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Ethnic Marketing Theory Practice and Entrepreneurship

Ethnic Marketing Theory Practice and Entrepreneurship

Together with the development of transformative technologies that epitomize globalization the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory there is an acknowledged and marked divide between theoretical exhortations and what is done in practice a relative oversight of the implications of mixed embedded markets and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use. | Ethnic Marketing Theory Practice and Entrepreneurship

GBP 38.99
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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing

Now in a fully revised and updated fourth edition Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility international marketing marketing research and information systems data analytics consumer behavior product and logistics management branding and brand management sales management promotions social media and networking destination marketing and evaluating performance. New to this edition are sections on pricing structures and strategies experiential marketing new digital marketing communications and technology emotional intelligence in sport marketing and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing and invaluable recommended reading for any general course on sport business sport management sport development or marketing. Ancillary resources include a test bank PowerPoint slides and a master course syllabus.

GBP 52.99
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Roadwork Theory and Practice

Roadwork Theory and Practice

Roadwork: Theory and Practice now in its sixth edition gives the essential information needed by every road worker highway technician incorporated graduate or chartered engineer not only by explaining the theory of road construction and its associated activities but by illustrating its application with practical working methods that are in use in everyday engineering practice. As such it successfully bridges the gap so often found between civil engineering theory and the day-to-day work of a highways engineer. The authors have drawn from a lifetime of experience in the construction industry and included current design and construction practices. | Roadwork Theory and Practice

GBP 46.99
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Material Culture in Transit Theory and Practice

Material Culture in Transit Theory and Practice

Material Culture in Transit: Theory and Practice constellates curators and scholars actively working with material culture within academic and museal institutions through theory and practice. The rich collection of essays critically addresses the multivalent ways in which mobility reshapes the characteristics of artefacts specifically under prevailing issues of representation and colonial liabilities. The volume attests to material culture as central to understanding the repercussions of problematic histories and proposes novel ways to address them. It offers valuable reading for scholars of anthropology museum studies history and others with an interest in material culture. | Material Culture in Transit Theory and Practice

GBP 120.00
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Translation and Practice Theory

Translation and Practice Theory

Translation and Practice Theory is a timely and theoretically innovative study linking professional practice and translation theory showing the usefulness of a practice-theoretical approach in addressing some of the challenges that the professional world of translation is currently facing including for example the increasing deployment of machine translation. Focusing on the key aspects of translation practices Olohan provides the reader with an in-depth understanding of how those practices are performed as translators interact with people technologies and other material resources in the translation workplace. The practice-theoretical perspective helps to describe and explain the socio-material complexities of present-day commercial translation practice but also offers a productive approach for studies of translation and interpreting practices in other settings and periods. This first book-length exploration of translation through the lens of practice theory is key reading for advanced students and researchers of Translation Theory. It will also be of interest in the area of professional communication within Communication Studies and Applied Linguistics.

GBP 39.99
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Prose Poetry in Theory and Practice

Prose Poetry in Theory and Practice

Prose Poetry in Theory and Practice vigorously engages with the Why? and the How? of prose poetry a form that is currently enjoying a surge in popularity. With contributions by both practitioners and academics this volume seeks to explore how its distinctive properties guide both writer and reader and to address why this form is so well suited to the early twenty-first century. With discussion of both classic and less well- known writers the essays both illuminate prose poetry’s distinctive features and explore how this outsider form can offer a unique way of viewing and describing the uncertainties and instabilities which shape our identities and our relationships with our surroundings in the early twenty-first century. Combining insights on the theory and practice of prose poetry Prose Poetry in Theory and Practice offers a timely and valuable contribution to the development of the form and its appreciation amongst practitioners and scholars alike. Largely approached from a practitioner perspective this collection provides vivid snapshots of contemporary debates within the prose poetry field while actively contributing to the poetics and craft of the form.

GBP 35.99
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Informal Public Transport in Practice Matatu Entrepreneurship

Informal Public Transport in Practice Matatu Entrepreneurship

Transport discourse often concentrates on what is missing from transport policy and practice in developing countries vis- -vis high-income countries rather than articulating local creativity in responding to transport needs as revealed in informal public transport modes such as matatu motorcycle bicycle and animal transport. This book helps to correct some of the tendency of inadequate contextualization of knowledge technology and practice learning and transfer from one setting to another in transport and other development programmes. While countries such as Kenya have ambitions to develop their transport systems to fit into the globalized transport system they also need to plan transport for ordinary life in both urban and rural areas. The matatu service provided by privately-owned transport carriers can be seen as a mirror of the life of Kenya revealing how indigenous African entrepreneurship and capitalism straddles various economic political and social systems. This book offers a phenomenological and situated analysis of the matatu entrepreneurship in the political economy of Kenya and its embeddedness in society. By adopting a social science approach this book highlights a number of political social and practical issues to demonstrate the matatu is not a decontextualized disembodied and lifeless piece of moving metal carrying people and goods but rather part of a self-organizing industry with its own logic of practice. This book is dedicated to Ajanga Khayesi. | Informal Public Transport in Practice Matatu Entrepreneurship

GBP 44.99
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Management in Further Education Theory and Practice

Management in Further Education Theory and Practice

Originally published in 1997. This book provides people moving into management roles in Further Education with an understanding of management theory applied specifically to Further Education colleges. Good management skills have been identified by the inspectorate as crucial to the future of this sector and this text tackles the unique problems of management in FE colleges. The author discusses the interrelated topics of People Operations Resources and Information using examples and case studies from colleges to demonstrate the implications of putting theories into practice. | Management in Further Education Theory and Practice

GBP 32.99
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Environmental Humanities in Folktales Theory and Practice

Environmental Humanities in Folktales Theory and Practice

This work throws light on the areas of space and time nature and culture spirit and matter in the folktales that nurture systemic thinking. It identifies and explores motifs and patterns in select folktales that promote interconnectedness interdependence holism synthesis and circular pattern of life and examines the ecological relevance of folktales in fostering a systematic view of life. The volume discusses why it is important to critically analyze alternative worldviews in order to find holistic solutions to contemporary global ecological issues. It sheds light upon Ecofemiotics as a discipline a portmanteau of Ecofeminist Semiotics and through a re-reading of folktales it puts forward an innovative folktale typology which connects women with environment. The book discusses an ecofemiotics cyclical praxis at three levels • Promoting theory to practice through the analysis of folktales as Gaia Care Narratives using the Ecofemiotic framework. • Enabling practice to theory through a classroom experiment observation and inference. • Envisioning theory to practice through the identification of Gaia Care Principles and its multidisciplinary hands-on scope and function to create avenues towards ecological balance and sustainable living. Inspired by the hearts that tell stories of love care nurture and the Earth this nuanced work will be of interest to students and researchers of literature and literary theory sociology social anthropology gender studies and women’s studies feminism development studies environment and folklore studies. | Environmental Humanities in Folktales Theory and Practice

GBP 48.99
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Loss of Self in Psychosis Psychological Theory and Practice

Loss of Self in Psychosis Psychological Theory and Practice

In Loss of Self in Psychosis: Psychological Theory and Practice Simon Jakes takes a critical look at contemorary approaches to the psychology of psychosis. In doing so he explores how these vastly different approaches as well as our numerous conceptualisations of schizophrenia work to reduce the effectiveness of CBT as a treatment. Four different psychological approaches to psychosis are examined in the first part of this book as well as the development of CBT for psychosis and the theory behind this. In the second part he describes the therapy of some clients and suggests that incorporating ideas from some of the different theories of psychosis in the same treatment may be beneficial. Using extended examples from clinical practice over the past 20 years to illuminate his theories Loss of Self in Psychosis: Psychological Theory and Practice will prove to be thought-provoking reading for clinical psychologists psychiatrists and other mental health professionals working with this client group. | Loss of Self in Psychosis Psychological Theory and Practice

GBP 36.99
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Glitch Art in Theory and Practice Critical Failures and Post-Digital Aesthetics

Glitch Art in Theory and Practice Critical Failures and Post-Digital Aesthetics

Glitch Art in Theory and Practice: Critical Failures and Post-Digital Aesthetics explores the concept of glitch alongside contemporary digital political economy to develop a general theory of critical media using glitch as a case study and model focusing specifically on examples of digital art and aesthetics. While prior literature on glitch practice in visual arts has been divided between historical discussions and social-political analyses this work provides a rigorous contemporary theoretical foundation and framework. | Glitch Art in Theory and Practice Critical Failures and Post-Digital Aesthetics

GBP 18.99
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Public Administration in Theory and Practice

Public Administration in Theory and Practice

Hailed for its timelessness and timeliness Public Administration in Theory and Practice examines public administration from a normative perspective and provides students with an understanding of the practice of public administration. Combining historical contextual and theoretical perspectives this text give students a truly comprehensive overview of the discipline and focuses on the practical implications of public administration theory. This substantially revised third edition features: Increased emphasis on and expanded coverage of management skills practices and approaches including an all-new Managerial Toolkit section comprising several new chapters on important topics like transboundary interactions cultural competencies citizen engagement and leadership and decision-making. Expanded part introductions to provide a thematic overview for students reinforce the multiple conceptual frameworks or lenses through which public administration may be viewed and provide guidance on the learning outcomes the reader may anticipate. Still deeper examination of the connections between historic theoretical perspectives and current practices to help students think through practical and realistic solutions to problems that acknowledge historic precedence and theory yet also leave room for creative new ways of thinking. This expanded analysis also offers a forum for comparative perspectives particularly how these practices have emerged in other countries. PowerPoint slides Discussion Questions (with a focus on practice) Learning Outcomes and Things to Ponder at the end of each chapter that may be used as lecture topics or essay examination questions. Public Administration in Theory and Practice third edition is an ideal introduction to the art and science of public administration for American MPA students and serves as essential secondary reading for upper-level undergraduate students seeking a fair and balanced understanding of public management.

GBP 69.99
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Entrepreneurship Dyslexia and Education Research Principles and Practice

Entrepreneurship Dyslexia and Education Research Principles and Practice

The development of entrepreneurial abilities in people with dyslexia is a subject of great interest. It has gained increasing importance in economically difficult times because of its potential for the development of new business opportunities. This book brings together contributions from researchers educators and entrepreneurs with dyslexia investigating this subject from many perspectives. Is there something different in the profile of a person with dyslexia that supports the development of entrepreneurship? This book aims to draw out key themes which can be used in education to motivate mentor and create the business leaders of tomorrow. It offers a fundamental text for this area of study with a comprehensive international examination of its topic. It includes views by new and established international writers and researchers providing up-to-date perspectives on entrepreneurship dyslexia and education. It is accessible to read to understand and to learn from and is suitable for recommended reading for graduate and postgraduate students. The diverse views and perspectives demonstrated in this book make it as relevant as possible for a wide group of readers. It informs study in the fields of business and dyslexia and will be of interest to educators researchers and to anyone interested in the overlap of entrepreneurship and dyslexia. | Entrepreneurship Dyslexia and Education Research Principles and Practice

GBP 38.99
1

Archaeological Theory in Practice

Archaeological Theory in Practice

Many students view archaeological theory as a subject distinct from field research. This division is reinforced by the way theory is taught often in stand-alone courses that focus more on logic and reasoning than on the application of ideas to fieldwork. Divorcing thought from action does not convey how archaeologists go about understanding the past. This book bridges the gap between theory and practice by looking in detail at how the authors and their colleagues used theory to interpret what they found while conducting research in northwest Honduras. This is not a linear narrative. Rather the book highlights the open-ended nature of archaeological investigations in which theories guide research whose findings may challenge these initial interpretations and lead in unexpected directions. Pursuing those novel investigations requires new theories that are themselves subject to refutation by newly gathered data. The central case study is the writers’ work in Honduras. The interrelations of fieldwork data theory and interpretation are also illustrated with two long-running archaeological debates the emergence of inequality in southern Mesopotamia and inferring the ancient meanings of Stonehenge. The book is of special interest to undergraduate Anthropology/Archaeology majors and first- and second-year graduate students along with anyone interested in how archaeologists convert the static materials we find into dynamic histories of long-vanished people. | Archaeological Theory in Practice

GBP 22.99
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Ship Management Theory and Practice

Ship Management Theory and Practice

Ship Management: Theory and Practice unpacks the complexity of this crucial maritime activity by spelling out its key elements and the connections and linkages between them. Opening with an introduction and an overview of the special characteristics of ship management the text then focuses on different strands of management. It offers dedicated chapters on strategic management commercial management operations management technical management human resource management and compliance management weaving in numerous international examples throughout. The final chapter looks to the future exploring the challenges facing ship management and the impact of digitalisation. Ship Management: Theory and Practice is a valuable resource for upper-level students of shipping management and maritime operations and can also serve as a one-stop reference for researchers and industry practitioners. | Ship Management Theory and Practice

GBP 34.99
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Affect Embodiment and Place in Critical Literacy Assembling Theory and Practice

Affect Embodiment and Place in Critical Literacy Assembling Theory and Practice

This book explores the impact of sensation affect ethics and place on literacy learning from early childhood through to adult education. Chapters bridge the divide between theory and practice to consider how contemporary teaching and learning can promote posthuman values and perspectives. By offering a posthuman approach to literacy research and pedagogy Affect Embodiment and Place in Critical Literacy re-works the theory-practice divide in literacy education to emphasize the ways in which learning is an affective and embodied process merging in a particular environment. Written by literacy educators and international literacy researchers this volume is divided into four sections focussing on: Moving with sensation and affect; becoming worldmakers with ethics and difference; relationships that matter in curriculum and place; before drawing together everything in a concise conclusion. Affect Embodiment and Place in Critical Literacy is the perfect resource for researchers academics and postgraduate students in the fields of literacy education and philosophy of education as well as those seeking to explore the benefits of a posthumanism approach when conceptualising theory and practice in literacy education. | Affect Embodiment and Place in Critical Literacy Assembling Theory and Practice

GBP 44.99
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Skill Acquisition in Sport Research Theory and Practice

Skill Acquisition in Sport Research Theory and Practice

Skill Acquisition in Sport gives academics students coaches and practitioners the broadest and most scientifically rigorous grounding in the principles and practice of the field. Fully revised updated and restructured the third edition integrates theory and practice and provides more material on practical application than ever before. Divided into four sections – providing instruction and feedback organizing effective practice training high-level skills and the theories and mechanisms underpinning skill acquisition – the book covers a full range of key topics including: the role of errors and rewards in motor learning instructions demonstrations and feedback imagery in motor learning constraints-based and self-directed learning technique change creativity training and visual gaze training practicing under pressure the neurophysiology of learning. Based on the latest research including chapters on emerging topics and written by a global cast of world-leading experts Skill Acquisition in Sport is an essential textbook for any kinesiology or sport science student taking skill acquisition expertise development or motor learning classes. | Skill Acquisition in Sport Research Theory and Practice

GBP 46.99
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Community Art Therapy Theory and Practice

Community Art Therapy Theory and Practice

This book provides a narrative exploration of community art therapy woven from its rich practice roots theory the multiple ways that it can be applied in practice and through practitioner reflections. The applications of community art therapy are numerous and this book provides knowledge to practitioners guiding them in their own work and grounding their theoretical approaches. The community approaches presented in the text have been developed through careful research strategy and implementation. Community Art Therapy is for the benefit of art therapists community artists and psychologists and anyone interested in learning more about the stories of community art therapy. | Community Art Therapy Theory and Practice

GBP 29.99
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Personal Training Theory and Practice

Personal Training Theory and Practice

Personal Training: Theory and Practice Second Edition draws together in one unique volume the personal practical and business skills central to becoming a successful personal trainer. This accessible book introduces you to the fundamentals of applied exercise prescription and programme design as well as advanced concepts including nutritional intervention postural analysis and the psychology of behaviour change. Key Features- updated to reflect advances in training methodology and techniques in line with requirements for professional qualification- key points boxes chapter summaries and a glossary of scientific and technical concepts to aid understanding- full colour illustrations and photos to support visual learning- case studies and sample exercise plans to help you put theory into practice- supported by online resources such as self-assessment tests downloadable forms and session sheets at www. routledge. com/cw/crossley Personal Training: Theory and Practice is the ideal companion and handy reference for those embarking on a career in personal training as well as experienced trainers. Reviews of the first edition: 'the ideal companion to turn you from an amateur into a professional sports trainer. the only title tailored to meet the needs of UK-based personal training. ' Work Out'a gem of a book. clearly written and presented which makes it easy for both fitness professionals and lay people to understand. Definitely worth buying. ' Health and Fitness | Personal Training Theory and Practice

GBP 175.00
1

Environmental Security in the Anthropocene Assessing Theory and Practice

Environmental Security in the Anthropocene Assessing Theory and Practice

This book provides a critical assessment of the theories and practice of environmental security in the context of the Anthropocene. The work analyses the intellectual foundations the evolution and different interpretations strengths and potential of the link between environment and security but also its weaknesses incoherencies and distortions. To do so it employs a critical environmental security studies analytical framework and uniquely places this analysis within the context of the Anthropocene. Furthermore the book examines the practice–theory divide and the political implementation of the environmental security concept in response to global environmental change and in relation to different actors. It pays significant attention to the Environment and Security Initiative (ENVSEC) which is led by different programs of the United Nations the OSCE and until recently by the North Atlantic Treaty Organization (NATO) among others and has largely been overlooked in the academic literature to date. The goal is to study how environmental security practice could inform and shape the environmental security theory and also to explore how conversely new theoretical insights could contribute to the enhancement of environmental security activities. This book will be of great interest to students and academic scholars of Environmental Security Critical Security Studies Green Political Theory Global Governance and International Relations in general. | Environmental Security in the Anthropocene Assessing Theory and Practice

GBP 130.00
1

Face Detection and Recognition Theory and Practice

Face Detection and Recognition Theory and Practice

Face detection and recognition are the nonintrusive biometrics of choice in many security applications. Examples of their use include border control driver’s license issuance law enforcement investigations and physical access control. Face Detection and Recognition: Theory and Practice elaborates on and explains the theory and practice of face detection and recognition systems currently in vogue. The book begins with an introduction to the state of the art offering a general review of the available methods and an indication of future research using cognitive neurophysiology. The text then:Explores subspace methods for dimensionality reduction in face image processing statistical methods applied to face detection and intelligent face detection methods dominated by the use of artificial neural networksCovers face detection with colour and infrared face images face detection in real time face detection and recognition using set estimation theory face recognition using evolutionary algorithms and face recognition in frequency domainDiscusses methods for the localization of face landmarks helpful in face recognition methods of generating synthetic face images using set estimation theory and databases of face images available for testing and training systemsFeatures pictorial descriptions of every algorithm as well as downloadable source code (in MATLAB®/PYTHON) and hardware implementation strategies with code examplesDemonstrates how frequency domain correlation techniques can be used supplying exhaustive test resultsFace Detection and Recognition: Theory and Practice provides students researchers and practitioners with a single source for cutting-edge information on the major approaches algorithms and technologies used in automated face detection and recognition. | Face Detection and Recognition Theory and Practice

GBP 59.99
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Talent Development in Gifted Education Theory Research and Practice

Talent Development in Gifted Education Theory Research and Practice

This volume brings together experts in gifted education to explore critical perspectives in talent development across the lifespan guiding readers toward a deeper understanding of advanced learners and their education. Chapters in the first section delve into the foundational theory research and models of practice underpinning gifted education and talent development while the second section examines the practical applications of talent development in assessment programming and ongoing research. The book concludes with an exploration of talent throughout the lifespan featuring detailed case vignettes to illustrate development across diverse fields of practice. Ideal for researchers as well as students of gifted education and creativity studies this comprehensive handbook challenges readers to interrogate what they think they know about giftedness and talent development. | Talent Development in Gifted Education Theory Research and Practice

GBP 38.99
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Infrastructure Development – Theory Practice and Policy Sustainability and Resilience

Infrastructure Development – Theory Practice and Policy Sustainability and Resilience

This compendium presents the papers presented in the conference 'Infrastructure Development Theory Practice and Policy' held on 29th and 30th April 2021. It brings together the select papers from the conference and other contributions from experts and researchers. The compendium puts together the research under various themes and we hope that the theoretical findings will impact the practice and policy in the future as well as pave the way for future research in the direction of achieving more efficient and more humane infrastructure. | Infrastructure Development – Theory Practice and Policy Sustainability and Resilience

GBP 36.99
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