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Valente TV - Bok av Livia Ferreira Dos Santos - Häftad

Valente TV - Bok av Livia Ferreira Dos Santos - Häftad

This paper is a case study of TV Valente, a community TV experience in the municipality of Valente in the semi-arid region of Bahia. The purpose of the study is to discuss the role played by TV during its existence and to analyze how it was managed and sustained, as well as the participation of the community in its programming. To this end, semi-structured interviews were conducted with people who worked at the TV and representatives of APAEB, the founding organization. The theoretical basis used..

SEK 586.00
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Popular journalism and noticiability in the programme O Povo na TV/MS - Bok av Ellen Genaro Lemos - Häftad

Popular journalism and noticiability in the programme O Povo na TV/MS - Bok av Ellen Genaro Lemos - Häftad

Should a TV journalist be concerned about the TV ratings? If your answer is no, the justification must be because journalism is a service and not a soap opera or program that must be sold by the Ibope score. If I got your answer right, it is because you thought like me. So, I suggest that you follow me through these pages where I discovered and demonstrated the marketing function of a news story, the ways of the audience and the afflictions of journalists to attract an audience to watch their stories...

SEK 1166.00
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TVE-ES's People on TV as a public communication strategy - Bok av Francisca Selidonha P. da Silva - Häftad

TVE-ES's People on TV as a public communication strategy - Bok av Francisca Selidonha P. da Silva - Häftad

TVE Espírito Santo's \Povo na TV\ programme was created during an effervescent period in Espírito Santo politics, when communication was valued as a way for public authorities to relate to ordinary citizens. This programme functioned as a media public square, where ordinary citizens had the chance to meet representatives of the government and present their demands. In some cases, the programme facilitated the execution of works and improvements in these communities. In this programme, the interviewee..

SEK 846.00
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Governors of the Dew by Jacques Roumain - Bok av Mikelita Jean - Häftad

Governors of the Dew by Jacques Roumain - Bok av Mikelita Jean - Häftad

Gouverneurs de la Rosée, a novel written in 1944 by Jacques Roumain, x-rays the pitiful state of the Fonds Rouge area and its inhabitants. The land no longer yielded any fruit, the direct cause of which was the massive felling of trees by the inhabitants, which in turn led to the drying up of the rivers and the Fanchons and laurel springs. Famine set in, disease spread and poverty ravaged the region.A rather interesting work, which I had the opportunity to see on one of the capital's TV stations,..

SEK 696.00
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Organizations living on the edge of chaos - Bok av Diego Angelo Restrepo Zapata - Häftad

Organizations living on the edge of chaos - Bok av Diego Angelo Restrepo Zapata - Häftad

This book was born as an answer given at a time of business crisis where I wondered what a company must have to survive the different inclemencies that can be generated in the market, pandemics, stock market crashes, lack of resources, few customers, etc. In order to know what a company must have in order to live on the edge of chaos, an organizational research was carried out to understand how a company must be conformed to be adaptive and have the capacity to survive the different uncertainties..

SEK 920.00
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One to One Marketing - Competitive Edge Yesterday and Today - Bok av Régis Sousa - Häftad

One to One Marketing - Competitive Edge Yesterday and Today - Bok av Régis Sousa - Häftad

Based on the current market and the values imposed by consumers, you can no longer do business thinking only about financial gain through product sales. The old method worked for many years, but now it is being replaced by another way of doing business. The novelty is the personalisation of the relationship with customers, called \one to one\ marketing. This study was developed by the descriptive methodology through the case study, seeking to investigate whether the so-called \one to one\ marketing..

SEK 630.00
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Interaction Design and Interactive Digital Television (iDTV) - Bok av Vitor Hugo Galves Correa - Häftad

Interaction Design and Interactive Digital Television (iDTV) - Bok av Vitor Hugo Galves Correa - Häftad

This book was started as part of a scientific research project supported by Anhembi Morumbi University and CNPQ. Its aim is to provide an experience for the tele-interactor on the most diverse platforms, such as: Interactive Digital Television (IDTV), Smartphones, Tablets and Desktops; enhancing theoretical and practical issues related to the concepts of Connected TV and Expanded TV in Brazil and around the world. Firstly, the historical context that gave rise to Brazilian television will be presented,..

SEK 486.00
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Neither queens nor cinderellas: Women and gender discourse on public TV - Bok av Lina Castillo Joya - Häftad

Neither queens nor cinderellas: Women and gender discourse on public TV - Bok av Lina Castillo Joya - Häftad

Changing negative or harmful conceptions that have centuries of tradition and an argumentative team in favour, made up of institutions with great power, is a process that would take periods of generational changes. However, each contribution is a brick that allows the construction of a fairer society in this democratic process in which we live. \Ni reinas, ni cenicientas\ was a programme that, by personifying women (workers, professionals, mothers, sisters, daughters, unemployed, marginalised,..

SEK 646.00
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Mass media vs. digital media - Bok av Daniela Figueiredo Caneca - Häftad

Mass media vs. digital media - Bok av Daniela Figueiredo Caneca - Häftad

Television, internet. Digital media, mass media. The 21st century is in full swing. Technology is growing and changing so quickly that we barely have time to get to grips with it. TV continues to have a loyal audience. The internet is gaining more and more users. With modernization and globalization, news and attractions that are so different, the world is growing and changing rapidly. We are in the future. The internet is here to stay, TV is here to add. TV can give you that feeling of \company\..

SEK 536.00
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Congolese federalism tested by comparative law - Bok av Léon Oderic Nyembo- Ya- Lumbu - Häftad

Congolese federalism tested by comparative law - Bok av Léon Oderic Nyembo- Ya- Lumbu - Häftad

The January 20, 2011 revision of the Congolese constitution of February 18, 2006 violates the federal character of the state. With regard to federal autonomy, the legal obligation, as Léon Duguit stated, is imposed on governments to respect it, and bound by this legal obligation, they cannot suppress it either by an ordinary law or even by a constitutional law. However, there always comes a time when the law stops in the face of force. The act by which the central government suppresses the autonomy..

SEK 796.00
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