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Hooked - How to Build Habit-Forming Products - Bok av Nir Eyal - Inbunden

Hooked - How to Build Habit-Forming Products - Bok av Nir Eyal - Inbunden

Hooked, a compelling book by Nir Eyal, was published in 2014 by Penguin Books Ltd. This book falls under the genre of self-help and psychology, providing insights into how successful companies create products that people can't put down. Eyal explores the pattern behind these products and offers practical advice for replicating their success. If you're interested in understanding the mechanics of habit-forming products and how to apply these tactics to your own business, Hooked is a must-read. Published..

SEK 191.00
1

Start at the End - How to Build Products That Create Change - Bok av Matt Wallaert - Inbunden

Start at the End - How to Build Products That Create Change - Bok av Matt Wallaert - Inbunden

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.Start at the End offers..

SEK 320.00
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