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Beurer Talking Blood Pressure Monitor

Beurer Talking Blood Pressure Monitor

This Beurer Talking Blood Pressure Monitor is extremely easy to operate making it ideal for home use. It includes an innovative speaking function that will guide you through the process of taking your blood pressure and pulse measurements. The device will also alert you if you make any errors or if the battery is running low. It has an average value feature that can store up to 120 readings and can be used by two users simultaneously. Features and Benefits: Easy to use Suitable for two users Reassuring talking feature Perfect for home use 120-reading memory function Average memory reading function Battery operated with batteries included Specifications: Minimum cuff: 220mm (8.5") Maximum cuff: 360m (14")

GBP 42.95
1

Theorizing Digital Rhetoric

Theorizing Digital Rhetoric

Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies rhetorical theory and personal/professional use provide a robust accounting of digital rhetoric that is timely personable and useful.

GBP 42.99
1

Digital Anthropology

Digital Anthropology

Digital Anthropology 2nd Edition explores how human and digital can be explored in relation to one another within issues as diverse as social media use virtual worlds hacking quantified self blockchain digital environmentalism and digital representation. The book challenges the prevailing moral universal of “the digital age” by exploring emergent anxieties about the global spread of new technological forms the cultural qualities of digital experience critically examining the intersection of the digital to new concepts and practices across a wide range of fields from design to politics. In this fully revised edition Digital Anthropology reveals how the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life around the world. Combining case studies with theoretical discussion in an engaging style that conveys a passion for new frontiers of enquiry within anthropological study this will be essential reading for students and scholars interested in theory of anthropology media and information studies communication studies and sociology. With a brand-new Introduction from editors Haidy Geismar and Hannah Knox as well as an abridged version of the original Introduction by Heather Horst and Daniel Miller in conjunction with new chapters on hacking and digitizing environments amongst others and fully revised chapters throughout this will bring the field-defining overview of digital anthropology fully up to date.

GBP 28.99
1

Digital Literacies

Digital Literacies

Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal social educational and professional lives. By situating these digital literacies within a clear theoretical framework this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A theoretical framework through which to categorise and prioritise digital literacies Practical classroom activities to help learners and teachers develop digital literacies in tandem with key language skills A thorough analysis of the pedagogical implications of developing digital literacies in teaching practice A consideration of exactly how to integrate digital literacies into the English language syllabus Suggestions for teachers on how to continue their own professional development through PLNs (Personal Learning Networks) and how to access teacher development opportunities online. This book is ideal for English language teachers English language learners of all ages and levels academics and researchers of all age groups and levels academics and students researching digital literacies and anyone looking to expand their understanding of digital literacies within a teaching framework.

GBP 34.99
1

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Integrating consumer behaviour digital marketing digital platform management web analytics and marketing insights Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management the multiple types of platforms used by brands the various consumer-brand touchpoints how the platforms are developed and with what goals in mind managing consumer engagement and activities on these platforms how the platforms are regulated and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities digital consumer behaviour across platforms and how brands can manage and engage with the digital consumer this text works as core and recommended reading for students studying digital consumer behaviour digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual. | Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

GBP 39.99
1

Digital Entrepreneurship

Digital Entrepreneurship

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach the author guides readers through the process of a lean startup taking a digital first approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models analytical skills for digital ventures and the confidence to move from prototype to product. Online resources such as slides a sample syllabus and exercises encourage the classroom to become an interactive and dynamic space. To access these resources please visit https://www. learndigitalentrepreneurship. com/ | Digital Entrepreneurship

GBP 42.99
1

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

This sixth volume in Christian Fuchs' Media Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy the digital public sphere digital alienation sustainability in digital democracy journalism and democracy public service media the public service Internet and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2. 0 a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies cultural studies communication studies political science sociology Internet research information science as well as related disciplines. | Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

GBP 34.99
1

Digital Food Cultures

Digital Food Cultures

This book explores the interrelations between food technology and knowledge-sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine representations and practices related to food across a variety of digital media: blogs and vlogs (video blogs) Facebook Instagram YouTube technology developers’ promotional media online discussion forums and self-tracking apps and devices. The book emphasises the diversity of food cultures available on the internet and other digital media from those celebrating unrestrained indulgence in food to those advocating very specialised diets requiring intense commitment and focus. While most of the digital media and devices discussed in the book are available and used by people across the world the authors offer valuable insights into how these global technologies are incorporated into everyday lives in very specific geographical contexts. This book offers a novel contribution to the rapidly emerging area of digital food studies and provides a framework for understanding contemporary practices related to food production and consumption internationally.

GBP 29.99
1