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Atomic Physics

Atomic Physics

Using the quantum approach to the subject of atomic physics this text keeps the mathematics to the minimum needed for a clear and comprehensive understanding of the material. Beginning with an introduction and treatment of atomic structure the book goes on to deal with quantum mechanics atomic spectra and the theory of interaction between atoms and radiation. Continuing to more complex atoms and atomic structure in general the book concludes with a treatment of quantum optics. Appendices deal with Rutherford scattering calculation of spin-orbit energy derivation of the Einstein B coefficient the Pauli Exclusion Principle and the derivation of eigenstates in helium. The book should be of interest to undergraduate physics students at intermediate and advanced level and also to those on materials science and chemistry courses.

GBP 175.00
1

Cellular Analysis by Atomic Force Microscopy

Cellular Analysis by Atomic Force Microscopy

Despite substantial evidence showing the feasibility of Atomic Force Microscopy (AFM) to identify cells with altered elastic and adhesive properties the use of this technique as a complementary diagnostic method remains controversial. This book is designed to be a practical textbook that teaches how to assess the mechanical characteristics of living individual cells by AFM. Following a step-by-step approach it introduces the methodology of measurements in the case of both determination of elastic properties and quantification of adhesive properties. | Cellular Analysis by Atomic Force Microscopy

GBP 95.00
1

Thin Films Atomic Layer Deposition and 3D Printing Demystifying the Concepts and Their Relevance in Industry 4.0

Thin Films Atomic Layer Deposition and 3D Printing Demystifying the Concepts and Their Relevance in Industry 4.0

Thin Films Atomic Layer Deposition and 3D Printing explains the concept of thin films atomic layers deposition and the Fourth Industrial Revolution (4IR) with an aim to illustrate existing resources and give a broader perspective of the involved processes as well as provide a selection of different types of 3D printing materials used for 3D printing emerging trends and applications and current top-performing 3D printers using different technologies. It covers the concept of the 4IR and its role in current and future human endeavors for both experts/nonexperts. The book includes figures diagrams and their applications in real-life situations. Features: Provides comprehensive material on conventional and emerging thin film atomic layer and additive technologies. Discusses the concept of Industry 4. 0 in thin films technology. Details the preparation and properties of hybrid and scalable (ultra) thin materials for advanced applications. Explores detailed bibliometric analyses on pertinent applications. Interconnects atomic layer deposition and additive manufacturing. This book is aimed at researchers and graduate students in mechanical materials and metallurgical engineering. | Thin Films Atomic Layer Deposition and 3D Printing Demystifying the Concepts and Their Relevance in Industry 4. 0

GBP 140.00
1

Practical Guide to ICP-MS and Other Atomic Spectroscopy Techniques A Tutorial for Beginners

Practical Guide to ICP-MS and Other Atomic Spectroscopy Techniques A Tutorial for Beginners

Written by one of the very first practitioners of ICP-MS Practical Guide to ICP-MS and Other Atomic Spectroscopy Techniques: A Tutorial for Beginners presents ICP-MS in a completely novel and refreshing way. By comparing it with other complementary atomic spectroscopy (AS) techniques it gives the trace element analysis user community a glimpse into why the technique was first developed and how the application landscape has defined its use today 40 years after it was first commercialized in 1983. What’s new in the 4th edition: Updated chapters on the fundamental principles and applications of ICP-MS New chapters on complementary AS techniques including AA AF ICP-OES MIP-AES XRF XRD LIBS LALI-TOFMS Strategies for reducing errors and contamination with plasma spectrochemical techniques Comparison of collision and reaction cells including triple/multi quad systems Novel approaches to sample digestion Alternative sample introduction accessories Comprehensive glossary of terms used in AS New vendor contact information The book is not only suited to novices and beginners but also to more experienced analytical scientists who want to know more about recent ICP-MS developments and where the technique might be heading in the future. Furthermore it offers much needed guidance on how best to evaluate commercial AS instrumentation and what might be the best technique based on your lab’s specific application demands. I feel honored to have been asked to deliver the Foreword for this book which is suited not only for beginners but also for more experienced analytical scientists who want to know the advances in plasma spectrochemistry instrumentation and related future opportunities. Dr. Heidi Goenaga Infante LGC Science Fellow; Chief Scientist National Measurement Laboratory Visiting Professor University of Strathclyde UK. | Practical Guide to ICP-MS and Other Atomic Spectroscopy Techniques A Tutorial for Beginners

GBP 120.00
1

Machine Learning-Based Modelling in Atomic Layer Deposition Processes

Machine Learning-Based Modelling in Atomic Layer Deposition Processes

While thin film technology has benefited greatly from artificial intelligence (AI) and machine learning (ML) techniques there is still much to be learned from a full-scale exploration of these technologies in atomic layer deposition (ALD). This book provides in-depth information regarding the application of ML-based modeling techniques in thin film technology as a standalone approach and integrated with the classical simulation and modeling methods. It is the first of its kind to present detailed information regarding approaches in ML-based modeling optimization and prediction of the behaviors and characteristics of ALD for improved process quality control and discovery of new materials. As such this book fills significant knowledge gaps in the existing resources as it provides extensive information on ML and its applications in film thin technology. Offers an in-depth overview of the fundamentals of thin film technology state-of-the-art computational simulation approaches in ALD ML techniques algorithms applications and challenges. Establishes the need for and significance of ML applications in ALD while introducing integration approaches for ML techniques with computation simulation approaches. Explores the application of key techniques in ML such as predictive analysis classification techniques feature engineering image processing capability and microstructural analysis of deep learning algorithms and generative model benefits in ALD. Helps readers gain a holistic understanding of the exciting applications of ML-based solutions to ALD problems and apply them to real-world issues. Aimed at materials scientists and engineers this book fills significant knowledge gaps in existing resources as it provides extensive information on ML and its applications in film thin technology. It also opens space for future intensive research and intriguing opportunities for ML-enhanced ALD processes which scale from academic to industrial applications. | Machine Learning-Based Modelling in Atomic Layer Deposition Processes

GBP 150.00
1

A Natural History of the Brown Mouse Lemur

A Natural History of the Brown Mouse Lemur

This text can be used for any undergraduate or graduate course with a primate behavior or primate ecology component. It can also be used as supplemental reading for any advanced animal behavior class. There are very few books that address the biology of nocturnal primates. There are even fewer that delve with any detail regarding the behavior of specific species. These animals are difficult to follow. Their diminutive size the thickness of the vegetation and their nocturnal habits make the study of their habits a demanding task. Through a trial of patience Sylvia Atsalis has undertaken this task. Here she provides an in depth view at the life and behavioral patterns of these tiny primates. A Natural History of the Brown Mouse Lemur provides the most complete look at the behavior and ecology of mouse lemurs.

GBP 175.00
1

Intermediate Quantum Mechanics Third Edition

Intermediate Quantum Mechanics Third Edition

Graduate students in both theoretical and experimental physics will find this third edition of Intermediate Quantum Mechanics refined and updated in 1986 indispensable. The first part of the book deals with the theory of atomic structure while the second and third parts deal with the relativistic wave equations and introduction to field theory making Intermediate Quantum Mechanics more complete than any other single-volume work on the subject. | Intermediate Quantum Mechanics Third Edition

GBP 130.00
1

Simple Models of Complex Nuclei

Simple Models of Complex Nuclei

applications to the structure of atomic nuclei. The author systematically develops these models from the elementary level through an introduction to tensor algebra to the use of group theory in spectroscopy. The book's extensive and detailed appendix includes a large selection of useful formulae of tensor algebra and spectroscopy. The serious graduate student as well as the professional physicist will find this complete treatment of the shell model to be an invaluable addition to the literature. | Simple Models of Complex Nuclei

GBP 170.00
1

Quantum Chemistry

Quantum Chemistry

Quantum Chemistry provides a coherent and structured approach in introducing the concept of 'quantum' to the students of quantum mechanics. An attempt is made to bring out the subtleties of quantum mechanics hidden in its abstract laws and equations applicable to the atomic domain by showing its relevance to the observable macroscopic world as well. The book will help students dispel the stigma associated with quantum mechanics. The emphasis on conceptual approach provides a platform to stand on and a stimulus to pursue higher quantum mechanics—the doorway to the all-pervasive quantum world. Print edition not for sale in South Asia (India Sri Lanka Nepal Bangladesh Pakistan or Bhutan).

GBP 120.00
1

Handbook of Bakery and Confectionery

Handbook of Bakery and Confectionery

Bakery products due to great nutrient value and affordability are an element of huge consumption. Due to the rapidly increasing population the rising foreign influence the emergence of a working population and the changing eating habits of people they have gained popularity among people causing significantly to the growth trajectory of the bakery industry. The Handbook of Bakery and Confectionery delineates a theoretical and practical knowledge on bakery and confectionery. Chapter 1-21: This part deals with basic concepts in baking and includes chapters on all bakery ingredients and their functions bakery products in the baking industry. Chapter 22-23: This section provides an affluent information about production of various chocolates and toffees. Note: T&F does not sell or distribute the hardback in India Pakistan Nepal Bhutan Bangladesh and Sri Lanka.

GBP 99.99
1

Carbon Nanomaterials Synthesis Structure Properties and Applications

Carbon Nanomaterials Synthesis Structure Properties and Applications

The study of nanostructures has become in recent years a theme common to many disciplines in which scientists and engineers manipulate matter at the atomic and molecular level in order to obtain materials and systems with significantly improved properties. Carbon nanomaterials have a unique place in nanoscience owing to their exceptional thermal electrical chemical and mechanical properties finding application in areas as diverse as super strong composite materials energy storage and conversion supercapacitors smart sensors targeted drug delivery paints and nanoelectronics. This book is the first to cover a broad spectrum of carbon nanomaterials namely carbon nanofibers vapor-grown carbon fibers different forms of amorphous nanocarbons besides carbon nanotubes fullerenes graphene graphene nanoribbons graphene quantum dots etc. in a single volume. | Carbon Nanomaterials Synthesis Structure Properties and Applications

GBP 170.00
1

Methods for Imaging Cell Membranes

Methods for Imaging Cell Membranes

This book will serve as an introduction to microscopy and biomedical imaging methods with a focus on the study of the distributions and dynamics of molecules on the cell surface. It will provide readers with an in-depth understanding of how modern microscopy methodology can be used to understand the organisation of cell membrane systems and how experiments can be designed around these methodologies. There are numerous methods employed to understand cell membrane organisation but foremost among them are microscopy methods which can map the distributions of molecules on the cell surface and even map the biophysical properties of membranes themselves. Fluorescence microscopy has been especially widely used due to its specificity and relatively noninvasive nature allowing live-cell imaging. However the recent advance of super-resolution fluorescence microscopy has broken the previous resolution limit for this type of microscopy which has been an important advancement in the field. Atomic force microscopy and electron microscopy have also been deployed to learn about membrane organisation and properties. Each chapter in this volume will be themed around measuring a particular property of cell membranes. In each case the authors examine the range of methodology applicable to the task comparing the advantages and disadvantages of each one and will also provide an overview of important discoveries that have been made using the methodology being discussed. The chapters will cover: Measuring membrane protein distributions using single-molecule localisation microscopy (SMLM) Measuring membrane protein dynamics and diffusion using fluorescence correla-tion spectroscopy (FCS) Mapping membrane lipid backing using environmentally sensitive fluorescence probes Mapping membrane thickness and rigidity using atomic force microscopy Mapping membrane proteins and the cytoskeleton using electron microscopy This book will be a valuable resource to graduate and upper-level undergraduate students and industry researchers in the fields of cell biology microbiology microscopy and medical imaging. | Methods for Imaging Cell Membranes

GBP 99.99
1

Success as an Online Student Strategies for Effective Learning

Success as an Online Student Strategies for Effective Learning

This book is a practical guide for any student considering enrollment in currently enrolled in or recently graduated from an online course. The authors both with substantial online teaching and learning experience as well as seasoned professionals deliver concise guidance to make the online learning journey enjoyable productive and most of all worthwhile. Major topics include how to identify the best online program; comparing online with traditional education programs; finding an ideal work-life balance; managing time and staying organized; how to form good habits to maximize your chances for success; getting the most out of an online learning environment; and using your online education to succeed in your career. As the singular guide to success as an online learner this practical book serves as the essential desk reference for every online student. | Success as an Online Student Strategies for Effective Learning

GBP 160.00
1

Eating God A History of the Eucharist

Eating God A History of the Eucharist

Eating God examines the history of the Eucharist as a means for understanding transformations in society from the late Middle Ages onwards. After an introduction on the sacrament from its origins to the Protestant Reformation this book considers how it changed the customs and habits of society on not only behavioural and imaginative levels but also artistic and figurative level. The author focuses on Counter-Reformation Italy as a laboratory for the whole of Christendom subject to Rome and reflects on how even today the transformations of the modern age are relevant and influence contemporary debate. This book offers an innovative path through the history of a sacrament with consideration of its impact as an ‘object’ that was used venerated eaten depicted and celebrated far beyond the sphere of liturgical celebration. It will be particularly relevant to those interested in cultural history and the history of Christianity. | Eating God A History of the Eucharist

GBP 130.00
1

An Introduction to Single Molecule Biophysics

An Introduction to Single Molecule Biophysics

This book gives an accessible detailed overview on techniques of single molecule biophysics (SMB) showing how they are applied to numerous biological problems associated with understanding the molecular mechanisms of DNA replication transcription and translation as well as functioning of molecular machines. It covers major single molecule imaging and probing techniques highlighting key strengths and limitations of each method using recent examples. The chapters begin with a discussion of single molecule fluorescence techniques followed by an overview of the atomic force microscope and its use for direct time-lapse visualization of dynamics of molecular complexes at the nanoscale as well as applications in measurements of interactions between molecules and mechanical properties of isolated molecules and their complexes. The next chapters address magnetic tweezers and optical tweezers including instrumentation fundamentals of operation and applications. A final chapter turns to nanopore transport and nanopore-based DNA sequencing technology that will play a major role in next-generation genomics and healthcare applications. | An Introduction to Single Molecule Biophysics

GBP 115.00
1

The Uses of Literacy

The Uses of Literacy

This pioneering work examines changes in the life and values of the English working class in response to mass media. First published in 1957 it mapped out a new methodology in cultural studies based around interdisciplinarity and a concern with how texts-in this case mass publications-are stitched into the patterns of lived experience. Mixing personal memoir with social history and cultural critique The Uses of Literacy anticipates recent interest in modes of cultural analysis that refuse to hide the author behind the mask of objective social scientific technique. In its method and in its rich accumulation of the detail of working-class life this volume remains useful and absorbing. Hoggart's analysis achieves much of its power through a careful delineation of the complexities of working-class attitudes and its sensitivity to the physical and environmental facts of working-class life. The people he portrays are neither the sentimentalized victims of a culture of deference nor neo-fascist hooligans. Hoggart sees beyond habits to what habits stand for and sees through statements to what the statements really mean. He thus detects the differing pressures of emotion behind idiomatic phrases and ritualistic observances. Through close observation and an emotional empathy deriving in part from his own working-class background Hoggart defines a fairly homogeneous and representative group of working-class people. Against this background may be seen how the various appeals of mass publications and other artifacts of popular culture connect with traditional and commonly accepted attitudes how they are altering those attitudes and how they are meeting resistance. Hoggart argues that the appeals made by mass publicists-more insistent effective and pervasive than in the past-are moving toward the creation of an undifferentiated mass culture and that the remnants of an authentic urban culture are being destroyed. In his introduction to this new edition Andrew Goodwin professor of broadcast communications arts at San Francisco State University defines Hoggart's place among contending schools of English cultural criticism and points out the prescience of his analysis for developments in England over the past thirty years. He notes as well the fruitful links to be made between Hoggart's method and findings and aspects of popular culture in the United States.

GBP 145.00
1

Graphene Nanostructures Modeling Simulation and Applications in Electronics and Photonics

Graphene Nanostructures Modeling Simulation and Applications in Electronics and Photonics

Tremendous innovations in electronics and photonics over the past few decades have resulted in the downsizing of transistors in integrated circuits which are now approaching atomic scales. This will soon result in the creation of a growing knowledge gap between the underlying technology and state-of-the-art electronic device modeling and simulations. This book bridges the gap by presenting cutting-edge research in the computational analysis and mathematical modeling of graphene nanostructures as well as the recent progress on graphene transistors for nanoscale circuits. It inspires and educates fellow circuit designers and students in the field of emerging low-power and high-performance circuit designs based on graphene. While most of the books focus on the synthesis fabrication and characterization of graphene this book shines a light on graphene models and their circuit simulations and applications in photonics. It will serve as a textbook for graduate-level courses in nanoscale electronics and photonics design and appeal to anyone involved in electrical engineering applied physics materials science or nanotechnology research. | Graphene Nanostructures Modeling Simulation and Applications in Electronics and Photonics

GBP 116.00
1

Fundamentals of Crystallography Powder X-ray Diffraction and Transmission Electron Microscopy for Materials Scientists

Fundamentals of Crystallography Powder X-ray Diffraction and Transmission Electron Microscopy for Materials Scientists

The structure–property relationship is a key topic in materials science and engineering. To understand why a material displays certain behaviors the first step is to resolve its crystal structure and reveal its structure characteristics. Fundamentals of Crystallography Powder X-ray Diffraction and Transmission Electron Microscopy for Materials Scientists equips readers with an in-depth understanding of using powder x-ray diffraction and transmission electron microscopy for the analysis of crystal structures. Introduces fundamentals of crystallography Covers XRD of materials including geometry and intensity of diffracted x-ray beams and experimental methods Describes TEM of materials and includes atomic scattering factors electron diffraction and diffraction and phase contrasts Discusses applications of HRTEM in materials research Explains concepts used in XRD and TEM lab training Based on the author’s course lecture notes this text guides materials science and engineering students with minimal reliance on advanced mathematics. It will also appeal to a broad spectrum of readers including researchers and professionals working in the disciplines of materials science and engineering applied physics and chemical engineering.

GBP 99.99
1

Food and Nutrition Throughout Life A comprehensive overview of food and nutrition in all stages of life

Food and Nutrition Throughout Life A comprehensive overview of food and nutrition in all stages of life

Nutritional requirements vary greatly according to age and lifestyle. This evidence-based comprehensive text is a complete guide to eating habits across age and population groups. It provides the recommendations for intakes of nutrients and foods and diet to achieve optimum health. Chapters systematically examine the nutritional issues for individuals from preconception pregnancy and breastfeeding through to adulthood and old age. The text features an overview of dietary patterns by age group based on national scientific survey data together with the latest recommendations for optimum nutrition to maintain well-being and address specific health concerns. The final section examines nutrition issues for specific populations including indigenous groups athletes and the disadvantaged. Throughout the text key points are illustrated by case studies and the reader's knowledge is tested via quizzes and study questions. With chapters from leading nutrition researchers and educators in Australia New Zealand and Asia this is an excellent introduction to nutrition through the lifespan. 'A comprehensive overview and detailed discussion of food and nutrition topics for all ages and stages of life. ' - Robynne Snell Curtin University | Food and Nutrition Throughout Life A comprehensive overview of food and nutrition in all stages of life

GBP 130.00
1

Globalization and Urban Culture in Dhaka

Globalization and Urban Culture in Dhaka

This book examines globalization and urban cultures in Dhaka the capital of Bangladesh from a socio-cultural view. It focuses on the evolving nature of urbanity in the city due to globalization and the global flow of information while framing the changing patterns of everyday cultures and practices. The volume explores key linkages and factors in urban transformation; the history and heritage of Old Dhaka; globalization diverse urban cultures and ethnic spaces; changes in food habits clothing health practices and recreation; changing forms of festivals marriages and religious practices; the situation of indigenous people in Old Dhaka; and the roles that need to be played by NGOs civil society and the local government. With its rich ethnographic case studies and field-based evidence it discusses the relations between technology-driven economic activities and increasing cultural homogenization. It traces developments induced by cultural globalization and includes contemporary debates along with comparisons of Asian and global perspectives. This book will be a useful resource for scholars and researchers of urban studies city studies urban sociology social anthropology cultural anthropology political sociology development studies South Asian studies and cultural studies and to those interested in Bangladesh. | Globalization and Urban Culture in Dhaka

GBP 130.00
1

The Uses of Narrative Explorations in Sociology Psychology and Cultural Studies

The Uses of Narrative Explorations in Sociology Psychology and Cultural Studies

Social scientists increasingly invoke narrative in their theory and research. This book explores the wide range of work in sociology psychology and cultural studies in which narrative approaches have been used to study meaning subjectivity politics and power in concrete contexts. The Uses of Narrative presents a range of case studies including: Princess Diana's Panorama interview media coverage of the 1992 Los Angeles riots memoirs of the wives of scientists who made the first atomic bomb popular images of gay marriage and the effect of the Velvet Revolution on writing autobiography. The book brings together contributions from European Australian and North American researchers indicating the diversity and potential of narrative approaches. The editors adopt a distinctive and unique psychosocial approach to narrative and set the individual chapters in the context of three broad themes: culture life histories and discourse. The Uses of Narrative complicates challenges and stimulates-it will be of vital interest to sociologists psychologists social theorists students of cultural studies and others who are interested in the relationships between meaning self and society. | The Uses of Narrative Explorations in Sociology Psychology and Cultural Studies

GBP 130.00
1

Femtosecond Laser-Matter Interactions Solid-Plasma-Solid Transformations at the Extreme Energy Density

Femtosecond Laser-Matter Interactions Solid-Plasma-Solid Transformations at the Extreme Energy Density

This book describes the ultra-short laser–matter interactions from the subtle atomic motion to the generation of extreme pressures inside the bulk of a transparent crystal. It is the successor to Femtosecond Laser–Matter Interactions: Theory Experiment and Applications (2011). Explanation and experimental verification of the exceptional technique for the phase transformations under high pressure are in the core of the book. The novel phase formation occurs along the unique solid-plasmasolid transformation path: the memory of the initial state is lost after conversion to plasma. New phase forms from chaos during the cooling to the ambient. The pressure-affected material remains detained inside a pristine crystal at the laboratory tabletop. Unique super-dense aluminium and new phases of silicon were created by the confined micro-explosions. The text also describes the recent studies that used the quasi-non-diffracting Bessel beams. The applications comprise the new high-pressure material formation and micromachining. The book is an appealing source for readers interested in the cutting-edge research exploring extreme conditions and creating nanostructures at the laboratory tabletop. | Femtosecond Laser-Matter Interactions Solid-Plasma-Solid Transformations at the Extreme Energy Density

GBP 139.00
1

Applied Bohmian Mechanics From Nanoscale Systems to Cosmology

Applied Bohmian Mechanics From Nanoscale Systems to Cosmology

Most textbooks explain quantum mechanics as a story where each step follows naturally from the one preceding it. However the development of quantum mechanics was exactly the opposite. It was a zigzag route full of personal disputes where scientists were forced to abandon well-established classical concepts and to explore new and imaginative pathways. Some of the explored routes were successful in providing new mathematical formalisms capable of predicting experiments at the atomic scale. However even such successful routes were painful enough so that relevant scientists like Albert Einstein and Erwin Schrödinger decided not to support them. In this book the authors demonstrate the huge practical utility of another of these routes in explaining quantum phenomena in many different research fields. Bohmian mechanics the formulation of the quantum theory pioneered by Louis de Broglie and David Bohm offers an alternative mathematical formulation of quantum phenomena in terms of quantum trajectories. Novel computational tools to explore physical scenarios that are currently computationally inaccessible such as many-particle solutions of the Schrödinger equation can be developed from it. | Applied Bohmian Mechanics From Nanoscale Systems to Cosmology

GBP 116.00
1

The Effective Executive

The Effective Executive

The measure of the executive Peter Drucker reminds us is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked as well as avoiding what is unproductive. He identifies five talents as essential to effectiveness and these can be learned; in fact they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises with its fresh insights into old and seemingly trite situations. | The Effective Executive

GBP 175.00
1

Upgrade Culture and Technological Change The Business of the Future

Upgrade Culture and Technological Change The Business of the Future

This book explores the origin and future of upgrade culture a collection of cultural habits and orientations based on the assumption that new technologies will rapidly perpetually and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s the book describes the genesis maintenance and future of upgrade culture. Based on archival and popular sources first-hand interviews with a range of industry professionals and participant observations at industry-only events the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology marketing and consumerism as well as to scholars in business history communication cultural studies media studies sociology and anthropology. The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. https://www. taylorfrancis. com/chapters/oa-mono/10. 4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920 | Upgrade Culture and Technological Change The Business of the Future

GBP 130.00
1