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Environmental Issues and Challenges

Environmental Issues and Challenges

This book explores the field of environmental studies emphasizing its multidisciplinary nature. It looks at the fundamentals of environmental conservation and the management of sensitive ecosystems. The book provides an overview of the basic concepts used to understand and study diverse ecosystems and their functions as well as the progressively larger yet mutually inclusive units such as the landscape and the biome. It examines the challenges towards preserving biodiversity which is under severe threat due to climate change exploitation of natural resources pollution and man-made disasters. Besides outlining the causes and effects the authors outline control mechanisms to keep pollution within safe limits and offer suggestions for resolving issues such as wildlife poaching and trade water and air pollution deforestation and biodiversity loss through policy changes. This book will be of interest to the students researchers teachers of environmental studies environmental science sociology political science and public administration. This book will also be useful to environmentalists wildlife conservationists and policy makers. | Environmental Issues and Challenges

GBP 130.00
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Strategic Pharmaceutical Marketing Management in Growth Markets

Strategic Pharmaceutical Marketing Management in Growth Markets

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and as a result holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians advanced students and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy decision-making and international marketing. | Strategic Pharmaceutical Marketing Management in Growth Markets

GBP 34.99
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Administrative Ethics A Conceptual Framework

Administrative Ethics A Conceptual Framework

This insightful book explores the use and application of ethics in contemporary governance and suggests necessary reforms. Following an interdisciplinary approach involving the fields of political science law economics sociology management and philosophy this book analyses their applicability and usefulness in everyday practices in governance covering its five cardinal virtues – prudence transparency discourse justice and accountability. Highlighting ethical challenges in aspects of status recognition oppression empowerment social care public financing environment protection and others in today’s interconnected world it delves into the dynamics of administrative power in democracies and showcases how the misuse of power can be controlled through a discourse of ethics in law and governance. The book will be useful to the students researchers and teachers of public administration philosophy political science corporate ethics governance and other related social sciences disciplines. The book will also be an indispensable companion to social activists advocacy groups journalists civil society institutions and public service training institutions. | Administrative Ethics A Conceptual Framework

GBP 130.00
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Teaching Competencies for 21st Century Teachers Practical Approaches to Learning

Teaching Competencies for 21st Century Teachers Practical Approaches to Learning

A must-read for every teacher in the 21st century this book provides a comprehensive guide to facilitating joyful sustainable holistic multidisciplinary and active learning. The book discusses different approaches principles techniques and activities for creating a classroom where different learning types can thrive. The methods outlined in this volume help teachers ensure that every learner regardless of background or orientation can engage in participatory reflective self-directed experiential entrepreneurial and collaborative learning and develop holistically. Essential for the 21st century the book highlights the significance of digital technologies and examines how teachers can easily use digital technologies to offer personalized and blended learning. This book is a vital resource for teachers who want to improve their teaching skills and create a positive and engaging learning environment for their learners. This book helps teachers across the globe to enhance learning outcomes in classrooms and subsequently develop the quality of their education systems. This volume is useful to students researchers and teachers in education psychology development studies social work and sociology. It is also an invaluable companion to policymakers and professionals from government and non-government organisations working in the education and social development sectors. | Teaching Competencies for 21st Century Teachers Practical Approaches to Learning

GBP 130.00
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T-Group Facilitation Theory and Practice of Applied Behavioural Science

T-Group Facilitation Theory and Practice of Applied Behavioural Science

This book offers the core conceptual base for the practice of T-Group facilitation. Drawing from the fields of psychology social psychology sociology diversity studies and Indian philosophical thoughts this book is a great resource for enhancing the practice of T-Group facilitation for both budding and established facilitators. It covers a wide range of theories on human development self-awareness interpersonal interactions groups and change. Individual and group identities diversity inclusion and social hierarchies are explored in detail here. The authors offer a model of T-Group facilitation based on 50 years of experience within the Indian Society for Applied Behavioural Science (ISABS). This model is useful not only for fellow practitioners of T-Groups but also for anyone engaged in facilitating groups organizations and communities globally. This book helps one to reflect develop and sharpen one’s competencies values and ethics in this field. The chapters are embedded with activities quizzes case studies and exercises to facilitate a deeper understanding of the various elements used in the book. This book will be of interest to students teachers and practitioners of psychology social psychology management studies and organizational development. It will also be useful for T-Group facilitators facilitators of experiential groups and related fields. | T-Group Facilitation Theory and Practice of Applied Behavioural Science

GBP 35.99
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Labour and Capital Use in Indian Manufacturing Structural Aspects

Labour and Capital Use in Indian Manufacturing Structural Aspects

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endowments. The book undertakes detailed empirical scrutiny to provide inputs for guiding the future industrial policy in India. The book recognises the differential structure of organised and unorganised manufacturing with their distinguished response to the use of labour and capital. The analytical framework consists of an economy-wide approach and structural relationships at the industry level. The underlying sectoral interdependence highlights the job creation potential of domestic manufacturing which spreads into the non-manufacturing sectors through the essential accounting of the embodied effects. The impact of import utilisations underscores the leakages in the domestic economy in terms of the employment forgone and capital use thereby highlighting the need to strengthen domestic production. The book clearly identifies the labour- and capital-intensive categories of manufacturing for empirical investigations. A comprehensive read on labour and capital use in Indian manufacturing this book in the series Sustainable Industrial Development will appeal to scholars and researchers of economics applied industrial economics Indian economy and business studies. It will also be of interest to professionals and practitioners in policy circles and research think tanks. | Labour and Capital Use in Indian Manufacturing Structural Aspects

GBP 130.00
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The Virtual Couch COVID-19 through a Psychoanalytic Lens

The Virtual Couch COVID-19 through a Psychoanalytic Lens

This book is one of the first systematic examinations on the looming mental health crisis emerging from the COVID-19 pandemic from a psychoanalytic perspective. Bringing together practising therapists from Asia and Europe this book: analyses themes like anxiety depression sexuality loss and death through clinical vignettes highlights how children adolescents and adults have been responding to the pandemic explores how personal and collective trauma are mourned remembered repeated and worked through studies deep-seated prejudices and fears focuses on how the pandemic has stimulated exceptional manifestations of human solidarity and creativity Comprehensive and practical this book will be an essential guide for mental health professionals counsellors therapists and medical doctors treating psychological trauma. | The Virtual Couch COVID-19 through a Psychoanalytic Lens

GBP 29.99
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Gandhi and Liberalism Satyagraha and the Conquest of Evil

Gandhi and Liberalism Satyagraha and the Conquest of Evil

One of the main themes running through Gandhi’s life and work was the battle against evil. This book offers a fascinating reconstruction of Gandhi and the doctrine of Ahimsa or non-violence. Gandhi’s moral perfectionism is contrasted with other forms of perfectionism but the book stresses that Gandhi also offered a doctrine of the second best. Following Gandhi the author argues that outward violence with compassion is intrinsically not as good as non-violence with compassion but it is a second best that is sometimes a necessary evil in an imperfect world. The book provides an illuminating analysis of coercion non-co-operation civil disobedience and necessary evil comparing Gandhi’s ideas with that of some of the leading western moral legal and political philosophers. Further some of his important ideas are shown to have relevance for the working of the Indian Constitution. This book will be essential for scholars and researchers in moral legal and political philosophy Gandhi studies political science and South Asian studies. | Gandhi and Liberalism Satyagraha and the Conquest of Evil

GBP 42.99
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Psychology and Gender An Advanced Reader

Psychology and Gender An Advanced Reader

This book provides an understanding of how psychology and gender are closely interrelated. It examines critiques and debunks some of the theoretical premises from mainstream psychology while remaining mindful and respectful of their utilities. The book brings together psychological concepts theories and paradigms and examines how they interplay with gender studies going beyond the typical understanding of gender as merely demographic variable. The volume discusses important concepts such as gender role development and interpersonal relationships across caste class genders sexualities race and region. It also studies the significant link between psychology and gender and with feminism women’s studies the women’s movement the queer movement queer studies as well as other social movements. It uses an interdisciplinary and multidisciplinary approach all through. This book will appeal to students researchers and teachers of psychology applied psychology gender and women studies sociology practitioners activists those working in not-for-profit organizations and those working specifically on engendering psychology. The book will also be valuable reading for those interested in South Asian studies and other interdisciplinary courses in social sciences. | Psychology and Gender An Advanced Reader

GBP 35.99
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Postpositivist International Relations Theory A Globalist Restructuring

Postpositivist International Relations Theory A Globalist Restructuring

This book discusses postpositivist theories foregrounding postpositivism against the reigning realist and positivist–pluralist orthodoxies. The book explicates seven theories not as disparate endeavours but as developments linked by a common thread that seeks to enunciate globalist emancipatory goals for the theoretical field and the world that these theories seek to change. It focuses on the following themes: feminism environmentalism or green theory the English School critical theory constructivism postmodernism and postcolonialism. Additionally a separate chapter on globalization shows that while mainstream (neo)realist international relations theories respond hostilely to globalization and liberal-pluralist theories react benignly to it postpositivist theories positively welcome it. The book offers a competent meta-theoretical gridwork showing on which side of the opposing disciplinary positions in the fourth debate each of the seven theories are located. It is a comprehensive guide to the postpositivist restructuring of the discipline of international relations. This book will be of interest to researchers and students of political science international relations history humanities and literature. | Postpositivist International Relations Theory A Globalist Restructuring

GBP 34.99
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Realist Paradigm of International Relations Power Systems and Game Theories

Realist Paradigm of International Relations Power Systems and Game Theories

This book explores realist theories—also called power politics approaches formulations of systems theories and game theory in International Relations (IR). The first section of the book focuses on theories of Early Classical Realism—Thucydides Machiavelli and Hobbes and two Asian exponents—Kautilya and Han Fei Tzu. It covers the rise and fall of different schools of imperial geopolitics including those developed during the Cold-War and postmodern periods. It also discusses theories proposed by three stalwarts of Neoclassical Realism— Niebuhr Carr and Morgenthau; the Neorealism of Waltz; Strategic Realism of Schelling; and Offensive Realism of Mearsheimer. The book also examines theoretic formulations of Kaplan Modelski Rosecrance McClelland Holsti and Singer as well as game theory and its relevance and application in international relations. It explores diverse variants of theories of power in international relations through a critical readings of texts and IR literature. This book will be of interest to researchers and students of political science international relations history and law. | Realist Paradigm of International Relations Power Systems and Game Theories

GBP 34.99
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Contemporary ELT Strategies in Engineering Pedagogy Theory and Practice

Contemporary ELT Strategies in Engineering Pedagogy Theory and Practice

This book explores innovative pedagogical practices and teaching and learning strategies in the engineering curriculum for empowered learning. It highlights the urgency for developing specific skill sets among students that meet the current market recruitment needs. The authors present a detailed framework for fostering a higher level of competence in students especially in their communication skills their knowledge of media and technology tools and their leadership skills. The book offers examples of new and effective teaching strategies including cognitive metacognitive and socio-affective strategies which align well with the existing and evolving technical curriculum. The book will be of interest to teachers students and researchers of education engineering and higher education. It will also be useful for English language teachers educators and curriculum developers. | Contemporary ELT Strategies in Engineering Pedagogy Theory and Practice

GBP 38.99
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Literatures from Northeast India Beyond the Centre–Periphery Debate

Literatures from Northeast India Beyond the Centre–Periphery Debate

This book showcases the diverse literary traditions from India’s Northeast and their shared connections and lineages. It critically analyses a selection of literary works from authors and poets from this region and the hegemonies of language ethnicity and politics that have framed these voices. As a region with rich cultural and ethnolinguistic diversity Northeast India’s literature is representative of varied histories languages socio-cultural and religious practices. The book highlights the distinct use of language forms cultural symbols and metaphors which articulates the unique experiences of conflict beauty and culture in this area. Focussing on the translingual and transcultural aspects of these literary works it examines the dynamics between literature language and their socio-cultural influences. The book pays attention to themes of representation identity and power to showcase voices and perspectives of dissent criticism and introspection. It explores contemporary critical approaches to literature from the Northeast by re-examining the idea of the centre and the periphery and the position of subaltern literary voices. This book will be of interest to students and researchers of literature language cultural studies postcolonial studies and South Asian studies. | Literatures from Northeast India Beyond the Centre–Periphery Debate

GBP 130.00
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India’s Great Power Politics Managing China’s Rise

India’s Great Power Politics Managing China’s Rise

This book examines India’s foreign and defence policy changes in response to China’s growing economic and military power and increased footprint across the Indo-Pacific. It further explores India’s role in the rivalry between China and the United States. The book looks at the strategic importance of the Indian Ocean Region in the Indo-Pacific geopolitical landscape and how India is managing China’s rise by combining economic cooperation with a wide set of balancing strategies. The authors in this book critically analyse the various tools of Indian foreign policy including defence posture security alignments and soft power diplomacy among others and discuss the future trajectory of India’s foreign policy and the factors which will determine the balance of power in the region and the potential risks involved. The book provides detailed insights into the multifaceted and complex relationship between India and China and will be of great interest to researchers and students of international relations Asian studies political science and economics. It will also be useful for policymakers journalists and think tanks interested in the India–China relationship. | India’s Great Power Politics Managing China’s Rise

GBP 44.99
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Employment Growth and Development Essays on a Changing World Economy

Employment Growth and Development Essays on a Changing World Economy

This book examines the critical themes of employment growth and development to focus on challenges and opportunities both old and new in the contemporary world economy. The essential theme that runs through the book is that there is a strong relationship not only between employment and growth but also between employment and development where the causation runs in both directions. The author shows how employment transforms economic growth into meaningful development by providing livelihoods and incomes to people. While the book is primarily concerned with developing countries it considers industrialized countries as points of reference or comparison since the latter are a large part of an interdependent world in which problems faced by the two sets of countries are frequently connected and sometimes common. The ten essays in this volume also provide a macroeconomic analysis of development problems situated in the wider context of a changing world economy exploring possible solutions to understand the implications for countries and for people. A timely collection by an eminent economist this book will be useful to teachers students and researchers in economics especially those interested in macroeconomics political economy and development studies. | Employment Growth and Development Essays on a Changing World Economy

GBP 42.99
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Community Newspapers in India Manifestations and Metamorphosis

Community Newspapers in India Manifestations and Metamorphosis

This book provides a comprehensive account of community newspapers in India discussing their reach practices management and influence on communities. It focuses on the core characteristics associated with community media such as access and participation advocacy and self-management among other. With the help of detailed case studies of two established newspapers – Khabar Lahariya and Namaskar the book highlights the unique aspects of their rhizomatic expansion and the practices for social change. By examining their manifestations and metamorphosis the book shows how community media is fluid and evolves with time owing to diverse motivations. The author also examines themes such as media democracy and citizens engagement; role of alternative media and the diversity of practices and profiles to highlight the relevance identity and purpose of alternative media in general and community newspapers in particular. This book will be of interest to scholars and researchers of media studies journalism and mass communication political studies development studies law and South Asian studies. It will also be useful to NGOs and CSOs working in the areas of community engagement social development and empowerment and literacy. | Community Newspapers in India Manifestations and Metamorphosis

GBP 130.00
1

Neighbourhoods and Public Health The Impact of Place in Urban Areas

Neighbourhoods and Public Health The Impact of Place in Urban Areas

This book examines the concept of neighbourhood over space and time and understands how neighbourhoods can impact human health and well-being. It discusses the identification of neighbourhood boundaries features of individual neighbourhoods and the concept of neighbourhood in some major world as well as Indian cities. Based on extensive research this study refers to both primary as well as secondary sources of data using various statistical and geo-spatial techniques. The first section of the book focuses on the concept of neighbourhood concept of neighbourhood unit methods used in the identification of neighbourhood boundaries and theories related to neighbourhood effects on health. The subsequent section of the book deals with a case study on neighbourhood effects on health in an Indian city. The case study is followed by a comparison of its results with other global studies. This book will be useful to the departments of Geography Public Health Sociology and Social Work. It will also be of use to professionals and practitioners like city planners architects NGOs Environmentalists and urban policy makers. | Neighbourhoods and Public Health The Impact of Place in Urban Areas

GBP 130.00
1

Violence and Non-Violence across Time History Religion and Culture

Violence and Non-Violence across Time History Religion and Culture

This book probes the complex interweaving across time and cultures of violence and non-violence from the perspective of the present. One of the first of its kind it offers a comprehensive examination of the interpenetration of violence and non-violence as much in human nature as in human institutions with reference to different continents cultures and religions over centuries. It points to the present paradox that even as violence of unprecedented lethality threatens the very survival of humankind non-violence increasingly appears as an unlikely feasible alternative. The essays presented here cover a wide cultural–temporal spectrum — from Vedic sacrifice early Jewish–Christian polemics the Crusades and medieval Japan to contemporary times. They explore aspects of the violence–non-violence dialectic in a coherent frame of analysis across themes such as war jihad death salvation religious and philosophical traditions including Buddhism Christianity Judaism Hinduism Islam mysticism monism and Neoplatonism texts such as Ramayana Mahabharata and Quran as well as issues faced by Dalits and ethical imperatives for clinical trials among others. Offering thematic width and analytical depth to the treatment of the subject the contributors bring their disciplinary expertise and cultural insights ranging from the historical to sociological theological philosophical and metaphysical as well as their sensitive erudition to deepening an understanding of a grave issue. The book will be useful to scholars and researchers of history peace and conflict studies political science political thought and cultural studies as well as those working on issues of violence and non-violence. | Violence and Non-Violence across Time History Religion and Culture

GBP 38.99
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The Limits of Sexuality Education Love Sex and Adolescent Masculinities in Urban India

The Limits of Sexuality Education Love Sex and Adolescent Masculinities in Urban India

This book explores different strands of thinking about sexuality education in contemporary urban India. It interrogates the limits of sexuality education as we know it today by rethinking adolescent masculinities in middle-class urban India. This book contributes to the wide gap in theorising sexuality education and adolescent masculinities in urban India. It presents an adolescent perspective on sexuality education looks at adolescent love from the school teachers’ perspective and tries to understand a teacher’s negotiations with student romance. It unravels the sexual and romantic lives of adolescents and examines the circulation of sexual knowledge and sources of information on sex that adolescent boys in India have access to. This book uncovers the limits of sexuality education by examining State feminist Christian and sexological materials on sexuality education in Mumbai and Delhi. Based on detailed research and narratives from teachers young men and women the book explores adolescent male romance and its affective registers adolescent male sexual knowledge and the regulation of romance in school spaces. This book will be of interest to students and researchers of education sexuality and gender studies masculinity studies sex education as well as those interested in education policy education politics educational research and inclusion and special education. Located at the intersection of sexuality studies education masculinity studies and cultural studies it will also appeal to those working in sexuality education in urban India within the complex web of the middle classes consumerism post-feminism romance adolescent masculinities and cinema. | The Limits of Sexuality Education Love Sex and Adolescent Masculinities in Urban India

GBP 130.00
1

Sex Work in Nepal The Making and Unmaking of a Category

Sex Work in Nepal The Making and Unmaking of a Category

This book explores ‘sex work’ in Nepal as a social and analytical category. Narrating stories of those subsumed under such definition it examines changes as well as continuities characterising socio-cultural norms and perceptions through an analysis of sexual consumption. It also highlights the ways in which the development sector media and local community discourses frame ‘sex work’ as a distinct category. How does the work of development aid projects affect the understanding of the sex worker category? How are visual and media images employed to mark spaces of perdition in the Nepalese urban setting and what forms of imagination do they trigger? How are intimate practices and relations transformed by imported notions of love and how do standards of propriety related to such interactions shift? This book attempts to answer some of these questions. An in-depth and intimate ethnography the book deconstructs the sex worker category against the backdrop of global influences within local urban surroundings and points to the contradictions therein. Furthermore through thorough descriptions of the experiences agency decision-making processes and lives of those labelled as sex workers the book challenges concepts such as deviance and victimhood. It proposes a counternarrative by rethinking ideas of gender objectification marginality symbolic violence and discrimination. This book will greatly interest researchers and scholars in women and gender studies sociology and social anthropology South Asian studies and social sciences as well as NGOs and those involved in the development sector. | Sex Work in Nepal The Making and Unmaking of a Category

GBP 39.99
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Historical Sociology in India

Historical Sociology in India

This book is a comprehensive study of historical sociology and its development especially in the Indian context. It looks at the works of Indian sociologists and analyses their approaches in terms of book-view (normative) and field-view (descriptive) history. The volume: • critically appraises reports of empirical surveys conducted during early colonial rule — including those by H. T. Colebrooke Francis Buchanan William Adam; • engages with the works of sociologists such as M. N. Srinivas Ramkrishna Mukherjee Louis Dumont Nicholas Dirks Bernard Cohn Yogendra Singh D. N. Dhanagare A. M Shah T. K. Oommen among others; and • shows how historical perspective has been adopted in understanding aspects of Indian society — villages castes traditions socio-cultural change education peasants and their movements etc. Presenting an alternative idea of social reality this book will deeply interest students and scholars of sociology social theory and social history. | Historical Sociology in India

GBP 44.99
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Social Psychology Theories and Applications

Social Psychology Theories and Applications

This book examines the concept of social psychology in today’s context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural historical and philosophical context with special emphasis on religion. The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways in which social psychology can assist in dealing with issues plaguing today’s world. This book will be useful to students of psychology applied psychology sociology social work public health gender and women studies. It will also be indispensable to professionals working in the field of paediatrics forensic medicine psychiatry and law enforcement authorities like police and judiciary. | Social Psychology Theories and Applications

GBP 35.99
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The Poet’s Song ‘Folk’ and its Cultural Politics in South Asia

The Poet’s Song ‘Folk’ and its Cultural Politics in South Asia

This book explores the ‘folk’ performance genre of Kobigaan a dialogic song-theatre form in which performers verse-duel in contemporary West Bengal in India and Bangladesh. The book shows how the genre thought to be a nearly extinct form is still prevalent in the region. The author shows how like many other ‘folk’ practices in South and South-East Asia the content and format of this genre has undergone vital changes thus raising questions of authenticity patronage and cultural politics. She captures live performances of Kobigaan through ethnographies spread across borders—from village rituals to urban festivals and from Bengali cinema to television and new media. While understanding Kobigaan from the practitioners’ points of view this book also explores the crucial issues of gender marginalisation and representation that are true of any performance genre. Drawing on case studies it underlines the issues of artistic agency empowerment cultural labour and heritage rituals authenticity creative industries media gender and identity politics. Part of the South Asian History and Culture series this book is a major intervention in South Asian folklore and performance studies. It also expands into the larger disciplines of literature social and cultural movements in South Asia ethnomusicology and the politics of performance. | The Poet’s Song ‘Folk’ and its Cultural Politics in South Asia

GBP 130.00
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International Political Economy Contexts Issues and Challenges

International Political Economy Contexts Issues and Challenges

This book is a comprehensive introduction to the theories and recent debates on international political economy (IPE). It illustrates the theoretical ideas of the discipline and provides an in-depth understanding of regional and global political economy. The book focusses on the functioning of states and the economy within the perspective of world politics. It explores the theories realism liberalism liberal interdependence hegemonic stability and dependency vis-à-vis the contemporary global economic and political scenario. It provides a historical overview of the developments in the field and study of IPE institutions such as the International Monetary Fund World Bank and World Trade Organization; the effects of globalization; the movement of capital; and the contested relationship between human development and democracy. The book examines the effects of neoliberal policies on the functioning of states and highlights the challenges and dilemmas of prioritizing development especially for developing countries. The author also looks at regional formations like the EU NAFTA ASEAN SAARC APEC and BRICS and their contributions to political and economic cooperation and trade. The book will be useful to the students researchers and faculty working in the fields of political economy international relations economics political science and development studies. | International Political Economy Contexts Issues and Challenges

GBP 35.99
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Communicating with the World Interaction between Chinese and International Media

Communicating with the World Interaction between Chinese and International Media

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language meanings social practices culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily interpersonal meaning in promotional videos and advertisements in China rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world. Rich in empirical case studies this book will be an essential read for scholars and researchers of Chinese Studies communication studies media and cultural studies international relations and political communication. | Communicating with the World Interaction between Chinese and International Media

GBP 36.99
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