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Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Bok av Emmanuel Mogaji - Häftad

Digital Consumer Management - Understanding and Managing Consumer Engagement in the Digital Environment - Bok av Emmanuel Mogaji - Häftad

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding--from a brand perspective--of the management of consumers and consumption in the digital ecosystem.Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer..

SEK 660.00
1

Digital Transformation and Cultural Policies in Europe - Bok av Ole Marius Hylland - Inbunden

Digital Transformation and Cultural Policies in Europe - Bok av Ole Marius Hylland - Inbunden

What happens when cultural policy turns digital? Digital Transformation and Cultural Policies in Europe analyzes and compares different digital cultural policies of Europe.Through case studies of seven European countries (UK, Germany, Croatia, Sweden, Spain, Norway, and Switzerland) as well as the analysis of EU digital cultural policy, the book investigates what happens when cultural policy gets changed and challenged by digital culture. Based on a thorough discussion of key concepts and analytical..

SEK 2020.00
1

Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Häftad

Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Häftad

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

SEK 660.00
1

Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Inbunden

Digital and Social Media Marketing - A Results-Driven Approach - Bok av Aleksej Heinze - Inbunden

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book's customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate..

SEK 2090.00
1

Digital Communication for Agricultural and Rural Development - Participatory Practices in a Post-Covid Age - Bok av Ataharul Chowdhury - Inbunden

Digital Communication for Agricultural and Rural Development - Participatory Practices in a Post-Covid Age - Bok av Ataharul Chowdhury - Inbunden

This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID 19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it also has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups..

SEK 2020.00
1

Digital Technologies, Elections and Campaigns in Africa - Bok av Duncan Omanga - Inbunden

Digital Technologies, Elections and Campaigns in Africa - Bok av Duncan Omanga - Inbunden

This book looks at how digital technologies are revolutionizing electoral campaigns and democratization struggles in Africa. Digital technologies are giving voice and civic agency to a cross section of African voters, providing important spaces for political engagement and debate. Drawing on cases from Kenya, Uganda, Mozambique, Nigeria, Ethiopia, and Zimbabwe amongst others, this book traces the shifts and tensions in this changing electoral communications landscape. In doing so, the book explores..

SEK 2020.00
1

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bok av Dongdong Chen - Inbunden

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bok av Dongdong Chen - Inbunden

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..

SEK 1946.00
1

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bok av Dongdong Chen - Häftad

A Hybrid Approach to Teaching Chinese Through Digital Humanities, Call, and Project-Based Learning - Bok av Dongdong Chen - Häftad

A Hybrid Approach to Teaching Chinese through Digital Humanities, CALL, and Project-Based Learning presents an exposition of current thinking, research, and best practices in Computer-Assisted Language Learning (CALL), Digital Humanities (DH), and Project Based Language Learning (PBLL) in the context of teaching Chinese as a foreign language (TCFL).It proposes integrating CALL and DH into PBLL to form a Digital Humanities-Augmented Technology-Enhanced Project-based Language Learning (DATEPBLL) approach..

SEK 546.00
1

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - Bok av J Jonathan Gaba

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - Bok av J Jonathan Gaba

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital..

SEK 1946.00
1

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - Bok av J Jonathan Gaba

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - Bok av J Jonathan Gaba

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital..

SEK 546.00
1

Narrating Chinese Youth Mobilities - Digital Storytelling and Media Citizenship - Bok av He Zhang - Inbunden

Narrating Chinese Youth Mobilities - Digital Storytelling and Media Citizenship - Bok av He Zhang - Inbunden

This book presents the first major initiative to introduce workshop-based Digital Storytelling to digitally dynamic and engaged youth, both in China and internationally.Conceived nearly three decades ago, the participatory and creative practice of Digital Storytelling has been embraced by public institutions, advocates and researchers as a media democratisation intervention that empowers non-professionals to actively contribute to media. Drawing on data from ten workshops conducted with Chinese young..

SEK 1946.00
1

Open Strategy for Digital Business - Managing in Ict-Driven Environments - Bok av Ewa Lechman - Inbunden

Open Strategy for Digital Business - Managing in Ict-Driven Environments - Bok av Ewa Lechman - Inbunden

This book offers the reader a novel perspective on how digital contexts and open strategy approaches - the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs - are related.Going beyond the claim that digital media drives open strategy by contains a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally and trace the emerging links between digitally driven environments..

SEK 786.00
1

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Bok av Chaohua Ou - Häftad

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Bok av Chaohua Ou - Häftad

Designing Socially Dynamic Digital Learning is a practical guide to the creation of online and blended coursework and learning environments that foster social interaction and engagement among students. Regardless of format, enrollees in higher education need active, collaborative, and social experiences to thrive, though new guidance is needed to help faculty and administrators integrate digital tools and develop courses toward this goal. This book introduces state-of-the-art learning technologies..

SEK 546.00
1

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Bok av Chaohua Ou - Inbunden

Designing Socially Dynamic Digital Learning - Technologies and Strategies for Student Engagement - Bok av Chaohua Ou - Inbunden

Designing Socially Dynamic Digital Learning is a practical guide to the creation of online and blended coursework and learning environments that foster social interaction and engagement among students. Regardless of format, enrollees in higher education need active, collaborative, and social experiences to thrive, though new guidance is needed to help faculty and administrators integrate digital tools and develop courses toward this goal. This book introduces state-of-the-art learning technologies..

SEK 2016.00
1

Teaching Architecture(s) in the Post-Covid Era - The New Age of Digital Design - Bok av Sadiyah Geyer - Inbunden

Teaching Architecture(s) in the Post-Covid Era - The New Age of Digital Design - Bok av Sadiyah Geyer - Inbunden

In the post-COVID era, understanding the profound impact of digital technologies on design pedagogy is crucial. This book delves into experimental design education, showcasing projects utilising technology to transform creative and analytical processes.Emphasising the potential for digital-era technologies to create novel educational opportunities, the book addresses recent global events and their role in minimising educational disruptions in the evolving hybrid educational landscape. Each chapter..

SEK 786.00
1

Behavioral Finance in the Digital Era - Saving and Investment Decisions - Bok av ska, Elż, m.fl. - Inbunden

Behavioral Finance in the Digital Era - Saving and Investment Decisions - Bok av ska, Elż, m.fl. - Inbunden

Due to swift technological changes and the resultant digital revolution, a wide range of new digital financial products and services have emerged in the financial markets, as witnessed in the context of the fintech sector, the economics of blockchain and NFT issuance. This book takes an in-depth look at the challenges faced by individuals who make investment decisions in a rapidly changing financial world and presents a concise and thorough overview of the multifaceted approach to investment and..

SEK 2016.00
1

Journalism from Print to Platform - The Impossible Shift from Analog to Digital - Bok av Robert Hassan - Inbunden

Journalism from Print to Platform - The Impossible Shift from Analog to Digital - Bok av Robert Hassan - Inbunden

Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age.Journalism from Print to Platform takes a fresh look at the relationship between journalism as a craft shaped by its tools and considers anew the tools themselves. This book demonstrates that, with the emergence of digitality, what analogue print culture made possible and seemingly..

SEK 800.00
1

Digital Culture and the Hermeneutic Tradition - Suspicion, Trust, and Dialogue - Bok av Inge van de Ven - Inbunden

Digital Culture and the Hermeneutic Tradition - Suspicion, Trust, and Dialogue - Bok av Inge van de Ven - Inbunden

In our information age, deciding what sources and voices to trust is a pressing matter. There seems to be a surplus of both trust and distrust in and on platforms, both of which often amount to having your mindset remain the same. Can we move beyond this dichotomy, towards new forms of intersubjective dialogue? This book revaluates the hermeneutic tradition for the digital context. Today, hermeneutics has migrated from a range of academic approaches in to a plethora of practices in digital culture..

SEK 786.00
1

Living with Digital Surveillance in China - Citizens' Narratives on Technology, Privacy, and Governance - Bok av Ariane Ollier-Malaterre - Häftad

Living with Digital Surveillance in China - Citizens' Narratives on Technology, Privacy, and Governance - Bok av Ariane Ollier-Malaterre - Häftad

Digital surveillance is a daily and all-encompassing reality of life in China. This book explores how Chinese citizens make sense of digital surveillance and live with it. It investigates their imaginaries about surveillance and privacy from within the Chinese socio-political system.Based on in-depth qualitative research interviews, detailed diary notes, and extensive documentation, Ariane Ollier-Malaterre attempts to 'de-Westernise' the internet and surveillance literature. She shows how the research..

SEK 616.00
1

Living with Digital Surveillance in China - Citizens' Narratives on Technology, Privacy, and Governance - Bok av Ariane Ollier-Malaterre - Inbunden

Living with Digital Surveillance in China - Citizens' Narratives on Technology, Privacy, and Governance - Bok av Ariane Ollier-Malaterre - Inbunden

Digital surveillance is a daily and all-encompassing reality of life in China. This book explores how Chinese citizens make sense of digital surveillance and live with it. It investigates their imaginaries about surveillance and privacy from within the Chinese socio-political system.Based on in-depth qualitative research interviews, detailed diary notes, and extensive documentation, Ariane Ollier-Malaterre attempts to 'de-Westernise' the internet and surveillance literature. She shows how the research..

SEK 2020.00
1

Decolonising Digital Media and Indigenisation of Participatory Epistemologies - Languages of the Global South - Bok av Fulufhelo Oscar Makananise - In

Decolonising Digital Media and Indigenisation of Participatory Epistemologies - Languages of the Global South - Bok av Fulufhelo Oscar Makananise - In

The book provides valuable insights on decolonising the digital media landscape and the indigenisation of participatory epistemologies to continue the legacies of indigenous languages in the global South.It is one of its kind as it climaxes that the construction phase of self-determining and redefining among the global South societies is an essential step towards decolonising the digital landscape and ensuring that indigenous voices and worldviews are equally infused, represented, and privileged..

SEK 1946.00
1