Negotiating with the Finns: The importance of culture - Bok av Papis Camara - Häftad
Trade is global, and even more so with the advent of globalisation. Among other things, globalisation symbolises the free movement of goods, services and people. The economic or political borders that used to exist are increasingly restricted or non-existent. This being the case, if a Frenchman wants to sell his product to a Chinese person, he necessarily has a foreign interlocutor in front of him. It is therefore essential today, in order to better master globalisation, to understand the culture..