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Applied Strategic Marketing A Step by Step Approach

Applied Strategic Marketing A Step by Step Approach

This book originally published in Dutch provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition it moves on to the situational analysis that underpins the corporate strategy and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. | Applied Strategic Marketing A Step by Step Approach

GBP 175.00
1

Design of Hydroelectric Power Plants – Step by Step

Design of Hydroelectric Power Plants – Step by Step

The design of a hydroelectric plant along with an installation of transformation of potential energy of water into electricity is an activity that is not standardized. Each new project is an interesting engineering challenge and teams need to work in different conditions of each site integrated to design a functional economical and environmentally sustainable project. The development of a project here understood as the plant itself the reservoir the maneuver substation and the associated transmission line is a multidisciplinary activity that encompasses areas of civil engineering geology mechanical and electrical engineering environmental engineering economic engineering construction and assembly and the engineering of operation and maintenance of civil works and electromechanical equipment. The book is organized to facilitate the performance of professional life of the new generations of engineers who will join the Electric Sector or in other sectors that demand the knowledge regarding hydraulic structures. The book is a simple manual providing the practical step-by-step procedure for designing hydroelectric plants including legislation with a general view of the project. | Design of Hydroelectric Power Plants – Step by Step

GBP 145.00
1

Biomolecular Kinetics A Step-by-Step Guide

Biomolecular Kinetics A Step-by-Step Guide

a gem of a textbook which manages to produce a genuinely fresh concise yet comprehensive guide–Mark Leake University of York destined to become a standard reference…. Not just a ‘how to’ handbook but also an accessible primer in the essentials of kinetic theory and practice. –Michael Geeves University of Kent covers the entire spectrum of approaches from the traditional steady state methods to a thorough account of transient kinetics and rapid reaction techniques and then on to the new single molecule techniques –Stephen Halford University of Bristol This illustrated treatment explains the methods used for measuring how much a reaction gets speeded up as well as the framework for solving problems such as ligand binding and macromolecular folding using the step-by-step approach of numerical integration. It is a thoroughly modern text reflecting the recent ability to observe reactions at the single-molecule level as well as advances in microfluidics which have given rise to femtoscale studies. Kinetics is more important now than ever and this book is a vibrant and approachable entry for anyone who wants to understand mechanism using transient or single molecule kinetics without getting bogged down in advanced mathematics. Clive R. Bagshaw is Emeritus Professor at the University of Leicester U. K. and Research Associate at the University of California at Santa Cruz U. S. A. | Biomolecular Kinetics A Step-by-Step Guide

GBP 130.00
1

Project Management Simplified A Step-by-Step Process

Project Management Simplified A Step-by-Step Process

Are projects a problem for you? Do your projects cost too much take too long or are just not quite right? If so Project Management Simplified: A Step-by-Step Process is the book for you. It applies well-defined processes for managing projects to managing change in our lives. It describes an approach modeled on a process used successfully in businesses not-for-profit organizations schools and other organizations. The skills and techniques are not unique to businesses and organizations; they are life skills available to everyone. There are a number of structured approaches that guide the successful completion of projects in business environments. This book translates these processes and techniques such that nonproject managers can easily use these proven approaches in a nonbusiness context for their own projects. It removes technical jargon the need for computer software and hardware and complicated organizational environments describing the essential project management processes in a simple straightforward manner. As you progress through the book you connect the dots necessary to complete your personal projects. A sample project in the text and a case study in the appendices further illustrate the concepts explained in the text. The author challenges you to select a project and working along with the book be the project manager and develop a project plan. By working with customers and funders of the project defining the project identifying how long it will take and determining its cost you will develop the expertise to define project goals and create a plan to reach them. | Project Management Simplified A Step-by-Step Process

GBP 175.00
1

Everyone's Problem Solving Handbook Step-by-Step Solutions for Quality Improvement

Everyone's Problem Solving Handbook Step-by-Step Solutions for Quality Improvement

The author covers fourteen tools to help you find the information you need and offers step-by-step instructions for constructing each one. He shows you how these tools can be combined with a set of simple problem-solving steps that can act as a powerful change agent to help reduce or eliminate process problems. Five-Step Problem-Solving Process Identify the problem: Clearly state what needs improvement. Analyze: Determine what causes the problem to occur. Evaluate Alternatives: Identify and select actions to reduce or eliminate the problem. Test Implement: Implement these actions on a trial basis to determine their effectiveness. Standardize: Ensure that useful actions are preserved. | Everyone's Problem Solving Handbook Step-by-Step Solutions for Quality Improvement

GBP 170.00
1

5S Made Easy A Step-by-Step Guide to Implementing and Sustaining Your 5S Program

5S Made Easy A Step-by-Step Guide to Implementing and Sustaining Your 5S Program

For decades 5S practitioners have struggled with exactly how to implement and sustain a 5S program in their workplaces. While there are many books available on the organization methods suggested by 5S few provide easy-to-understand step-by-step guidance on how to set up and sustain successful 5S implementations. 5S Made Easy fills this need. Written by an expert whose focus for the last decade has been nothing but 5S the book supplies in-depth guidance on how to implement and sustain each of the 5S pillars‘sort set in order shine standardize and sustain. The book uses an easy-to-follow format that was designed for use during 5S events. It provides color images of real-world 5S solutions including before and after pictures from the field. It also supplies readers with online access to all of the forms and documents needed for an effective 5S program. All the forms and documents are provided in an easily editable format to fit any operation. | 5S Made Easy A Step-by-Step Guide to Implementing and Sustaining Your 5S Program

GBP 175.00
1

Structural Equation Modeling Using R/SAS A Step-by-Step Approach with Real Data Analysis

Structural Equation Modeling Using R/SAS A Step-by-Step Approach with Real Data Analysis

There has been considerable attention to making the methodologies of structural equation modeling available to researchers practitioners and students along with commonly used software. Structural Equation Modelling Using R/SAS aims to bring it all together to provide a concise point-of-reference for the most commonly used structural equation modeling from the fundamental level to the advanced level. This book is intended to contribute to the rapid development in structural equation modeling and its applications to real-world data. Straightforward explanations of the statistical theory and models related to structural equation models are provided using a compilation of a variety of publicly available data to provide an illustration of data analytics in a step-by-step fashion using commonly used statistical software of R and SAS. This book is appropriate for anyone who is interested in learning and practicing structural equation modeling especially in using R and SAS. It is useful for applied statisticians data scientists and practitioners applied statistical analysts and scientists in public health and academic researchers and graduate students in statistics whilst also being of use to R&D professionals/practitioners in industry and governmental agencies. Key Features: Extensive compilation of commonly used structural equation models and methods from fundamental to advanced levels Straightforward explanations of the theory related to the structural equation models Compilation of a variety of publicly available data Step-by-step illustrations of data analysis using commonly used statistical software R and SAS Data and computer programs are available for readers to replicate and implement the new methods to better understand the book contents and for future applications Handbook for applied statisticians and practitioners | Structural Equation Modeling Using R/SAS A Step-by-Step Approach with Real Data Analysis

GBP 89.99
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Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

This textbook covers computational fluid dynamics simulation using COMSOL Multiphysics® Modeling Software in chemical engineering applications. In the volume the COMSOL Multiphysics package is introduced and applied to solve typical problems in chemical reactors transport processes fluid flow and heat and mass transfer. Inspired by the difficulties of introducing the use of COMSOL Multiphysics software during classroom time the book incorporates the author’s experience of working with undergraduate graduate and postgraduate students to make the book user friendly and that at the same time addresses typical examples within the subjects covered in the chemical engineering curriculum. Real-world problems require the use of simulation and optimization tools and this volume shows how COMSOL Multiphysics software can be used for that purpose. Key features:• Includes over 500 step-by-step screenshots• Shows the graphical user interface of COMSOL which does not require any programming effort• Provides chapter-end problems for extensive practice along with solutions• Includes actual examples of chemical reactors transport processes fluid flow and heat and mass transfer This book is intended for students who want or need more help to solve chemical engineering assignments using computer software. It can also be used for computational courses in chemical engineering. It will also be a valuable resource for professors research scientists and practicing engineers. | Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

GBP 139.00
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New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects is an inspirational book for everyone who wants to learn and share the magic of pop-up paper engineering. Illustrated throughout with colour diagrams and photographs this book guides you through basic techniques and foundation skills offers advice on classroom planning and health and safety and shows you how to ensure that learners of all ages can develop and progress their skills. Guiding you through 90- 180- and 360-degree engineering this book presents step-by-step instructions and ideas for over 200 cross-curricular themes from cityscapes to magical creatures. Aiming to challenge and inspire Paul Johnson uses over 150 paper-engineering techniques including: storybooks pop-ups without folds zigzag pop-ups pulleys wheels and levers asymmetrical pop-ups intricate toy theatres diagonal pop-ups with movables. This book brimming with pop-up techniques and how to teach them is for everyone � from the self-styled �visually illiterate� to the art graduate from parents keeping creativity alive at home to classroom teachers planning an engaging curriculum for their class of 30 plus pupils. | New Pop-Up Paper Projects Step-by-step paper engineering for all ages

GBP 175.00
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Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment assists educators in understanding how to identify and target behaviors that influence the success of students and daily classroom instruction. Each module:Provides case studies with examples of the concepts being taught. Includes presentations interactive graphic organizers and small-group problem-solving activities. Offers self-assessments and resources for developing interventions. May be used within a university course a series of workshops or professional teacher learning communities. Uses functional behavior assessment (FBA) a successful research-based approach to behavioral interventions. Using this book teachers can learn to manage student behavior and implement differentiation in the classroom. | Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

GBP 99.99
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Handling the Medical Claim An 8-Step Guide on “How To” Correct and Resolve Claim Issues

Handling the Medical Claim An 8-Step Guide on “How To” Correct and Resolve Claim Issues

When a doctor sees a patient how does the doctor‘s office get paid? If a claim for a service or procedure provided is denied how does the doctor‘s office get the patient‘s insurance company to pay? Handling the Medical Claim: An 8-Step Guide on How To Correct and Resolve Claim Issues explains from beginning to end how to bill and collect on claims for services provided in a physician‘s office. Focusing on the CMS-1500 claim form the book explains how to prepare and file the form to submit charges to patients insurance companies. Written by a medical billing specialist experienced in handling medical claims and denials on both the provider and insurer sides of the business this step-by-step guide begins by covering some basic good practice management skills. Next it outlines each department‘s specific duties based on the each department‘s responsibilities for specific parts of the claim. In addition to learning how to submit and resolve claims that cannot be processed or are denied readers will learn how to: Enter data in the doctor‘s schedule including appointment types Gather patient data from medical records Register patients including patient information guarantor and policyholder and insurance information Input information about the appointment and diagnosis Use the different types of coding systems used for billing charges Understand the claim cycle determine reimbursement and apply payment Obtain patient and insurance information Appeal a denied claim and handle patient balances The book includes case examples and step-by-step guidance for resolving claim issues that could arise including how to determine what part of the chapter you can find your answer and how to link your findings to the box number on the claim form to which the problem pertains. Highlighting opportunities for | Handling the Medical Claim An 8-Step Guide on “How To” Correct and Resolve Claim Issues

GBP 170.00
1

Artificial intelligence in Pharmaceutical Sciences

Artificial intelligence in Pharmaceutical Sciences

This cutting-edge reference book discusses the intervention of artificial intelligence in the fields of drug development modified drug delivery systems pharmaceutical technology and medical devices development. This comprehensive book includes an overview of artificial intelligence in pharmaceutical sciences and applications in the drug discovery and development process. It discusses the role of machine learning in the automated detection and sorting of pharmaceutical formulations. It covers nanosafety and the role of artificial intelligence in predicting potential adverse biological effects. FEATURES Includes lucid step-by-step instructions to apply artificial intelligence and machine learning in pharmaceutical sciences Explores the application of artificial intelligence in nanosafety and prediction of potential hazards Covers application of artificial intelligence in drug discovery and drug development Reviews the role of artificial intelligence in assessment of pharmaceutical formulations Provides artificial intelligence solutions for experts in the pharmaceutical and medical devices industries This book is meant for academicians students and industry experts in pharmaceutical sciences medicine and pharmacology.

GBP 89.99
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Visualizing Surveys in R

Visualizing Surveys in R

Visualizing Surveys in R is about creating static print quality figures from survey data using R. The focus is not for example on statistical analysis of survey data but rather on giving concrete solutions for typical problems in visualizing survey data. While there are many excellent books on data visualization surveys and R the aim of this book is to bring these topics together and offer practical instructions for visualizing surveys in R. Features Introduction to survey data: variables categories and scales Description of a process for visualizing survey data Recommendations for reading survey data into R Advice on building a survey dataset in R to facilitate versatile plotting Step-by-step recipes in R for creating useful plots from survey data The book is intended for researchers who regularly use surveys and are interested in learning how to seize the vast possibilities and the flexibility of R in survey analysis and visualizations. The book is also valuable for psychologists marketeers HR personnel managers and other professionals who wish to standardize and automate the process for visualizing survey data. Finally the book is suitable as a course textbook either more widely on survey studies or more strictly on visualizing survey data in R.

GBP 140.00
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Instrumentation and Measurements in Compressible Flows

Instrumentation and Measurements in Compressible Flows

Instrumentation and Measurements in Compressible Flows presents detailed information on experiments in compressible fluid flows including technical information pertaining to a wide variety of applications and the experimental basis for compressible flows. A step-by-step procedure is given to estimate the measurement errors as well as the uncertainty. Computational fluid dynamics data can be validated with the experimental results presented in the book. Further it answers most pertinent queries related to conducting experiments and measuring the data at very high speeds. This volume also includes MATLAB® programs for selected topics. Features: Presents detailed coverage of instrumentation measurements and experiments in compressible flows Covers both experimental and applied aspects of gas dynamics Provides a real-time exposure to the modern supersonic and hypersonic wind tunnel applications Explains supersonic and hypersonic shock/boundary-layer interactions and their control Includes real-time experimental problems and their analysis This book is aimed at researchers and graduate students in aerospace and mechanical engineering.

GBP 110.00
1

Reproductive Strategies in Insects

Reproductive Strategies in Insects

Reproduction is one of the most inherent tasks that all living organisms are actively involved in. It forms the backbone of their existence with all evolutionary energies directed over billion years of creation into maximizing reproductive effort. For so simple and directed a need such as maximizing reproduction it is interesting to see how much diversity and complexity exists in this task. Each organism despite having the same end goal employs different strategies. The complexities intricacies and strategies of successful reproduction while being extremely fascinating are equally befuddling. Reproductive Strategies in Insects provides an expansive critical look at the reproductive strategies of the most diverse group of animals the insects. Insects which inhabit myriad niches in all ecosystems except the oceans show the most diverse reproductive strategies ranging from simplest to most complex. Reproductive strategies viz. search for mates number of mates display of mate quality assessment of mate quality acceptance of mate rejection of mates forced copulations the fight for paternity pre during and post copula the modulation of paternity ovipositional strategies and parental care are described in detail in this book. Also each strategy in analyzed in relation to its morphological physiological ethological ecological and evolutionary aspects. Features: Covers a wide variety of reproductive strategies A detailed step by step description of reproductive strategies. Discusses morphological physiological ethological ecological and evolutionary aspects. Modulation of these strategies and responsible modulatory factors are also discussed. Well-illustrated. Recent research results and probable future research directions. This is a niche reference book for ethologists biologists studying behavioural evolution and entomologists. It may also be used as a textbook for a graduate level course in behaviour.

GBP 99.99
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Options for Wastewater Management in Harare Zimbabwe

Options for Wastewater Management in Harare Zimbabwe

The sustainable management of waste water should aim at pollution prevention and reduction first followed by resource recovery and reuse. This work shows that substantial water quality improvements could be achieved through a so-called 3-Step Strategic Approach. The frameworks developed in this research for managing water on-site and at centralized and de-centralized levels can be used in re-designing current systems or designing new systems that make optimal use of wastewater components whilst minimising pollution. | Options for Wastewater Management in Harare Zimbabwe

GBP 175.00
1

Math Workshop in Action Strategies for Grades K-5

Math Workshop in Action Strategies for Grades K-5

Find out how Math Workshops engage students and increase learning. This practical book from bestselling author Dr. Nicki Newton explains why Math Workshops are effective and gives you step-by-step instructions for implementing and managing your own workshop. You‘ll find out how to. create a math-rich environment; use anchor charts effectively; manage the workshop; begin a workshop with activities; lead whole-group mini-lessons; make workstations meaningful and engaging; create guided math groups; implement the Share effectively; and ensure balanced assessments. Each chapter offers a variety of charts and tools that you can use in the classroom immediately as well as reflection questions and key points. The book also features a handy Quick-Start Guide to help you as you implement your own workshop. | Math Workshop in Action Strategies for Grades K-5

GBP 105.00
1

Computational Methods and GIS Applications in Social Science - Textbook and Lab Manual

Computational Methods and GIS Applications in Social Science - Textbook and Lab Manual

This set includes the third edition of Computational Methods and GIS in Social Science and the accompanying lab manual. It integrates GIS spatial analysis and computational methods for solving real-world problems in various policy-relevant social science applications. Thoroughly updated the third edition of the textbook and its accompanying lab manual showcase the best practices of spatial computational social science and include numerous new examples and case studies with step-by-step instructions in ArcGIS Pro and open-source platform KNIME. KNIME supports visual programming and multiple scripting languages such as R Python and Java. It helps readers sharpen their GIS skills by applying GIS techniques in detecting spatiotemporal crime hot spots measuring the accessibility of primary care physicians forecasting the impact of hospital closures on the local community or siting the best locations for business. Features Fully updated using the latest version of ArcGIS Pro and open-source platform KNIME Includes many compelling examples and real-world case studies related to social science urban planning and public policy with clear step-by-step instructions Provides newly automated programs for regionalization functional region delineation accessibility measures maximal accessibility equality problem and agent-based crime simulation Includes 22 case studies from USA and China that parallel the methods developed in the textbook and enable readers to easily replicate and expand their work Adds two new chapters on agent-based modeling and big data analytics Provides support materials for downloading data and programs for implementing all case studies included in the book and the KNIME lab manual This set is intended for upper-level undergraduate and graduate students taking courses in quantitative geography spatial analysis GIS applications in socioeconomic studies GIS applications in business location theory. Researchers in similar fields: geography city and regional planning sociology criminology public health and public administration. | Computational Methods and GIS Applications in Social Science - Textbook and Lab Manual

GBP 120.00
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Kinematics and Dynamics of Mechanical Systems Implementation in MATLAB and Simscape Multibody

Kinematics and Dynamics of Mechanical Systems Implementation in MATLAB and Simscape Multibody

Updated throughout for the third edition Kinematics and Dynamics of Mechanical Systems: Implementation in MATLAB® and Simscape Multibody™ offers step-by-step instructions on the fundamentals of mechanism kinematics synthesis statics and dynamics alongside demonstrating its real-world applications. Following updates made by MATLAB replacing Simmechanics with new system Simscape Multibody this textbook provides updated instructions and example problems to fully enable the reader to use this new and improved system. New features discussed in the book include enhanced rendering 3D geometry in animations of user-generated solutions for planar linkages spatial linkages and robotic systems. The textbook provides the perfect companion to aid students in analyzing and designing mechanical systems. The book will be of interest to students and professional in the field of automotive engineering mechatronics and robotics with a special focus on kinematics dynamics and machine design. | Kinematics and Dynamics of Mechanical Systems Implementation in MATLAB® and Simscape Multibody™

GBP 140.00
1

Health Promotion Principles and practice in the Australian context

Health Promotion Principles and practice in the Australian context

'An excellent introduction to the theory and practice of health promotion in a developed country such as Australia'From the foreword by Professor Brian OldenburgThis widely used text offers a comprehensive overview of the field of health promotion. Drawing on current Australian and international research the authors provide a detailed review of health promotion principles. They demonstrate how these principles fit into the broader public health context and how they can be integrated into practice in a range of settings including the workplace schools rural communities Indigenous communities and health care organisations. The authors also include a step-by-step guide to program management from planning to evaluation. This third edition includes new material on the use of evidence in health promotion practice and on the increasing importance of an ecological perspective. The text has been fully revised with new data and case studies and planning models have been updated to reflect current practice. Health Promotion is an essential text for students and a valuable resource for health professionals. | Health Promotion Principles and practice in the Australian context

GBP 130.00
1

Conflicts About Class Debating Inequality in Late Industrialism

Conflicts About Class Debating Inequality in Late Industrialism

In recent years there has been growing debate among sociologists about the concept of class and its relevance to the highly industrialised world of the late twentieth century. This book makes available in a single volume all of the key contributions to this debate and takes it a step further with a number of specially commissioned pieces. An editorial introduction which sets the main arguments in context additional commentary and two alternative conclusions help to make this a unique text for a subject that remains crucial yet highly contentious. | Conflicts About Class Debating Inequality in Late Industrialism

GBP 105.00
1

Computational Methods and GIS Applications in Social Science

Computational Methods and GIS Applications in Social Science

This textbook integrates GIS spatial analysis and computational methods for solving real-world problems in various policy-relevant social science applications. Thoroughly updated the third edition showcases the best practices of computational spatial social science and includes numerous case studies with step-by-step instructions in ArcGIS Pro and open-source platform KNIME. Readers sharpen their GIS skills by applying GIS techniques in detecting crime hotspots measuring accessibility of primary care physicians forecasting the impact of hospital closures on local community or siting the best locations for business. FEATURES Fully updated using the latest version of ArcGIS Pro and open-source platform KNIME Features two brand-new chapters on agent-based modeling and big data analytics Provides newly automated tools for regionalization functional region delineation accessibility measures planning for maximum equality in accessibility and agent-based crime simulation Includes many compelling examples and real-world case studies related to social science urban planning and public policy Provides a website for downloading data and programs for implementing all case studies included in the book and the KNIME lab manual Intended for students taking upper-level undergraduate and graduate-level courses in quantitative geography spatial analysis and GIS applications as well as researchers and professionals in fields such as geography city and regional planning crime analysis public health and public administration. | Computational Methods and GIS Applications in Social Science

GBP 100.00
1

Constructing Moral Concepts of God in a Global Age

Constructing Moral Concepts of God in a Global Age

Constructing Moral Concepts of God in a Global Age focuses on what people say and think about God rather than on arguments about God's existence. It advances a theological method or step-by-step approach to explore and reframe personal convictions about God and the worldviews shaped by those convictions. Since a moral God is more likely to foster a moral life this method integrates an ethical check to ensure that understandings of God and their associated worldviews are validly moral. The proposed method builds on the work of twentieth-century theologian Gordon Kaufman during the Kantian phase of his work. It anticipates a person-like God who hears prayers loves without end and comforts in times of hardship. To accommodate today’s pluralistic and globalized world the ethical check integrated in the method is a widely collaborative and vetted global ethic the Parliament of the World’s Religions Declaration Towards a Global Ethic. This volume of constructive philosophical theology is written for seminary students educators clergy study groups and anyone interested in delving more deeply and systematically into understandings of God whether their own or those of others.

GBP 130.00
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