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Roland Barthes

Roland Barthes

This comprehensive introductory study considers the full range of Barthes' work - from his early structuralist phase through his post-structuralist explorations of Text to his late writings. In looking at the late work often of an autobiographical or personal-lyrical nature Rylance examines the relationship between the critical and the personal as well as Barthes' relation to developments in feminism and postmodernism. Throughout Barthes' writings are presented as paradigmatic of many of the major shifts in intellectual opinion in the post-war period. The book is part of a series reflecting the broad spectrum of modern European and American theory. It focuses on those cultural theorists who have had the most significant impact in the 20th century. The series aims to show how modern thinkers differ in their aproaches to interpreting culture texts society language history gender and social life. Designed to be accessible to students each volume in the series the thought and work of often difficult theorists in a clear and informative way balancing exposition and critique. | Roland Barthes

GBP 130.00
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Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry from its emergence to the present day with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward including such legendary names as Charles Worth Coco Chanel Christian Dior Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion as well as detailed business analysis and practical advice for people looking to create successful brands Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship and anyone looking to understand and succeed in this most glamorous of industries. | Fashion Entrepreneurship The Creation of the Global Fashion Business

GBP 38.99
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The Psychology of Fashion

The Psychology of Fashion

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image how psychology can inform a more sustainable perspective on the production and disposal of clothing and why we develop certain shopping behaviours. With fashion imagery ever present in the streets press and media The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

GBP 12.99
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The Fashion Business Theory and Practice in Strategic Fashion Management

The Fashion Business Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations – including Off-White Nike and Zara as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion. | The Fashion Business Theory and Practice in Strategic Fashion Management

GBP 39.99
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Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity the limitation of creative thought by conformity to existing theories lack of questioning of ethics and a disconnection from historic events or sociological discourse. This book in contrast draws together interdisciplinary approaches from marketing branding promotion and critical media studies as tools for understanding the way in which fashion works today and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice Fashion Marketing and Communication is full of international case studies practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism fashion marketing the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications current theory and practice as well as questions on the ethics of the fashion industry this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing branding and communication. | Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

GBP 32.99
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Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted some of its current challenges and the innovative ways the sector has developed to respond to these challenges. Concepts such as sustainability fast fashion raw materials logistics and reverse logistics costing lean and agile manufacturing and other supply chain strategies are expertly covered in this work with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight alongside pedagogy to aid student comprehension including quizzes end-of-chapter activities and role play scenarios. This key work is an essential textbook for students studying fashion supply chain operations and logistics as part of fashion management undergraduate and postgraduate degrees. Fully comprehensive on theory yet applied to practice it will equip students with the tools and understanding for a future career in the fashion industry. | Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

GBP 44.99
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Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step critical paths are wildly different and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising considering fast fashion sustainability ethical issues omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising as well as in-depth explanations of fashion product development trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today. | Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

GBP 36.99
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Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history sociology anthropology psychology and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes cultural norms and values over time. It can be interpreted as mundane everyday practices constructions of identity and status as well as being associated with the art world. In this book the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining creating and preserving fashion but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international advanced scholars from a variety of disciplines such as anthropology marketing psychology and sociology who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant but necessary. This cutting-edge interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing fashion studies and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing. | Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

GBP 35.99
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The Routledge Companion to Fashion Studies

The Routledge Companion to Fashion Studies

This collection of original essays interrogates disciplinary boundaries in fashion gathering fashion studies research across disciplines and from around the globe. Fashion and clothing are part of material and visual culture cultural memory and heritage; they contribute to shaping the way people see themselves interact and consume. For each of the volume’s eight parts scholars from across the world and a variety of disciplines offer analytical tools for further research. Never neglecting the interconnectedness of disciplines and domains these original contributions survey specific topics and critically discuss the leading views in their areas. They include discursive and reflective pieces as well as discussions of original empirical work and contributors include established leaders in the field rising stars and new voices including practioner and industry voices. This is a comprehensive overview of the field ideal not only for undergraduate and postgraduate fashion studies students but also for researchers and students in communication studies the humanities gender and critical race studies social sciences and fashion design and business. | The Routledge Companion to Fashion Studies

GBP 42.99
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Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

This unique text offers a holistic insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™ providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects contemporary case studies from global brands such as Stella McCartney Zalando and Arc'teryx alongside insights from current leading experts within the fashion world bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management Fashion Brand Management and Fashion Marketing as well as reflective leaders and practitioners within the industry. | Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

GBP 32.99
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Luxury and Fashion Marketing The Global Perspective

Luxury and Fashion Marketing The Global Perspective

The globalization of the world’s markets has forced luxury brands to in turn become global and accessible in many developing countries and emerging markets. As a result the demand for these luxury products has increased globally creating a need for an education in luxury that acknowledges the global perspective yet at the same time incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically this volume focuses on mission statements logos airport retailing franchising challenges in luxury marketing fashion relating to politics environment and beachwear and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities making the book essential reading for students trainers and practitioners interested in luxury and fashion marketing and management. | Luxury and Fashion Marketing The Global Perspective

GBP 46.99
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The French Education System

The French Education System

Originally published in 1985. The French education system is unique in many ways and provides a useful contrast for those in all English-speaking countries to their own education system. The nature of the system; the resulting multiplicity of Inspectors; emphasis on nursery and primary schools and on vocational training; and the distinctions between different categories of teachers. This book provides an overview of the French education system and all its components. It discusses developments since the start of the Fifth Republic in 1958 and it relates the developments to changing political forces.

GBP 31.99
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The Sound System Design Primer

The Sound System Design Primer

The Sound System Design Primer is an introduction to the many topics technologies and sub-disciplines that make up contemporary sound systems design. Written in clear conversational language for those who do not have an engineering background or who think more in language than in numbers The Sound System Design Primer provides a solid foundation in this expanding discipline for students early/mid-career system designers creative and content designers seeking a better grasp on the technical side of things and non-sound professionals who want or need to be able to speak intelligently with sound system designers.

GBP 66.99
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The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century the fashion industry is far off course to reach Net Zero as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions the book aims to demystify the source of GHG emissions from the industry breaking down in detail their origin while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter this book will enable the reader to understand the tactics to tackle decarbonisation and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers buyers and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero. | The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

GBP 31.99
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Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

This book traces the development of the fashion industry providing insight into the business and in particular its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries specifically Italy France the Netherlands Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law Copyright Law Business Law Fashion Law and Design. | Intellectual Property Rights Copynorm and the Fashion Industry A Comparative Analysis

GBP 130.00
1

The Routledge Handbook of the English Writing System

The Routledge Handbook of the English Writing System

The Routledge Handbook of the English Writing System provides a comprehensive account of the English writing system both in its current iteration and highlighting the developing trends that will influence its future. Twenty-nine chapters written by specialists from around the world cover core linguistic and psychological aspects and also include areas from other disciplines such as typography and computer-mediated communication. Divided into five parts the volume encompasses a wide range of approaches and addresses issues in the following areas:theory and the English writing system discussing the effects of etymology and phonology;the history of the English writing system from its earliest development including spelling pronunciation and typography;the acquisition and teaching of writing with discussions of literacy issues and dyslexia;English writing in use around the world both in the UK and America and also across Europe and Japan; computer-mediated communication and developments in writing online and on social media. The Routledge Handbook of the English Writing System is essential reading for researchers and postgraduate students working in this area.

GBP 42.99
1

Fashion Theory A Reader

Fashion Theory A Reader

This thoroughly revised and updated edition of Fashion Theory: A Reader brings together and presents a wide range of essays on fashion theory that will engage and inform both the general reader and the specialist student of fashion. From apparently simple and accessible theories concerning what fashion is to seemingly more difficult or challenging theories concerning globalisation and new media this collection contextualises different theoretical approaches to identify analyse and explain the remarkable diversity complexity and beauty of what we understand and experience every day as fashion and clothing. This second edition contains entirely new sections on fashion and sustainability fashion and globalisation fashion and digital/social media and fashion and the body/prosthesis. It also contains updated and revised sections on fashion identity and difference and on fashion and consumption and fashion as communication. More specifically the section on identity and difference has been updated to include contemporary theoretical debates surrounding Islam and fashion and LGBT+ communities and fashion and the section on consumption now includes theories of 'prosumption'. Each section has a specialist and dedicated Editor's Introduction which provides essential conceptual background theoretical contextualisation and critical summaries of the readings in each section. Bringing together the most influential and ground breaking writers on fashion and exposing the ideas and theories behind what they say this unique collection of extracts and essays brings to light the presuppositions involved in the things we all think and say about fashion. This second edition of Fashion Theory: A Reader is a timeless and invaluable resource for both the general reader and undergraduate students across a range of disciplines including sociology cultural studies and fashion studies. | Fashion Theory A Reader

GBP 36.99
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Fashion Ethics

Fashion Ethics

Fashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights taking the reader deeper into the endemic issues including sizeism ageism animal rights and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology cultural copyright speciesism the role of the customer and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands media and mobile technology and NGOs including Oxfam (UK) Redress (Hong Kong) Nimany (US) Labor Link (US) People Tree (UK) and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students industry professionals and customers.

GBP 36.99
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