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The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century the fashion industry is far off course to reach Net Zero as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions the book aims to demystify the source of GHG emissions from the industry breaking down in detail their origin while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter this book will enable the reader to understand the tactics to tackle decarbonisation and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers buyers and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero. | The Path to Net Zero for the Fashion Industry Five Strategies for Decarbonisation

GBP 31.99
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Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry from its emergence to the present day with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward including such legendary names as Charles Worth Coco Chanel Christian Dior Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion as well as detailed business analysis and practical advice for people looking to create successful brands Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship and anyone looking to understand and succeed in this most glamorous of industries. | Fashion Entrepreneurship The Creation of the Global Fashion Business

GBP 38.99
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The Psychology of Fashion

The Psychology of Fashion

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image how psychology can inform a more sustainable perspective on the production and disposal of clothing and why we develop certain shopping behaviours. With fashion imagery ever present in the streets press and media The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

GBP 12.99
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The Fashion Business Theory and Practice in Strategic Fashion Management

The Fashion Business Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations – including Off-White Nike and Zara as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion. | The Fashion Business Theory and Practice in Strategic Fashion Management

GBP 39.99
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Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity the limitation of creative thought by conformity to existing theories lack of questioning of ethics and a disconnection from historic events or sociological discourse. This book in contrast draws together interdisciplinary approaches from marketing branding promotion and critical media studies as tools for understanding the way in which fashion works today and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice Fashion Marketing and Communication is full of international case studies practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism fashion marketing the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications current theory and practice as well as questions on the ethics of the fashion industry this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing branding and communication. | Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

GBP 32.99
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Swatch x Omega Bioceramic Moonswatch Mission to the Moon

Swatch x Omega Bioceramic Moonswatch Mission to the Moon

The Swatch x Omega Bioceramic Moonswatch Mission to the Moon (S033M100) is one of 11 silhouettes released by the collaboration between Swatch and Omega, offering a unique take on the Omega Speedmaster. The Swatch x Omega Mission to the Moon (S033M100) features both the Omega and Swatch logos on the "Moonswatch," with a velcro strap. The watch features all white hands and tachymeter scale like the original, quartz movement, and the premium finishes from the iconic Moonwatch. The Swatch x Omega Mission to the Moon (S033M100) also features superluminova throughout, so you'll be able to read the watch even in the dark.

GBP 395.00
1

Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history sociology anthropology psychology and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes cultural norms and values over time. It can be interpreted as mundane everyday practices constructions of identity and status as well as being associated with the art world. In this book the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining creating and preserving fashion but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international advanced scholars from a variety of disciplines such as anthropology marketing psychology and sociology who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant but necessary. This cutting-edge interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing fashion studies and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing. | Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

GBP 35.99
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