the Taliban. It examines the correlations between war power politics religion local governance and the opium trade and economy in Afghanistan. The author through personal stories and anecdotes of his visits and journeys in Afghanistan provides a very rich and extensive view of Afghan politics culture and history. The relationship between Afghanistan and Pakistan and Afghanistan’s unique position in the politics of the region is also a thread which runs through the entire book. This book will a great resource (and of interest) to researchers and students of politics history Central and South Asian Studies war and international relations political economy and peace and reconciliation studies. It will also interest journalists diplomats and international development organizations. | Understanding Afghanistan History Politics and the Economy

GBP 35.99
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The Language Loss of the Indigenous

The Language Loss of the Indigenous

This volume traces the theme of the loss of language and culture in numerous post-colonial contexts. It establishes that the aphasia imposed on the indigenous is but a visible symptom of a deeper malaise — the mismatch between the symbiotic relation nurtured by the indigenous with their environment and the idea of development put before them as their future. The essays here show how the cultures and the imaginative expressions of indigenous communities all over the world are undergoing a phase of rapid depletion. They unravel the indifference of market forces to diversity and that of the states unwilling to protect and safeguard these marginalized communities. This book will be useful to scholars and researchers of cultural and literary studies linguistics sociology and social anthropology as well as tribal and indigenous studies. | The Language Loss of the Indigenous

GBP 44.99
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Contextualizing Sectarianism in the Middle East and South Asia Identity Competition and Conflict

Contextualizing Sectarianism in the Middle East and South Asia Identity Competition and Conflict

States across the Muslim world are faced with challenges associated with a perpetual cycle of conflict and violence organized along sectarian lines. To understand modern-day sectarianism it is essential to move beyond explanations that focus predominantly on ancient Sunni-Shia animosities or a singular lens. It is important to engage in interdisciplinary and multidirectional examinations to better understand how sectarianism is strategically utilized by political entrepreneurs. Moreover while religious identities and how individuals define themselves and their communities are important it is also integral to analyze how identity has been utilized in historical and contemporary political contexts on state and non-state levels. This volume seeks to fill gaps in understanding the complexities associated with sectarianism through a transnational interdisciplinary analytical framework to enhance understanding of the socio-political religio-political cultural and security landscapes of the Middle East and South Asia. It also challenges narratives regarding sectarian divisions between Sunnis and Shias and deconstructs popular misconceptions about sectarianism its spatial and temporal impact as well as its influence on identities conflict and competition. The volume will be of interest to scholars and researchers of the Middle East and South Asia and those interested in history politics international relations international security religion and sociology. | Contextualizing Sectarianism in the Middle East and South Asia Identity Competition and Conflict

GBP 34.99
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Gandhi and Liberalism Satyagraha and the Conquest of Evil

Gandhi and Liberalism Satyagraha and the Conquest of Evil

One of the main themes running through Gandhi’s life and work was the battle against evil. This book offers a fascinating reconstruction of Gandhi and the doctrine of Ahimsa or non-violence. Gandhi’s moral perfectionism is contrasted with other forms of perfectionism but the book stresses that Gandhi also offered a doctrine of the second best. Following Gandhi the author argues that outward violence with compassion is intrinsically not as good as non-violence with compassion but it is a second best that is sometimes a necessary evil in an imperfect world. The book provides an illuminating analysis of coercion non-co-operation civil disobedience and necessary evil comparing Gandhi’s ideas with that of some of the leading western moral legal and political philosophers. Further some of his important ideas are shown to have relevance for the working of the Indian Constitution. This book will be essential for scholars and researchers in moral legal and political philosophy Gandhi studies political science and South Asian studies. | Gandhi and Liberalism Satyagraha and the Conquest of Evil

GBP 42.99
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Contemporary States and the Pandemic

Contemporary States and the Pandemic

This volume elaborately studies the challenges posed and impact made by the Covid 19 pandemic. Through detailed case studies it presents ethical political economic medical logistical and social impediments faced by contemporary states in the EU. The book focuses on the short and long-term consequences of the economic shock caused by the COVID-19 pandemic and covers issues concerning the world economy the EU economy as well as the Visegrad economies. The essays in this volume: Probes into the response of states to the economic phenomena resulting from the pandemic and analyses the institutional framework of the resulting crisis lapses in social communication social protests and the decline in democratic standards in countries such as the Czech Republic Poland Slovakia and Hungary Discusses issues related to state security under conditions of the pandemic the effectiveness of state and self-government administration the transition of states from an external controllability to an internal controllability model of power as well as challenges related to security in the digital space Presents policy actions at three basic levels i. e. at the global regional and sub-regional and investigate strategies of the UN WHO the EU and the Visegrad Group as they play the most important role in the fight against COVID-19 This insightful and timely volume will be of great interest to scholars researchers and anyone inquisitive about political theory public policy public health and social care international relations governance security studies and public administration. | Contemporary States and the Pandemic

GBP 120.00
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Digital India and the Poor Policy Technology and Society

Digital India and the Poor Policy Technology and Society

Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy commercial and public policy media and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology ‘experiments’ conducted in Indian slums from the late 1990s now popularly known as the ‘hole-in-the-wall experiments’ Discusses financial inclusion initiatives predominantly as they converged between 2014 and 2017 such as the Jan Dhan Yojana the Aadhaar Project and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies politics political science and sociology technology studies linguistics and development studies. | Digital India and the Poor Policy Technology and Society

GBP 38.99
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