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How to Market Books

How to Market Books

Over five editions How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast and the marketing and selling of content now delivered worldwide through technology this much needed guide highlights the critical role of the marketeer and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated this 6th edition maintains the book’s popular accessible and supportive style and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments bringing relevance to every area of publishing

GBP 44.99
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How to Pass Your CIPD Qualification

How to Pass Your CIPD Qualification

How to Pass Your CIPD Qualification is a concise practical skills-based guide to getting the most out of your CIPD study programme. The step-by-step approach and extensive knowledge of the author helps the reader plan their study and boost their chances of passing their assessments first time. The author draws on their wealth of experience working with CIPD students to help students decide on the best path for them as well as how to get the most out of learning whether online or face-to-face. The book provides study tips on how to get started and walks the readers through the assessments at levels 3 5 and 7. It includes chapters on referencing technique and academic writing as well as a selection of tutor feedback to provide support in passing assignments. This is an essential guide for students undertaking CIPD assessments. *This book is not affiliated by or endorsed by the CIPD

GBP 48.99
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Anthropometry Human Body Measurements and How to Use Them

Anthropometry Human Body Measurements and How to Use Them

Today human factors and ergonomics professionals worldwide contribute to the design and evaluation of tasks jobs products environments and systems in order to make them compatible with the needs abilities and limitations of people. By understanding anthropometry professionals can ensure that our home and working environments are comfortable and designed with the human in mind. This book aims to show how an understanding of anthropometrics can influence workspace design ergonomics in the office ergonomics in the home and health and safety at work. This book discusses the measurement of the human body and human variability. Anthropometry may seem to be relatively simple but the reality is that it focuses on very sophisticated aspects of how to make the products tailor-made to suit specific requirements. As a study it is useful for a variety of purposes such as workspace design ergonomics in the office ergonomics in the home and health and safety at work. These eleven chapters investigate anthropometrics and bridge the gap between theory and practice. Each chapter is supported by tables charts and illustrations and a wide list of bibliographic references. The reader will develop new insights into the principles and practice of anthropometrics with this book bringing the topic right up to date. Anthropometry: Human Body Measurements and How to Use Them will be of interest to students graduates teachers researchers and general workers in industrial design ergonomics rehabilitation safety and health. | Anthropometry Human Body Measurements and How to Use Them

GBP 48.99
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Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

Burnout results in people feeling exhausted cynical detached and hopeless – even depressed and anxious. This book looks at burnout from an individual group and organisational perspective. It uses anecdotes from the author’s life; and examples from literature poetry and art to bring the subject to life. Based on the latest scientific thinking on burnout and evidence-based ideas this practical easy read book gives leaders the knowledge they need to create a psychologically healthy and high performance culture at work. After reading this book you will understand more about burnout than 90 per cent of the population. You will know what to do to prevent burnout in other people and in yourself. Anti-burnout is an academically rigorous book written in a friendly engaging conversational style. It contains lots of anecdotes examples from the arts and stories that illustrate and bring to life the practical advice on preventing burnout. Anti-burnout will answer these questions: What exactly is burnout? How does burnout affect individuals teams and organisations? What causes burnout? How can I understand and support people with burnout? How can I prevent myself from burning out? What are the obstacles to preventing burnout? How does remote working affect burnout? What can I do to create a workplace culture that prevents burnout? This book is helpful because it relates the scientific literature on burnout to real life. Anti-burnout looks at the individual factors in burnout including personality and mental health. It also looks at how the dynamics of teams and how work is organised relate to burnout. Finally the book investigates organisational culture leadership and burnout. This book is essential reading for leaders and managers who want to minimise burnout in people in their organisation. It will also be essential reading for anyone with an interest in mental well-being at work such as occupational health practitioners researchers and human resource professionals. | Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

GBP 68.99
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Scientific Method How Science Works Fails to Work and Pretends to Work

Scientific Method How Science Works Fails to Work and Pretends to Work

This book shows how science works fails to work or pretends to work by looking at examples from such diverse fields as physics biomedicine psychology and economics. Social science affects our lives every day through the predictions of experts and the rules and regulations they devise. Sciences like economics sociology and health are subject to more ‘operating limitations’ than classical fields like physics or chemistry or biology. Yet their methods and results must also be judged according to the same scientific standards. Every literate citizen should understand these standards and be able to tell the difference between good science and bad. Scientific Method enables readers to develop a critical informed view of scientific practice by discussing concrete examples of how real scientists have approached the problems of their fields. It is ideal for students and professionals trying to make sense of the role of science in society and of the meaning value and limitations of scientific methodology in the social sciences. | Scientific Method How Science Works Fails to Work and Pretends to Work

GBP 48.99
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How to Stop a Hijacking Critical Thinking in Civil Aviation Security

How to Stop a Hijacking Critical Thinking in Civil Aviation Security

Hijackings and bombings have plagued civil aviation since 1930 and air rage incidents are on the rise. While there is aircraft and inflight training available for air marshals other first responders receive minimal training on inflight security awareness and protocols. There are no other resources currently available to flight crews or armed first responders that specifically address inflight security and how to address threats of disturbances on airplanes. How to Stop a Hijacking provides readers with fundamental principles on how to think more critically about onboard security threats. The aircraft cabin poses unique environment and security challenges and first responders can apply security awareness and critical thinking skills to establish a safer environment in the cabin and airport for everyone onboard. The lessons in this book are driven with the central objective of teaching the reader how to counter inflight aggression and maintain tactical control of the cabin. Written by a former federal air marshal instructor this book looks at the recent rash of air rage incidents and violence on airplanes in addition to the real and ever-present threat of hijack or potential explosive device. How to Stop a Hijacking is a practical guide that offers methodological and tactically proven strategies for stopping violent acts onboard an aircraft inflight. | How to Stop a Hijacking Critical Thinking in Civil Aviation Security

GBP 48.99
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How to Start Your Own Cybersecurity Consulting Business First-Hand Lessons from a Burned-Out Ex-CISO

How to Start Your Own Cybersecurity Consulting Business First-Hand Lessons from a Burned-Out Ex-CISO

The burnout rate of a Chief Information Security Officer (CISO) is pegged at about 16 months. In other words that is what the average tenure of a CISO is at a business. At the end of their stay many CISOs look for totally different avenues of work or they try something else – namely starting their own Cybersecurity Consulting business. Although a CISO might have the skill and knowledge set to go it alone it takes careful planning to launch a successful Cyber Consulting business. This ranges all the way from developing a business plan to choosing the specific area in Cybersecurity that they want to serve. How to Start Your Own Cybersecurity Consulting Business: First-Hand Lessons from a Burned-Out Ex-CISO is written by an author who has real-world experience in launching a Cyber Consulting company. It is all-encompassing with coverage spanning from selecting which legal formation is most suitable to which segment of the Cybersecurity industry should be targeted. The book is geared specifically towards the CISO that is on the verge of a total burnout or career change. It explains how CISOs can market their experience and services to win and retain key customers. It includes a chapter on how certification can give a Cybersecurity consultant a competitive edge and covers the five top certifications in information security: CISSP CompTIA Security+ CompTIA CySA+ CSSP and CISM. The book’s author has been in the IT world for more than 20 years and has worked for numerous companies in corporate America. He has experienced CISO burnout. He has also started two successful Cybersecurity companies. This book offers his own unique perspective based on his hard-earned lessons learned and shows how to apply them in creating a successful venture. It also covers the pitfalls of starting a consultancy how to avoid them and how to bounce back from any that prove unavoidable. This is the book for burned-out former CISOs to rejuvenate themselves and their careers by launching their own consultancies. | How to Start Your Own Cybersecurity Consulting Business First-Hand Lessons from a Burned-Out Ex-CISO

GBP 44.99
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Comedy Cameos and Campaign Communication Leveraging Entertainment Media to Win Elections and Advance Policy

Comedy Cameos and Campaign Communication Leveraging Entertainment Media to Win Elections and Advance Policy

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms celebrity partnerships and influencer accounts memes and streams video games branded merchandise and social media. Here Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications this text is suitable for scholars as well as students in both political science and mass communication courses particularly courses in political communication and strategic communication. | Comedy Cameos and Campaign Communication Leveraging Entertainment Media to Win Elections and Advance Policy

GBP 48.99
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How to Complete a Risk Assessment in 5 Days or Less

How to Complete a Risk Assessment in 5 Days or Less

Successful security professionals have had to modify the process of responding to new threats in the high-profile ultra-connected business environment. But just because a threat exists does not mean that your organization is at risk. This is what risk assessment is all about. How to Complete a Risk Assessment in 5 Days or Less demonstrates how to identify threats your company faces and then determine if those threats pose a real risk to the organization. To help you determine the best way to mitigate risk levels in any given situation How to Complete a Risk Assessment in 5 Days or Less includes more than 350 pages of user-friendly checklists forms questionnaires and sample assessments. Presents Case Studies and Examples of all Risk Management ComponentsBased on the seminars of information security expert Tom Peltier this volume provides the processes that you can easily employ in your organization to assess risk. Answers such FAQs as:Why should a risk analysis be conducted?Who should review the results?How is the success measured?Always conscious of the bottom line Peltier discusses the cost-benefit of risk mitigation and looks at specific ways to manage costs. He supports his conclusions with numerous case studies and diagrams that show you how to apply risk management skills in your organization—and it’s not limited to information security risk assessment. You can apply these techniques to any area of your business. This step-by-step guide to conducting risk assessments gives you the knowledgebase and the skill set you need to achieve a speedy and highly-effective risk analysis assessment in a matter of days.

GBP 56.99
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Interaction for Designers How To Make Things People Love

Interaction for Designers How To Make Things People Love

Interaction for Designers shows you how to connect a product with its users whether it’s a simple toaster a complex ecosystem of intelligent devices or a single app on your smartphone. This book covers the entire design process so you can start with an idea and carry it through to an engaging final design. It carefully leads you step by step and richly illustrates each stage with examples drawn from business communication social media and the social economy consumer electronics architecture and environments health care psychology art and culture education athletics automotive design entertainment fashion the family home and a wealth of others. You’ll learn how to brainstorm ideas research them explore them evolve them into finished designs pitch them all with the goal of helping you make things that people love. Includes over 200 color images a glossary and links to web resources highlighting design concepts and designer interviews. http://interactionfordesigners. com/ | Interaction for Designers How To Make Things People Love

GBP 44.99
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Marketing Higher Education Understanding How to Build and Promote the University Brand

Marketing Higher Education Understanding How to Build and Promote the University Brand

This book provides a comprehensive and accessible guide to marketing Higher Education institutions discussing how universities are service providers and how education is a service both of which need to be defined and marketed together. Unlike the current offering available on the subject this book provides a uniquely applied approach linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth including marketing segmentation pricing location brand management internationalization and expansion. Overarchingly the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter alongside questions to aid understanding and application. Holistic and practical Marketing Higher Education is an ideal guide for academics and students studying services marketing Higher Education management and leadership and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building. | Marketing Higher Education Understanding How to Build and Promote the University Brand

GBP 44.99
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Music Production Learn How to Record Mix and Master Music

Music Production Learn How to Record Mix and Master Music

We’re all able to record music; a smartphone will get you quick results. But for a good sound a lot more is involved. Acoustics microphone placement and effects have a huge influence on the resulting sound. Music Production: Learn How to Record Mix and Master Music will teach you how to record mix and master music. With accessible language for both beginner and advanced readers the book contains countless illustrations includes tips and tricks for all the popular digital audio workstations and provides coverage of common plugins and processors. Also included is a section dedicated to mastering in a home studio. With hundreds of tips and techniques for both the starting and advanced music producer this is your must-have guide. | Music Production Learn How to Record Mix and Master Music

GBP 56.99
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How to Use SPSS A Step-By-Step Guide to Analysis and Interpretation

How to Use SPSS A Step-By-Step Guide to Analysis and Interpretation

How to Use SPSS® is designed with the novice computer user in mind and for people who have no previous experience using SPSS. Each chapter is divided into short sections that describe the statistic being used important underlying assumptions and how to interpret the results and express them in a research report. The book begins with the basics such as starting SPSS defining variables and entering and saving data. It covers all major statistical techniques typically taught in beginning statistics classes such as descriptive statistics graphing data prediction and association parametric inferential statistics nonparametric inferential statistics and statistics for test construction. More than 270 screenshots (including sample output) throughout the book show students exactly what to expect as they follow along using SPSS. The book includes a glossary of statistical terms and practice exercises. A complete set of online resources including video tutorials and output files for students and PowerPoint slides and test bank questions for instructors make How to Use SPSS® the definitive field-tested resource for learning SPSS. New to this edition: Now in full color with additional screenshots Fully updated to the reflect SPSS version 26 (and prior versions) Changes in nonparametric tests Model View incorporated Data and real output are now available for all Phrasing Results sections – eliminating hypothetical output or hypothetical data | How to Use SPSS® A Step-By-Step Guide to Analysis and Interpretation

GBP 56.99
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Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. | Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

GBP 48.99
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How to Extend Your Victorian Terraced House

How to Extend Your Victorian Terraced House

Brimming with design ideas drawings and photographs of exemplary projects this is a must-have highly visual guide to extending a Victorian terraced house for designers architects and homeowners. An essential resource for designing and delivering a wide variety of extensions it features case studies from the full gamut of nineteenth-century terrace house types. Detailed plans reveal floor by floor a range of options for extending and/or reconfiguring space. Colour-coded before-and-after plans show at a glance which walls have been removed or changed in each option. This is complemented by extensive colour photography of realised built work. Ideas and inspiration are supplemented by practical guidance with ‘rules of thumb’ for design and key information on permitted development rights. All plans are drawn to scale so that they may be measured from and used for planning any renovation project. Covering different types of briefs and design solutions this indispensable guide to renovating Victorian terraces features extensions loft conversions basements and interior remodelling. It contains over 150 floor plans and 100 full-page colour images. | How to Extend Your Victorian Terraced House

GBP 45.00
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Giving Voice to Values-based Leadership How to Develop Good Organizations Through Work on Values

Giving Voice to Values-based Leadership How to Develop Good Organizations Through Work on Values

The complexity facing today’s organizations calls for a rethinking of leadership. The world is facing grand challenges for people and the planet. Leaders and employees bear the responsibility of formulating strategies grounded in strong values. These strategies aim to foster the growth of sustainable organizations and promote ethical work practices. This book gives voice to values-based leadership and provides a method for leaders to develop a values-based organizational culture. Values play a role on many levels in how we work as individual leaders in teams and in organizations and in how organizations approach societal challenges. Values can be a compass or orientation point giving direction for decisions and actions. Awareness of values can make organizational responsibilities clearer and give a sense of meaning to work and help leaders to create organizations where corporate moral and social values are embedded at every level. This book gives insight into a Scandinavian values-based leadership model built on the institutional leadership tradition. It provides processes and practices that leaders can use to develop organizations where values are continuously nurtured. The book provides practical ideas of how leaders can work on becoming conscious of both the organization’s explicit and implicit values as well as working on the direction of the organization and its broader organizational culture. This book will be an invaluable resource for both practitioners and graduate students interested in leadership and organizational development. | Giving Voice to Values-based Leadership How to Develop Good Organizations Through Work on Values

GBP 44.99
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Aviation and Human Factors How to Incorporate Human Factors into the Field

Aviation and Human Factors How to Incorporate Human Factors into the Field

Air safety is right now at a point where the chances of being killed in an aviation accident are far lower than the chances to winning a jackpot in any of the major lotteries. However keeping or improving that performance level requires a critical analysis of some events that despite scarce point to structural failures in the learning process. The effect of these failures could increase soon if there is not a clear and right development path. This book tries to identify what is wrong why there are things to fix and some human factors principles to keep in aircraft design and operations. FeaturesShows through different events how the system learns through technology practices and regulations and the pitfalls of that learning processDiscusses the use of information technology in safety-critical environments and why procedural knowledge is not enoughPresents air safety management as a successful process but at the same time failures coming from technological and organizational features are shownOffers ways to improve from the human factors side by getting the right lessons from recent events | Aviation and Human Factors How to Incorporate Human Factors into the Field

GBP 44.99
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Information System Audit How to Control the Digital Disruption

Information System Audit How to Control the Digital Disruption

The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization their processes and their way of working. This also concerns auditors in terms of their audit strategy and working methods. Digitalization is the tip of the iceberg that represents the increasing reliance on information technology of the company’s information system. Companies have seen new competitors succeed with a digital approach competitors that have opened new markets or new ways of interacting with their customers and all business processes can be digitalized. In this new paradigm auditors have to renew themselves too. Long gone are the days of auditors specializing in one technique like financial auditors or IT auditors. This makes it a phenomenal opportunity for auditing to renew itself embracing the vision of the company’s information system: long live the information system auditors! This book proposes you to go step by step from a common understanding of our history of auditing to gradually defining and justifying the impacts of digitalization on the audit strategy and the preparation of audits. | Information System Audit How to Control the Digital Disruption

GBP 56.99
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Understanding the Math We Teach and How to Teach It K-8

Understanding the Math We Teach and How to Teach It K-8

Dr. Marian Small has written a landmark book for a wide range of educational settings and audiences from pre-service math methods courses to ongoing professional learning for experienced teachers. Understanding the Math We Teach and How to Teach It K-8 focuses on the big mathematical ideas in elementary and middle school grade levels and shows how to teach those concepts using a student-centered problem-solving approach. Comprehensive and Readable: Dr. Small helps all teachers deepen their content knowledge by illustrating core mathematical themes with sample problems clear visuals and plain languageBig Focus on Student Thinking: The book's tools models. and discussion questions are designed to understand student thinking and nudge it forward. Particularly popular features include charts listing common student misconceptions and ways to address them a table of suggested manipulatives for each topic and a list of related children's book Implementing Standards That Make Sense: By focusing on key mathematics principles Understanding the Math We Teach and How to Teach It K-8 helps to explain the "whys" of state standards and provides teachers with a deeper understanding of number sense operations algebraic thinking geometry and other critical topicsDr. Small a former dean with more than 40 years in the field conceived the book as an essential guide for teachers throughout their career: "Many teachers who teach at the K-8 level have not had the luxury of specialist training in mathematics yet they are expected to teach an increasingly sophisticated curriculum to an increasingly diverse student population in a climate where there are heightened public expectations. They deserve help. "

GBP 82.99
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The Internet Book Everything You Need to Know about Computer Networking and How the Internet Works

The Internet Book Everything You Need to Know about Computer Networking and How the Internet Works

The Internet Book Fifth Edition explains how computers communicate what the Internet is how the Internet works and what services the Internet offers. It is designed for readers who do not have a strong technical background — early chapters clearly explain the terminology and concepts needed to understand all the services. It helps the reader to understand the technology behind the Internet appreciate how the Internet can be used and discover why people find it so exciting. In addition it explains the origins of the Internet and shows the reader how rapidly it has grown. It also provides information on how to avoid scams and exaggerated marketing claims. The first section of the book introduces communication system concepts and terminology. The second section reviews the history of the Internet and its incredible growth. It documents the rate at which the digital revolution occurred and provides background that will help readers appreciate the significance of the underlying design. The third section describes basic Internet technology and capabilities. It examines how Internet hardware is organized and how software provides communication. This section provides the foundation for later chapters and will help readers ask good questions and make better decisions when salespeople offer Internet products and services. The final section describes application services currently available on the Internet. For each service the book explains both what the service offers and how the service works. About the Author Dr. Douglas Comer is a Distinguished Professor at Purdue University in the departments of Computer Science and Electrical and Computer Engineering. He has created and enjoys teaching undergraduate and graduate courses on computer networks and Internets operating systems computer architecture and computer software. One of the researchers who contributed to the Internet as it was being formed in the late 1970s and 1980s he has served as a member of the Internet Architecture Board the group responsible for guiding the Internet’s development. Prof. Comer is an internationally recognized expert on computer networking the TCP/IP protocols and the Internet who presents lectures to a wide range of audiences. In addition to research articles he has written a series of textbooks that describe the technical details of the Internet. Prof. Comer’s books have been translated into many languages and are used in industry as well as computer science engineering and business departments around the world. Prof. Comer joined the Internet project in the late 1970s and has had a high-speed Internet connection to his home since 1981. He wrote this book as a response to everyone who has asked him for an explanation of the Internet that is both technically correct and easily understood by anyone. An Internet enthusiast Comer displays INTRNET on the license plate of his car. | The Internet Book Everything You Need to Know about Computer Networking and How the Internet Works

GBP 84.99
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How to Investigate Damp Practical Site Inspection Skills and Remedial Options

How to Investigate Damp Practical Site Inspection Skills and Remedial Options

The aim of this book is to take the reader by the hand and show them exactly how to carry out various inspection techniques to identify the causes of damp in buildings. This is achieved by taking them through a variety of investigation methods using real-life case studies illustrated by dozens of sketches drawings and photographs – and considerable insight into how investigations can be conducted on site – and also including most importantly the Client’s input and perspective on a damp issue. Written in non-technical language by a leading expert and author on damp the book begins by outlining the common types and phases of an investigation the equipment required and the nature of potential remedial work. Case studies then cover condensation penetrating damp plumbing and roof leaks below ground moisture and damp bridging – and some innovative remedies installed by the author himself. The final section contains step by step guidance on procedures such as using a humidity box inspecting a cavity wall using a damp meter and extracting and testing a plaster sample for salt content. The book is full of hints and tips developed over a career spent investigating diagnosing and remediating damp issues and is essential reading for surveyors looking to improve their skills and knowledge of this often complex defect. The book will also be very useful for homeowners trying to self-diagnose and architects engineers and other professionals who need to gain insight into common problem caused by moisture imbalance in buildings. | How to Investigate Damp Practical Site Inspection Skills and Remedial Options

GBP 56.99
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How To Get Best Value From HR The Shared Services Option

How To Get Best Value From HR The Shared Services Option

An efficient and cost-effective HR function is essential to the successful running of any organization. And yet for many businesses it is impossible or costly to have HR staff in every office. This is particularly true for companies who have many branches such as banks and building societies. So what are they to do? Increasingly they are turning to shared services by creating a unit within the organization that typically undertakes personnel administration and basic operational support. This may be delivered to managers and employees through some combination of call centre personal contact or intranet. Creating a shared services centre enables the HR function to redefine its relationship with its stakeholders. It can become more of a strategic player and make a more business-focused contribution. This book explains what shared services are and what they look like for the HR function. It describes why organizations opt for shared services and what activities are included. It sets out the relationship between shared services and the other HR activities and between HR and line management. How To Get Best Value From HR outlines the process of introducing shared services from identifying customer needs through designing the structure to implementation and monitoring. It also outlines the likely pitfalls and importantly offers possible solutions. In particular the book highlights the big design issues including whether to outsource services where a shared services centre should be located how services should be delivered and organized including through the option of e-HR. Crucially it features an extended case study of the Royal Bank of Scotland's experience of introducing HR shared services providing a unique insight into the reality of this new way of working. | How To Get Best Value From HR The Shared Services Option

GBP 51.99
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Real Estate Crowdfunding An Insider’s Guide to Investing Online

Real Estate Crowdfunding An Insider’s Guide to Investing Online

Real Estate Crowdfunding: An Insider’s Guide to Investing Online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications. This book will teach the reader how to: • invest in crowdfunded real estate syndicates • understand key financial concepts used in the industry • diversify their investment portfolios • read between the lines of investment contracts • maximize profit while minimizing losses This book is a guide to the foundational financial concepts upon which all real estate projects are based and explains the language of real estate from an insider’s perspective. It provides a road map of what to watch for and how to win at the game of passive real estate investing. | Real Estate Crowdfunding An Insider’s Guide to Investing Online

GBP 44.99
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How to Achieve 27001 Certification An Example of Applied Compliance Management

How to Achieve 27001 Certification An Example of Applied Compliance Management

The security criteria of the International Standards Organization (ISO) provides an excellent foundation for identifying and addressing business risks through a disciplined security management process. Using security standards ISO 17799 and ISO 27001 as a basis How to Achieve 27001 Certification: An Example of Applied Compliance Management helps an organization align its security and organizational goals so it can generate effective security compliance and management programs. The authors offer insight from their own experiences providing questions and answers to determine an organization's information security strengths and weaknesses with respect to the standard. They also present step-by-step information to help an organization plan an implementation as well as prepare for certification and audit. Security is no longer a luxury for an organization it is a legislative mandate. A formal methodology that helps an organization define and execute an ISMS is essential in order to perform and prove due diligence in upholding stakeholder interests and legislative compliance. Providing a good starting point for novices as well as finely tuned nuances for seasoned security professionals this book is an invaluable resource for anyone involved with meeting an organization's security certification and compliance needs. | How to Achieve 27001 Certification An Example of Applied Compliance Management

GBP 56.99
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The Developing Mind How Relationships and the Brain Interact to Shape Who We Are

The Developing Mind How Relationships and the Brain Interact to Shape Who We Are

This highly influential work-now in a revised and expanded third edition incorporating major advances in the field-gives clinicians educators and students a new understanding of what the mind is how it grows and how to promote healthy development and resilience. Daniel J. Siegel synthesizes cutting-edge research from multiple disciplines revealing the ways in which neural processes are fundamentally shaped by interpersonal relationships throughout life. And even when early experiences are not optimal building deeper connections to other people and to one's own internal experience remains a powerful resource for growth. Professors praise the book’s utility in courses from developmental psychology and child development to neuroscience and counseling. New to This Edition *Incorporates findings from a huge body of recent research; over 1 000 citations added. *Revisits and refines the core hypotheses of interpersonal neurobiology. *Chapter on the experience of belonging and the development of identity. *New or expanded discussions of behavioral epigenetics the default mode network of the brain social neuroscience cultural and gender issues theory of mind the Wheel of Awareness contemplative practice the science of consciousness and more. | The Developing Mind How Relationships and the Brain Interact to Shape Who We Are

GBP 49.99
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