Trustworthy Online Controlled Experiments - A Practical Guide to A/B Testing - Bok av Ron Kohavi - Häftad
Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.