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How to Win More Strategies for Increasing a Lottery Win

How to Win More Strategies for Increasing a Lottery Win

This book is designed to provide valuable insight into how to improve the return on your investment when playing the lottery. While it does not promise that you will win more often it does show you how to improve the odds of winning larger amounts when your numbers do come up. So when you do win that million-dollar jackpot you will be less likely to have to share it with anyone else. Among the intriguing topics covered are the most popular (and the most foolish) combinations of numbers why it is impossible to improve the odds of any legitimate lottery how popular (and thus unprofitable) an attractive-looking ticket might be why not to follow the suggested numbers from so-called expert advisors and why it is important to avoid winning combinations of past drawings. With this book and a little luck the dream of winning millions might just come true. | How to Win More Strategies for Increasing a Lottery Win

GBP 175.00
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How to Win at CRM Strategy Implementation Management

How to Win at CRM Strategy Implementation Management

This book provides clarity and guidance on effective strategy implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity it surveyed the existing academic publications surrounding CRM sales force automation and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success. | How to Win at CRM Strategy Implementation Management

GBP 42.99
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The Psychology of Chess

The Psychology of Chess

Do you need to be a genius to be good at chess? What does it take to become a Grandmaster? Can computer programmes beat human intuition in gameplay? The Psychology of Chess is an insightful overview of the roles of intelligence expertise and human intuition in playing this complex and ancient game. The book explores the idea of ‘practice makes perfect’ alongside accounts of why men perform better than women in international rankings and why chess has become synonymous with extreme intelligence as well as madness. When artificial intelligence researchers are increasingly studying chess to develop machine learning The Psychology of Chess shows us how much it has already taught us about the human mind.

GBP 12.99
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How To Win Work The architect's guide to business development and marketing

How To Win Work The architect's guide to business development and marketing

You are a great designer but no-one knows. Now what? This indispensable book written by one of the most influential marketers in architecture will demystify Public Relations and marketing for all architects whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well and the pitfalls to avoid. In addition it discusses more general aspects which are linked to PR and BD such as being a good employer ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects from multinational practices to small offices this book is an essential companion to any architectural office. | How To Win Work The architect's guide to business development and marketing

GBP 34.00
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The Psychology of Chess Skill

The Psychology of Chess Skill

Both chess play and psychological research offer rewards to their participants in the form of intellectual satisfaction. It seems to follow that combining these two forms of activity by carrying out research into chess play should be a particularly engaging enterprise. In the mid-1980s enough was now known for it to be feasible to tell a reasonably satisfying story by piecing together the accumulated results of experiments on chess. There were remaining gaps in knowledge but the structure of chess skill had at least become sufficiently evident to exhibit where the gaps lay. Originally published in 1985 this book was an attempt to summarize the progress that had been made at the time recounting some of the components of the research process while describing how the chessplayer seems to think imagine and decide. | The Psychology of Chess Skill

GBP 27.99
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Routledge Revivals: The War Debt and How to Meet It (1919) With an Examination of the Proposed Capital Levy

Routledge Revivals: The War Debt and How to Meet It (1919) With an Examination of the Proposed Capital Levy

First published in 1919 this book traces the growth of War Debt during the First World War examines the real meaning of the Debt and discusses the proposals for clearing it. As the chief contemporary proposal put forward for meeting the interest and repaying the principal of the Debt was the Conscription of Wealth or the Capital Levy this provides a main focus for the analysis. The author also examines whether the methods of financing war — by borrowing the required money — is sound and whether it should be replaced by taxation. A plan for the reform of income tax is put forward designed to yield two-thirds of the revenue needed for a Peace Budget that also addresses the War Debt. | Routledge Revivals: The War Debt and How to Meet It (1919) With an Examination of the Proposed Capital Levy

GBP 31.99
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Harnessing Digital Disruption How Companies Win with Design Thinking Agile and Lean Startup

Harnessing Digital Disruption How Companies Win with Design Thinking Agile and Lean Startup

Our world has changed probably for good. Until now the shift from brick-and-mortar to the smartphone has been about service cost and convenience. Now it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool readable style Harnessing Digital Disruption: How Companies Win with Design Thinking Agile and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format the book demonstrates how to harness the power of digital technology methods and thinking on the path to revival and prosperity. It illustrates the situations characters and blockers you’ll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking but the prescription methods and lessons apply equally to manufacturers utilities hospitals insurers and government agencies. You will learn how to: · Develop your Digital Transformation strategy and Innovation Portfolio· Reform customer journeys launch new digital offerings and validate new beta businesses· Develop senior leader digital literacy and understanding of growth leadership· De-risk your journey using a proven overall approach based on proven principles· Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process | Harnessing Digital Disruption How Companies Win with Design Thinking Agile and Lean Startup

GBP 28.99
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How to Lobby at Intergovernmental Meetings

How to Lobby at Intergovernmental Meetings

Felix Dodds is the Milo Minderbinder of the stakeholder world!' Alex Kirby BBC 'An invaluable tool for anyone wishing to understand and contribute effectively to the competition of good ideas that intergovernmental meetings should be' Paul Hohnen former Strategic Director Greenpeace International '. the book is a valuable resource for people willing to understand the practice of international negotiation and for those preparing to be influential negotiators. ' Political Studies Review Organizations spend considerable resources taking staff to international meetings often without understanding how these meetings work. This book is a unique guide on how to participate and be heard at intergovernmental meetings whether as a stakeholder or a government official. It contains a wealth of essential reference material including tips for navigating the intergovernmental hot spots of New York and Geneva lists of UN commissions conferences and permanent missions contact details of key international organizations NGOs and stakeholder groups and useful web addresses. If you have never lobbied or just want to have a better understanding of how the intergovernmental governance process works this book is the essential resource to make your work much easier. | How to Lobby at Intergovernmental Meetings

GBP 175.00
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GDPR: A Game of Snakes and Ladders How Small Businesses Can Win at the Compliance Game

GDPR: A Game of Snakes and Ladders How Small Businesses Can Win at the Compliance Game

For many small businesses organisations clubs artists faith groups voluntary organisations/charities and sole traders applying the General Data Protection Regulation (GDPR) has been like playing a game of Snakes and Ladders. As soon as you move along the board and climb a ladder a snake appears which takes you right back to where you started. Conflicting advice abounds and there is nowhere for these individuals to go for simple answers all in one place. With the threat of fines seeming around every corner now more than ever is the time for smaller organisations to get to grips with GDPR so that they can demonstrate their compliance. GDPR: A Game of Snakes and Ladders is an easy to read reference tool which uses simple language in bite size easily signposted chapters. Adopting a no-nonsense approach the Regulation is explained so that organisations can comply with the minimum of fuss and deliver this compliance in the shortest timeframe without the need to resort to expensive consultants or additional staff. The book is supported by a variety of easy to follow case studies example documents and fact sheets. The author signposts warnings and important requirements (snakes) and hints and suggestions (ladders) and also provides a section on staff training and a Game of Snakes and Ladders training slide pack. Additional resources are available on the companion website. This user-friendly book written by a Data Protection Officer and business management specialist will help you understand the Regulation where it applies in your organisation and how to achieve compliance (and win at the compliance game). | GDPR: A Game of Snakes and Ladders How Small Businesses Can Win at the Compliance Game

GBP 31.99
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How to Teach Fiction Writing at Key Stage 2

How to Teach Fiction Writing at Key Stage 2

How to Teach Fiction Writing is a practical manual to help teachers of junior classes to focus on the key aspects of developing children's storywriting. The book presents a series of essential writing workshops full of creative ideas and fun activities. It also offers a range of advice including how to set up and run an effective workshop and how to monitor NLS links. Workshops focus on capturing stories characterization creating settings skilful paragraphing writing in a variety of genres from myths and fables to adventures and science fiction and writing style. | How to Teach Fiction Writing at Key Stage 2

GBP 175.00
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Materials for Learning How to Teach Adults at a Distance

Materials for Learning How to Teach Adults at a Distance

Materials for Learning (1981) examines the ability of books and broadcasts to change lives. The combination of print radio television and group meetings – distance teaching – can transform education in developing countries. Effective distance teaching requires effective teaching materials and up to now there has been a lack of guidance about how to produce such materials and how to do so for different cultures. Materials for Learning aims to supply this need by suggesting guidelines for action and where evidence is mixed or lacking defining questions that still require answers. It is a practical book aimed at people actively involved in nonformal education and will be particularly useful for the developing world educators. The book looks first at how distance teaching can help with educational problems considers how adults learn and surveys problems of language and culture. It then considers the planning of distance teaching and looks in detail at the use of different media. There were also chapters on teaching numeracy and science at a distance and a discussion of the kind of support that can be provided for people studying at a distance. | Materials for Learning How to Teach Adults at a Distance

GBP 90.00
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Solution Protocols to Festering Island Disputes ‘Win-Win' Solutions for the Diaoyu / Senkaku Islands

Solution Protocols to Festering Island Disputes ‘Win-Win' Solutions for the Diaoyu / Senkaku Islands

Since the coming into force of the United Nations Law of the Sea states have been targeting outlying islands to expand their exclusive economic zones simultaneously stirring up strident nationalism when such plans clash with those of neighbouring states. No such actions have brought the world closer to the brink of war than the ongoing face-off between China and Japan over the Diaoyu/Senkaku islands an uninhabited archipelago in the East China Sea. In this timely and original book Godfrey Baldacchino provides a detailed exploration of seven tried and tested solution protocols that have led to innovative 'win-win' solutions to island disputes over the last four centuries. A closer look at the circumstances and processes that brought contending regional powers to an honourable even mutually advantageous settlement over islands provides a convincing and original argument as to why the conflict over the Diaoyu/Senkaku islands need not conclude in a ‘zero-sum’ or 'winner takes all' solution as is the likely outcome of both open conflict and international arbitration. The book will be of interest to scholars and practitioners concerned with the festering Diaoyu/Senkaku dispute as well as students scholars and policy specialists in geography geopolitics international relations conflict studies island studies Asian studies and history. | Solution Protocols to Festering Island Disputes ‘Win-Win' Solutions for the Diaoyu / Senkaku Islands

GBP 42.99
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How to Read Ethnography

How to Read Ethnography

How to Read Ethnography is an essential guide to approaching anthropological texts. It helps students to cultivate the skills they need to critically examine and understand how ethnographies are built up as well as to think anthropologically and develop an anthropological imagination of their own. The authors reveal how ethnographically-informed anthropology plays a distinctive and valuable role in comprehending the complexity of the world we live in. This fully revised second edition includes fresh excerpts from key texts for analysis and comparison along with lucid explanations. In addition to concerns with argument authority and the relationship between theory and data the book engages with the purpose value and accountability of ethnographic texts as well as with their reception and usage. A brand new chapter looks at the kinds of collaboration between informants/consultants and anthropologists that go into the making of ethnographic writing.

GBP 35.99
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How to Market Books

How to Market Books

Over five editions How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast and the marketing and selling of content now delivered worldwide through technology this much needed guide highlights the critical role of the marketeer and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated this 6th edition maintains the book’s popular accessible and supportive style and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments bringing relevance to every area of publishing

GBP 44.99
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How to Write Qualitative Research

How to Write Qualitative Research

Qualitative research has exploded in popularity in nearly every discipline from the social sciences to health fields to business. While many qualitative textbooks explain how to conduct an interview or analyze fieldnotes rarely do they give more than a few scant pages to the skill many find most difficult: writing. That’s where How to Write Qualitative Research comes in. Using clear prose helpful examples and lists it breaks down and explains the most common writing tasks in qualitative research and each chapter suggests step-by-step how-to approaches writers can use to tackle those tasks. Topics include: writing about and with qualitative data composing findings organizing chapters and sections using grammar for powerful writing revising for clarity writing conclusions methods sections and theory creating and writing about visuals writing different types of qualitative research and different document types Each chapter features real-world examples from both professionals and students hands-on practice activities and template sentences that show qualitative writers how to get started. This text provides the perfect companion for writers of almost any skill level from undergraduates to professionals. Whether you are writing a course paper a dissertation or your next book How to Write Qualitative Research will help you write clearer more effective qualitative research.

GBP 39.99
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How To Do Primary Care Research

How To Do Primary Care Research

This practical ‘How To’ guide talks the reader step-by-step through designing conducting and disseminating primary care research a growing discipline internationally. The vast majority of health care issues are experienced by people in community settings who are not adequately represented by hospital-based research. There is therefore a great need to upskill family physicians and other primary care workers and academics to conduct community-based research to inform best practice. Aimed at emerging researchers including those in developing countries this book also addresses cutting edge and newly developing research methods which will be of equal interest to more experienced researchers. | How To Do Primary Care Research

GBP 34.99
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How to Pass Your CIPD Qualification

How to Pass Your CIPD Qualification

How to Pass Your CIPD Qualification is a concise practical skills-based guide to getting the most out of your CIPD study programme. The step-by-step approach and extensive knowledge of the author helps the reader plan their study and boost their chances of passing their assessments first time. The author draws on their wealth of experience working with CIPD students to help students decide on the best path for them as well as how to get the most out of learning whether online or face-to-face. The book provides study tips on how to get started and walks the readers through the assessments at levels 3 5 and 7. It includes chapters on referencing technique and academic writing as well as a selection of tutor feedback to provide support in passing assignments. This is an essential guide for students undertaking CIPD assessments. *This book is not affiliated by or endorsed by the CIPD

GBP 48.99
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Putin’s “Turn to the East” in the Xi Jinping Era

Putin’s “Turn to the East” in the Xi Jinping Era

Rozman Christoffersen and a team of expert contributors analyze the evolution of Vladimir Putin’s reorientation to Asia since 2012. When Putin announced a “Turn to the East” in Russian foreign policy upon his return to the presidency this was to be strategic reorientation emphasizing multilateralism. As the years have passed however this has turned into a tight reliance on the bilateral relationship with China. Rozman Christoffersen and their team explore how the “Turn” proceeded and developed over the course of a decade ending by examining the impact of the Ukraine war on Sino-Russian relations. Their analysis focuses on Russia’s perspective taking into account an extensive range of Russian publications to look at how priorities shifted. While affirming the continued strengthening of ties between Beijing and Moscow they identify many tensions between them noting especially Russia’s illusions about the relationship. A comprehensive review of Russian policy toward the Indo-Pacific which is essential reading for courses on Russian foreign policy and international relations in East Asia. | Putin’s “Turn to the East” in the Xi Jinping Era

GBP 35.99
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How to Become a Counselling Psychologist

How to Become a Counselling Psychologist

Counselling psychologists can play a fundamental and inspiring role in people’s lives. Their aim is to address a range of psychological and emotional issues helping people to live more skilful effective and meaningful lives. But how do you qualify and what is being a counselling psychologist really like? How to Become a Counselling Psychologist is the first book to provide a clear practical guide to the pathway to qualifying as a counselling psychologist. Written by an experienced practitioner and incorporating testimonials from trainees trainers and qualified counselling psychologists it explains every step of the journey including advice on a suitable degree course making the most of a training placement how to prepare for the job interview and the challenges of making the transition from training to qualification. Written for anyone from current students to those interested in a change of career How to Become a Counselling Psychologist is an indispensable guide for anyone interested in this rich and varied branch of psychology.

GBP 16.99
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Global Television How to Create Effective Television for the Future

Global Television How to Create Effective Television for the Future

Global Television (1993) looks at how satellites fibre optics compressed digital transmission and interactive and high-definition television have converged with computer technology to revolutionise TV and film production TV sets and even the smart home in which TV is viewed. Its provides valuable insight into how new technologies and viewer demands have combined to transform television into a truly global medium. | Global Television How to Create Effective Television for the Future

GBP 105.00
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How to be Resilient in Your Career Facing Up to Barriers at Work

How to be Resilient in Your Career Facing Up to Barriers at Work

This book shares vital career advice to help professionals navigate common internally disruptive career experiences such as harassment and bullying imposter syndrome membership in an underrepresented group toxic workplaces discrimination and more. Dr. Helen Ofosu draws on twenty years of helping employers acquire talent and coaching professionals through difficult career choices to unpack these layered and complicated issues in an easy-to-follow way. Dealing with the dark side of management the book outlines various issues that can occur in the workplace or during a person’s career journey and offers practical advice on how to overcome these obstacles and setbacks. Using her considerable HR experience Dr. Ofosu also offers coveted insights from the employer’s point of view. For people who have already tried other options to resolve their complicated career issues this book offers an essential guide that equips readers with a knowledge base to make informed decisions around building and sustaining a thriving and resilient career. How to be Resilient in Your Career: Facing Up to Barriers at Work is a reliable resource presented with nuance depth and specificity. Psychologists psychotherapists social workers and HR professionals who are looking for effective advice when supporting people struggling with these issues will greatly benefit from this book as will early career professionals and established earners looking to resolve their career issues. | How to be Resilient in Your Career Facing Up to Barriers at Work

GBP 18.99
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How to Become an Educational Psychologist

How to Become an Educational Psychologist

Educational psychologists can play a fundamental and inspiring role in people’s lives. A vibrant and expanding profession educational psychology is becoming more influential in the lives of children and in its influence in government policy. But how do you qualify and what is being an educational psychologist really like? How to Become an Educational Psychologist is the first book to provide a clear practical guide to the pathway to qualifying as an educational psychologist. Written by two educational psychologists with a wealth of experience in both education and training and incorporating testimonials from trainees trainers and qualified educational psychologists it explains every step of the journey including advice on a suitable degree course making the most of a training placement how to prepare for the job interview and the challenges of making the transition from training to qualification. Written for anyone from current students to those interested in a change of career How to Become an Educational Psychologist is the perfect companion for anyone interested in this varied rewarding and popular profession.

GBP 16.99
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Mastering the Pitch How to Effectively Pitch Your Ideas to Hollywood

Mastering the Pitch How to Effectively Pitch Your Ideas to Hollywood

Told from the perspective of a Hollywood executive with nearly 20 years’ experience professionally pitching and distributing film/TV projects Mastering the Pitch reveals all the nuanced details of the pitching process. Readers will gain valuable insights into how the Hollywood system operates improve their professional pitching skills and gain a competitive edge in getting their ideas from concept to greenlight. This book covers: how projects are packaged and developed before a pitch how a pitch presentation happens in a real-world setting the core concepts required to pitch each genre type how professional companies actually acquire a pitched project the legal workflows and financial details required to put a deal together examples of pitch documents presentation materials and how these elements should be designed how to build your personal brand so that you’re seen by Hollywood decision makers as someone capable of delivering great projects; and how you should speak to professionals about the business viability of your projects Mastering the Pitch is a valuable crossover text designed to help both students and veteran film/TV producers alike hone their pitching and presentation skills. | Mastering the Pitch How to Effectively Pitch Your Ideas to Hollywood

GBP 39.99
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How to Measure Customer Satisfaction

How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company the ability to measure what your customers think of you is essential - and so is this book!

GBP 175.00
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