4.539 results (0,25992 seconds)

Show all filters

Brand

Show all

Merchant

Price (EUR)

Reset filter

Products
From
Shops

Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
1

Pharmacy What It Is and How It Works

Pharmacy What It Is and How It Works

Now fully updated for its fourth edition Pharmacy: What It Is and How It Works continues to provide a comprehensive review of all aspects of pharmacy from the various roles pathways and settings of pharmacists to information about how pharmacy works within the broader health care system. Beginning with a brief historical perspective on the field the book discusses the many facets of the pharmacy profession. It describes the role of pharmacists in different settings and provides information ranging from licensing requirements to working conditions highlighting the critical role of pharmacists within the health care system. The author examines the drug use process with sections on distribution prescribing dispensing and pricing. He also discusses the role of pharmacy support personnel. A chapter on informatics explores how pharmacy has evolved through information technology and automation. Additional chapters cover poison control pharmaceutical care pharmacy organizations the drug approval process and career development. Designed for classroom and professional use the book contains numerous tools to facilitate comprehension including: Learning objectives to help readers focus on the goals of each chapter Informative tables and figures summarizing data Summary paragraphs tying in salient points Discussion questions and exercises to test assimilation Challenges which place the material in broader context Websites and references to encourage further study This valuable text provides a look into the profession that is both broad and deep supplying a one-stop introduction to a promising career in pharmacy. | Pharmacy What It Is and How It Works

GBP 66.99
1

Ethics in IT Outsourcing

Ethics in IT Outsourcing

In IT divisions and organizations the need to execute in a competitive and complex technical environment while demonstrating personal integrity can be a significant personal and organizational challenge. Supplying concrete guidelines for those at an ethical crossroads Ethics in IT Outsourcing explores the complex challenges of aligning IT outsourcing programs with ethical conduct and standards. This one-stop reference on the ethical structure and execution of IT outsourcing incorporates an easy-to-apply checklist of principles for outsourcing executives and managers. It examines certification programs such as the online ethics training and certification offered by the Code of Ethics and Business Practice Standards for Outsourcing Professionals established by the International Association of Outsourcing Professionals (IAOP). Based upon significant research on the economic impact of outsourcing at a micro macro and corporate level this volume defines a comprehensive set of ethical program components to ensure your program is aligned with ethical guidelines. Based on a solid foundation of documented research and analysis Examines the ethical impact of outsourcing on individuals corporations and society Outlines a new corporate capability—the Ethics PMO Includes a list of tools to help readers establish their own Ethics PMO Filled with authoritative insights based on the author’s decades of experience working with large firms in IT and outsourcing this book is suitable for both veteran IT practitioners and stakeholders new to the topic. A must-read for anyone seeking to understand the underlying issues in this area of growing importance it will bring you up to speed on the recent developments you need to be aware of to ensure ethical personal corporate and societal decision-making. Readers are invited to participate in the growing dialog of business ethics and IT outsourcing ethics in particular at the author’s website: www. ethicsinit. com

GBP 54.99
1

Marketing IT Products and Services

Marketing IT Products and Services

Characterized by lightning quick innovation abrupt shifts in technology and shorter lifecycles the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved this one-stop resource provides everything needed to understand the roles responsibilities and management techniques essential for the development of successful strategies. It covers strategic market planning targeting markets researching markets understanding the competition integrating market and sales strategies nuances of global markets developing marketing budgets pricing and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the scut work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans this book provides you with templates for both of these as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys sample press releases letters of agreement demographic and target market worksheets and cost benefit forms. If you have a marketing need this book has an effective template to meet that need.

GBP 59.99
1

IT Governance and Information Security Guides Standards and Frameworks

IT Governance and Information Security Guides Standards and Frameworks

IT governance seems to be one of the best strategies to optimize IT assets in an economic context dominated by information innovation and the race for performance. The multiplication of internal and external data and increased digital management collaboration and sharing platforms exposes organizations to ever-growing risks. Understanding the threats assessing the risks adapting the organization selecting and implementing the appropriate controls and implementing a management system are the activities required to establish proactive security governance that will provide management and customers the assurance of an effective mechanism to manage risks. IT Governance and Information Security: Guides Standards and Frameworks is a fundamental resource to discover IT governance and information security. This book focuses on the guides standards and maturity frameworks for adopting an efficient IT governance and information security strategy in the organization. It describes numerous case studies from an international perspective and brings together industry standards and research from scientific databases. In this way this book clearly illustrates the issues problems and trends related to the topic while promoting the international perspectives of readers. This book offers comprehensive coverage of the essential topics including: IT governance guides and practices; IT service management as a key pillar for IT governance; Cloud computing as a key pillar for Agile IT governance; Information security governance and maturity frameworks. In this new book the authors share their experience to help you navigate today’s dangerous information security terrain and take proactive steps to measure your company’s IT governance and information security maturity and prepare your organization to survive thrive and keep your data safe. It aspires to provide a relevant reference for executive managers CISOs cybersecurity professionals engineers and researchers interested in exploring and implementing efficient IT governance and information security strategies. | IT Governance and Information Security Guides Standards and Frameworks

GBP 59.99
1

Complex IT Project Management 16 Steps to Success

Complex IT Project Management 16 Steps to Success

Project Managers leading massive IT projects-defined as projects rolling out deliverables across geographic boundaries with budgets ranging well into the millions-need a unique level of expertise and an arsenal of personal and professional skills to successfully accomplish their tasks. Large IT initiatives inherently contain business conditions technology quirks and participant and managerial agendas that make them exceedingly difficult to execute. Complex IT Project Management: Sixteen Steps to Success reveals a project management process that the author has proven to be successful in many complex real-world projects. Each step is presented in its logical sequence with the connections between management methods and project goals clearly defined. The author often refers to the successful tactics he employed providing you with a strategy to overcome the challenges found in even the most intricate IT projects. This book stands as the perfect tool for project managers at all levels of experience who plan to tackle a high-profile initiative. It also serves as a guide for project sponsors searching for the right manager and for consultants recommending best practices for the workplace. | Complex IT Project Management 16 Steps to Success

GBP 59.99
1

Renovating Healthcare IT Building the Foundation for Digital Transformation

Renovating Healthcare IT Building the Foundation for Digital Transformation

Healthcare IT is under tremendous pressure in today’s environment: Budgets are shrinking; staff are in short supply; cloud mobile and data are driving expansion and innovation. Consumer expectations are high while agility and speed to market for many HIT organizations is low. The exponential growth of data sources and the need to empower healthcare with data-driven intelligence is pushing capabilities. The words digital transformation are infused in just about every discussion and serve to amplify organizational expectations of IT. In this environment IT departments have to retool rethink and revise their way of operating. Few have the option of starting from scratch; the vast majority of organizations have built IT functions over decades. Now it’s time to remodel and renovate for the future. This book walks the reader through the process of determining what type of IT function they have today and what they’ll need tomorrow. It discusses how to assess and analyze IT capabilities and then develop and implement a plan to renovate in place. By retooling now the IT function can successfully meet the growing demands of the organization in the future. When approached in a planful manner this process of renovating can energize the entire organization and help foster innovation and transformation along the way. | Renovating Healthcare IT Building the Foundation for Digital Transformation

GBP 46.99
1

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. | Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

GBP 48.99
1

A Guide to IT Contracting Checklists Tools and Techniques

A Guide to IT Contracting Checklists Tools and Techniques

Since A Guide to IT Contracting: Checklists Tools and Techniques first published several alarming trends have developed in the technology contracting industry. These trends include: The Dawn of the As-Is Technology Product The Ever-Changing Product Where in the World Is My Data? To meet these challenges the Second Edition helps business managers and lawyers explore alternate solutions from other vendors conduct simultaneous negotiations with other vendors and generally ensure prospective vendors understand they can lose the deal if they refuse to act reasonably. Distilling the most critical business and legal lessons learned through the author’s decades of legal experience drafting and negotiating IT-related agreements this single volume lets readers quickly access information on virtually every type of technology agreement. Structured to focus on a particular type of IT agreement each chapter includes a checklist of essential terms a brief summary of what the agreement is intended to do and a complete review of the legal and business issues that are addressed in that particular agreement. Providing nonlegal professionals with the tools to address IT contracting issues the book: Contains checklists to help readers organize key concepts for ready reference Supplies references to helpful online resources and aids for contract drafting Includes a complete glossary that defines key legal business and technical terms Technology contracting is becoming ever more difficult. This book is filled with recommendations to mitigate potential risk and makes clear the importance of maintaining negotiating leverage with potential vendors. | A Guide to IT Contracting Checklists Tools and Techniques

GBP 44.99
1

Do I See Us Like You See Us? Consensus Agreement and the Context of Leadership Relationships A Special Issue of the European Journal of Wo

Do I See Us Like You See Us? Consensus Agreement and the Context of Leadership Relationships A Special Issue of the European Journal of Wo

The quality of relationships between leaders and followers continues to be a relevant topic for researchers and practitioners. The importance of that relationship cannot be overestimated because it is a lens through which followers view their entire work experience. Also the relationship between followers is considered vital for team functioning. To date there are many unanswered questions regarding various aspects of work relationships. This Special Issue contributes to the examination of the broader context of leader-member dyads. Contributions focus on consensus in follower perceptions of their leader and the level of agreement between leaders and followers on their shared relationship | Do I See Us Like You See Us? Consensus Agreement and the Context of Leadership Relationships A Special Issue of the European Journal of Wo

GBP 79.99
1

Protecting Information Assets and IT Infrastructure in the Cloud

Protecting Information Assets and IT Infrastructure in the Cloud

This book is a second edition. The last one reviewed the evolution of the Cloud important Cloud concepts and terminology and the threats that are posed on a daily basis to it. A deep dive into the components of Microsoft Azure were also provided as well as risk mitigation strategies and protecting data that resides in a Cloud environment. In this second edition we extend this knowledge gained to discuss the concepts of Microsoft Azure. We also examine how Microsoft is playing a huge role in artificial intelligence and machine learning with its relationship with OpenAI. An overview into ChatGPT is also provided along with a very serious discussion of the social implications for artificial intelligence. | Protecting Information Assets and IT Infrastructure in the Cloud

GBP 44.99
1

Rig it Right Maya Animation Rigging Concepts 2nd edition

Rig it Right Maya Animation Rigging Concepts 2nd edition

Rig it Right! breaks down rigging so that you can achieve a fundamental understanding of the concept. The author will get you up and rigging with step-by-step tutorials covering multiple animation control types connection methods interactive skinning BlendShapes edgeloops and joint placement to name a few. The concept of a bi-ped is explored as a human compared to a bird character allowing you to see that a bi-ped is a bi-ped and how to problem solve for the limbs at hand. Rig it Right! will take you to a more advanced level where you will learn how to create stretchy rigs with invisible control systems and use that to create your own types of rigs. Key Features Hone your skills every step of the way with short tutorials and editable rigs that accompany each chapter. (17+ rigs!!). Read Tina’s 10 Rules of Rigging and build the foundational knowledge needed to successfully rig your characters. Visit the companion website and expand your newfound knowledge with editable rigs exercises and videos that elaborate on techniques covered in the book. Companion data filled with example files at http://routledgetextbooks. com/textbooks/_author/ohailey/ AR(Augmented Reality) enabled images throughout the book! Coffee is not required – but encouraged. | Rig it Right Maya Animation Rigging Concepts 2nd edition

GBP 44.99
1

Insider Computer Fraud An In-depth Framework for Detecting and Defending against Insider IT Attacks

Insider Computer Fraud An In-depth Framework for Detecting and Defending against Insider IT Attacks

An organization’s employees are often more intimate with its computer system than anyone else. Many also have access to sensitive information regarding the company and its customers. This makes employees prime candidates for sabotaging a system if they become disgruntled or for selling privileged information if they become greedy. Insider Computer Fraud: An In-depth Framework for Detecting and Defending against Insider IT Attacks presents the methods safeguards and techniques that help protect an organization from insider computer fraud. Drawing from the author’s vast experience assessing the adequacy of IT security for the banking and securities industries the book presents a practical framework for identifying measuring monitoring and controlling the risks associated with insider threats. It not only provides an analysis of application or system-related risks it demonstrates the interrelationships that exist between an application and the IT infrastructure components it uses to transmit process and store sensitive data. The author also examines the symbiotic relationship between the risks controls threats and action plans that should be deployed to enhance the overall information security governance processes. Increasing the awareness and understanding necessary to effectively manage the risks and controls associated with an insider threat this book is an invaluable resource for those interested in attaining sound and best practices over the risk management process. | Insider Computer Fraud An In-depth Framework for Detecting and Defending against Insider IT Attacks

GBP 56.99
1

Anticipatory Policymaking When Government Acts to Prevent Problems and Why It Is So Difficult

Anticipatory Policymaking When Government Acts to Prevent Problems and Why It Is So Difficult

Public policy analysts and political pundits alike tend to describe the policymaking process as a reactive sequence in which government develops solutions for clearly evident and identifiable problems. While this depiction holds true in many cases it fails to account for instances in which public policy is enacted in anticipation of a potential future problem. Whereas traditional policy concerns manifest themselves through ongoing harms anticipatory problems are projected to occur sometime in the future and it is the prospect of their potentially catastrophic impact that generates intense speculation and concern in the present. Anticipatory Policymaking: When Government Acts to Prevent Problems and Why It Is So Difficult provides an in depth examination of the complex process through which United States government institutions anticipate emerging threats. Using contemporary debates over the risks associated with nanotechnology pandemic influenza and global warming as case study material Rob A. DeLeo highlights the distinctive features of proactive governance. By challenging the pervasive assumption of reactive policymaking DeLeo provides a dynamic approach for conceptualizing the political dimensions of anticipatory policy change. | Anticipatory Policymaking When Government Acts to Prevent Problems and Why It Is So Difficult

GBP 44.99
1

Buying Supporting Maintaining Software and Equipment An IT Manager's Guide to Controlling the Product Lifecycle

Buying Supporting Maintaining Software and Equipment An IT Manager's Guide to Controlling the Product Lifecycle

Describing how to avoid common vendor traps Buying Supporting Maintaining Software and Equipment: An IT Manager's Guide to Controlling the Product Lifecycle will help readers better control the negotiation of their IT products and services and ultimately better manage the lifecycle of those purchases. The book supplies an inside look at the methods and goals of vendors and their contracts—which are almost always in conflict with end-user goals. The text is set up to follow the way most people experience technology products and contracting decisions. It begins by explaining the significance of the decisions made at the time of product selection. It details what you need to focus on when negotiating service and support agreements and describes how to use purchase orders to negotiate more favorable agreements. Covers product acquisition support and maintenanceExamines hardware and software warranty and support modelsConsiders finance and accounting issues for maintenance and supportSpells out technology product details Explains postwarranty support and maintenanceProvides the understanding to better negotiate with vendor sales teamsIllustrating the types of problems typically experienced during product use the book describes how to better control the useful life of your equipment. It supplies tips on how to avoid excessive charges from predatory vendors and concludes by delving into issues of product end of life. Explaining how to manage support and maintenance issues for the long term this book provides the understanding you need to make sure you are more knowledgeable about the products and services your organization needs than the vendor teams with whom you are negotiating. | Buying Supporting Maintaining Software and Equipment An IT Manager's Guide to Controlling the Product Lifecycle

GBP 56.99
1

Spatial Intelligence Why It Matters from Birth through the Lifespan

Spatial Intelligence Why It Matters from Birth through the Lifespan

Spatial Intelligence examines public and professional conceptions of the relationships between thinking about spatial attributes and active engagement in spatially related constructions and designs. Even though children’s and adolescents’ spatial propensities in constructive activities parallel the skills needed by professionals in both established and emerging fields spatial education is often missing from K–12 curricula and is easily impeded by teachers parents or other individuals who do not provide contexts in formalized settings such as schools to nurture its potential. This book bridges the gap by linking the natural spatial inclinations interests and proclivities of individuals from a variety of cultures with professional training and expertise in engineering architecture science and mathematics. Educators will be better able to achieve the skills and awareness necessary to provide children and young adults with the vital opportunities inherent in spatial education. | Spatial Intelligence Why It Matters from Birth through the Lifespan

GBP 46.99
1

Understanding the Math We Teach and How to Teach It K-8

Understanding the Math We Teach and How to Teach It K-8

Dr. Marian Small has written a landmark book for a wide range of educational settings and audiences from pre-service math methods courses to ongoing professional learning for experienced teachers. Understanding the Math We Teach and How to Teach It K-8 focuses on the big mathematical ideas in elementary and middle school grade levels and shows how to teach those concepts using a student-centered problem-solving approach. Comprehensive and Readable: Dr. Small helps all teachers deepen their content knowledge by illustrating core mathematical themes with sample problems clear visuals and plain languageBig Focus on Student Thinking: The book's tools models. and discussion questions are designed to understand student thinking and nudge it forward. Particularly popular features include charts listing common student misconceptions and ways to address them a table of suggested manipulatives for each topic and a list of related children's book Implementing Standards That Make Sense: By focusing on key mathematics principles Understanding the Math We Teach and How to Teach It K-8 helps to explain the "whys" of state standards and provides teachers with a deeper understanding of number sense operations algebraic thinking geometry and other critical topicsDr. Small a former dean with more than 40 years in the field conceived the book as an essential guide for teachers throughout their career: "Many teachers who teach at the K-8 level have not had the luxury of specialist training in mathematics yet they are expected to teach an increasingly sophisticated curriculum to an increasingly diverse student population in a climate where there are heightened public expectations. They deserve help. "

GBP 82.99
1

Operations Excellence Management System (OEMS) Getting It Right the First Time

Operations Excellence Management System (OEMS) Getting It Right the First Time

Written for users this book provides a structured approach with processes for implementing OEMS based on the learnings and experiences from companies who have implemented OEMS. The book leverages the knowledge of experienced OEMS personnel to provide a compelling sense of direction for organizations in the implementation of OEMS. The book includes sample templates and tools where necessary to ensure successful implementation and sustainment. The content of this book provides a testing methodology for implementing an OEMS across any organization while avoiding the pitfalls others have encountered along the way. The book: Provides a simple and easy process to follow for implementing an OEMS Offers organizations an opportunity to avoid the implementation errors of early adopters and provides them with the ability of learning from the experiences of others Equipped with tools and processes to make implementation and sustainment very effective thereby avoiding false starts Designed to improve HSE business reliability efficiency effectiveness and performance on an ongoing basis Presents a simple pathway for helping organizations across all industries including those that operate within the various segments of the Oil and Gas business to become more operationally disciplined in the way we do business and operate our assets in a high-risk operating environment | Operations Excellence Management System (OEMS) Getting It Right the First Time

GBP 44.99
1

Living in an Age of Mistrust An Interdisciplinary Study of Declining Trust and How to Get it Back

Living in an Age of Mistrust An Interdisciplinary Study of Declining Trust and How to Get it Back

Trust is a concept familiar to most. Whether we are cognizant of it or not we experience it on a daily basis. Yet trust is quickly eroding in civic and political life. Americans’ trust in their government has reached all-time lows. The political and social consequences of this decline in trust are profound. What are the foundations of trust? What explains its apparent decline in society? Is there a way forward for rebuilding trust in our leaders and institutions? How should we study the role of trust across a diverse range of policy issues and problems? Given its complexity trust as an object of study cannot be claimed by any single discipline. Rather than vouch for an overarching theory of trust Living in an Age of Mistrust synthesizes existing perspectives across multiple disciplines to offer a truly comprehensive examination of this concept and a topic of research. Using an analytical framework that encompasses rational and cultural (or sociological) dimensions of trust the contributions found therein provide a wide range of policy issues both domestic and international to explore the apparent decline in trust its impact on social and political life and efforts to rebuild trust. | Living in an Age of Mistrust An Interdisciplinary Study of Declining Trust and How to Get it Back

GBP 48.99
1

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

This title includes a number of Open Access chapters. Child obesity is a serious condition that affects children around the world in growing numbers. With obesity comes an increased risk of other chronic diseases as well making it even more important to understand and treat this condition from a variety of angles. This current volume seeks to understand the phenomenon of child obesity and presents a range of viewpoints on its prevalence causes and treatments. The different sections contained within explore the following topics: • The worldwide prevalence of childhood obesity and its growing effect on children• The causes of childhood obesity and the complex interactions of genetic environmental social and medical factors that contribute to its development• Proposed treatments some intervention-based and others that aim to change how food is marketed and sold to youthThis reference volume offers a comprehensive and thorough guide to a field that is rapidly expanding and points to new directions in research and public policy. Edited by a doctor with extensive experience as a researcher writer and medical practitioner The Childhood Obesity Epidemic is an authoritative and easy-to-use reference that provides resources for researchers in the field students and anyone who wishes to gain an overview to this important field of study. | The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

GBP 82.99
1

The Business of Indie Games Everything You Need to Know to Conquer the Indie Games Industry

The Business of Indie Games Everything You Need to Know to Conquer the Indie Games Industry

The Business of Indie Games provides exceptional insight into how the video games industry works. It shares valuable information on how to successfully self-publish and secure publisher support. Whether you’re making your first game or tenth this book is a must read. – Paul Baldwin Curve Digital The video game industry is a tough business and anyone looking to succeed in indie development should give The Business of Indie Games a read. – Graham Smith Co-Founder of DrinkBox Studios This book is a fast track to success for anyone managing a game launch and looking to raise funding for their projects. It shares knowledge that you only learn after years of triumphs and failures within this industry. – Scott Drader Co-Founder of Metalhead Software There’s nothing like The Business of Indie Games taught in school. You learn how to make a game but not how to conduct business market and launch a game. This book dives into topics that every indie developer should know. – Yukon Wainczak Founder of Snoozy Kazoo I’ve seen no better guide for understanding how the video game industry really works. An important read for anyone whose work touches games including those of us looking to engage the community. – Carla Warner Director of STREAM for No Kid Hungry The Business of Indie Games explores what many universities forget to cover: how to sell and market your own indie game to potential publishers and developers. While many classes help students on their way to designing and programming their own games there are few classes that equip students with the skills to sell their own product. In essence this means future indie game developers are not equipped to talk to investors negotiate with publishers and engage with major platforms like Steam and Nintendo. Authors Alex Josef Alex Van Lepp and Marshal D. Carper are looking to rectify this problem by helping indie game developers and companies level up their business acumen. With detailed chapters and sections that deal with different engines negotiation tactics and marketing The Business of Indie Games is the perfect omnibus for up-and-coming indie game developers. The future of gaming curriculums is not just in teaching students how to create games but also in preparing them for the business of games. | The Business of Indie Games Everything You Need to Know to Conquer the Indie Games Industry

GBP 46.99
1

How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

This book illustrates that the stereotypical representations of Gregor Mendel and his work misrepresent his findings and their historical context. The author sets the historical record straight and provides scientists with a reference guide to the respective scholarship in the early history of genetics. The overarching argument is twofold: on the one hand that we had better avoid naïve hero-worshipping and understand each historical figure Mendel in particular by placing them in the actual sociocultural context in which they lived and worked; on the other hand that we had better refrain from teaching in schools the naive Mendelian genetics that provided the presumed “scientific” basis for eugenics. Key Features Corrects the distorting stereotypical representations of Mendelian genetics and provides an authentic picture of how science is done focusing on Gregor Mendel and his actual contributions to science Explains how the oversimplifications of Mendelian genetics were exploited by ideologues to provide the presumed “scientific” basis for eugenics Proposes a shift in school education from teaching how the science of genetics is done using model systems to teaching the complexities of development through which heredity is materialized | How we Get Mendel Wrong and Why it Matters Challenging the narrative of Mendelian genetics

GBP 44.99
1

Introduction to Environment Biodiversity and Climate Change

Introduction to Environment Biodiversity and Climate Change

Environment includes air water land and the inter relationship between air water land and human beings and other living creatures plants micro-organisms and property. Environment effects the wellbeing of man animal and plants world over. Man is more advanced in intellect and hence it is the duty of man to protect the environment from undesired pollutions. The book discusses various aspects of Global warming climate change health hazards dwindling of forest water resources and natural resources and stress on biological diversity. Note: T&F does not sell or distribute the Hardback in India Pakistan Nepal Bhutan Bangladesh and Sri Lanka. | Introduction to Environment Biodiversity and Climate Change

GBP 82.99
1

In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

Some animals and plants injure or kill millions of people annually others cause trillions of dollars in property damage and loss. Such harmful species are understandably hated. However the vast majority of the planet’s millions of species are disliked simply because of how they look and act. This bias is endangering numerous species that play important roles in maintaining both the natural ecosystems and the human economies of the world. In Defense of the World’s Most Despised Species examines the psychological motivations that lead people to make judgments about the attractiveness of species noting the overwhelming importance of visual cues. It describes in considerable detail the physical and behavioral traits of species that lead us to love or hate them. Full color illustrations throughout present beautiful charming animals and plants species that seem loathsome behavior of people in relation to such divergent species and their characteristics and numerous explanatory diagrams of relevant biological and psychological phenomena. The aim of this book is to give readers insights into how we humans arrive at biased judgments and to promote the welfare of valuable albeit sometimes unlovable animals and plants that consequently suffer from discrimination. Many of the ugliest most disgusting and feared species such as vultures toads hyenas sharks spiders and even the vast majority of cockroaches in reality are some of our most valuable friends. Features Theme of the book – human preferences for and against species – is novel scarcely examined to date Multidisciplinary analysis especially psychology biological conservation science and ecology as well as philosophy agriculture urban planning human health and law Text is accessible user-friendly concise and well-organized making numerous complex topics comprehensible readable not only by specialists but also by students and the educated layperson Includes over 2 000 high-quality entertaining and informative color figures | In Defense of the World’s Most Despised Species Why we love some species but hate most and why it matters

GBP 44.99
1

Role-Playing Game Studies Transmedia Foundations

Role-Playing Game Studies Transmedia Foundations

This handbook collects for the first time the state of research on role-playing games (RPGs) across disciplines cultures and media in a single accessible volume. Collaboratively authored by more than 50 key scholars it traces the history of RPGs from wargaming precursors to tabletop RPGs like Dungeons & Dragons to the rise of live action role-play and contemporary computer RPG and massively multiplayer online RPG franchises like Fallout and World of Warcraft. Individual chapters survey the perspectives concepts and findings on RPGs from key disciplines like performance studies sociology psychology education economics game design literary studies and more. Other chapters integrate insights from RPG studies around broadly significant topics like transmedia worldbuilding immersion transgressive play or player–character relations. Each chapter includes definitions of key terms and recommended readings to help fans students and scholars new to RPG studies find their way into this new interdisciplinary field. | Role-Playing Game Studies Transmedia Foundations

GBP 51.99
1