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Flying Off Course Airline Economics and Marketing

Flying Off Course Airline Economics and Marketing

Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert Rigas Doganis this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete practical introduction to the fundamentals of airline economics and marketing it explores the structure of the market the nature of airline costs issues around pricing and demand and the latest developments in e-commerce. Vibrant examples are drawn from passenger charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances long-haul low-cost airlines new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies tourism and business the book provides a unique insider's view into the workings of this exciting industry. | Flying Off Course Airline Economics and Marketing

GBP 48.99
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The Business of Sports Off the Field in the Office on the News

Understanding Statistics for the Social Sciences with IBM SPSS

Understanding Statistics for the Social Sciences with IBM SPSS

Modern statistical software provides the ability to compute statistics in a timely orderly fashion. This introductory statistics textbook presents clear explanations of basic statistical concepts and introduces students to the IBM SPSS program to demonstrate how to conduct statistical analyses via the popular point-and-click and the syntax file methods. The focal point is to show students how easy it is to analyse data using SPSS once they have learned the basics. Provides clear explanation of basic statistical concepts that provides the foundation for the beginner students’ statistical journey. Introduces the SPSS software program. Gives clear explanation of the purpose of specific statistical procedures (e. g. frequency distributions measures of central tendencies measures of variability etc. ). Avoids the conventional cookbook approach that contributes very little to students’ understanding of the rationale of how the correct results were obtained. The advantage of learning the IBM SPSS software package at the introductory class level is that most social sciences students will employ this program in their later years of study. This is because SPSS is one of the most popular of the many statistical packages currently available. Learning how to use this program at the very start not only familiarizes students with the utility of this program but also provides them with the experience to employ the program to conduct more complex analyses in their later years. | Understanding Statistics for the Social Sciences with IBM SPSS

GBP 44.99
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Design Engineer's Handbook

Design Engineer's Handbook

Student design engineers often require a cookbook approach to solving certain problems in mechanical engineering. With this focus on providing simplified information that is easy to retrieve retired mechanical design engineer Keith L. Richards has written Design Engineer’s Handbook. This book conveys the author’s insights from his decades of experience in fields ranging from machine tools to aerospace. Sharing the vast knowledge and experience that has served him well in his own career this book is specifically aimed at the student design engineer who has left full- or part-time academic studies and requires a handy reference handbook to use in practice. Full of material often left out of many academic references this book includes important in-depth coverage of key topics such as: Effects of fatigue and fracture in catastrophic failures Lugs and shear pins Helical compression springs Thick-walled or compound cylinders Cam and follower design Beams and torsion Limits and fits and gear systems Use of Mohr’s circle in both analytical and experimental stress analysis This guide has been written not to replace established primary reference books but to provide a secondary handbook that gives student designers additional guidance. Helping readers determine the most efficiently designed and cost-effective solutions to a variety of engineering problems this book offers a wealth of tables graphs and detailed design examples that will benefit new mechanical engineers from all walks. | Design Engineer's Handbook

GBP 56.99
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Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics

Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics

Competition for research funds in epidemiology preventive medicine and biostatistics is highly competitive and at the same time the grant application and review process at such agencies at the National Institutes of Health (NIH) has undergone substantial revisions. Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics Second Edition targets effective grant proposal writing in this highly competitive and evolving environment. Covering all aspects of the proposal writing process the updated second edition:•Includes new chapters on Fellowship Grants and Career Development Awards designed for graduate students postdoctoral fellows and early-career faculty•Provides strategies to highlight the “overall impact” of the grant one of the most important aspects determining NIH funding in a new chapter on Significance and Innovation•Provides step-by-step guidelines for grant structure and style alongside broader strategies for developing a research funding portfolio•Explains how to avoid common errors and pitfalls supplying critical dos and don’ts that aid in writing solid grant proposals•Illustrates key concepts with extensive examples from successfully funded proposals Written by an established NIH reviewer with inside knowledge and an impressive track record of funding Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics Second Edition is an essential cookbook of the appropriate ingredients needed to construct a winning grant proposal. The text is not only relevant for early-stage investigators including graduate students medical students/residents and postdoctoral fellows but also valuable for more experienced faculty clinicians epidemiologists and other health professionals who cannot seem to break the barrier to obtain NIH-funded research.

GBP 52.99
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Measuring Workplace Performance

Measuring Workplace Performance

Most Fortune 1000 companies still struggle with workspace planning and design issues. They invest millions of dollars each year with the expectation that new buildings and major renovations will help transform their culture support innovation strengthen desired behaviors and increase organizational effectiveness. And let's not forget reducing costs. But there is rarely any actual measurement of the success of a new workplace against specific business or design goals (apart from cost savings). Even less often is there any ongoing measurement program to assess and improve the quality of the workplace. Measuring Workplace Performance Second Edition explores a fundamentally new way of thinking about how organizations behave and change and what this means for planning and measuring the success of the facilities that house them. This is not a planning guide or a step by step design cookbook. Rather author Michael O'Neill presents a thought-provoking biological model for thinking about organizations and workplaces describes the tools to gather information and analyze success and presents plenty of scientific case studies with hard performance and financial metrics. O'Neill addresses issues such as:What are the effects of adding flexibility into facility and workplace design in terms of improving employee and organizational performance?How do we measure the performance of facilities in terms of supporting desired behaviors (like communication collaboration) efficient business processes and other concrete performance/financial improvements?Using real-world case studies across a variety of industries O'Neill shows the types of performance measures that leading-edge companies use as well as the improvements they attain by incorporating flexibility and control into their workspaces. He uses the data from these studies to create models showing credible links between specific design features and behavioral and business process outco

GBP 59.99
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Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

While there are many scholarly books and papers that cover the technical issues behind the public switched telephone network (PSTN) migration few books describe exactly how to manage the migration process economically. Filling this need Managing the PSTN Transformation: A Blueprint for a Successful Migration to IP-Based Networks reflects the latest understanding of the challenges behind migrating customers from the old PSTN network to an IP infrastructure. The IP transformation blueprint described in this book is not a theoretical cookbook that describes how this could work. Instead the book presents a blueprint that is the product of countless hours of work by hundreds of individuals at Deutsche Telekom (DT) over almost two years. The book presents insights gained as the DT team migrated the entire public switched telephone network in Macedonia to an Internet protocol-based platform. It illustrates the various types of challenges the team faced in integrating complex systems including flight control at their airports alarms for fire and police response and large enterprise customers. Detailing new conceptual approaches and the best practices developed for ensuring knowledge transfer within the DT group the book presents the information in a step-by-step manner to enable you to easily adapt the blueprint for particular service provider requirements. Since successful migration relies on key aspects beyond the technological side this work provides you with a product portfolio roadmap migration plan IT roadmap business case framework and a go-to-market plan. Although the book discusses the experiences of the Deutsche Telekom team as they worked to migrate the telephone network in Macedonia to an Internet protocol-based platform the IP transformation blueprint and lessons learned presented can easily be scaled up and applied to any market around the world. | Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

GBP 44.99
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The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

The Handmade Silver Gelatin Emulsion Print is a cookbook of simple basic recipes for making black and white printing paper and paper negatives along with creative options for printing toning and coloring. Author Denise Ross draws from photographic literature from the last 135 years adapting old recipes to fit modern tools materials and work spaces and modern twists have been applied to traditional techniques. The book is divided into three sections: Section One lays the groundwork for this unique alternative process; Section Two provides the recipes; Section Three highlights contemporary silver gelatin artists. The book features over 200 full-color images and covers key topics including: Vocabulary: a list of terms used by traditional photographers and emulsion makers Creating work spaces with the right tools and materials Basic emulsion chemistry and paper coating techniques Working with various negative options analog and digital Gaslight chloride contact printing paper Kodabromide-type chlorobromide all-purpose paper Bromide enlarging paper Warm tone paper and developers Making and toning your own printing-out paper (POP) Matte surface and baryta coating surface paper Paper negatives and making hand-drawn and digital masks Toning handmade paper Gum printing over handmade paper Troubleshooting handmade paper Artists working with handmade paper The Handmade Silver Gelatin Emulsion Print is for photographers who love the look and creative potential of black and white traditional photography but who want more control over the process and the end product. It is written for the beginner to experienced photographer with processes initially explained in such a way that anyone will feel comfortable getting started as well as information in increasing levels of complexity so that experienced photographers who enjoy a challenge will also find one. | The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

GBP 48.99
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Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly the book taps into the following topics: Examining the impact of winery tourism on local regional and national economies Understanding product development and marketing for wineries as tourism entities Examining the role of special events to promote wineries such as wine festivals and wine education programs Understanding key managerial issues on winery tasting room management Exploring winery revenue management Understanding the key theories of winery service quality management Understanding winery brand management Understanding the key concepts of financial management on winery management There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners. The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. This academic book structures clearly the concepts and practice of wine tourism studying all aspects in a very broad overview. It is useful for planning and action says Edouard Cointreau President of the Jury Gourmand World Cookbook Awards. The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28 2017 at the annual Gourmand Awards Ceremony. | Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

GBP 82.99
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Forensic Anthropology A Comprehensive Introduction Second Edition

The Science of Climate Migration

Handbook of Radioembolization Physics Biology Nuclear Medicine and Imaging

Health and Safety Management An Alternative Approach to Reducing Accidents Injury and Illness at Work

Powertrain Systems for Net-Zero Transport

Intermediate Heat Transfer

Mitigation of Gas Pipeline Integrity Problems

Transportation Asset Management Methodology and Applications

Commonwealth Caribbean Tort Law

Practical AI for Cybersecurity

Practical AI for Cybersecurity

The world of cybersecurity and the landscape that it possesses is changing on a dynamic basis. It seems like that hardly one threat vector is launched new variants of it are already on the way. IT Security teams in businesses and corporations are struggling daily to fight off any cyberthreats that they are experiencing. On top of this they are also asked by their CIO or CISO to model what future Cyberattacks could potentially look like and ways as to how the lines of defenses can be further enhanced. IT Security teams are overburdened and are struggling to find ways in order to keep up with what they are being asked to do. Trying to model the cyberthreat landscape is a very laborious process because it takes a lot of time to analyze datasets from many intelligence feeds. What can be done to accomplish this Herculean task? The answer lies in Artificial Intelligence (AI). With AI an IT Security team can model what the future Cyberthreat landscape could potentially look like in just a matter of minutes. As a result this gives valuable time for them not only to fight off the threats that they are facing but to also come up with solutions for the variants that will come out later. Practical AI for Cybersecurity explores the ways and methods as to how AI can be used in cybersecurity with an emphasis upon its subcomponents of machine learning computer vision and neural networks. The book shows how AI can be used to help automate the routine and ordinary tasks that are encountered by both penetration testing and threat hunting teams. The result is that security professionals can spend more time finding and discovering unknown vulnerabilities and weaknesses that their systems are facing as well as be able to come up with solid recommendations as to how the systems can be patched up quickly.

GBP 44.99
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Merchant Ship Types

Timber Bridges

Stage Management