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Tides A Primer for Deck Officers and Officer of the Watch Exams

Tides A Primer for Deck Officers and Officer of the Watch Exams

Tides: A Primer for Deck Officers and Officer of the Watch Exams prepares the reader for the Officer of the Watch and Master/Mate certificates required by all officers on commercial seagoing vessels. From the formation of tides and tidal stream data right through to practice questions with answers and even mock exam papers this book will provide you with all the reference material you need in order to pass your exams. | Tides A Primer for Deck Officers and Officer of the Watch Exams

GBP 35.99
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The Broken Apple New York City in the 1980's

The Broken Apple New York City in the 1980's

On the brink of bankruptcy in the 1970s New York City has been restored as a center of economic and cultural vitality in the 1980s. But it has also become an increasingly brutal place where incivility reigns drugs lace the streets and crime is so pervasive that most New Yorkers now consider it a permanent fixture like gray skies and impossible traffic. What is it that continues to draw people to this city of contradictions?Born and educated in New York Herbert London knows this city of dreams as few do. The Broken Apple is based on his keen observations of New York's social political and cultural life over the critical decade of the 1980s. London examines the city's continuing failures including a city administration unable to meet the most basic citizen needs or to assure safety and security. He sees schools that have become mean-spirited with teachers unable to teach administrators unable to maintain order and students unable to learn. He describes the new slaves of New York as those in search of a place to live in a city where housing is in shorter supply than in any other major city in the nation. London asks why despite all this everything is bigger than life in New York and finds the answer in New York's role as the nation's communications hub and the measuring rod by which other cities are judged. London writes with knowledgeable affection about this very special place where the mundane is freely converted into the metaphorical. His book is an excursion a guide to what is good what is bad and what is awful in the city. It is a montage of the years of Mayor Koch the period many have described as the city's fin de siecle. But it is also a perscriptive book pointing out what can be done in practical ways to improve life. The Broken Apple will be of interest to urban specialists as well as those for whom New York is an aspiration or a reality. Like the city itself the book has something for everyone from visions of political corruption to acts of redemption. Above all it captures the pulsating rhythm of this unique city | The Broken Apple New York City in the 1980's

GBP 38.99
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Disruptive Leadership Apple and the Technology of Caring Deeply-Nine Keys to Organizational Excellence and Global Impact

Disruptive Leadership Apple and the Technology of Caring Deeply-Nine Keys to Organizational Excellence and Global Impact

Disruptive leadership is a topic generating intense interest. Companies all over the world are trying to upend their industry through innovative products and services. Becoming a disruptive organization however is easier said than done. Even more difficult is being a company that continually disrupts. Is it possible to discern a code for how companies can achieve this? In this highly readable and engaging book a disruptive leadership framework is proposed in which caring deeply is placed at the center of the model. By turning care into a focal point a triphasic model is proposed that moves from the personal sphere (individual) to the corporate arena (organizational) and then to the global stage (impact). Nine keys are identified along this path for how companies can realize organizational excellence. While care may seem like a soft concept in the rough and tumble world of business it is argued how it is actually an inspired manner for providing direction structure and know-how that leads to powerful outcomes. Apple is profiled as a leading example of leveraging what is termed the technology of caring deeply. Other companies such as Nike IKEA Zappos Starbucks are also profiled. Finally a leadership canvas is provided to help activate the lessons shared in the book. | Disruptive Leadership Apple and the Technology of Caring Deeply-Nine Keys to Organizational Excellence and Global Impact

GBP 24.99
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Mastering Objective-C A Beginner's Guide

Mastering Objective-C A Beginner's Guide

Mastering Objective-C is a detailed guide for beginners that gives a modern programmer’s viewpoint on Objective-C. It introduces the principles of Objective-C and current Apple programming skills and libraries allowing the reader to make the best use of the tools available. Concise and easy to understand this book covers many topics including an introduction to key concepts of language and primary toolkits as well as the Foundation and AppKit frameworks to help quickly advance with the necessary information. This book explains how to structure applications properly and organize code for optimum performance. The fundamental principles explained here are helpful to beginner and intermediate users interested in learning this highly technological and diverse language. | Mastering Objective-C A Beginner's Guide

GBP 24.99
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Fraud Auditing Using CAATT A Manual for Auditors and Forensic Accountants to Detect Organizational Fraud

Fraud Auditing Using CAATT A Manual for Auditors and Forensic Accountants to Detect Organizational Fraud

This book discusses various common occupational and organizational fraud schemes based on the Association of Certified Fraud Examiners (ACFE) fraud tree and assist fraud examiners and auditors in correctly choosing the appropriate audit tests to uncover such various fraud schemes. The book also includes information about audit test red flags to watch out for a list of recommended controls to help prevent future fraud related incidents as well as step-by-step demonstrations of a number of common audit tests using IDEA® as a CAATT tool. | Fraud Auditing Using CAATT A Manual for Auditors and Forensic Accountants to Detect Organizational Fraud

GBP 42.99
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Family Therapy Skills and Techniques in Action

Family Therapy Skills and Techniques in Action

Please watch the following short video advertisement for the book featuring the Editors: https://www. youtube. com/watch?v=N1ApHAQIMzQ&feature=youtu. be Relationships are a resource for healing a range of psychological difficulties. This is the fundamental principle of family therapy an increasingly influential form of psychotherapy that is building up a strong evidence base in a range of psychological problems across the life cycle. Family Therapy Skills and Techniques in Action is both a guide to a variety of family therapy techniques and a review of their history. It provides a thorough explanation of the techniques explaining their origins and use in contemporary family practice whilst guiding readers in learning new skills. The authors provide film examples and transcripts of the techniques in action so that readers can develop their skills in a practical way. The book is divided into sections that describe and demonstrate skills such as: Assessing a family; Building a therapeutic relationship with multiple family members; Enactment; Reframing; Using circular questions; ‘Externalising’ the problem; Using family therapy skills in individual work; Understanding and utilising systemic supervision. Family Therapy Skills and Techniques in Action will be an essential practical manual for a range of family therapy skills which can be used in family work by family practitioners from a variety of backgrounds: counsellors support workers social workers psychologists generic therapists and nurses.

GBP 32.99
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Unlocking Strategic Innovation Competitive Success in a Disruptive Environment

Unlocking Strategic Innovation Competitive Success in a Disruptive Environment

This new book explores how firms achieve competitive advantage in a disruptive digital and globalized business landscape. An integrative framework ‘The Four Rs of Competitive Success’ is introduced which covers the four core pillars of global strategy: resources and capabilities technology and innovation (recombination) internationalization and international markets (reach) and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach combining theoretical understanding with international case studies and real-life examples throughout each chapter including Apple IKEA and Microsoft. Unlocking Strategic Innovation is concise applied reading for postgraduate students studying international business corporate strategy innovation and digital strategy as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment. | Unlocking Strategic Innovation Competitive Success in a Disruptive Environment

GBP 35.99
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Theory and Philosophy in Education Research Methodological Dialogues

Theory and Philosophy in Education Research Methodological Dialogues

The issue of methodology is a fundamental concern for all who engage in educational research. Presenting a series of methodological dialogues between eminent education researchers including Michael Apple Gert Biesta Penny Enslin John Hattie Nel Noddings Michael Peters Richard Pring and Paul Smeyers this book explores the ways in which they have chosen and developed research methods to style their investigations and frame their arguments. These dialogues address the specialized and technical aspects of conducting educational research conceptualize the relationship between methodology and theory and provide in-depth discussion of concerns including falsifiability openness interpretation and researcher judgement. Foregrounding the researchers’ first-hand experience and knowledge this book will provide future and current researchers with a deeper comprehension of the place of theory in education research. An illuminating resource for undergraduate and postgraduate researchers alike Theory and Philosophy in Education Research confronts the intricate complexities of conducting education research in a highly engaging and accessible way. | Theory and Philosophy in Education Research Methodological Dialogues

GBP 36.99
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The British Media Industries An Introduction

The British Media Industries An Introduction

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political economic and technological developments have had on the nature of media industries today. Split into two parts this book starts by exploring approaches to understanding contemporary media industries through political economic and technological terms. The second part delves further into issues and practices relating to individual media industries including newspapers magazines film television music video games and social media. The book adopts a political economy approach and is designed to engage students in an accessible way with key issues around the ownership and control of different sectors of the British media; UK and EU government regulation of the media including content regulation and market/economic regulation; and the corporate strategies employed by leading media players such as the BBC Netflix Google and Apple. This is an essential textbook for undergraduate students approaching British media industries for the first time and will also be relevant to students undertaking introductory courses in Media Management and Media Economics. | The British Media Industries An Introduction

GBP 34.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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Alimentary Performances Mimesis Theatricality and Cuisine

Alimentary Performances Mimesis Theatricality and Cuisine

A pea soda. An apple balloon. A cotton candy picnic. A magical mole. These are just a handful of examples of mimetic cuisine a diverse set of culinary practices in which chefs and artists treat food as a means of representation. As theatricalised fine dining and the use of food in theatrical situations both grow in popularity Alimentary Performances traces the origins and implications of food as a mimetic medium used to imitate represent and assume a role in both theatrical and broader performance situations. Kristin Hunt's rich and wide-ranging account of food's growing representational stakes asks: What culinary approaches to mimesis can tell us about enduring philosophical debates around knowledge and authenticity How the dramaturgy of food within theatres connects with the developing role of theatrical cuisine in restaurant settings Ways in which these turns toward culinary mimeticism engender new histories advance new epistemologies and enable new modes of multisensory spectatorship and participation. This is an essential study for anyone interested in the intersections between food theatre and performance from fine dining to fan culture and celebrity chefs to the drama of the cookbook. | Alimentary Performances Mimesis Theatricality and Cuisine

GBP 36.99
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Regulation and Planning Practices Institutions Agency

Regulation and Planning Practices Institutions Agency

In Regulation and Planning planning scholars from the United Kingdom France Italy Sweden Canada Australia and the United States explore how planning regulations are negotiated amid layers of normative considerations. It treats regulation not simply as a set of legal guidelines to be compared against proposed actions but as a social practice in which issues of governmental legitimacy cultural understandings materiality and power are contested. Each chapter addresses an actual instance of planning regulation including among others a dispute about a proposed Apple store in a public park in Stockholm the procedures by which building codes are managed by planners in Napoli the role that design plays in regulating the use of public space in a new Paris neighbourhood and the influence of plans on the regulation of development in Malmö and Cambridge. Collectively the volume probes the institutions and practices that give meaning and consequence to planning regulations. For planning students learning about what it means to plan planning researchers striving to understand the influence of planners on urban development and planning practitioners interested in reflecting on practices that occupy a great deal of their time this is an indispensable book. | Regulation and Planning Practices Institutions Agency

GBP 35.99
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The Routledge Companion to British Cinema History

The Routledge Companion to British Cinema History

Over 39 chapters The Routledge Companion to British Cinema History offers a comprehensive and revisionist overview of British cinema as on the one hand a commercial entertainment industry and on the other a series of institutions centred on economics funding and relations to government. Whereas most histories of British cinema focus on directors stars genres and themes this Companion explores the forces enabling and constraining the films’ production distribution exhibition and reception contexts from the late nineteenth century to the present day. The contributors provide a wealth of empirical and archive-based scholarship that draws on insider perspectives of key film institutions and illuminates aspects of British film culture that have been neglected or marginalized such as the watch committee system the Eady Levy the rise of the multiplex and film festivals. It also places emphasis on areas where scholarship has either been especially productive and influential such as in early and silent cinema or promoted new approaches such as audience and memory studies.

GBP 42.99
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An Introduction to Design and Culture 1900 to the Present

An Introduction to Design and Culture 1900 to the Present

An Introduction to Design and Culture provides a comprehensive guide to the changing relationships between design and culture from 1900 to the present day with an emphasis on five main themes: Design and consumption Design and technology The design profession Design theory Design and identities. This fourth edition extends the traditional definition of design as covering product design furniture design interior design fashion design and graphic design to embrace its more recent manifestations which include service design user-interface design co-design and sustainable design among others. It also discusses the relationship between design and the new media and the effect of globalisation on design. Taking a broadly chronological approach Professor Sparke employs historical methods to show how these themes developed through the twentieth century and into the twenty-first century and played a role within modernism postmodernism and beyond. Over a hundred illustrations are used throughout to demonstrate the breadth of design and examples – among them design in Modern China the work of Apple Computers Ltd. and design thinking – are used to elaborate key ideas. The new edition remains essential reading for undergraduate and postgraduate students of design studies cultural studies and visual arts. | An Introduction to Design and Culture 1900 to the Present

GBP 38.99
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The Scale Model How to Set Up and Run a Successful Enterprise

The Scale Model How to Set Up and Run a Successful Enterprise

The Scale Model does one thing: makes it easy for business entrepreneurs to grow their businesses. Using a proven methodology that is easy to understand and implement business teams can learn how to diagnose and solve barriers to growth. The Scale Model equips CEOs and senior leaders with a framework to assess where the pain points lie in their business and easy-to-use templates to help them work out the solutions to enable continued growth. The Model has been used by high-growth companies around the world to achieve industry-beating growth in sales and profits with engaged and aligned teams. In a complicated business environment the straightforward advice and practical structure of the Scale Model provides for business planning. When you're busy running your business you want just one place to go to fix it. This is that place. Pick up The Scale Model today work through the tools inside and watch your business grow. That's how easy it is. | The Scale Model How to Set Up and Run a Successful Enterprise

GBP 31.99
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Enchantment and Gestalt Therapy Partners in Exploring Life

Enchantment and Gestalt Therapy Partners in Exploring Life

Enchantment and Gestalt Therapy is a personal exploration of Erving Polster’s remarkable career the value of the Gestalt approach and the power of enchantment in psychotherapy. Polster points ahead to a vision of a psychotherapy that includes the population as a whole rather than focusing on individuals highlights common aspects of living and focuses on creating an ethos for a shared understanding. The book outlines the six Gestalt therapy concepts that have formed the basis of Polster’s work and describes Life Focus Groups with an emphasis on the communal relationship between tellers and listeners. Polster also describes the phenomenon of enchantment in psychotherapy in detail with reference to his own experiences. This unique work is essential reading for Gestalt therapists other professionals interested in Gestalt approaches and readers looking for a deeper insight into community and connection. In the below link Erving Polster speaks to Margherita Spagnuolo Lobb the series editor of The Gestalt Therpay Book Series about Enchantment and Gestalt Therapy. https://www. youtube. com/watch?v=7PVG9JgpTQQ&feature=youtu. be | Enchantment and Gestalt Therapy Partners in Exploring Life

GBP 32.99
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Critical Approaches to TV and Film Set Design

Critical Approaches to TV and Film Set Design

The analysis of scenic design in film and television is often neglected with visual design elements relegated to part of the mise-en-scène in cinema or simply as wallpaper in television. Critical Approaches to TV and Film Set Design positions itself from the audience perspective to explore how we watch TV and film and how set design enhances and influences the viewing experience. By using semiotics history and narratology and adding concepts drawn from art architecture and theatre Geraint D’Arcy reworks the key concepts of set design. Looking at the impact of production design on how the viewer reads film and television these updated theories can be applied more flexibly and extensively in academic criticism. D’Arcy creates a new theoretical approach representing a significant expansion of the field and filling the remaining gaps. This book is ideal for anyone interested in understanding how we can read and interpret design in film and television and should be the primary point of reference for those studying TV and film set design.

GBP 36.99
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The Business of Film A Practical Introduction

The Business of Film A Practical Introduction

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to financing marketing and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical hands-on guide to the business aspects of this evolving industry exploring streaming development financing trends regional/global/online distribution shifting business models exhibition multi-platform delivery marketing VR/AR virtual production accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors virtual production the recent impact of global markets including the biggest streamers like Netflix Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources. | The Business of Film A Practical Introduction

GBP 39.99
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Gestalt Coaching Distinctive Features

Gestalt Coaching Distinctive Features

Gestalt Coaching: Distinctive Features makes Gestalt principles values and philosophy accessible to coaches of all backgrounds and explains how to apply them in practice. Peter Bluckert introduces 30 distinctive features of this approach divided equally between theory and practice. The book provides concise but clear summaries of core concepts such as awareness and contact the nature and power of unfinished situations the Field perspective the phenomenological approach The Gestalt Cycle of Experience and the nature of strategic and intimate interactions. Bluckert provides a set of practice guidelines and watch-outs for the Gestalt coach information on training and development and several case examples to bring the approach to life. Gestalt Coaching reveals how this approach can be used in individual development such as executive coaching with groups and teams and in wider social and political contexts. With a focus on personal growth and development and enhancing co-operation dialogue and relationships this book will be an invaluable tool for coaches of all backgrounds in practice and in training academics and students of coaching and anyone interested in learning more about how to apply Gestalt principles in their personal and professional life. | Gestalt Coaching Distinctive Features

GBP 18.99
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GLUE Transforming Leadership in a Hybrid World

GLUE Transforming Leadership in a Hybrid World

The adoption of remote hybrid and flexible working is the new normal. But like the old normal no one seems very happy. The solution requires a different type of leadership – one that unites transforms and elevates performance. Leadership that creates glue. With employee engagement productivity and personal ties on the wane leaders urgently need to refocus on harnessing relationships making their organisations more humane and finding new ways to engage and unleash talent. To do that the single most impactful thing leaders can do is to create and nurture an intangible yet essential factor called glue. So this book sets out some ideas about glue: where to look for it how to use it and most importantly how to cultivate glue amongst your most valuable people. It explores the approach of some unusual leaders and of firms transformed through the ‘organisational advantage’ of smartly configuring and harnessing talent. Using stories from firms such as Alibaba Apple Barclays Sky Husqvarna Group HSBC Space X Zopa and Richer Sounds the book shows how leaders can shape the effectiveness of teams reimagine the workplace and reinvigorate their business through the talents ideas and energy of their firm’s best people. This book is for anyone who has a genuine interest in leading others with impact and wants to better unite transform and elevate their business. Whatever your role sector or seniority this book sets out a distinctive vision for the firm and shows the profound impact you can make through creating and nurturing glue. | GLUE Transforming Leadership in a Hybrid World

GBP 28.99
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Frantic Assembly

Frantic Assembly

Frantic Assembly have had a powerful and continuing influence on the popularisation of devising practices in contemporary theatre-making. Their work blends brave and bold physical theatre with exciting new writing and they have collaborated with some of the leading theatre-makers in the UK. The company’s impact reaches throughout the world particularly through their extensive workshop and education programmes as well as their individual and collective impact as movement directors on landmark internationally successful productions such as Black Watch and The Curious Incident of the Dog in the Night-Time. This volume reveals the background to and work of a major influence on twentieth and twenty-first century performance. Frantic Assembly is the first book to combine: an overview of the history of the company since its foundation in 1994 an analysis of the key ideas underpinning the company’s work a critical commentary on two key productions – Hymns by Chris O’Connell (1999) and Stockholm by Bryony Lavery (2007) a detailed description of a Frantic Assembly workshop offering an introduction to how the company works. As a first step towards critical understanding and as an initial exploration before going on to further primary research Routledge Performance Practitioners offer unbeatable value for today’s student.

GBP 35.99
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Advertising and Consumer Society A Critical Introduction

Advertising and Consumer Society A Critical Introduction

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world the chapters introduce the key concepts methods and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture and substantially updated content on topics like digital and online advertising surveillance and empowerment as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising media studies and communication studies. | Advertising and Consumer Society A Critical Introduction

GBP 32.99
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Using Key Passages to Understand Literature Theory and Criticism

Using Key Passages to Understand Literature Theory and Criticism

Using Key Passages to Understand Literature Theory and Criticism is a completely fresh and innovative approach to teaching and learning literary theory: using short passages of theory to make sense of literary and cultural texts. It focuses on the key concepts that help readers understand literature and cultural events in new and provocative ways. Covering a wide variety of iconic and contemporary theorists the book offers a broad chronological and global overview including thirty passages from theorists such as Viktor Shklovsky Roland Barthes Judith Butler Diana Fuss Jean Baudrillard Kwame Anthony Appiah Michel Foucault Monique Wittig and Eve Sedgwick. Built on the premise that scholars use theory pragmatically Using Key Passages to Understand Literature Theory and Criticism identifies problems puzzles and questions readers may encounter when they read a story watch a film or look at artwork. It explains in detail thirty concepts that help readers make sense of these works and invites students to apply the concepts to a range of writing and research projects. The textbook concludes by helping students read theory with an eye on finding productive passages and writing their own “theory chapter ” signaling a shift from student as critic to student as theorist. Used as a main text in introductory theory courses or as a supplement to any literature film theater or art course this book helps students read closely and think critically.

GBP 34.99
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Aggression in Pornography Myths and Realities

Aggression in Pornography Myths and Realities

Aggression in Pornography focusses on the issue of violence in mainstream pornography and examines what we know what we think we know and what are some surprising research findings and insights about the place of violence within pornography today. The authors first review the modern pornography industry theoretical claims about pornography as violence and the ways in which aggression has been defined and measured in previous research. Next they review the findings of empirical research on violent content in pornographic materials and the potential effects of such content on audiences . The main part of the book relies on systematically collected empirical data as the authors analyze the content of hundreds of pornographic videos as well as more than a hundred interviews with men and women who regularly watch pornography. These analyses provide surprising insights regarding the prevalence of and trends in violent content within mainstream pornography the popularity of violent and non-violent content among viewers and variations in aggression by race and sexual orientation. As such Aggression in Pornography will be of interest to students and researchers in sociology gender and sexuality studies and media and film studies as well as to wider audiences who are interested in today’s pornography industry and to policymakers looking to devise empirically driven policies regarding this industry and its potential effects. | Aggression in Pornography Myths and Realities

GBP 38.99
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The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

In this updated edition of the industry staple veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film television and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios networks agencies and online leaders including Fox Paramount Lucasfilm Endeavor Tencent MPAA YouTube Amazon and many more; Explores the explosive growth of the Chinese market including box office trends participation in financing Hollywood feature films and the surge in online usage; Illustrates how online streaming leaders like Netflix Amazon Apple YouTube Hulu and Facebook are changing the way TV content is distributed and consumed and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain and explains the risks and impact stemming from changing access points (e. g. stand-alone apps) delivery methods (over-the-top) and consumption patterns (e. g. binge watching); Breaks down historical film windows the economic drivers behind them and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets understand how digital distribution has impacted the ecosystem and glimpse into the future of how film and television content will be financed distributed and watched. An online eResource contains further discussion on topics presented in the book. | The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

GBP 39.99
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