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Understanding Russian Strategic Behavior Imperial Strategic Culture and Putin’s Operational Code

Understanding Russian Strategic Behavior Imperial Strategic Culture and Putin’s Operational Code

This book examines the extent to which Russia’s strategic behavior is the product of its imperial strategic culture and Putin’s own operational code. The work argues that by conflating personalistic regime survival with national security Putin ensures that contemporary Russian national interest as expressed through strategic behavior is the synthesis of a peculiar troika: a long-standing imperial strategic culture rooted in a partially imagined past; the operational code of a counter-intelligence president and decision-making elite; and the realities of Russia as a hybrid state. The book first examines the role of structure and agency in shaping contemporary Russian strategic behavior. It then provides a conceptual understanding of strategic culture and applies this to Tsarist and Soviet historical developments. The book’s analysis of the operational code however demonstrates that Putinism is more than the sum of the past. At the end the book assesses Putin’s statecraft and stress-tests our assumptions about the exercise of contemporary power in Russia and the structure of Putin’s agency. This book will be of interest to students of Russian politics and foreign policy strategic studies and international relations. | Understanding Russian Strategic Behavior Imperial Strategic Culture and Putin’s Operational Code

GBP 35.99
1

Strategic Management in Sport

Strategic Management in Sport

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels from community-based sport to elite sport this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning environmental analyses strategic direction and leadership strategy formulation and selection implementation strategic control and change management. Designed to encourage students to develop a strategic mindset as well as critical thinking and problem-solving skills the book unpacks key concepts such as leadership governance organizational change and the multiple layers of strategy in sport. Full of real-world case studies from diverse international sport business environments and useful pedagogical features such as review questions and guides to online resources this is an essential text for any sport management course and an invaluable resource for sport development recreation management or events management courses. | Strategic Management in Sport

GBP 39.99
1

Strategic Portfolio Management In the Multi-Project and Program Organisation

Strategic Portfolio Management In the Multi-Project and Program Organisation

This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy maximisation of value creation and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic with in-depth guidance on organisational design for strategic portfolio management and covering all process capability and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management strategic management and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy. | Strategic Portfolio Management In the Multi-Project and Program Organisation

GBP 36.99
1

Strategic Career Management

Strategic Career Management

Organizations need to develop and retain their talent and managing careers in a strategic fashion is critical to achieving this. This book takes a practical approach to help you make strategic career management work both for the talent you want to retain and for the organization they work in. It will help you to:- Improve your strategic career management- Improve employee retention- Develop a business case for careers - Design and develop critical processes to support your strategy- Explore best practice examples from other organizations- Evaluate your progressOther titles in the HR Series:Organization Design (Stanford)Transforming HR (Reddington Williamson and Withers)HR - The Business Partner (Kenton and Yarnall)The Changing World of the Trainer (Sloman) publishing March 2007Change Conflict and the Corporate Community (Kenton and Penn) publishing June 2007

GBP 175.00
1

India China and the Strategic Himalayas

India China and the Strategic Himalayas

This book analyses strategic discourse on the Himalayas from the perspective of India’s interests. Home to many communities cultures natural resources and political boundaries it is the geopolitical landscape of the Himalayas between India and China that dominates other narratives and discourses. The traditional notion of Himalayas as India’s frontiers and buffer is challenged by China. Despite various mechanisms to address border resolution there are violations and transgressions from China. This book examines India’s responses to the new emerging challenges in the Himalayas. How the statist discourse on strategic interests incorporates people’s discourse. It provides a nuanced understanding of India’s strategic undertakings diplomatic initiatives and development framework. This book will be a valuable addition to existing knowledge on the Himalayas between India and China. Scholars and practitioners interested in International Relations Strategic Studies Himalayan Studies and South Asian Studies will find it useful. | India China and the Strategic Himalayas

GBP 130.00
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Artificial Intelligence Strategic Communicators and Activism

Artificial Intelligence Strategic Communicators and Activism

In a world that is increasingly wary of artificial intelligence (AI) this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality misinformation and environmental damage among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI. | Artificial Intelligence Strategic Communicators and Activism

GBP 48.99
1

Strategic Creativity A Business Field Guide to Advertising Branding and Design

Strategic Creativity A Business Field Guide to Advertising Branding and Design

The secret weapon for business experts to ensure strategically creative results this is an indispensable field guide to evaluating creative advertising branding and design ideas and solutions and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward advertising and branding need to be relevant engaging and worth people’s time. This book contains what a CEO CMO manager business owner or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts this book will earn a place on the desks of executives leaders managers and middle managers across industries whose work requires them to understand and execute on branding initiatives advertising campaigns social media and other customer-facing content. | Strategic Creativity A Business Field Guide to Advertising Branding and Design

GBP 31.99
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Reassessing Lee Kuan Yew's Strategic Thought

Reassessing Lee Kuan Yew's Strategic Thought

Building on the author’s 2012 book Lee Kuan Yew’s Strategic Thought this new book presents a comprehensive overview of Lee Kuan Yew’s strategic thought over the course of his entire life. It analyses the factors underlying Lee Kuan Yew’s thinking discusses his own writings and speeches and shows how his thinking on foreign policy security and international relations evolved. It also appraises writing about Lee Kuan Yew and memorialisation of him assessing how views of his legacy have changed and continue to change. | Reassessing Lee Kuan Yew's Strategic Thought

GBP 120.00
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Defence Diplomacy Strategic Engagement and Interstate Conflict

Defence Diplomacy Strategic Engagement and Interstate Conflict

This book analyzes examples of strategic engagement in order to identify the factors which contribute to the success or failure of defence diplomacy in preventing interstate conflict. For more than a century nations have engaged in defence diplomacy to cultivate mutual understanding and mitigate conflict. A subset of defence diplomacy is strategic engagement defined as peacetime defence diplomacy between nations that are actual or potential adversaries. This book analyzes three cases of strategic engagement in order to elucidate the factors which contribute to the success or failure of this diplomacy in preventing conflict. It uses an inductive framework to compare strategic engagement in the following cases: Anglo– German defence diplomacy prior to World War I; U. S. –Soviet defence diplomacy during the Cold War; and post-Cold War U. S. –China defence diplomacy. Based upon archival literature and personal interview research the book argues that defence diplomacy can mitigate the risk of interstate conflict between potential adversaries. The lessons learned from this book can be employed to discern the significant elements conducive to achieving a successful outcome of strategic engagement and averting conflict or even war. This book will be of much interest to students of defence studies diplomacy studies foreign policy and international relations. | Defence Diplomacy Strategic Engagement and Interstate Conflict

GBP 38.99
1

Strategic Marketing Management

Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix' and extensive new material covering: The changing role of marketing Approaches to analysing marketing capability E-marketing Branding Customer relationship management Relationship management myopia The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation up to date mini cases and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing and students of the CIM Diploma.

GBP 180.00
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Strategic Marketing Concepts and Cases

Strategic Marketing Concepts and Cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is and then discuss strategic segmentation competitive positioning and strategies for growth corporate branding internal brand management and corporate reputation management. With case studies from a broad range of global contexts and industries including Burger King FedEx and Twitter readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis students will learn to: examine the role of corporate business and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students as well as those studying for an MBA or executive courses in strategic marketing or marketing management. | Strategic Marketing Concepts and Cases

GBP 34.99
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Systematic Strategic Planning A Comprehensive Framework for Implementation Control and Evaluation

Systematic Strategic Planning A Comprehensive Framework for Implementation Control and Evaluation

Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and goals and then make the correct decisions to achieve these objectives and goals. This book provides a complete set of practical strategic planning techniques and tools. It explains how and in what circumstances to use particular tools and how to target them to achieve effective results. Systematic Strategic Planning: A Comprehensive Framework for Implementation Control and Evaluation describes a framework of phases through which each project passes a pattern of procedures for straight-forward planning and the fundamentals involved in any strategic planning project. Designed to be simple to understand and easy to use the book presents techniques case studies and working forms to guide you through preparing a strategic plan for your existing or future business. The book is organized into four parts:Part I explains the steps to take before and after starting the strategic planning work. Part II provides the overall framework and characteristics of the simplified and full versions of systematic strategic planning. Part III describes the sections of systematic strategic planning in detail. Part IV provides a framework for implementation control and evaluation functions in a systematic manner. This book is designed to help both experienced strategic planners and other types of professionals who are faced with creating a strategic plan for their business. The processes and techniques described should be universally applicable to any type of business. With the information in this book you will be well-equipped to create effective strategic plans that drive your business forward. | Systematic Strategic Planning A Comprehensive Framework for Implementation Control and Evaluation

GBP 56.99
1

Strategic Management in the Aviation Industry

Strategic Management in the Aviation Industry

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management in addition to acknowledged scholars contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation strategic issues for air freight carriers and airport companies as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics students on advanced aviation courses senior aviation professionals in airline airport and supplier companies international organizations and governmental agencies. | Strategic Management in the Aviation Industry

GBP 42.99
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Organizational Listening for Strategic Communication Building Theory and Practice

Organizational Listening for Strategic Communication Building Theory and Practice

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate government and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism social justice and ethics; and fostering diversity equity and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication organizational communication and listening. | Organizational Listening for Strategic Communication Building Theory and Practice

GBP 130.00
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Principles of Strategic Communication

Principles of Strategic Communication

Designed to support the paradigm shift in media and communication this book presents the basic tenets of strategic communication and its foundational disciplines of advertising public relations and marketing communications. Drawing on the latest research in the field the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice each chapter includes introductory focus questions a contemporary global case study a career profile of a current practitioner end-of-chapter discussion questions and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media communication marketing and advertising programs. The accompanying online support material features chapter overviews learning outcomes key terms discussion questions and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www. routledge. com/9780367426316.

GBP 56.99
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Toward Effective Strategic Analysis New Applications Of Information Technology

Toward Effective Strategic Analysis New Applications Of Information Technology

Exploring the future of strategic analysis this book identifies problems at the heart of the historical U. S. failure to perform effective strategic analysis then explains and dramatizes how new applications of information technology can make significant progress possible. Certain specific limitations of human memory says the author are major ca | Toward Effective Strategic Analysis New Applications Of Information Technology

GBP 39.99
1

Strategic Management of Research Organizations

Strategic Management of Research Organizations

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing and operations management to realize strategic objectives. This book will be of interest to entrepreneurs established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features:Provides an accessible and easy to follow introduction to strategic management methodologiesExplores best practices for communication marketing and risk managementDiscusses workforce management as related to realizing strategic goals and plans | Strategic Management of Research Organizations

GBP 18.99
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Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

Strategic Fashion Management: Concepts Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry. | Strategic Fashion Management Concepts Models and Strategies for Competitive Advantage

GBP 42.99
1

Manufacturing Competency and Strategic Success in the Automobile Industry

Manufacturing Competency and Strategic Success in the Automobile Industry

Strategic success of industry depends upon manufacturing competencies (i. e. the competitive advantage to ensure better quality and reliability) which will increase sales and create a sound customer base. Competitive priorities are the operating advantages that are assessed evaluated and measured within the parameters of cost quality time design and flexibility. The book explains the manufacturing competencies upon which the strategic success of the automobile industry depends. The impact of manufacturing competency on strategic success is analyzed and modelled using suitable qualitative and quantitative techniques. Key FeaturesOutlines manufacturing competencies in correlation with successful strategic planning for current manufacturing environmentProvides methodology or guidelines for linking defined strategic plans with manufacturing competenciesDefines strategic success in the context of the automobile industryAnalyses and models manufacturing competency impacts using qualitative and quantitative techniquesDevelops qualitative models with real-time case studies | Manufacturing Competency and Strategic Success in the Automobile Industry

GBP 46.99
1

Strategic Communication Campaign Planning

Strategic Communication Campaign Planning

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching planning writing evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

GBP 42.99
1

Strategic Foresight An Introductory Guide to Practice

Strategic Foresight An Introductory Guide to Practice

Organisations today are being challenged to make sense of changes in environments that now more than ever are described as VUCA (volatile uncertain complex and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight. This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy innovation and leadership highlighting the relevance of strategic foresight not only for organisations but also for individuals particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context. This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices as well as students of foresight and managers in the fields of innovation research & development and marketing. | Strategic Foresight An Introductory Guide to Practice

GBP 34.99
1

Fiscal And Economic Implications Of Strategic Defenses

Fiscal And Economic Implications Of Strategic Defenses

Estimates of the potential costs of alternative strategic defense systems should be an intrinsic element in decisions about whether the US should develop and deploy these systems especially because of the ''opportunity costs' 'involved-what the nation would have to forgo in other military or civilian programs or in private resources because of higher taxes or larger deficits. In this book the authors describe four notional strategic defense systems each with a different ambitious objective and then estimate their costs | Fiscal And Economic Implications Of Strategic Defenses

GBP 36.99
1

Strategic Security Forward Thinking for Successful Executives

Strategic Security Forward Thinking for Successful Executives

Strategic Security will help security managers and those aspiring to the position to think strategically about their job the culture of their workplace and the nature of security planning and implementation. Security professionals tend to focus on the immediate (the urgent) rather than the important and essential—too often serving as firefighters rather than strategists. This book will help professionals consider their roles and structure their tasks through a strategic approach without neglecting their career objectives. Few security management books for professionals in the field focus on corporate or industrial security from a strategic perspective. Books on the market normally provide recipes methods or guidelines to develop plans policies or procedures. However many do so without taking into account the personal element that is supposed to apply these methods. In this book the authors helps readers to consider their own career development in parallel with establishing their organisation security programme. This is fundamental to becoming and serving as a quality effective manager. The element of considering career objectives as part-and-parcel to this is both unique to only this book and vital for long-term career success. The author delineates what makes strategic thinking different in a corporate and security environment. While strategy is crucial in the running of a company the traditional attitude towards security is that it has to fix issues quickly and at low cost. This is an attitude that no other department would tolerate but because of its image security departments sometimes have major issues with buy-in and from top-management. The book covers the necessary level of strategic thinking to put their ideas into practice. Once this is achieved the strategic process is explained including the need to build the different steps into this process—and into the overarching business goals of the organisation—will be demonstrated. The book provides numerous hand-on examples of how to formulate and execute the strategic master plan for the organization. The authors draws on his extensive experience and successes to serve as a valuable resource to all security professionals looking to advance their careers in the field. | Strategic Security Forward Thinking for Successful Executives

GBP 44.99
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Nonmarket Strategic Management

Nonmarket Strategic Management

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social political and legal arrangements that reinforce or enable market strategies providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts the first part offers theories and managerial support for coping with the complex business realities surrounded by social political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area this book is essential reading for business students managers and leaders.

GBP 36.99
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