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Make Toons That Sell Without Selling Out 10th Anniversary Edition

The Hard Sell An Ethnographic Study of the Direct Selling Industry

Bankers Like Us Dispatches from an Industry in Transition

Bankers Like Us Dispatches from an Industry in Transition

This book will resonate with anyone no matter where you reside on this journey whether newbie or old guard. If you want to be part of this change you need to understand all about the messy middle that Leda so expertly describes in this book. If you read this book and it doesn’t resonate then I suggest you think about stepping aside. — Curt Queyrouze President Coastal Community Bank The world is going digital and so is banking—in fits starts and circles. Why is it so hard? Why is the industry constantly getting in the way of its own technological progress and what can we do about it all? This book looks at the human and structural obstacles to innovation-driven transformation and at the change in habits mindsets and leadership needed for the next stage of the digital journey and argues that this change will be brought about not by external heroes and saviours not by a generation yet to be born but people just like us. People who understand the industry and its quirks. Bankers who have the grit determination and energy to drive change. Bankers like us. This book celebrates and chronicles the shared experience of bankers like us. It starts with a ‘this is who we are’ piece including the author’s trench credentials. It then presents an overview of corporate culture (this is what we deal with and a few ideas on how to handle it) as well as a piece on why transformation is so difficult and so many get it wrong; a piece on the challenges our lack of diversity brings or compounds and a hopeful look-ahead on what a team of principled dedicated folks can do despite everything. | Bankers Like Us Dispatches from an Industry in Transition

GBP 29.99
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Diamond-Like Carbon Coatings Technologies and Applications

Syria As It Is

Teach Like a Queen Lessons in Leadership from Great Contemporary Women

GBP 16.99
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Thinking Like a Generalist Skills for Navigating a Complex World

Thinking Like a Generalist Skills for Navigating a Complex World

What can we teach kids today that will have utility ten or fifteen years from now? Angela Kohnen and Wendy Saul propose an approach to information literacy that goes beyond the teaching of discreet easily outdated skills. Instead they use activity to help students build identities as curious individuals empowered to ask their own questions and able to navigate their information-filled world in pursuit of credible answers. A generalist is curious open-minded skeptical and persistent in their quest for information. Thinking Like a Generalist: Skills for Navigating a Complex World demonstrates what it means to take a generalist stance in instruction and provides a set of teaching tools to be able to pass those skills to students'sskills that will transfer beyond the walls of the classroom. Inside you'll find the following: A thorough introduction to what it means to be a generalist and how to develop the practices and tools that help generalists navigate the world we live inA focus on the teacher becoming a generalist and tips for modeling those practices in the classroomDetailed instructions on how to write a unit of study that emphasizes generalist literacy skills and includes an overview and examples of five different unitsHow to use the authors' read-aloud-think-aloud strategy to orient students to generalist tools and practicesThe ideas strategies and examples Thinking Like a Generalist will give you the tools to think like a generalist and then pass that knowledge on to your students guiding them to become inquisitive lifelong learners and preparing them for a future that we can't yet imagine. | Thinking Like a Generalist Skills for Navigating a Complex World

GBP 27.99
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Film on Video A Practical Guide to Making Video Look like Film

Thinking Like a Lawyer An Introduction to Legal Reasoning

The Shortcut Why Intelligent Machines Do Not Think Like Us

The Shortcut Why Intelligent Machines Do Not Think Like Us

An influential scientist in the field of artificial intelligence (AI) explains its fundamental concepts and how it is changing culture and society. A particular form of AI is now embedded in our tech our infrastructure and our lives. How did it get there? Where and why should we be concerned? And what should we do now? The Shortcut: Why Intelligent Machines Do Not Think Like Us provides an accessible yet probing exposure of AI in its prevalent form today proposing a new narrative to connect and make sense of events that have happened in the recent tumultuous past and enabling us to think soberly about the road ahead. This book is divided into ten carefully crafted and easily digestible chapters. Each chapter grapples with an important question for AI. Ranging from the scientific concepts that underpin the technology to wider implications for society it develops a unified description using tools from different disciplines and avoiding unnecessary abstractions or words that end with -ism. The book uses real examples wherever possible introducing the reader to the people who have created some of these technologies and to ideas shaping modern society that originate from the technical side of AI. It contains important practical advice about how we should approach AI in the future without promoting exaggerated hypes or fears. Entertaining and disturbing but always thoughtful The Shortcut confronts the hidden logic of AI while preserving a space for human dignity. It is essential reading for anyone with an interest in AI the history of technology and the history of ideas. General readers will come away much more informed about how AI really works today and what we should do next. | The Shortcut Why Intelligent Machines Do Not Think Like Us

GBP 22.99
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Feedback Fundamentals and Evidence-Based Best Practices Give It Ask for It Use It

Feedback Fundamentals and Evidence-Based Best Practices Give It Ask for It Use It

Feedback is an incredibly valuable source of information – it enables us to be more self-aware and understand what we are doing well and it tells us what we could be doing differently more of or less of to improve our performance and achieve our goals. Feedback Fundamentals and Evidence-Based Best Practices: Give It Ask for It Use It provides an essential overview of feedback fundamentals what gets in the way of effective feedback exchanges and the impact of technology on feedback interactions. The value of feedback is often unrealized because people dread giving it dread receiving it and may not know what to do with it once they get it. Feedback Fundamentals and Evidence-Based Best Practices balances research testimonials and practical tools to provide readers with a thorough understanding of feedback exchanges. Critical findings from decades of research in psychology business and other disciplines are distilled into tools and strategies that readers can easily adopt in their own lives regardless of who they are or what they do. Throughout the book are a wealth of examples from a variety of people and situations both within and outside traditional work contexts. Feedback Fundamentals and Evidence-Based Best Practices: Give It Ask for It Use It is a crucial resource for professionals leaders and anyone of any industry or stage in life looking to give better feedback proactively ask for feedback gracefully receive feedback and put that feedback to use. | Feedback Fundamentals and Evidence-Based Best Practices Give It Ask for It Use It

GBP 24.99
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Special Education What It Is and Why We Need It

Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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A Place Like Home A Hostel for Disturbed Adolescents

A Place Like Home A Hostel for Disturbed Adolescents

The late David Wills spent a lifetime in the service of the so-called delinquent the misfit the maladjusted. He was the first Englishman to train as a psychiatric social worker and was well known for his books The Hawkspur Experiment The Barns Experiment etc. Originally published in 1970 this book describes another experiment with a hostel for boys leaving schools for maladjusted children and lacking any settled home from which to enter the community. It demonstrates once again David Wills’s conviction that the offender wants to be ‘good’ and will be helped by affection rather than by punishment. Yet it is obvious that the work was full of stress and that only people with some of the attributes of archangels could respond to the boys’ needs and remain in control of the situation. The book demonstrates the extent of deprivation suffered by such young people and that no ordinary hostels or lodgings will do if they are to be set upon a less turbulent course of life leading to truly adult independence. It added greatly to our understanding of the personalities experience of life and needs of maladjusted boys in their ‘teens at the time although the lessons drawn from it were disturbing in relation both to prevention and treatment. The penetration of David Wills’s assessment is beyond doubt and (as Dame Eileen Younghusband concludes in her Foreword) his book will give a great deal to those ‘trying in various capacities to help boys and girls who otherwise would grow into adulthood permanently handicapped emotionally and socially’. This book is a re-issue originally published in 1970. The language used is a reflection of its era and no offence is meant by the Publishers to any reader by this re-publication. | A Place Like Home A Hostel for Disturbed Adolescents

GBP 27.99
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Pharmacy What It Is and How It Works

Pharmacy What It Is and How It Works

Now fully updated for its fourth edition Pharmacy: What It Is and How It Works continues to provide a comprehensive review of all aspects of pharmacy from the various roles pathways and settings of pharmacists to information about how pharmacy works within the broader health care system. Beginning with a brief historical perspective on the field the book discusses the many facets of the pharmacy profession. It describes the role of pharmacists in different settings and provides information ranging from licensing requirements to working conditions highlighting the critical role of pharmacists within the health care system. The author examines the drug use process with sections on distribution prescribing dispensing and pricing. He also discusses the role of pharmacy support personnel. A chapter on informatics explores how pharmacy has evolved through information technology and automation. Additional chapters cover poison control pharmaceutical care pharmacy organizations the drug approval process and career development. Designed for classroom and professional use the book contains numerous tools to facilitate comprehension including: Learning objectives to help readers focus on the goals of each chapter Informative tables and figures summarizing data Summary paragraphs tying in salient points Discussion questions and exercises to test assimilation Challenges which place the material in broader context Websites and references to encourage further study This valuable text provides a look into the profession that is both broad and deep supplying a one-stop introduction to a promising career in pharmacy. | Pharmacy What It Is and How It Works

GBP 66.99
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Teacher education through classroom evaluation The principles and practice of IT-INSET

The Animator's Sketchbook How to See Interpret & Draw Like a Master Animator

Practical Guide to IT Problem Management

Practical Guide to IT Problem Management

Some IT organisations seem to expend all their energy firefighting – dealing with incidents as they arise and fixing or patching over the breakage. In organisations like this restarting computers is seen as a standard method to resolve many issues. Perhaps the best way to identify whether an organisation understands problem management is to ask what they do after they have restarted the computer. If restarting the computer fixes the issue it is very tempting to say that the incident is over and the job is done. Problem management recognises that things do not improve if such an approach is taken. Such organisations are essentially spending their time running to stay in the same place. Written to help IT organisations move forward Practical Guide to IT Problem Management presents a combination of methodologies including understanding timelines and failure modes drill down 5 whys and divide and conquer. The book also presents an exploration of complexity theory and how automation can assist in the desire to shift left both the complexity of the problem and who can resolve it. The book emphasises that establishing the root cause of a problem is not the end of the process as the resolution options need to be evaluated and then prioritised alongside other improvements. It also explores the role of problem boards and checklists as well as the relationship between problem management and Lean thinking. This practical guide provides both a framework for tackling problems and a toolbox from which to select the right methodology once the type of problem being faced has been identified. In addition to reactive methods it presents proactive activities designed to reduce the incidence of problems or to reduce their impact and complexity should they arise. Solving problems is often a combination of common sense and methodologies which may either be learnt the hard way or may be taught. This practical guide shows how to use problem solving tools and to understand how and when to apply them while upskilling IT staff and improving IT problem solving processes.

GBP 14.99
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Behavior Modification What It Is and How To Do It

Behavior Modification What It Is and How To Do It

Behavior Modification: What It Is and How to Do It is a comprehensive practical presentation of the principles of behavior modification and guidelines for their application. Appropriate for university students and for the general reader it teaches forms of behavior modification ranging from helping children learn necessary life skills to training pets to solving personal behavior problems. It teaches practical how-to skills including: discerning long-term effects; designing implementing and evaluating behavioral programs; interpreting behavioral episodes; observing and recording behaviors; and recognizing instances of reinforcement extinction and punishment. Behavior Modification is ideal for courses in Behavior Modification Applied Behavior Analysis Behavior Therapy the Psychology of Learning and related areas; and for students and practitioners of various helping professions (such as clinical psychology counselling education medicine nursing occupational therapy physiotherapy psychiatric nursing psychiatry social work speech therapy and sport psychology) who are concerned directly with enhancing various forms of behavior development. The material is presented in an interesting readable format that assumes no prior knowledge of behavior modification or psychology. Specific cases and examples clarify issues and make the principles real. Guidelines throughout provide a ready source to use as a reference in applying the principles. Online resources including an instructor’s manual are available at www. routledge. com/9780815366546. | Behavior Modification What It Is and How To Do It

GBP 130.00
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If It Bleeds It Leads An Anatomy Of Television News

Ethics in IT Outsourcing

Ethics in IT Outsourcing

In IT divisions and organizations the need to execute in a competitive and complex technical environment while demonstrating personal integrity can be a significant personal and organizational challenge. Supplying concrete guidelines for those at an ethical crossroads Ethics in IT Outsourcing explores the complex challenges of aligning IT outsourcing programs with ethical conduct and standards. This one-stop reference on the ethical structure and execution of IT outsourcing incorporates an easy-to-apply checklist of principles for outsourcing executives and managers. It examines certification programs such as the online ethics training and certification offered by the Code of Ethics and Business Practice Standards for Outsourcing Professionals established by the International Association of Outsourcing Professionals (IAOP). Based upon significant research on the economic impact of outsourcing at a micro macro and corporate level this volume defines a comprehensive set of ethical program components to ensure your program is aligned with ethical guidelines. Based on a solid foundation of documented research and analysis Examines the ethical impact of outsourcing on individuals corporations and society Outlines a new corporate capability—the Ethics PMO Includes a list of tools to help readers establish their own Ethics PMO Filled with authoritative insights based on the author’s decades of experience working with large firms in IT and outsourcing this book is suitable for both veteran IT practitioners and stakeholders new to the topic. A must-read for anyone seeking to understand the underlying issues in this area of growing importance it will bring you up to speed on the recent developments you need to be aware of to ensure ethical personal corporate and societal decision-making. Readers are invited to participate in the growing dialog of business ethics and IT outsourcing ethics in particular at the author’s website: www. ethicsinit. com

GBP 54.99
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Behavior Modification What It Is and How To Do It

What Business Really Wants from IT