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Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Ephemeral stores also known as pop-up stores have existed since the beginning of trade between consumers. They appeared in city centres villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers on the other hand are not only positively reactive to ephemeral stores they actively demand these novel engaging satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing this book aims to provide a clear understanding of what it is how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints this book proposes a categorization of ephemeral retailing explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing this book aims to combine all knowledge about the topic into one concise publication: it clarifies consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics students and retail professionals with an interest in relevant fields such as retail marketing and management brand management and distribution. | Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

GBP 16.99
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The British Army 1815-1914

The British Army 1815-1914

This collection of essays examines the evolution of the British Army during the century-long Pax Britannica from the time Wellington considered its soldiers 'the scum of the earth' to the height of the imperial epoch when they were highly-respected 'soldiers of the Queen'. The British Army during this period was a microcosm and reflection of the larger British society. As a result this study of the British Army focuses on its character and composition its officers and men efforts to improve its efficiency and effectiveness and its role and performance on active service while an instrument of British Government policy. | The British Army 1815-1914

GBP 11.99
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Isms: Understanding Photography

Isms: Understanding Photography

Isms: Understanding Photography packs an enormous amount of detail into a handy attractive guide tracing the evolution of photography through a series of interconnected trends groups themes and movements – from the invention of the photographic process to the post-internet age. Organised chronologically this is a uniquely international comprehensive guide to photography with concise readable and jargon-free but scholarly insight into major photographers movements and themes of the past 170 years. In an age where photography is of more resonance and interest than ever before Isms: Understanding Photography offers an in-depth and clear exposition of photography for the interested general reader or student.

GBP 12.99
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The Economics of Agri-Environmental Policy Volume II

The Economics of Agri-Environmental Policy Volume II

This two-volume set collects key essays examining economic theory methods and issues salient to agri-environmental policy in the US and in Europe as well as in other countries. The topics under discussion are arranged thematically and include theoretical numerical and empirical works; all are grounded in policy and economics. The introduction to these volumes reviews the evolution of agri-environmental policies with an important focus on the history of US policy and European agri-environmental policy. A key feature within this is the importance of the Environmental Protection Agency (EPA) in the US particularly its move towards more 'market-based incentives' from the 1980s onwards. Within the European context the effects of the CAP (Common Agricultural Policy) on agri-environmental programmes and schemes within the member states are discussed. Significantly the essays republished here have provided the knowledge base that has influenced further applied work creating an influential impact on policy development. | The Economics of Agri-Environmental Policy Volume II

GBP 11.99
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Typical and Atypical Child and Adolescent Development 2 Genes Fetal Development and Early Neurological Development

Typical and Atypical Child and Adolescent Development 2 Genes Fetal Development and Early Neurological Development

This concise guide offers an accessible introduction to genes fetal development and early brain development. It integrates insights from typical and atypical development to reveal fundamental aspects of human growth and development and common developmental disorders. The topic books in this series draw on international research in the field and are informed by biological social and cultural perspectives offering explanations of developmental phenomena with a focus on how children and adolescents at different ages actually think feel and act. In this succinct volume Stephen von Tetzchner explains key topics including: Genetic inheritance evolution heredity and environment in individual differences fetal development prenatal stimulation methods of studying the brain brain development early and later plasticity and brain organization and atypical development. Together with a companion website that offers topic-based quizzes lecturer PowerPoint slides and sample essay questions Typical and Atypical Child and Adolescent Development 2: Genes Fetal Development and Early Neurological Development is an essential text for all students of developmental psychology as well as those working in the fields of child development developmental disabilities and special education. | Typical and Atypical Child and Adolescent Development 2 Genes Fetal Development and Early Neurological Development

GBP 16.99
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InterMedia in South Asia The Fourth Screen

InterMedia in South Asia The Fourth Screen

The emergence of new media today in South Asia has signalled an event the meaning of which remains obscure but whose reality is rapidly evolving along gradients of intensity and experience. Contemporary media in and from South Asia have come to sense a new arrangement of value sensation and force - new forms of becoming that might be usefully termed as 'media ecologies'. This evolution from nation-based forms of communication (Doordarshan All India Radio the national feudal romance) to simultaneous global ones conform and mutate the structures of feeling of local national diasporic and transnational belonging. This collection of original essays is concerned with understanding how people are making meaning from the new media and how subaltern tinkering (pirating peer to peer file sharing hacking noise jamming indymedia etc. ) does things to and in the new media. This exciting works helps us to make sense of the creation of new publics new affects and new experiences of pleasure and value in convergences of intermedia in a fast developing South Asia context. This book was originally published as a special issue of South Asian Popular Culture. | InterMedia in South Asia The Fourth Screen

GBP 12.99
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Islamic Psychology The Basics

Islamic Psychology The Basics

Islamic Psychology: The Basics is a jargon-free and accessible introduction that explores psychology from an Islāmic perspective and provides a foundation level overview of the fundamental principles and practices of Islāmic psychology. The book introduces concepts models approaches themes and theories you need to know to study the mind soul and behaviour based on Islāmic scripture. Offering an overview of Islāmic psychology and what Islāmic psychologists do chapters address key topics including the history of the evolution of the science of the soul and the psychology of human behaviour and experiences. Rassool examines the concepts of the Fitrah the Nafs (Self) the Aql (Intellect) the Rūḥ (Soul) the Qalb (Heart) and the concept of Islāmic healing and spiritual interventions. Other themes include the Qur’an and psychology models and approaches in Islāmic psychology interpreting Islāmic psychology for modern times and the contemporary scope of the practice of Islāmic psychology. Outlining the challenges and solutions of the development of Islāmic psychology and potential future trends and including features to aid learning this is the ideal introductory book for students in Psychology Islāmic Psychology and Islāmic Studies as well as professionals including counsellors and therapists and anyone interested in psychology from an Islāmic perspective. | Islamic Psychology The Basics

GBP 16.99
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Archaeological Theory The Basics

Archaeological Theory The Basics

Archaeological Theory: The Basics is an accessible introduction to an indispensable part of what archaeologists do. The book guides the reader to an understanding of what theory is how it works and the range of theories used in archaeology. The growth of theory and the adoption of theories drawn from both the natural and social sciences have broadened our ability to produce trustworthy knowledge about the past. This book helps readers to see the value of archaeological theory and beyond what is sometimes thought to be just the use of indigestible jargon. Key theories and concepts are introduced to the reader. Among the main questions discussed are the following: What is theory and why do we need it? What major areas of theory are and have been used and debated in archaeology? What do they tell us about themes including human society evolution culture identity and agency? How might archaeological theory change in the future? This book is written mainly for readers new to archaeology and will help them to understand archaeological theory. It assumes no prior knowledge of archaeological theory and presents it in a selective and clear way with case studies showing how theory is used in practice. | Archaeological Theory The Basics

GBP 16.99
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