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Flying Off Course Airline Economics and Marketing

Flying Off Course Airline Economics and Marketing

Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert Rigas Doganis this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete practical introduction to the fundamentals of airline economics and marketing it explores the structure of the market the nature of airline costs issues around pricing and demand and the latest developments in e-commerce. Vibrant examples are drawn from passenger charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances long-haul low-cost airlines new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies tourism and business the book provides a unique insider's view into the workings of this exciting industry. | Flying Off Course Airline Economics and Marketing

GBP 48.99
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The Business of Sports Off the Field in the Office on the News

The Business of Sports Off the Field in the Office on the News

The Business of Sports provides a comprehensive foundation of the economic organizational legal and political components of the sports industry. Geared for journalism communication and business students but also an excellent resource for those working in sports this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition the volume continues to offer a wealth of statistics and case studies up to date with the newest developments in sports business and focused on cutting-edge issues and topics including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams. | The Business of Sports Off the Field in the Office on the News

GBP 59.99
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Understanding Statistics for the Social Sciences with IBM SPSS

Understanding Statistics for the Social Sciences with IBM SPSS

Modern statistical software provides the ability to compute statistics in a timely orderly fashion. This introductory statistics textbook presents clear explanations of basic statistical concepts and introduces students to the IBM SPSS program to demonstrate how to conduct statistical analyses via the popular point-and-click and the syntax file methods. The focal point is to show students how easy it is to analyse data using SPSS once they have learned the basics. Provides clear explanation of basic statistical concepts that provides the foundation for the beginner students’ statistical journey. Introduces the SPSS software program. Gives clear explanation of the purpose of specific statistical procedures (e. g. frequency distributions measures of central tendencies measures of variability etc. ). Avoids the conventional cookbook approach that contributes very little to students’ understanding of the rationale of how the correct results were obtained. The advantage of learning the IBM SPSS software package at the introductory class level is that most social sciences students will employ this program in their later years of study. This is because SPSS is one of the most popular of the many statistical packages currently available. Learning how to use this program at the very start not only familiarizes students with the utility of this program but also provides them with the experience to employ the program to conduct more complex analyses in their later years. | Understanding Statistics for the Social Sciences with IBM SPSS

GBP 44.99
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Design Engineer's Handbook

Design Engineer's Handbook

Student design engineers often require a cookbook approach to solving certain problems in mechanical engineering. With this focus on providing simplified information that is easy to retrieve retired mechanical design engineer Keith L. Richards has written Design Engineer’s Handbook. This book conveys the author’s insights from his decades of experience in fields ranging from machine tools to aerospace. Sharing the vast knowledge and experience that has served him well in his own career this book is specifically aimed at the student design engineer who has left full- or part-time academic studies and requires a handy reference handbook to use in practice. Full of material often left out of many academic references this book includes important in-depth coverage of key topics such as: Effects of fatigue and fracture in catastrophic failures Lugs and shear pins Helical compression springs Thick-walled or compound cylinders Cam and follower design Beams and torsion Limits and fits and gear systems Use of Mohr’s circle in both analytical and experimental stress analysis This guide has been written not to replace established primary reference books but to provide a secondary handbook that gives student designers additional guidance. Helping readers determine the most efficiently designed and cost-effective solutions to a variety of engineering problems this book offers a wealth of tables graphs and detailed design examples that will benefit new mechanical engineers from all walks. | Design Engineer's Handbook

GBP 56.99
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Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics

Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics

Competition for research funds in epidemiology preventive medicine and biostatistics is highly competitive and at the same time the grant application and review process at such agencies at the National Institutes of Health (NIH) has undergone substantial revisions. Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics Second Edition targets effective grant proposal writing in this highly competitive and evolving environment. Covering all aspects of the proposal writing process the updated second edition:•Includes new chapters on Fellowship Grants and Career Development Awards designed for graduate students postdoctoral fellows and early-career faculty•Provides strategies to highlight the “overall impact” of the grant one of the most important aspects determining NIH funding in a new chapter on Significance and Innovation•Provides step-by-step guidelines for grant structure and style alongside broader strategies for developing a research funding portfolio•Explains how to avoid common errors and pitfalls supplying critical dos and don’ts that aid in writing solid grant proposals•Illustrates key concepts with extensive examples from successfully funded proposals Written by an established NIH reviewer with inside knowledge and an impressive track record of funding Writing Grant Proposals in Epidemiology Preventive Medicine and Biostatistics Second Edition is an essential cookbook of the appropriate ingredients needed to construct a winning grant proposal. The text is not only relevant for early-stage investigators including graduate students medical students/residents and postdoctoral fellows but also valuable for more experienced faculty clinicians epidemiologists and other health professionals who cannot seem to break the barrier to obtain NIH-funded research.

GBP 52.99
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Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

While there are many scholarly books and papers that cover the technical issues behind the public switched telephone network (PSTN) migration few books describe exactly how to manage the migration process economically. Filling this need Managing the PSTN Transformation: A Blueprint for a Successful Migration to IP-Based Networks reflects the latest understanding of the challenges behind migrating customers from the old PSTN network to an IP infrastructure. The IP transformation blueprint described in this book is not a theoretical cookbook that describes how this could work. Instead the book presents a blueprint that is the product of countless hours of work by hundreds of individuals at Deutsche Telekom (DT) over almost two years. The book presents insights gained as the DT team migrated the entire public switched telephone network in Macedonia to an Internet protocol-based platform. It illustrates the various types of challenges the team faced in integrating complex systems including flight control at their airports alarms for fire and police response and large enterprise customers. Detailing new conceptual approaches and the best practices developed for ensuring knowledge transfer within the DT group the book presents the information in a step-by-step manner to enable you to easily adapt the blueprint for particular service provider requirements. Since successful migration relies on key aspects beyond the technological side this work provides you with a product portfolio roadmap migration plan IT roadmap business case framework and a go-to-market plan. Although the book discusses the experiences of the Deutsche Telekom team as they worked to migrate the telephone network in Macedonia to an Internet protocol-based platform the IP transformation blueprint and lessons learned presented can easily be scaled up and applied to any market around the world. | Managing the PSTN Transformation A Blueprint for a Successful Migration to IP-Based Networks

GBP 44.99
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The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

The Handmade Silver Gelatin Emulsion Print is a cookbook of simple basic recipes for making black and white printing paper and paper negatives along with creative options for printing toning and coloring. Author Denise Ross draws from photographic literature from the last 135 years adapting old recipes to fit modern tools materials and work spaces and modern twists have been applied to traditional techniques. The book is divided into three sections: Section One lays the groundwork for this unique alternative process; Section Two provides the recipes; Section Three highlights contemporary silver gelatin artists. The book features over 200 full-color images and covers key topics including: Vocabulary: a list of terms used by traditional photographers and emulsion makers Creating work spaces with the right tools and materials Basic emulsion chemistry and paper coating techniques Working with various negative options analog and digital Gaslight chloride contact printing paper Kodabromide-type chlorobromide all-purpose paper Bromide enlarging paper Warm tone paper and developers Making and toning your own printing-out paper (POP) Matte surface and baryta coating surface paper Paper negatives and making hand-drawn and digital masks Toning handmade paper Gum printing over handmade paper Troubleshooting handmade paper Artists working with handmade paper The Handmade Silver Gelatin Emulsion Print is for photographers who love the look and creative potential of black and white traditional photography but who want more control over the process and the end product. It is written for the beginner to experienced photographer with processes initially explained in such a way that anyone will feel comfortable getting started as well as information in increasing levels of complexity so that experienced photographers who enjoy a challenge will also find one. | The Handmade Silver Gelatin Emulsion Print Creating Your Own Liquid Emulsions for Black & White Paper

GBP 48.99
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Measuring Workplace Performance

Measuring Workplace Performance

Most Fortune 1000 companies still struggle with workspace planning and design issues. They invest millions of dollars each year with the expectation that new buildings and major renovations will help transform their culture support innovation strengthen desired behaviors and increase organizational effectiveness. And let's not forget reducing costs. But there is rarely any actual measurement of the success of a new workplace against specific business or design goals (apart from cost savings). Even less often is there any ongoing measurement program to assess and improve the quality of the workplace. Measuring Workplace Performance Second Edition explores a fundamentally new way of thinking about how organizations behave and change and what this means for planning and measuring the success of the facilities that house them. This is not a planning guide or a step by step design cookbook. Rather author Michael O'Neill presents a thought-provoking biological model for thinking about organizations and workplaces describes the tools to gather information and analyze success and presents plenty of scientific case studies with hard performance and financial metrics. O'Neill addresses issues such as:What are the effects of adding flexibility into facility and workplace design in terms of improving employee and organizational performance?How do we measure the performance of facilities in terms of supporting desired behaviors (like communication collaboration) efficient business processes and other concrete performance/financial improvements?Using real-world case studies across a variety of industries O'Neill shows the types of performance measures that leading-edge companies use as well as the improvements they attain by incorporating flexibility and control into their workspaces. He uses the data from these studies to create models showing credible links between specific design features and behavioral and business process outco

GBP 59.99
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Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly the book taps into the following topics: Examining the impact of winery tourism on local regional and national economies Understanding product development and marketing for wineries as tourism entities Examining the role of special events to promote wineries such as wine festivals and wine education programs Understanding key managerial issues on winery tasting room management Exploring winery revenue management Understanding the key theories of winery service quality management Understanding winery brand management Understanding the key concepts of financial management on winery management There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners. The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. This academic book structures clearly the concepts and practice of wine tourism studying all aspects in a very broad overview. It is useful for planning and action says Edouard Cointreau President of the Jury Gourmand World Cookbook Awards. The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28 2017 at the annual Gourmand Awards Ceremony. | Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy

GBP 82.99
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Forensic Anthropology A Comprehensive Introduction Second Edition

Forensic Anthropology A Comprehensive Introduction Second Edition

This robust dynamic and international field has grown to include interdisciplinary research continually improving methodology and globalization of training. Reflecting the diverse nature of the science from experts who have shaped it Forensic Anthropology: A Comprehensive Introduction Second Edition builds off of the success of the first edition and incorporates standard practices in addition to cutting-edge approaches in a user-friendly format making it an ideal introductory-level text. | Forensic Anthropology A Comprehensive Introduction Second Edition

GBP 52.99
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The Science of Climate Migration

The Science of Climate Migration

This book addresses the nexus between science and migration and examines how the two are inextricably intertwined. The Science of Climate Migration primarily addresses the science of global climate change and additionally examines how this change is more than a region being too hot too cold too dry too wet or too windy; rather it is also about heightened military tensions political instability and myriad other factors. History has shown that this change is felt most acutely in developing countries that are least equipped to adapt. This inability to adapt is considered to be a driver that motivates local residents to find “greener pastures” through migration. Further the book discusses the increasing need for the implementation and utilization of non-polluting renewables for use in energy production as a means to stave off environmental crises. Features Examines how and why climate change effects and human migration are inextricably intertwined Discusses the increasing need for the implementation of non-polluting renewables for use in energy production as a means to stave off environmental crises Explains how wildlife is also sensitive to shifts in climate and how this in turn affects their migration as well

GBP 74.99
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Handbook of Radioembolization Physics Biology Nuclear Medicine and Imaging

Handbook of Radioembolization Physics Biology Nuclear Medicine and Imaging

Radioembolization is a widely used treatment for non-resectable primary and secondary liver cancer. This handbook addresses the radiation biology physics nuclear medicine and imaging for radioembolization using Yttrium-90 (90Y) microspheres in addition to discussing aspects related to interventional radiology. The contents reflect on and off-label treatment indications dose-response relationships treatment-planning therapy optimization radiation safety imaging follow-up and many other facets of this therapy necessary for both novice and advanced users alike. | Handbook of Radioembolization Physics Biology Nuclear Medicine and Imaging

GBP 44.99
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Powertrain Systems for Net-Zero Transport

Powertrain Systems for Net-Zero Transport

The transport sector continues to shift towards alternative powertrains particularly with the UK Government’s announcement to end the sale of petrol and diesel passenger cars by 2030 and increasing support for alternatives. Despite this announcement the internal combustion continues to play a significant role both in the passenger car market through the use of hybrids and sustainable low carbon fuels as well as a key role in other sectors such as heavy-duty vehicles and off-highway applications across the globe. Building on the industry-leading IC Engines conference the 2021 Powertrain Systems for Net-Zero Transport conference (7-8 December 2021 London UK) focussed on the internal combustion engine’s role in Net-Zero transport as well as covered developments in the wide range of propulsion systems available (electric fuel cell sustainable fuels etc) and their associated powertrains. To achieve the net-zero transport across the globe the life-cycle analysis of future powertrain and energy was also discussed. Powertrain Systems for Net-Zero Transport provided a forum for engine fuels e-machine fuel cell and powertrain experts to look closely at developments in powertrain technology required to meet the demands of the net-zero future and global competition in all sectors of the road transportation off-highway and stationary power industries.

GBP 69.99
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Health and Safety Management An Alternative Approach to Reducing Accidents Injury and Illness at Work

Health and Safety Management An Alternative Approach to Reducing Accidents Injury and Illness at Work

At a time when our knowledge and understanding of health and safety at work is at its highest statistics show that ongoing improvements in accident rates and time taken off work due to injury and ill-health are stagnating. Alongside the fact that around 80% of accidents can be attributed to human error there is also increasing concern that modern-world issues of mental and physical wellbeing are undermining recent gains made ensuring the safety of people at work. By applying the principles of marginal gain and using lessons drawn from the high-risk world of outdoor adventure and high level sport this book provides a variety of practical solutions and seeks to reduce the incidence of human error in the workplace and the number of accidents and near-misses. The concept of Free Thinking Hazard Identification is introduced alongside the importance of managing changing circumstances and minimising the frequently underestimated risk to experienced workers. A range of practical recommendations are also made to help reduce time taken off work due to injury or ill-health through managing fitness diet and health and paying attention to mental wellbeing. | Health and Safety Management An Alternative Approach to Reducing Accidents Injury and Illness at Work

GBP 59.99
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Intermediate Heat Transfer

Intermediate Heat Transfer

Equipping practicing engineers and students with the tools to independently assess and understand complex material on the topic this text is an ideal precursor to advanced heat transfer courses. Intermediate Heat Transfer discusses numerical analysis in conduction and convection temperature-dependent thermal conductivity conduction through a slab from one fluid to another fluid steady-state heat conduction in a two-dimensional fin and truncation and round-off errors in finite difference method. Replete with sample problems to clarify concepts this is an indispensable resource for professionals and seniors and first-year graduate students pursuing tracks in mechanical aerospace nuclear and chemical engineering.

GBP 59.99
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Mitigation of Gas Pipeline Integrity Problems

Mitigation of Gas Pipeline Integrity Problems

Mitigation of Gas Pipeline Integrity Problems presents the methodology to enable engineers experienced or not to alleviate pipeline integrity problems during operation. It explains the principal considerations and establishes a common approach in tackling technical challenges that may arise during gas production. Covers third-party damage corrosion geotechnical hazards stress corrosion cracking off-spec sales gas improper design or material selection as-built flaws improper operations and leak and break detection Details various hazard mitigation options Offers tested concepts of pipeline integrity blended with recent research results documented in a scholarly fashion to make it simple to the average reader This practical work serves the needs of advanced students researchers and professionals working in pipeline engineering and petrochemical industries.

GBP 84.99
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Transportation Asset Management Methodology and Applications

Transportation Asset Management Methodology and Applications

Transportation asset management delivers efficient and cost-effective investment decisions to support transportation infrastructure and system usage performance measured in economic social health and environmental terms. It can be applied at national state and local levels. This distinctive book addresses asset management for multimodal transportation taking account of system component interdependency integration and risk and uncertainty. It sets out rigorous quantitative and qualitative methods for addressing system goals performance measures and needs; data collection and management; performance modeling; project evaluation selection and trade-off analysis; innovative financing; and institutional issues. It applies as easily to static traffic and time-dependent or dynamic traffic which exists on a more local level. It is written for transportation planners engineers and academia as well as a growing number of graduate students taking transportation asset management courses. | Transportation Asset Management Methodology and Applications

GBP 44.99
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Commonwealth Caribbean Tort Law

Commonwealth Caribbean Tort Law

Commonwealth Caribbean Tort Law is well established as the leading text on tort law in the Caribbean jurisdictions now updated in its sixth edition. This new edition sees the addition of co-author Dr Natalie Corthésy. It introduces a brand-new chapter on the nature of personality rights with a strong focus on passing off and suggested solutions to redress the issues. All chapters have been updated to reflect ever-changing developments in jurisprudence legislation and legal thinking including revisions of the special contribution on the misuse of private information by Dr Vanessa Kodilinye. Commonwealth Caribbean Tort Law is ideally suited for LLB courses in Caribbean universities and law students studying modules on Caribbean Law as well as students undertaking the CAPE Law examinations. Legal practitioners business executives and industrialists working on the legal aspects of these areas will also find this book useful.

GBP 44.99
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Practical AI for Cybersecurity

Practical AI for Cybersecurity

The world of cybersecurity and the landscape that it possesses is changing on a dynamic basis. It seems like that hardly one threat vector is launched new variants of it are already on the way. IT Security teams in businesses and corporations are struggling daily to fight off any cyberthreats that they are experiencing. On top of this they are also asked by their CIO or CISO to model what future Cyberattacks could potentially look like and ways as to how the lines of defenses can be further enhanced. IT Security teams are overburdened and are struggling to find ways in order to keep up with what they are being asked to do. Trying to model the cyberthreat landscape is a very laborious process because it takes a lot of time to analyze datasets from many intelligence feeds. What can be done to accomplish this Herculean task? The answer lies in Artificial Intelligence (AI). With AI an IT Security team can model what the future Cyberthreat landscape could potentially look like in just a matter of minutes. As a result this gives valuable time for them not only to fight off the threats that they are facing but to also come up with solutions for the variants that will come out later. Practical AI for Cybersecurity explores the ways and methods as to how AI can be used in cybersecurity with an emphasis upon its subcomponents of machine learning computer vision and neural networks. The book shows how AI can be used to help automate the routine and ordinary tasks that are encountered by both penetration testing and threat hunting teams. The result is that security professionals can spend more time finding and discovering unknown vulnerabilities and weaknesses that their systems are facing as well as be able to come up with solid recommendations as to how the systems can be patched up quickly.

GBP 44.99
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Merchant Ship Types

Merchant Ship Types

Merchant Ship Types provides a broad and detailed introduction to the classifications and main categories of merchant vessels for students and cadets. It introduces the concept of ship classification by usage cargo type and size and shows how the various size categories affect which ports and channels the types of vessels are permitted to enter. Detailed outlines of each major vessel category are provided including: • Feeder ship; • General cargo vessels; • Container ships; • Tankers; • Dry bulk carriers; • Multi-purpose vessels; • Reefer ships; • Roll-on/roll-off vessels. The book also explains where these are permitted to operate the type of cargoes carried and specific safety or risk factors associated with the vessel class as well as their main characteristics. Relevant case studies are presented. The textbook is ideal for merchant navy cadets at HNC HND and foundation degree level in both the deck and engineering branches and serves as a general reference for insurance law logistics offshore and fisheries.

GBP 49.99
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Machine Learning Animated

Machine Learning Animated

The release of ChatGPT has kicked off an arms race in Machine Learning (ML) however ML has also been described as a black box and very hard to understand. Machine Learning Animated eases you into basic ML concepts and summarizes the learning process in three words: initialize adjust and repeat. This is illustrated step by step with animation to show how machines learn: from initial parameter values to adjusting each step to the final converged parameters and predictions. This book teaches readers to create their own neural networks with dense and convolutional layers and use them to make binary and multi-category classifications. Readers will learn how to build deep learning game strategies and combine this with reinforcement learning witnessing AI achieve super-human performance in Atari games such as Breakout Space Invaders Seaquest and Beam Rider. Written in a clear and concise style illustrated with animations and images this book is particularly appealing to readers with no background in computer science mathematics or statistics. Access the book's repository at: https://github. com/markhliu/MLA

GBP 74.99
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Stage Management

Stage Management

Now in its twelfth edition Stage Management is the comprehensive go-to manual on stage management in all theatre environments. Revered as the authoritative resource for stage management this text is rich with practical resources including checklists diagrams examples forms and step-by-step directions. In addition to sharing their own expertise Stern and Gold have gathered practical advice from working stage managers of Broadway off-Broadway touring companies regional community and 99-seat Equity waiver theatres. This new edition has been fully updated with new technology and best practices including: New websites for stage management tools and software Updated Equity rules Additional safety and emergency protocols New voices from practicing stage managers in text boxes and case studies scattered throughout the book. This practical guide is written for students of Stage Management in Theatre programs as well as early career stage managers. The companion website features paperwork templates downloadable checklists suggested readings a list of websites and apps with today’s cutting-edge stage management technology and a list of over 500 internships and apprenticeships available across the United States.

GBP 44.99
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