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Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent it is essential to study policy and marketing strategies tailored to this new development. In this volume contributors examine government policy for a range of media including digital television IPTV mobile TV and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation production design and accessibility. They draw on case studies in Asia North America and Europe to offer best practices for both policy and marketing strategies. | Policy and Marketing Strategies for Digital Media

GBP 46.99
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Design for Motion Fundamentals and Techniques of Motion Design

Design for Motion Fundamentals and Techniques of Motion Design

Combining art and design principles with creative storytelling and professional savvy this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion author Austin Shaw explores the principles of motion design teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames design boards and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises allowing you to put the techniques covered into immediate practical context. Industry leaders pioneers and rising stars contribute their professional perspectives share personal stories and provide visual examples of their work. This second edition also includes updates on the following: Illustration techniques Typography Compositing Visual storytelling Incorporating 3D elements Social/mobile-first design Portfolio and concept development How to develop a distinct personal design style and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www. routledge. com/cw/shaw) features video tutorials a student showcase and more. | Design for Motion Fundamentals and Techniques of Motion Design

GBP 44.99
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Autism The Movement Sensing Perspective

Autism The Movement Sensing Perspective

Autism: The Movement Sensing Perspective is the result of a collaborative effort by parents therapists clinicians and researchers from all disciplines in science including physics engineering and applied mathematics. This book poses questions regarding the current conceptualization and approach to the study of autism providing an alternative unifying data-driven framework grounded in physiological factors. This book reaches beyond subjective descriptions of autistic phenomena and embraces a new era of objective measurements analyses and statistical inferences. The authors harness activities from the nervous systems across the brain and body (often in tandem) and introduce a platform for the comprehensive personalized phenotyping of individuals with autism. The impact of this approach is discussed to advance the development of tailored treatments options enhance the ability to longitudinally track symptomatology and to fundamentally empower affected individuals and their families. This book encompasses a new era for autism research and treatments and our continuous effort to collectively empower and embrace the autistic community. | Autism The Movement Sensing Perspective

GBP 44.99
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Viruses and Society

Viruses and Society

Viruses and Society is geared towards professionals and students in college-level introductory biology courses devoted to understanding viruses vaccines and their global impact. The beginning of the book introduces cells DNA and viruses themselves. There follows a review of how the immune system works and how scientists and physicians harness the immune system to protect people through vaccines. Specific chapters will focus on the 1918 influenza pandemic the fight to eradicate polio the HIV/AIDS pandemic and our current COVID-19 crisis. Additionally the book reviews the uses of viruses in genetic engineering and in gene therapy as well. The book will conclude by describing public health initiatives to keep emerging viruses in check and the role of scientific communication in how viruses are perceived and have an impact on our society. Key Features 1) The text employs approachable and simplified language 2) Provides all the essential elements for understanding virus biology 3) Includes details on how viruses affect individuals 4) Describes the ways public health decisions are made in light of how viral pathogens spread 5) Highlights up to date scientific findings on the features of emerging viruses that will always be with us

GBP 66.99
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Producing for TV and Emerging Media A Real-World Approach for Producers

Producing for TV and Emerging Media A Real-World Approach for Producers

Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative technical interpersonal and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media Fourth edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. This fourth edition has been updated to include: Focus on Emerging Media sections that highlight emerging media web video mobile format media and streaming media Sample production forms and contracts Review questions accompanying each interview and chapter Interviews with industry professionals that offer practical insight into cutting-edge developments in television and emerging media production Fresh analysis of emerging media technologies and streaming media markets Written especially for new and aspiring producers with an insight that simply cannot be found in any other book this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer. | Producing for TV and Emerging Media A Real-World Approach for Producers

GBP 49.99
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How Things Work The Computer Science Edition

How Things Work The Computer Science Edition

It’s axiomatic to state that people fear what they do not understand and this is especially true when it comes to technology. However despite their prevalence computers remain shrouded in mystery and many users feel apprehensive when interacting with them. Smartphones have only exacerbated the issue. Indeed most users of these devices leverage only a small fraction of the power they hold in their hands. How Things Work: The Computer Science Edition is a roadmap for readers who want to overcome their technophobia and harness the full power of everyday technology. Beginning with the basics the book demystifies the mysterious world of computer science explains its fundamental concepts in simple terms and answers the questions many users feel too intimidated to ask. By the end of the book readers will understand how computers and smart devices function and more important how they can make these devices work for them. To complete the picture the book also introduces readers to the darker side of modern technology: security and privacy concerns identity theft and threats from the Dark Web. | How Things Work The Computer Science Edition

GBP 48.99
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Ion Mobility Spectrometry - Mass Spectrometry Theory and Applications

Ion Mobility Spectrometry - Mass Spectrometry Theory and Applications

The analytical power of ion mobility spectrometry-mass spectrometry (IMS-MS) instruments is poised to advance this technology from research to analytical laboratories. Exploring these developments at this critical juncture Ion Mobility Spectrometry-Mass Spectrometry: Theory and Applications covers the tools techniques and applications involved when molecular size and shape information is combined with the well-known analytical advantages of high-performance mass spectrometry. One of the Most Exciting Developments in Contemporary Mass SpectrometryAfter presenting an overview chapter and the fundamentals the book focuses on instrumentation and ionization sources. It describes an ion-mobility-capable quadrupole time-of-flight mass spectrometer the differential mobility analyzer a cryogenic-temperature ion mobility mass spectrometer the atmospheric solids analysis probe method and laserspray ionization. In the final applications-oriented chapters the contributors explore how homebuilt and commercial instruments using electrospray ionization and matrix-assisted laser desorption/ionization (MALDI) methods are employed to solve biological and synthetic issues. Harness the Power of IMS-MS for Analyzing Complex SubstancesThis work helps readers unfamiliar with IMS-MS to understand its fundamental theory and practical applications. It also encourages them to investigate the potential analytical uses of IMS-MS and further explore the power of this method. Numerous color figures are included on downloadable resources. | Ion Mobility Spectrometry - Mass Spectrometry Theory and Applications

GBP 64.99
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Regional Contexts and Citizenship Education in Asia and Europe

Regional Contexts and Citizenship Education in Asia and Europe

This book is concerned with the social and political aspects of regional groupings particularly how citizenship education fares in regional contexts. The European Union (EU) has revolutionised its political and economic aims into more encompassing social and political goals. The Association of Southeast Asian Nations (ASEAN) on the other hand is still moving towards fuller integration in social and economic terms as South East Asian nations seek a greater role on the global stage and particularly in the global economy. Both the EU and ASEAN have drawn up educational frameworks that collectively work to harness educational achievements which in turn work to fulfill social and economic objectives at the regional level. This book portrays citizenship issues affecting the two regions and describes the way citizenship education can reflect and address these issues. Case studies on EU and ASEAN member countries make up the book’s two parts which analyse among other issues: The Changing Landscape of Citizenship Education in England Political Didactics and Political Education in Germany Rethinking a Conceptual Framework for Citizenship Education in ASEAN Countries Education for ASEANness: A tool to build an ASEAN community This book explores new ideas on citizenship and comparative education in regional contexts and will be of interest to researchers concerned with the impact of regionalism on social development and to citizenship educators studying the influence of contexts on the construction of citizenship education. | Regional Contexts and Citizenship Education in Asia and Europe

GBP 46.99
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Mineral Mining in Africa Legal and Fiscal Regimes

Mineral Mining in Africa Legal and Fiscal Regimes

Africa is endowed with commercially viable quantities of several minerals and metals and more than ever before African countries wish to harness their mineral resources for their economic development. The African mining sector has witnessed a revolution in terms of new mining codes and amendments to extant mining codes which are designed to achieve a multitude of objectives including the assertion of greater control over exploitation of mineral resources; optimization of resource royalties and taxes; promotion of equity participation in mining projects; enhancement of indigenization in the form of domestic participation in mineral production and local content requirements; value addition and beneficiation in terms of domestic processing of raw mineral ores and metals in Africa; and the promotion of sustainable practices in the mining sector. This book analyzes the legal and fiscal frameworks for hard-rock mining in several African countries including Botswana Democratic Republic of Congo Ethiopia Ghana Guinea Kenya Namibia Nigeria Liberia Tanzania Sierra Leone South Africa South Sudan Zambia and Zimbabwe with reference to other resource-rich countries. It engages in a comparative analysis of mining statutes in Africa with regard to topics such as the acquisition of mineral rights; types of mineral rights; the nature of mineral rights; the rights and obligations of mineral right holders; security of mineral tenure; surface rights; fiscal regimes including royalty and tax regimes; resource nationalism in the mining sector; management and utilization of mining revenues including benefit-sharing arrangements between mining companies and host communities; environmental stewardship; and sustainable exploitation of mineral resources. | Mineral Mining in Africa Legal and Fiscal Regimes

GBP 43.99
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The Project Manager's Communication Toolkit

The Project Manager's Communication Toolkit

Addressing the unique difficulties involved in day-to-day project management communication The Project Manager’s Communication Toolkit provides proven methods for creating clear and effective communications—including text-based plans reports messages and presentations. It examines the many tools available and goes beyond traditional coverage to define their proper use and application. Using language that’s easy to understand the author explains how to determine the appropriate tools for specific communication needs. This time-saving resource provides the understanding to harness the power of everyday communication such as email and PowerPoint® to: Gain control over project parametersOvercome conflictCreate effective project plans charters and statements of workConsidering that most projects fail due to lapses in communication it is essential for project managers to understand how to communicate their plans and ideas clearly and effectively. Complete with numerous examples and case studies this book provides the understanding required to select the right tools as well as the insight to use those tools effectively in a wide range of real-world situations. Praise for:. a ‘slam dunk’ in providing the reader a foundation emphasizing various tools techniques; and in which situations they should be applied. The case studies further challenge the day-to-day situations one may face; providing techniques that work! Anyone that has been part of a project team will benefit from this book. —Lisa Holowiak Quality Assurance Specialist Pfizer in PM World Today Vol. XII Issue X… a valuable resource for program and project managers at all levels and all industries. Shankar very successfully managed very large and complex projects for my organization utilizing many of these tools and | The Project Manager's Communication Toolkit

GBP 59.99
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Cloud Reliability Engineering Technologies and Tools

Cloud Reliability Engineering Technologies and Tools

Coud reliability engineering is a leading issue of cloud services. Cloud service providers guarantee computation storage and applications through service-level agreements (SLAs) for promised levels of performance and uptime. Cloud Reliability Engineering: Technologies and Tools presents case studies examining cloud services their challenges and the reliability mechanisms used by cloud service providers. These case studies provide readers with techniques to harness cloud reliability and availability requirements in their own endeavors. Both conceptual and applied the book explains reliability theory and the best practices used by cloud service companies to provide high availability. It also examines load balancing and cloud security. Written by researchers and practitioners the book’s chapters are a comprehensive study of cloud reliability and availability issues and solutions. Various reliability class distributions and their effects on cloud reliability are discussed. An important aspect of reliability block diagrams is used to categorize poor reliability of cloud infrastructures where enhancement can be made to lower the failure rate of the system. This technique can be used in design and functional stages to determine poor reliability of a system and provide target improvements. Load balancing for reliability is examined as a migrating process or performed by using virtual machines. The approach employed to identify the lightly loaded destination node to which the processes/virtual machines migrate can be optimized by employing a genetic algorithm. To analyze security risk and reliability a novel technique for minimizing the number of keys and the security system is presented. The book also provides an overview of testing methods for the cloud and a case study discusses testing reliability installability and security. A comprehensive volume Cloud Reliability Engineering: Technologies and Tools combines research theory and best practices used to engineer reliable cloud availability and performance. | Cloud Reliability Engineering Technologies and Tools

GBP 56.99
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Data Mining for Global Trends in Mountain Biodiversity

Data Mining for Global Trends in Mountain Biodiversity

Thanks to advances in electronic archiving of biodiversity data and the digitization of climate and other geophysical data a new era in biogeography functional ecology and evolutionary ecology has begun. In Data Mining for Global Trends in Mountain Biodiversity Christian Korner Eva M. Spehn and a team of experts from the Global Mountain Biodiversity Assessment of DIVERSITAS explore two of the hottest subjects in science and technology: biodiversity and data mining. They demonstrate how to harness the scientific power of biological databases for furthering ecological and evolutionary theory. Expert contributors address two aspects of the Global Mountain Biodiversity Assessment. They cover how to link biodiversity data with geophysical data and how to use biodiversity data to substantiate evolutionary and ecological theory. The text provides different methodological approaches and examples of successful mining of geo-referenced data in mountain regions on various scales. It includes: Elevational and latitudinal gradients in plant diversity E-mining trends in diversity of Lepidoptera beetles and birds Niche modeling to explain past trends and predict future trends in mountain biodiversity Sharing biodiversity data with the Global Biodiversity Information Facility Using electronic databases opens ways to manage biodiversity in a sustainable fashion test evolutionary and ecological theories and measure the impact of climate change on various species and its effect on conservation efforts. The information and examples presented in this book can stimulate the creative use of archive data to answer old questions with new tools and advance knowledge and understanding of mountain biodiversity worldwide. The book highlights the benefits of and the continuing need for an increase in the amount and quality of georeferenced data provided online in order to meet the challenges of global change.

GBP 69.99
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Method Meets Art Third Edition Arts-Based Research Practice

Method Meets Art Third Edition Arts-Based Research Practice

Ideal for courses in multiple disciplines the third edition of this award-winning text has been revised and updated with new topics examples and guiding questions to introduce each chapter’s sections. Patricia Leavy presents a practical guide to the full range of arts-based research (ABR) genres-narrative inquiry fiction-based research poetry music dance theatre film and visual art. Each genre-specific chapter is paired with an exemplary research article or online video link (at the companion website). Following a consistent format chapters review how the technique was developed explore its methodological variations and the kind of research questions it can address and describe diverse sample studies. Checklists and practical advice help readers harness the power of these innovative techniques for their own studies or dissertations. New to This Edition *Covers additional ABR practices: concrete research poetry musically enhanced narrative inquiry community music projects musical spoken word scored transcripts comics/graphic novels wordless narrative research and installation art. *Discussions of research design collaborative ABR and ways to overcome common ABR challenges plus tips for getting started. *Numerous new research examples including three new end-of-chapter exemplars. *Increased attention to the impact of research with a heightened focus on ethics public scholarship and issues of audience. Pedagogical Features *Checklists of issues to consider when deciding how to use a particular method. *Discussion questions and activities for in-class use or assignment. *Annotated lists of suggested readings and websites including links to online performance pieces. *Compelling research examples from multiple disciplines. *Chapters follow a consistent format and can be read independently or in sequence; new guiding questions introduce sections within chapters. Winner—2021 USA Best Book Awards Art category | Method Meets Art Third Edition Arts-Based Research Practice

GBP 45.99
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Big Data Algorithms Analytics and Applications

Big Data Algorithms Analytics and Applications

As today’s organizations are capturing exponentially larger amounts of data than ever now is the time for organizations to rethink how they digest that data. Through advanced algorithms and analytics techniques organizations can harness this data discover hidden patterns and use the newly acquired knowledge to achieve competitive advantages. Presenting the contributions of leading experts in their respective fields Big Data: Algorithms Analytics and Applications bridges the gap between the vastness of Big Data and the appropriate computational methods for scientific and social discovery. It covers fundamental issues about Big Data including efficient algorithmic methods to process data better analytical strategies to digest data and representative applications in diverse fields such as medicine science and engineering. The book is organized into five main sections:Big Data Management—considers the research issues related to the management of Big Data including indexing and scalability aspectsBig Data Processing—addresses the problem of processing Big Data across a wide range of resource-intensive computational settingsBig Data Stream Techniques and Algorithms—explores research issues regarding the management and mining of Big Data in streaming environmentsBig Data Privacy—focuses on models techniques and algorithms for preserving Big Data privacyBig Data Applications—illustrates practical applications of Big Data across several domains including finance multimedia tools biometrics and satellite Big Data processingOverall the book reports on state-of-the-art studies and achievements in algorithms analytics and applications of Big Data. It provides readers with the basis for further efforts in this challenging scientific field that will play a leading role in next-generation database data warehousing data mining and cloud computing research. It also explores related applications in diverse sectors covering technologies for media/data communication elastic media/data storage cross-network media/data fusion and SaaS. | Big Data Algorithms Analytics and Applications

GBP 44.99
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Teaching History with Film Strategies for Secondary Social Studies

Teaching History with Film Strategies for Secondary Social Studies

Teaching History with Film provides a fresh engaging and clear overview of teaching with film to effectively enhance social studies instruction. Using cases of experienced teachers to illustrate accomplished history teaching through movies this text provides pre- and in-service teachers with ideas for implementing film-based lessons in their own classrooms and offers a deeper understanding of the thorny issues involved in using film to teach history. The second edition is completely revised and updated including: two entirely new case studies; a new chapter focusing on using international film and incorporating a more global view in the classroom; and additional material on using film to tackle difficult and controversial issues; as well as updates to all of the cases. Each section of the book focuses on how teachers can effectively support the development of students’ historical film literacy through topics such as using film to develop interpretive skills to explore controversial issues and to develop historical empathy. By developing the skills students need to think critically about the past or what they think they know about history the lessons in this book illustrate how to harness the pedagogical power of film to provide the tools necessary for rigorous inquiry and democratic citizenship. Special features include: Reflection on the Case following each chapter analyzing and discussing the strengths and limitations of the teacher’s approach as well as providing strategies for using and choosing films specific to the educational outcome Sample unit outlines descriptions of class texts and films worksheets essay questions viewer guides and exercises for the classroom throughout Discussion of the practical considerations facing classroom teachers including juggling time restraints issues of parental permission and meeting standards | Teaching History with Film Strategies for Secondary Social Studies

GBP 44.99
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